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Artwork for Built in Public

Built in Public

Courtney Johnson
Personal Branding
Linkedin
Content Creation
Entrepreneurship
Networking
Personal Development
Manifestation
Personal Brand
Mental Health
Social Media
Social Media Marketing
Mindset
Social Media Strategy
Microdosing
Personal Growth
Tiktok
Community Building
Marketing
Self-Publishing
Psychedelics

Built in Public is a personal brand podcast hosted by Courtney Johnson. Each week, Courtney sits down with founders, creators, and operators to unpack how they turn expertise into authority, visibility into opportunity, and content into long-term leverage. We talk positioning, audience building, thought leadership, and what it actually takes to show up before you feel ready. If you want to build i... more

PublishesWeeklyEpisodes105Founded2 years ago
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EntrepreneurshipBusiness

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Artwork for Built in Public

Latest Episodes

April Whitney was eating under 1,200 calories a day, training like an elite athlete, and still couldn't figure out why her body wasn't changing. Then she started working as a copywriter in pharmaceuticals, and the answer was right in front of her the... more

Adama posted her first YouTube video to about five views, most of them people she already knew, while working full-time as a site reliability engineer. She never quit that job. She built a 180,000+ subscriber channel and she still hasn't left enginee... more

Tobias Allen was knocking on doors at 16 with no job, no connections, and no plan, and by 25 he was Director of Marketing at Acquisition.com working directly with Alex and Leila Hormozi.

And in this episode he gives away everything.

We get into how h... more

Simon Alexander Ong was let go from Lehman Brothers the day it collapsed in 2008. He had no plan. No backup. Just a decision to finally figure out what he really wanted in life.

That decision led to a Penguin book deal, a YouTube video with 4.1 milli... more

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Recent Guests

Adama Lorna
Founder, multi-passionate professional and engineer
Self-employed / Founder
Episode: How To Build A Profitable Personal Brand Without Quitting Your Job, with Adama Lorna
Simon Alexander Ong
Speaker, author, and coach focused on leadership and entrepreneurship
Self-employed / Speaker and author
Episode: Simon Alexander Ong: The Personal Brand Playbook That Got Him 4 Million Views
Anthony Smith
Director of Trailers for Diary of a CEO
Diary of a CEO
Episode: The Diary of a CEO Director of Trailers on How to Stop the Scroll and Grow Faster on Social Media
Alexandra Steinacker-Clark
Art historian, curator, podcaster, author
All About Art (podcast) / Working in Art (book)
Episode: Alexandra Steinacker-Clark: How a Personal Brand Creates Opportunities in Any Traditional Industry
Chandler Bolt
The king of self-publishing, author and founder of SelfPublishing.com
SelfPublishing.com
Episode: How to Write and Self-Publish a Book That Gets You Speaking Gigs and Money with Chandler Bolt
Keren Eldad
Coach and personal-brand mindset coach
Coach Keren; branding and mindset coaching
Episode: Coach Keren Eldad: She'll Destroy Every Excuse You Have for Not Building Your Personal Brand
Ruffin Mitchener
Angel investor, founder of Brydge Club, content creator focused on startups and venture capital
Brydge Club / Maven
Episode: How to Build a Personal Brand That Makes Money BEFORE You Feel Ready, with Ruffin Mitchener
Avni Barman
Founder/creator focused on Gen She and personal branding
Gen She
Episode: Avni Barman: The LinkedIn Strategy That Made Her a Full-Time Creator
John Hu
Co-founder of Stan; founder of StanStore
Stan
Episode: John Hu: Stan's Founder on How to Make Your First $1K Online, and Building a $500M Creator Platform

Host

Courtney Johnson
Host of Built in Public

Reviews

5.0 out of 5 stars from 195 ratings
  • Basically OBSESSED

    Courtney is the unhinged friend in business AND life we all need! I learn SO much from every episode and am constantly finding new epic humans to follow through her insanely jam packed with value and humor episodes 🔥 11 out of 10

    Apple Podcasts
    5
    JessBurgio
    United Statesa month ago
  • great podcast!

    I found courtney on a different podcast and Linked In is a platform that I slept on- her information is very helpful. It motivated me to start posting there 🙏Thank you Courtney

    Apple Podcasts
    5
    Courtney H in Gerton
    United States3 months ago
  • Informative & Fun

    Loving this podcast!! Learning so much about LinkedIn & building my brand - thank you Courtney! 💖

    Apple Podcasts
    5
    Amber Pachla
    Canada4 months ago
  • Friend of the Pod

    Loved the hidden tricks slid into the middle of episodes. Everyone should listen!

    Apple Podcasts
    5
    aliagley
    United States5 months ago
  • Actionable Ideas Every Episode

    Every single episode gives me ideas or tips that have helped me so much with work, showing up online, and challenge some of my ways of thinking. Great energy and conversations 👏

    Apple Podcasts
    5
    Happydally
    United States5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests note the authenticity and willingness to share frameworks.
The host's blunt, supportive style helps listeners implement ideas quickly.
Listeners praise practical, actionable tips and energetic delivery.
Content is consistently focused on personal branding, visibility, and leveraging community.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Alexandra Steinacker-Clark: How a Personal Brand Creates Opportunities in Any Traditional Industry
Q: What was your approach to securing a book deal and how did you navigate submissions?
She created a strong proposal, actively pursued agencies and publishers, used LinkedIn to reach a publishing editor despite unsolicited submission challenges, and eventually aligned with a major house thanks to persistence and mentorship.
Alexandra Steinacker-Clark: How a Personal Brand Creates Opportunities in Any Traditional Industry
Q: How did you land the job at Sothe's and start your path in the art world?
She built connections by meeting a colleague for coffee, sought mentorship, and followed practical advice like learning additional languages to fit the global art market, which helped unlock opportunities and lead to an internship and later roles.
Coach Keren Eldad: She'll Destroy Every Excuse You Have for Not Building Your Personal Brand
Q: What about the fear of trolls and criticism?
Trolls' attention is expensive; your time is precious. Don't let mean comments derail you—respond only if it's productive, and remember that the fear is a narrative not a reality. Focus on serving your audience and value, not on critics.
Coach Keren Eldad: She'll Destroy Every Excuse You Have for Not Building Your Personal Brand
Q: I want to build my personal brand, but it's too saturated.
All industries are saturated, but that's not a reason to stay quiet. Your voice and talent are unique, and you should demonstrate that through a clear unique selling proposition. Don't imitate others; harness your own experiences and perspective to stand out.
Coach Keren Eldad: She'll Destroy Every Excuse You Have for Not Building Your Personal Brand
Q: All right. I really want to start my personal brand, but I have nothing to say.
The fear isn't that you have nothing to say; it's that you worry what you have to say won't reach the right ears or will be rejected. Focus on what resonates with a former version of yourself or a friend, identify who wouldn't resonate, and ensure you share values with that audience. You don't need to speak on everything—start with what you are qualified to discuss and offer something of value.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Age Range
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Frequently Asked Questions About Built in Public

What is Built in Public about and what kind of topics does it cover?

The show centers on helping founders, creators, and operators turn expertise into authority and visibility into opportunity. Across episodes, listeners get tactical guidance on building a personal brand, creating scalable content systems, and turning audience attention into long-term leverage through frameworks, storytelling, and practical experiments. Guests span CEOs, authors, and marketing specialists who share actionable playbooks for launching products, getting press, monetizing influence, and navigating the creator economy. A notable strength is the emphasis on authenticity, public accountability, and “learn in public” mindset, with repeatable strategies that listeners can adapt to their own brands and businesses.

Where can I find podcast stats for Built in Public?

Rephonic provides a wide range of podcast stats for Built in Public. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Built in Public and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Built in Public get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Built in Public, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Built in Public?

Rephonic provides comprehensive predictive audience data for Built in Public, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Built in Public have?

To see how many followers or subscribers Built in Public has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Built in Public?

These podcasts share a similar audience with Built in Public:

1. EXPANDED Podcast by To Be Magnetic™
2. Align with Jenna Zoe: The Human Design Podcast
3. Almost 30
4. The Product Boss with Jacqueline Snyder
5. The Spiritual Investor

How many episodes of Built in Public are there?

Built in Public launched 2 years ago and published 105 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Built in Public?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Built in Public?

Rephonic pulls ratings and reviews for Built in Public from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Built in Public?

Rephonic provides full transcripts for episodes of Built in Public. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Built in Public?

Recent guests on Built in Public include:

1. Adama Lorna
2. Simon Alexander Ong
3. Anthony Smith
4. Alexandra Steinacker-Clark
5. Chandler Bolt
6. Keren Eldad
7. Ruffin Mitchener
8. Avni Barman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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