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Artwork for Small Business PR

Small Business PR

Gloria Chou
Entrepreneurship
Etsy
Business Advice
Crisis PR
Content Creation
Social Media
Social Media Marketing
Marketing Strategies
Email Marketing
Small Business Coaching
Beauty Industry
Fashion
Small Business PR
Gift Guides
Travel
Food Journalism
Sponsorship
Product Listings
Asian American Brands
Short-Form Video

For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies.

The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated.

Shopify, Etsy, and other shopping sites are... more

PublishesWeeklyEpisodes235Founded5 years ago
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MarketingEntrepreneurshipBusiness

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Artwork for Small Business PR

Latest Episodes

Are press releases still relevant in 2026… or are they the most underrated growth hack for getting your business recommended by AI?

In this episode, Gloria Chou breaks down why traditional discovery is changing—and how platforms like ChatGPT, Gemini... more

Spring and summer aren’t just about good weather — they’re some of the best seasons to land PR, media features, and brand visibility.

In this episode, I break down how to tap into timely spring and summer PR angles that editors are actively looking ... more

In this episode of the Small Business PR Podcast, Gloria Chou breaks down a critical shift most founders are missing: AI visibility is now the new storefront.

While many small business owners are still focused on social media, blogs, or SEO, Gloria ... more

In this episode of the Small Business PR Podcast, Gloria Chou breaks down the AI tool she says is saving her over $10,000 a month and replacing multiple team members: Claude Cowork.

While most small business owners think of AI as just writing captio... more

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Recent Guests

Meaghan Murphy
Author, on-air personality, magazine editor with extensive media background
Woman's Day / Good Housekeeping / Today Show segments
Episode: Get Featured in Mother’s Day Gift Guides (Magazine Editor Interview)
Michelle Sherrier
Friend of Gloria Chou and host of the Retail Whore Podcast
Retail Whore Podcast
Episode: How Generational Trauma Impacts Building a Business (and What No One Talks About)
Joni Sweet
Freelance writer for major publications, focusing on travel, health, wellness, and product reviews.
Episode: How to Get Your Product Featured in Magazines & Gift Guides (with Journalist Joni Sweet)
Kurt Elster
Ecommerce consultant and host of The Unofficial Shopify Podcast
Unofficial Shopify Podcast, Ethercycle
Episode: Selling on Shopify? The 3 Metrics That Make or Break Your Store
Sarah Ashman
Veteran branding strategist who has worked with notable brands like Nike and Estee Lauder.
Episode: Is Your Marketing Falling Flat? How to Build an Authentic Brand in the Age of AI with Sarah Ashman
Stacey Brass-Russell
Life coach and transformational business coach
Stacey Brass-Russell Coaching
Episode: Overcoming Fear of Selling: The #1 Reframe Every Small Business Owner Needs w/ Stacey Brass-Russell
John Wang
Award-winning author, podcast host of Big Asian Energy, focused on helping people break through their inner blocks for visibility and success in their business endeavors.
Big Asian Energy
Episode: How to Promote Yourself (and Your Business) Even If You Don’t Feel Confident w/ John Wang
Kim Bezhadi
Founder of Read It & Eat, a food and book subscription box.
Read It & Eat
Episode: How to Get Featured in Gift Guides and Magazines as a Product Owner w/ Kim Bezhadi
Katie Hunt
Wholesale expert and CEO of Proof to Product
Proof to Product
Episode: How to Get Your Product into Retail Stores and Wholesale Accounts w/ Katie Hunt

Host

Gloria Chou
Gloria Chou is a small business PR expert who provides actionable strategies to enhance visibility and navigate the changing landscape of AI search and marketing, especially for underrepresented entrepreneurs.

Reviews

5.0 out of 5 stars from 416 ratings
  • No fluff, real value

    One of the best there is in the industry

    Apple Podcasts
    5
    Shivang555
    India6 days ago
  • A clear map of the digital universe

    The digital landscape is changing so rapidly! From what works to what doesn’t - and everything in between - it can be hard to keep up!!

    In this podcast, you’ll learn how to stay visible, stand out from the noise, and understand how the digital universe actually works (including AI search).

    If you’re into SEO, AEO Digital PR, and AI, definitely tune in!

    Apple Podcasts
    5
    Maria-Katarina Johannesson
    Sweden13 days ago
  • A Must-Listen!

    Gloria does such a thoughtful job of blending practical PR strategy with the deeper conversations most business owners are actually navigating behind the scenes.

    Gloria goes beyond surface-level tips and dig into the mindset, identity, and lived experiences that shape how we show up in our businesses! 5 stars!

    Apple Podcasts
    5
    User #10
    United States2 months ago
  • Practical PR advice that actually makes sense

    I love listening to Small Business PR because it’s so practical! Gloria gives so much value to her listeners, down pitching timelines for gift guides, thinking about trends before they peak, and especially sharing how to use AI strategically. I think so many business owners get scared in the age of AI, but Gloria shares how AI can actually help your business and be your assistant.

    She makes PR feel doable instead of overwhelming, which is especially huge for small business owners who may not h... more

    Apple Podcasts
    5
    madelynfur
    United States2 months ago
  • Loved it

    Great podcast, highly recommend!

    Apple Podcasts
    5
    AliceAiguchi
    United States3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The community surrounding this content frequently mentions the value of insights related to navigating AI and digital marketing challenges.
Listeners highly appreciate the actionable advice and straightforward approach provided, particularly praising the emphasis on making PR accessible to small business owners.
Feedback overwhelmingly reflects a desire for accessible, real-talk guidance, underscoring how listeners feel empowered to take control of their marketing efforts.
Many reviews highlight Gloria Chou's authenticity and expertise in PR, with recommendations pouring in for her practical and impactful strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Generational Trauma Impacts Building a Business (and What No One Talks About)
Q: How can you suggest people find inspiration?
Engage with the community outside of business to nourish creativity.
How Generational Trauma Impacts Building a Business (and What No One Talks About)
Q: What's an easy step somebody can do to start that journey?
Start asking questions on how to make a space more inclusive and safe.
Selling on Shopify? The 3 Metrics That Make or Break Your Store
Q: How do people get reviews when it's really not a natural act?
Be honest about being a small business and ask customers to help with reviews because you don't have many yet.
Selling on Shopify? The 3 Metrics That Make or Break Your Store
Q: What is the first mistake if I were to want to sell 100K on Shopify?
The first mistake is focusing too much on the theme selection when what matters most is the messaging and content.
How to Promote Yourself (and Your Business) Even If You Don’t Feel Confident w/ John Wang
Q: What other tips or strategies have worked for people who don't feel they belong?
Acknowledge feelings of shame and identify limiting beliefs; ask yourself when you will be enough at what you want to achieve.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Small Business PR

What is Small Business PR about and what kind of topics does it cover?

This podcast serves as an invaluable resource for small business owners and product founders aiming to secure organic media coverage and increase visibility in AI-driven search results. The discussions are focused on practical strategies for leveraging public relations without relying on traditional advertising or costly agencies. Highlights include actionable advice on pitching to journalists and integrating AI tools to enhance marketing efforts, especially in contexts relevant to platforms like Shopify and Etsy. Unique elements of this show include its commitment to making PR accessible for underrepresented groups, particularly BIPOC and women entrepreneurs, by offering insights on navigating the complex landscape of SEO and AI visibility... more

Where can I find podcast stats for Small Business PR?

Rephonic provides a wide range of podcast stats for Small Business PR. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Small Business PR and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Small Business PR get?

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What are the audience demographics for Small Business PR?

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How many subscribers and views does Small Business PR have?

To see how many followers or subscribers Small Business PR has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Small Business PR are there?

Small Business PR launched 5 years ago and published 235 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Small Business PR?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Small Business PR?

Rephonic pulls ratings and reviews for Small Business PR from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

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What guests have appeared on Small Business PR?

Recent guests on Small Business PR include:

1. Meaghan Murphy
2. Michelle Sherrier
3. Joni Sweet
4. Kurt Elster
5. Sarah Ashman
6. Stacey Brass-Russell
7. John Wang
8. Kim Bezhadi

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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