Rephonic
Artwork for Small Business PR

Small Business PR

Gloria Chou
Public Relations
Small Business
Entrepreneurship
SEO
Gift Guides
Email Marketing
Content Creation
Social Media Marketing
Marketing Strategies
Marketing
Community Building
Etsy
Branding
E-Commerce
Chatgpt
Customer Engagement
Social Media
PR Strategies
Media Coverage
Authenticity

For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies.

The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated.

Shopify, Etsy, and other shopping sites are... more

PublishesWeeklyEpisodes240Founded5 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

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Artwork for Small Business PR

Latest Episodes

What happens when AI makes it easier than ever to start a business… but harder than ever to build trust?

In this episode of Small Business PR, Gloria sits down with 7 figure e-commerce founder and Online Store Success podcast host Jodie Minto to tal... more

You’ve probably heard it before:

“Make it go viral.”

“Jump on trends.”

“Say more. Add more. Do more.”

But if you’re trying to pitch editors, get featured in magazines, or land PR for your small business, that advice can actually work against you.... more

You’ve heard the advice.

 Be everywhere. Say yes. Do more.

I followed it… until I didn’t.

In Part 2, I’m sharing the popular business advice I chose to reject and what actually worked instead — not just for growth, but for building a business that ... more

Ever feel like you’re doing everything “right” in your business… and it still doesn’t feel right?

You’ve followed the advice. Joined the masterminds. Taken the courses. Tried the strategies everyone swears by.

 And yet… something feels off.

In this... more

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Recent Guests

Jodie Minto
Seven-figure ecommerce brand founder
Online Store Success (podcast)
Episode: AI for Ecommerce: What’s Actually Working Right Now
Aimee Simeon
Freelance beauty editor
Freelance journalist; has written for PopSugar, Refinery29, Well+Good, Birdie, Allure, Glamour
Episode: How to Pitch Beauty Editors (And Why Most PR Pitches Get Ignored) w/ Aimee Simeon
Meaghan Murphy
Author, on-air personality, magazine editor with extensive media background
Woman's Day / Good Housekeeping / Today Show segments
Episode: Get Featured in Mother’s Day Gift Guides (Magazine Editor Interview)
Michelle Sherrier
Friend of Gloria Chou and host of the Retail Whore Podcast
Retail Whore Podcast
Episode: How Generational Trauma Impacts Building a Business (and What No One Talks About)
Joni Sweet
Freelance writer for major publications, focusing on travel, health, wellness, and product reviews.
Episode: How to Get Your Product Featured in Magazines & Gift Guides (with Journalist Joni Sweet)
Kurt Elster
Ecommerce consultant and host of The Unofficial Shopify Podcast
Unofficial Shopify Podcast, Ethercycle
Episode: Selling on Shopify? The 3 Metrics That Make or Break Your Store
Sarah Ashman
Veteran branding strategist who has worked with notable brands like Nike and Estee Lauder.
Episode: Is Your Marketing Falling Flat? How to Build an Authentic Brand in the Age of AI with Sarah Ashman
Stacey Brass-Russell
Life coach and transformational business coach
Stacey Brass-Russell Coaching
Episode: Overcoming Fear of Selling: The #1 Reframe Every Small Business Owner Needs w/ Stacey Brass-Russell
John Wang
Award-winning author, podcast host of Big Asian Energy, focused on helping people break through their inner blocks for visibility and success in their business endeavors.
Big Asian Energy
Episode: How to Promote Yourself (and Your Business) Even If You Don’t Feel Confident w/ John Wang

Host

Gloria Chou
Gloria Chou is a small business PR expert who provides actionable strategies to enhance visibility and navigate the changing landscape of AI search and marketing, especially for underrepresented entrepreneurs.

Reviews

5.0 out of 5 stars from 418 ratings
  • No fluff, real value

    One of the best there is in the industry

    Apple Podcasts
    5
    Shivang555
    Indiaa month ago
  • A clear map of the digital universe

    The digital landscape is changing so rapidly! From what works to what doesn’t - and everything in between - it can be hard to keep up!!

    In this podcast, you’ll learn how to stay visible, stand out from the noise, and understand how the digital universe actually works (including AI search).

    If you’re into SEO, AEO Digital PR, and AI, definitely tune in!

    Apple Podcasts
    5
    Maria-Katarina Johannesson
    Sweden2 months ago
  • A Must-Listen!

    Gloria does such a thoughtful job of blending practical PR strategy with the deeper conversations most business owners are actually navigating behind the scenes.

    Gloria goes beyond surface-level tips and dig into the mindset, identity, and lived experiences that shape how we show up in our businesses! 5 stars!

    Apple Podcasts
    5
    User #10
    United States3 months ago
  • Practical PR advice that actually makes sense

    I love listening to Small Business PR because it’s so practical! Gloria gives so much value to her listeners, down pitching timelines for gift guides, thinking about trends before they peak, and especially sharing how to use AI strategically. I think so many business owners get scared in the age of AI, but Gloria shares how AI can actually help your business and be your assistant.

    She makes PR feel doable instead of overwhelming, which is especially huge for small business owners who may not h... more

    Apple Podcasts
    5
    madelynfur
    United States3 months ago
  • Loved it

    Great podcast, highly recommend!

    Apple Podcasts
    5
    AliceAiguchi
    United States4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The community surrounding this content frequently mentions the value of insights related to navigating AI and digital marketing challenges.
Listeners highly appreciate the actionable advice and straightforward approach provided, particularly praising the emphasis on making PR accessible to small business owners.
Feedback overwhelmingly reflects a desire for accessible, real-talk guidance, underscoring how listeners feel empowered to take control of their marketing efforts.
Many reviews highlight Gloria Chou's authenticity and expertise in PR, with recommendations pouring in for her practical and impactful strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Generational Trauma Impacts Building a Business (and What No One Talks About)
Q: How can you suggest people find inspiration?
Engage with the community outside of business to nourish creativity.
How Generational Trauma Impacts Building a Business (and What No One Talks About)
Q: What's an easy step somebody can do to start that journey?
Start asking questions on how to make a space more inclusive and safe.
Selling on Shopify? The 3 Metrics That Make or Break Your Store
Q: How do people get reviews when it's really not a natural act?
Be honest about being a small business and ask customers to help with reviews because you don't have many yet.
Selling on Shopify? The 3 Metrics That Make or Break Your Store
Q: What is the first mistake if I were to want to sell 100K on Shopify?
The first mistake is focusing too much on the theme selection when what matters most is the messaging and content.
How to Promote Yourself (and Your Business) Even If You Don’t Feel Confident w/ John Wang
Q: What other tips or strategies have worked for people who don't feel they belong?
Acknowledge feelings of shame and identify limiting beliefs; ask yourself when you will be enough at what you want to achieve.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Small Business PR

What is Small Business PR about and what kind of topics does it cover?

This podcast serves as an invaluable resource for small business owners and product founders aiming to secure organic media coverage and increase visibility in AI-driven search results. The discussions are focused on practical strategies for leveraging public relations without relying on traditional advertising or costly agencies. Highlights include actionable advice on pitching to journalists and integrating AI tools to enhance marketing efforts, especially in contexts relevant to platforms like Shopify and Etsy. Unique elements of this show include its commitment to making PR accessible for underrepresented groups, particularly BIPOC and women entrepreneurs, by offering insights on navigating the complex landscape of SEO and AI visibility... more

Where can I find podcast stats for Small Business PR?

Rephonic provides a wide range of podcast stats for Small Business PR. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Small Business PR and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Small Business PR get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Small Business PR, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Small Business PR?

Rephonic provides comprehensive predictive audience data for Small Business PR, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Small Business PR have?

To see how many followers or subscribers Small Business PR has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Small Business PR are there?

Small Business PR launched 5 years ago and published 240 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Small Business PR?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Small Business PR?

Rephonic pulls ratings and reviews for Small Business PR from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Small Business PR?

Rephonic provides full transcripts for episodes of Small Business PR. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Small Business PR?

Recent guests on Small Business PR include:

1. Jodie Minto
2. Aimee Simeon
3. Meaghan Murphy
4. Michelle Sherrier
5. Joni Sweet
6. Kurt Elster
7. Sarah Ashman
8. Stacey Brass-Russell

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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