Slightly Off-Brand
Theresa GoodwinSlightly Off-Brand examines how companies build or undermine their brand through the choices they make. We dig into the connection between strategy, value, and performance, and uncover why the smallest moves often matter the most.
| Publishes | Monthly | Episodes | 7 | Founded | 8 months ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
When does personal speech become professional risk?
In this episode of Slightly Off-Brand, we unpack the tension between personal expression and professional identity in the age of social media. Using real cases, we explore how one post can ripple i... more
Every year brings new platforms, new tools, and new marketing “must-dos.” But the brand shifts that actually matter rarely come from trends alone. They come from changes in behavior, economics, and expectations.
In this episode, Theresa, Erin, and F... more
In this episode, we talk about why being human still matters in a world increasingly shaped by AI. We explore how branding has evolved, why authenticity is no longer optional, and where AI can either support or undermine real connection. At the core ... more
In this episode of Slightly Off Brand, hosts Frances Dimaranan and Erin Mawhorter-Rasler discuss the innovative campaign of Zohran Mamdani, the newly elected New York mayor. They explore how his campaign broke traditional norms through bold visual de... more
In this episode, the Boldthink team explores the growing demand for authenticity in social media and what it reveals about a brand’s culture. They discuss how companies can build meaningful customer relationships, use humor thoughtfully, and align me... more
In this episode, the Boldthink team discuss the controversial American Eagle campaign featuring Sydney Sweeney, exploring the backlash it received due to perceived racist undertones, over-sexualization, and brand misalignment. They analyze the implic... more
Cracker Barrel’s logo change stirred up more than just gravy. We dig into what went wrong, what could come next, and why skipping strategy is always a recipe for brand backlash. Join us as we serve up insights on nostalgia, audience engagement, and t... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #190 |  South Africa/Business/Marketing |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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How many episodes of Slightly Off-Brand are there?
Slightly Off-Brand launched 8 months ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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