Small Spark Theory: a marginal gains approach to new business and marketing
Lucy MannNew business is one of those subjects guaranteed to get a reaction from agency owners everywhere. Many will have a nagging feeling they should be doing a bit more, wonder how other agencies manage to land the accounts they covet, have moments of wild inspiration and energy then falter because the day job just, well gets in the way. Gunpowder’s Lucy Mann has worked in agency new business for over 2... more
| Publishes | Infrequently | Episodes | 101 | Founded | 9 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingManagement | |||
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Latest Episodes
Welcome to the 100th episode of Small Spark Theory!
You may have spotted that earlier this summer, Emily Penny and Joel Stein released the Fully Saturated UK Design Agency Positioning Audit. Packed full of insights, analysis and examples of agenci... more
I'm always fascinated with innovations in the space that exists between agencies and their potentail clients, whether that's new marketing channels (hello podcasting!) or services that are designed to make the process of agency selection or client aq... more
Against a backdrop of news disproportionately full of business headlines, this month felt like the perfect opportunity to bring a client perspective to this podcast.
And who better to guide us through todays challenging landscape than John Gleason... more
One of the most exciting developments I've spotted so far in 2025 has to be the launch of the Department of Creative Affairs (DCA).
So, I was delighted that DCA's founder, Amar Chohan, was able to join me for a chat here on Small Spark Theory.
In... more
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Reviews
- Such a helpful podcast
As an ‘accidental agency owner’ myself, I’ve found this podcast a fantastic source of tips and inspiration that really can make a difference. I’ve just got home from a trip to London and binge-listened four in a row!
If you want one to get you into the swing of things then check out Matt Watkinson’s ‘Mastering Uncertainty’. Lucy is a great host and knows exactly when to let the guest go for it!
Keep up the great work and thank you.
Apple Podcasts5Oliver from TDL
United Kingdom2 years ago - Always so interesting
Loads of really practical and useful advice. Highly recommend 💥
Apple Podcasts5wishy14United Kingdom2 years ago - So many insights
My go-to and a must for anyone working in the creative industry. Constantly learning and growing!
Apple Podcasts5MewcyUnited Kingdom2 years ago - Great podcast, great guests!
Just finished Lucy’s interview with Emma Sexton and wanted to give a shout-out to Small Spark Theory — so good to hear such insight and authenticity, and without any industry ego! Really enjoy Lucy’s approach to podcasting.
Apple Podcasts5LaLovesClementineUnited Kingdom2 years ago - Great insight for agencies of all sizes
This is a great podcast. I’ve listened for a couple of years now and gradually caught up with all of the episodes! There’s a mix of big hitters and niche players - all who have great insight in to issues like pricing, marketing strategies, business development, and so on … I challenge anyone in the agency space to listen to an episode and not have at least 2 or 3 ‘ah-hah!’ moments!
Apple Podcasts5David H LFCUnited Kingdom2 years ago
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Apple Podcasts | #91 |  Australia/Business/Marketing |
Apple Podcasts | #245 |  Ireland/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
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