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Artwork for Small Business PR

Small Business PR

Gloria Chou
Entrepreneurship
Etsy
Business Advice
Crisis PR
Content Creation
Social Media
Social Media Marketing
Marketing Strategies
Public Relations
Email Marketing
Small Business Coaching
Fashion
Small Business PR
Beauty Industry
Gift Guides
Travel
Food Journalism
Sponsorship
Product Listings
Asian American Brands

For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you. With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your... more

PublishesWeeklyEpisodes217Founded4 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for Small Business PR

Latest Episodes

In this episode of the Small Business PR Podcast, Gloria sits down with Kurt Elster — e-commerce expert, long-time Shopify insider, and host of The Unofficial Shopify Podcast — to break down exactly what founders need to know if they want to hit thei... more

In this episode of the Small Business PR Podcast, Gloria dives into why so many small business owners struggle to connect online—and how authentic branding is the secret to attracting your “Hell yes!” clients. She sits down with branding strategist S... more

In this episode of the Gloria Chou PR Podcast, Gloria dives deep into one of the biggest traps small business owners face today — PR scams and pay-to-play “features.” You know the ones: “Get featured in *40 Under 40 Innovative Entrepreneurs—fees appl... more

In this episode of the Gloria Chou PR Podcast, Gloria shares the three essential mindsets every founder needs to get featured in top media outlets—without spending thousands on a PR agency or ads.

After helping thousands of small business owners suc... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Sarah Ashman
Veteran branding strategist who has worked with notable brands like Nike and Estee Lauder.
Episode: How to Brand Authentically and Attract Your “Hell Yes” People with Sarah Ashman
Stacey Brass-Russell
Life coach and transformational business coach
Stacey Brass-Russell Coaching
Episode: Overcoming Fear of Selling: The #1 Reframe Every Small Business Owner Needs w/ Stacey Brass-Russell
John Wang
Award-winning author, podcast host of Big Asian Energy, focused on helping people break through their inner blocks for visibility and success in their business endeavors.
Big Asian Energy
Episode: How to Promote Yourself (and Your Business) Even If You Don’t Feel Confident w/ John Wang
Kim Bezhadi
Founder of Read It & Eat, a food and book subscription box.
Read It & Eat
Episode: How to Get Featured in Gift Guides and Magazines as a Product Owner w/ Kim Bezhadi
Katie Hunt
Wholesale expert and CEO of Proof to Product
Proof to Product
Episode: How to Get Your Product into Retail Stores and Wholesale Accounts w/ Katie Hunt
Cathy Wagner
Founder of RETAILMavens and host of the Richer Retailer Podcast, with nearly three decades of experience in retail.
RETAILMavens
Episode: Recession-Proof Retail: What’s Actually Working in 2025 w/ Cathy Donovan
Dylan Jahraus
Host of the number one Etsy podcast and founder of the Ultimate Etsy Course.
Ultimate Etsy Course
Episode: Selling on Etsy in 2025? Here’s What You Need to Know
Kim Rittberg
Award-winning TV producer and expert in video communication
Founder of Kim Rittberg Media
Episode: How to Nail Your Elevator Pitch and Show Up Confidently on Camera w/ Kim Rittberg
Kinsey Soderberg
Founder of Authentic AI, podcast host of Authentic AI podcast and Human First Founders podcast
Authentic AI
Episode: Build an AI Assistant That Sounds Just Like YOU w/ Kinsey Soderberg

Host

Gloria Chou
Gloria Chou is an award-winning small business PR expert who guides entrepreneurs on how to obtain visibility and brand recognition. She focuses on practical strategies that can be implemented without prior industry experience, empowering small business owners to market themselves successfully.

Reviews

5.0 out of 5 stars from 409 ratings
  • Perfect bite size episodes with TONS of value

    I love working with Gloria and her podcast is refreshing because it’s extremely impactful and immediately actionable while being short and sweet.

    Apple Podcasts
    5
    Kalme70b
    United Statesa month ago
  • Amazing Resource

    If you’re not listening to this podcast yet, take a listen. Now. If you’re a small business owner, you’re guaranteed to walk away having learned something. Gloria is a true expert and has a pulse on all things PR, including how to use AI smartly to save time and extend outreach. I’ve worked with her personally and listened to her podcast. Can’t recommend her enough. She is amazing!

    Apple Podcasts
    5
    Authentic Leader 1975
    United Statesa month ago
  • Damn. Why didn’t I find her earlier

    Gloria is a freaking PR superstar. I’ve worked with so many PR firms that are absolut scammers. Big retainers and they get you featured like 3 times per year in a news outlet. This woman shows you how to hack the system that’s being gate-kept by PR firms. Highly appreciate her course and podcast. Don’t miss out!

    Apple Podcasts
    5
    mariina.m
    Swedena month ago
  • PR How-To

    Gloria breaks down PR in a way that makes sense and feels doable. Every episode leaves me with something I can put into action right away. Perfect small biz operators.

    Apple Podcasts
    5
    lc44674
    United Statesa month ago
  • Level up with Gloria

    Gloria Chou is a thought leader as well as a cheerleader for small businesses. Her insights on PR as the next SEO have changed the way I approach my small business. Thank you Gloria - I love learning from you!

    Apple Podcasts
    5
    ShopCaldwells
    United Statesa month ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is frequently regarded as a valuable resource for individuals seeking to understand the nuances of PR and marketing for small businesses.
Listeners emphasize the relatability of the guests and the real-world strategies shared, making complex topics accessible and actionable.
Listeners appreciate the actionable insights and practical tips that empower them to enhance their public relations skills without feeling overwhelmed.
Many find Gloria's authenticity and straightforward approach refreshing, contributing to a supportive atmosphere for small business owners.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How to Promote Yourself (and Your Business) Even If You Don’t Feel Confident w/ John Wang
Q: What other tips or strategies have worked for people who don't feel they belong?
Acknowledge feelings of shame and identify limiting beliefs; ask yourself when you will be enough at what you want to achieve.
How to Promote Yourself (and Your Business) Even If You Don’t Feel Confident w/ John Wang
Q: What can we learn from your experience as an Asian American man in a space where not many people look like you?
We can learn that belonging is something we create and that if one does not find it, they should actively go out to create it.
How to Nail Your Elevator Pitch and Show Up Confidently on Camera w/ Kim Rittberg
Q: Do you have any quick tips on people's elevator pitches?
An elevator pitch should be super short and include accomplishments, a clear description of your business, and delivered with confidence.
Build an AI Assistant That Sounds Just Like YOU w/ Kinsey Soderberg
Q: What should businesses focus on when training AI tools?
Business should outline their core identity, target audience, brand voice, and strategy for effective AI training.
Build an AI Assistant That Sounds Just Like YOU w/ Kinsey Soderberg
Q: How do people start building an AI that can answer customer service emails and create captions?
They need to train their AI assistant on their business from the get-go to improve results.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Small Business PR

What is Small Business PR about and what kind of topics does it cover?

The focus of the series centers on empowering small business owners and entrepreneurs to achieve greater visibility and brand recognition through innovative public relations and marketing strategies. By rejecting traditional approaches that often require significant advertising budgets or industry connections, the content prioritizes accessible methods that anyone can implement, regardless of their experience level. Each episode delivers actionable insights on various topics, from confidence-building techniques to effective self-promotion, while frequently featuring interviews with industry experts and successful founders who share their own stories of overcoming challenges in their PR journeys. This approach ensures that listeners not only... more

Where can I find podcast stats for Small Business PR?

Rephonic provides a wide range of podcast stats for Small Business PR. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Small Business PR and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Small Business PR get?

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What are the audience demographics for Small Business PR?

Rephonic provides comprehensive predictive audience data for Small Business PR, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Small Business PR have?

To see how many followers or subscribers Small Business PR has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Small Business PR are there?

Small Business PR launched 4 years ago and published 217 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Small Business PR?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Small Business PR?

Rephonic pulls ratings and reviews for Small Business PR from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Small Business PR?

Rephonic provides full transcripts for episodes of Small Business PR. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Small Business PR?

Recent guests on Small Business PR include:

1. Sarah Ashman
2. Stacey Brass-Russell
3. John Wang
4. Kim Bezhadi
5. Katie Hunt
6. Cathy Wagner
7. Dylan Jahraus
8. Kim Rittberg

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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