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Artwork for Built in Public

Built in Public

Courtney Johnson
Personal Branding
Linkedin
Content Creation
Entrepreneurship
Networking
Personal Development
Manifestation
Mental Health
Social Media
Personal Brand
Social Media Marketing
Mindset
Social Media Strategy
Microdosing
Personal Growth
Community Building
Marketing
Tiktok
Psychedelics
Digital Products

Built in Public is a personal brand podcast hosted by Courtney Johnson. Each week, Courtney sits down with founders, creators, and operators to unpack how they turn expertise into authority, visibility into opportunity, and content into long-term leverage. We talk positioning, audience building, thought leadership, and what it actually takes to show up before you feel ready. If you want to build i... more

PublishesWeeklyEpisodes97Founded2 years ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for Built in Public

Latest Episodes

VCs laughed Ruffin Mitchener out of interview rooms for posting on TikTok. Four years later, she's the angel investor writing the checks.

Now she’s built a six-figure creator business, landed recurring deals with brands like TurboTax and LinkedIn, an... more

40 million LinkedIn views a month. Two to three videos a day. And she built it after returning venture capital money because she realized she hated the company she was building 😲

In this week's episode, I sat down with Avni Barman, founder of Gen Sh... more

I've just hit $200K on Stan. And John Hu built the platform that made it happen.

John is the founder of Stan, the platform that has now made over $500 million for creators, and he started it because he needed it for himself 😲

In this episode, John g... more

She became a Sports Illustrated swimsuit model and a Penguin Random House author, and neither of those things came from a talent agent, a manager, or a plan. They came from a LinkedIn post and a cold DM.

Gigi Robinson has been building her personal b... more

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Recent Guests

John Hu
Co-founder of Stan; founder of StanStore
Stan
Episode: John Hu: Stan's Founder on How to Make Your First $1K Online, and Building a $500M Creator Platform
Gigi Robinson
A creator and author focused on chronic illness advocacy and personal branding
Episode: Her Personal Brand Made Her a Sports Illustrated Model, with Gigi Robinson
Brian Luebben
Founder of Action Academy, host of Action Academy Podcast
Action Academy
Episode: Brian Luebben: Full Playbook on How He Quit His $252K Job and Made $100K in 48 Hours
Sam Gaudet
Sam Gaudet, started at 16 years old working with Dan Martell, later leading his creative direction and personal brand strategy
Dan Martell's team / Sam Gaudet's own ventures
Episode: How Dan Martell Built a $100M Personal Brand: Sam Gaudet Exposes the Full Strategy
Hala Taha
Founder of YAP Media; host of Young and Profiting
YAP Media
Episode: How Hala Taha Turned a Free Podcast into a Multi-Million Dollar Business
Jasmine Star
Founder and CEO of Social Curator; longtime personal brand creator
Social Curator
Episode: How Jasmine Star Built a 7-Figure Personal Brand Online (And Exactly How to Do It Too)
Cherie Brooke
Tiger Sisters co-host with a background in influencer/creator work and product management
Tiger Sisters
Episode: Tiger Sisters: From Stanford MBA & Goldman Sachs to a #1 Business Podcast in 18 Months
Jean Luo
Stanford GSB graduate and Tiger Sisters co-host
Tiger Sisters
Episode: Tiger Sisters: From Stanford MBA & Goldman Sachs to a #1 Business Podcast in 18 Months
JT Barnett
Founder of CreatorX; founder of Core/Core Access; former creator house operator
Join Core / CreatorX
Episode: The 4-Part Framework Behind Long-Term Leverage as a Creator, with JT Barnett

Host

Courtney Johnson
Host of Built in Public

Reviews

5.0 out of 5 stars from 183 ratings
  • great podcast!

    I found courtney on a different podcast and Linked In is a platform that I slept on- her information is very helpful. It motivated me to start posting there 🙏Thank you Courtney

    Apple Podcasts
    5
    Courtney H in Gerton
    United Statesa month ago
  • Informative & Fun

    Loving this podcast!! Learning so much about LinkedIn & building my brand - thank you Courtney! 💖

    Apple Podcasts
    5
    Amber Pachla
    Canada2 months ago
  • Friend of the Pod

    Loved the hidden tricks slid into the middle of episodes. Everyone should listen!

    Apple Podcasts
    5
    aliagley
    United States3 months ago
  • Actionable Ideas Every Episode

    Every single episode gives me ideas or tips that have helped me so much with work, showing up online, and challenge some of my ways of thinking. Great energy and conversations 👏

    Apple Podcasts
    5
    Happydally
    United States3 months ago
  • Always slaying 💯

    Courtney is magic. Courtney is walking magic. -Chris Lee

    Apple Podcasts
    5
    Asma | Styled by Asma
    United States7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests note the authenticity and willingness to share frameworks.
The host's blunt, supportive style helps listeners implement ideas quickly.
Listeners praise practical, actionable tips and energetic delivery.
Content is consistently focused on personal branding, visibility, and leveraging community.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The 4-Part Framework Behind Long-Term Leverage as a Creator, with JT Barnett
Q: How do you balance authenticity with growth and avoid just chasing virality?
Viral content can be a byproduct of staying true to your audience and purpose; the goal is meaningful connection with a niche rather than mass virality.
The 4-Part Framework Behind Long-Term Leverage as a Creator, with JT Barnett
Q: What are the three non-negotiables for building a personal brand?
1) Be clear about what you want to accomplish; 2) know your audience and their needs; 3) trust the process and not let others' opinions derail you.
The 4-Part Framework Behind Long-Term Leverage as a Creator, with JT Barnett
Q: Why do you think so many people struggle to articulate who they are publicly?
People often lack a private sense of identity and then try to present a polished persona, which leads to inconsistency. JT emphasizes showing your learning journey and progress publicly to build trust and relatability.
The Exact LinkedIn Strategy That Grew 50K Followers in 12 Months, with Mischa Collins
Q: What's more important: posting or engagement, and how should beginners start?
Engagement is as important as posting; start small with comments and messages, pick a handful of people to engage with daily, and gradually expand, while building a mission-driven content plan.
The Exact LinkedIn Strategy That Grew 50K Followers in 12 Months, with Mischa Collins
Q: Why did you choose LinkedIn as your main focus for building a personal brand?
LinkedIn was already a core part of a B2B environment, with the right audience and a lower barrier to entry; it allowed steady visibility and credibility in a professional context, which aligned with career goals and brand-building.

Audience Metrics

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Frequently Asked Questions About Built in Public

What is Built in Public about and what kind of topics does it cover?

The show centers on helping founders, creators, and operators turn expertise into authority and visibility into opportunity. Across episodes, listeners get tactical guidance on building a personal brand, creating scalable content systems, and turning audience attention into long-term leverage through frameworks, storytelling, and practical experiments. Guests span CEOs, authors, and marketing specialists who share actionable playbooks for launching products, getting press, monetizing influence, and navigating the creator economy. A notable strength is the emphasis on authenticity, public accountability, and “learn in public” mindset, with repeatable strategies that listeners can adapt to their own brands and businesses.

Where can I find podcast stats for Built in Public?

Rephonic provides a wide range of podcast stats for Built in Public. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Built in Public and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Built in Public get?

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How many subscribers and views does Built in Public have?

To see how many followers or subscribers Built in Public has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Built in Public?

These podcasts share a similar audience with Built in Public:

1. EXPANDED Podcast by To Be Magnetic™
2. Align with Jenna Zoe: The Human Design Podcast
3. Almost 30
4. The Product Boss with Jacqueline Snyder
5. The Amy Porterfield Show

How many episodes of Built in Public are there?

Built in Public launched 2 years ago and published 97 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Built in Public?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Built in Public?

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What guests have appeared on Built in Public?

Recent guests on Built in Public include:

1. John Hu
2. Gigi Robinson
3. Brian Luebben
4. Sam Gaudet
5. Hala Taha
6. Jasmine Star
7. Cherie Brooke
8. Jean Luo

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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