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Artwork for Built in Public

Built in Public

Courtney Johnson
Personal Branding
Linkedin
Content Creation
Entrepreneurship
Networking
Personal Development
Manifestation
Mental Health
Social Media
Social Media Marketing
Mindset
Social Media Strategy
Personal Brand
Microdosing
Personal Growth
Community Building
Marketing
Tiktok
Psychedelics
Digital Products

Built in Public is a personal brand podcast hosted by Courtney Johnson. Each week, Courtney sits down with founders, creators, and operators to unpack how they turn expertise into authority, visibility into opportunity, and content into long-term leverage. We talk positioning, audience building, thought leadership, and what it actually takes to show up before you feel ready. If you want to build i... more

PublishesWeeklyEpisodes91Founded2 years ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for Built in Public

Latest Episodes

You're overthinking your content. Meanwhile, a 16-year-old was editing videos under his desk in math class and accidentally stumbled into building one of the biggest personal brands in business.

Sam Gaudet started working with Dan Martell's videograp... more

Her first client paid her $700. Her second paid her $30,000. She didn't even have a website.

Hala Taha, aka 'The Podcast Princess', started her career as Angie Martinez's assistant at Hot 97, spent years trying to make it online before anyone used t... more

The personal brand space has sold you this idea that you need a website, a logo, a niche, and a strategy before you start. You don't. And Jasmine Star is proof.

Jasmine Star dropped out of law school with no camera, no portfolio, no business cards, a... more

Hollywood told them they were "respectfully, nobodies." So they sat down at a kitchen table and built one of the fastest-growing podcasts in the world.

Cherie and Jean Luo come from the most traditional path you can imagine: Ivy League degrees, Goldm... more

Key Facts

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Contact Information
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Recent Guests

Hala Taha
Founder of YAP Media; host of Young and Profiting
YAP Media
Episode: How Hala Taha Turned a Free Podcast into a Multi-Million Dollar Business
Jasmine Star
Founder and CEO of Social Curator; longtime personal brand creator
Social Curator
Episode: How Jasmine Star Built a 7-Figure Personal Brand Online (And Exactly How to Do It Too)
Cherie Brooke
Tiger Sisters co-host with a background in influencer/creator work and product management
Tiger Sisters
Episode: Tiger Sisters: From Stanford MBA & Goldman Sachs to a #1 Business Podcast in 18 Months
Jean Luo
Stanford GSB graduate and Tiger Sisters co-host
Tiger Sisters
Episode: Tiger Sisters: From Stanford MBA & Goldman Sachs to a #1 Business Podcast in 18 Months
JT Barnett
Founder of CreatorX; founder of Core/Core Access; former creator house operator
Join Core / CreatorX
Episode: The 4-Part Framework Behind Long-Term Leverage as a Creator, with JT Barnett
Mischa Collins
Founder/Operator helping others grow on LinkedIn
Self-employed / LinkedIn strategist for founders and operators
Episode: The Exact LinkedIn Strategy That Grew 50K Followers in 12 Months, with Mischa Collins
Danielle Canty
Founder of Bossbabe, author and personal branding expert
Bossbabe
Episode: Why Personal Brands Are the Ultimate Career Leverage, with Danielle Canty
Lauren Douglas
Founder of Reverve and a passionate advocate for women's advancement in the workplace.
Reverve
Episode: Why Visibility Matters More Than Talent for Women at Work, with Lauren Douglas
Whitney Lasseter
Bufo facilitator and founder of a medicine church
ATMA
Episode: The Transformational Psychedelic Medicine Powerful People Are Using Privately, with Whitney Lasseter

Host

Courtney Johnson
Host of Slay The Gatekeeper and Built In Public

Reviews

5.0 out of 5 stars from 176 ratings
  • Informative & Fun

    Loving this podcast!! Learning so much about LinkedIn & building my brand - thank you Courtney! 💖

    Apple Podcasts
    5
    Amber Pachla
    Canada25 days ago
  • Friend of the Pod

    Loved the hidden tricks slid into the middle of episodes. Everyone should listen!

    Apple Podcasts
    5
    aliagley
    United Statesa month ago
  • Actionable Ideas Every Episode

    Every single episode gives me ideas or tips that have helped me so much with work, showing up online, and challenge some of my ways of thinking. Great energy and conversations 👏

    Apple Podcasts
    5
    Happydally
    United States2 months ago
  • Always slaying 💯

    Courtney is magic. Courtney is walking magic. -Chris Lee

    Apple Podcasts
    5
    Asma | Styled by Asma
    United States5 months ago
  • Courtney Activates

    I love this podcast, the tangible tools, and cheat codes, but mostly I love how Courtney activates. She has such a special way of giving you the hug and kick in the 🍑 you need because she delivers her message bluntly with the intention of wanting you to fulfill your dreams. It’s a beautiful combination.

    Apple Podcasts
    5
    mpaluck18
    United States5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High regard for content quality and guest variety, with strong emphasis on practical strategies.
Courtney's blunt, actionable guidance is consistently valuable for building a brand.
Listeners praise the tangible tools and the way Courtney motivates execution.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The 4-Part Framework Behind Long-Term Leverage as a Creator, with JT Barnett
Q: How do you balance authenticity with growth and avoid just chasing virality?
Viral content can be a byproduct of staying true to your audience and purpose; the goal is meaningful connection with a niche rather than mass virality.
The 4-Part Framework Behind Long-Term Leverage as a Creator, with JT Barnett
Q: What are the three non-negotiables for building a personal brand?
1) Be clear about what you want to accomplish; 2) know your audience and their needs; 3) trust the process and not let others' opinions derail you.
The 4-Part Framework Behind Long-Term Leverage as a Creator, with JT Barnett
Q: Why do you think so many people struggle to articulate who they are publicly?
People often lack a private sense of identity and then try to present a polished persona, which leads to inconsistency. JT emphasizes showing your learning journey and progress publicly to build trust and relatability.
The Exact LinkedIn Strategy That Grew 50K Followers in 12 Months, with Mischa Collins
Q: What's more important: posting or engagement, and how should beginners start?
Engagement is as important as posting; start small with comments and messages, pick a handful of people to engage with daily, and gradually expand, while building a mission-driven content plan.
The Exact LinkedIn Strategy That Grew 50K Followers in 12 Months, with Mischa Collins
Q: Why did you choose LinkedIn as your main focus for building a personal brand?
LinkedIn was already a core part of a B2B environment, with the right audience and a lower barrier to entry; it allowed steady visibility and credibility in a professional context, which aligned with career goals and brand-building.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Built in Public

What is Built in Public about and what kind of topics does it cover?

The show centers on helping listeners turn expertise into authority and visibility into opportunity through practical personal-branding and content strategies. Episodes highlight building public narratives, leveraging platforms like LinkedIn, and converting audience engagement into real business impact. Guests range from founders and operators to coaches and researchers, often discussing entrepreneurship, leadership, and transformation. Noteworthy angles include “learning in public,” candid branding evolutions, and practical hacks for audience growth, content creation, and networking. The format tends to mix actionable tips with authentic stories of risk, accountability, and growth, making it appealing to aspiring founders, marketers, and p... more

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How many listeners does Built in Public get?

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Which podcasts are similar to Built in Public?

These podcasts share a similar audience with Built in Public:

1. EXPANDED Podcast by To Be Magnetic™
2. Hot Smart Rich with Maggie Sellers Reum
3. The Bossticks
4. Almost 30
5. The Product Boss with Jacqueline Snyder

How many episodes of Built in Public are there?

Built in Public launched 2 years ago and published 91 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Built in Public?

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What guests have appeared on Built in Public?

Recent guests on Built in Public include:

1. Hala Taha
2. Jasmine Star
3. Cherie Brooke
4. Jean Luo
5. JT Barnett
6. Mischa Collins
7. Danielle Canty
8. Lauren Douglas

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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