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Artwork for Built in Public

Built in Public

Courtney Johnson
Linkedin
Personal Branding
Networking
Social Media Marketing
Content Creation
Tiktok
Social Media Strategy
Digital Products
Engagement Strategies
Personal Brand
Cringe Mountain
Monetization
Personal Growth
Audience Trust
Marketing
The Big Leap
The One Thing
Mindfulness Practices
Self-Promotion
Manifesting Dreams

Built in Public is a personal brand podcast hosted by Courtney Johnson. Each week, Courtney sits down with founders, creators, and operators to unpack how they turn expertise into authority, visibility into opportunity, and content into long-term leverage. We talk positioning, audience building, thought leadership, and what it actually takes to show up before you feel ready. If you want to build i... more

PublishesWeeklyEpisodes86Founded2 years ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for Built in Public

Latest Episodes

Most people treat LinkedIn like a job board. Mischa Collins treats it like the most powerful business development tool on the planet, and she has the receipts to prove it. After being laid off in 2024, Mischa didn't scramble for her next role. She bu... more

There's a reason some people walk into a room and everyone notices. It's not luck. It's not looks. And it's not something you either have or you don't.

Today I'm sitting down with Whitney Uland, founder of How to Be Famous, to talk about the one thin... more

If you’ve ever thought, “I don’t really know what a personal brand is” or “how do I even start a personal brand???”, this episode is for you.

Today I’m joined by Danielle Canty, former co-founder of Bossbabe, to break down one of the biggest misconce... more

Welcome to the first official episode of Built In Public!

If you’ve ever felt stuck choosing a niche… frustrated with low engagement… or unsure how to turn content into actual conversations and clients, this one’s for you.

In this episode, I’m brea... more

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Recent Guests

Danielle Canty
Founder of Bossbabe, author and personal branding expert
Bossbabe
Episode: Why Personal Brands Are the Ultimate Career Leverage, with Danielle Canty
Lauren Douglas
Founder of Reverve and a passionate advocate for women's advancement in the workplace.
Reverve
Episode: Why Visibility Matters More Than Talent for Women at Work, with Lauren Douglas
Whitney Lasseter
Bufo facilitator and founder of a medicine church
ATMA
Episode: The Transformational Psychedelic Medicine Powerful People Are Using Privately, with Whitney Lasseter
Dr. Ruby Patterson
NASA scientist and personal branding expert
NASA
Episode: The Manifestation Formula That Changed Her Entire Career, with Dr. Ruby Patterson
Joel Monteleone
Dating expert and coach
Episode: Dating Expert: The Brutal Truth About Why You’re Still Single... (and How to Fix It)
Anne Mahlum
Founder of Solidcore, a successful fitness empire.
Solidcore
Episode: How Solidcore’s Founder Built and Sold a Nearly $100 Million Fitness Empire
Bill Perkins
A successful entrepreneur, author, and speaker on intentional living and personal development.
Author of 'Die With Zero'
Episode: Bill Perkins Reveals the Success Pattern He Sees in Every Billionaire
Lara Acosta
Expert on LinkedIn strategies and content creation
Episode: How to Grow Fast and Convert on LinkedIn in 2026, with Lara Acosta
Whitney Uland
Content creator, speaker, and podcaster focused on helping others achieve fame and success.
How To Be Famous
Episode: Un-Gatekeeping How to Manifest Like a Millionaire: Fame, Flow & Creative Freedom with Whitney Uland

Host

Courtney Johnson
Host of Slay The Gatekeeper and Built In Public

Reviews

5.0 out of 5 stars from 163 ratings
  • Actionable Ideas Every Episode

    Every single episode gives me ideas or tips that have helped me so much with work, showing up online, and challenge some of my ways of thinking. Great energy and conversations 👏

    Apple Podcasts
    5
    Happydally
    United States21 days ago
  • Always slaying 💯

    Courtney is magic. Courtney is walking magic. -Chris Lee

    Apple Podcasts
    5
    Asma | Styled by Asma
    United States4 months ago
  • Courtney Activates

    I love this podcast, the tangible tools, and cheat codes, but mostly I love how Courtney activates. She has such a special way of giving you the hug and kick in the 🍑 you need because she delivers her message bluntly with the intention of wanting you to fulfill your dreams. It’s a beautiful combination.

    Apple Podcasts
    5
    mpaluck18
    United States4 months ago
  • Courtney is the GOAT

    The information Courtney gives is insane! So good & so valuable.

    Apple Podcasts
    5
    keepingupwithkaisha
    United Statesa year ago
  • Excellent content

    I really like the content from her as she has a fun but still very professional way of sharing it.

    Apple Podcasts
    5
    John_Smith01
    Switzerland2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High regard for content quality and guest variety, with strong emphasis on practical strategies.
Courtney's blunt, actionable guidance is consistently valuable for building a brand.
Listeners praise the tangible tools and the way Courtney motivates execution.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why Personal Brands Are the Ultimate Career Leverage, with Danielle Canty
Q: At what point should someone move from posting consistently to monetizing their personal brand?
If you know you want to monetize, don't wait for thousands of followers; start exploring monetization options aligned with your lifestyle and transformation you offer, and build an offer suite around that outcome.
Why Personal Brands Are the Ultimate Career Leverage, with Danielle Canty
Q: What would you tell someone who feels culture might prevent them from building a personal brand (e.g., UK or European audiences)?
Choose action over excuses. Your identity and values can transcend regional norms, and you can start small, adapt your approach, and build momentum with consistency and clear values.
How to Build Your Personal Brand in Public
Q: What should I do when NDA constraints prevent talking about clients?
Talk about public information, share learning resources, and discuss broader industry topics to establish expertise without breaching NDAs.
How to Build Your Personal Brand in Public
Q: Is there a difference in content performance when scheduling versus posting live?
The host suggests prioritizing consistency over strict scheduling; decide what helps you stay consistent, then optimize later through experimentation when you have solid output.
How to Build Your Personal Brand in Public
Q: Julia asks, how do I start conversations with ideal clients?
Use the audience's own language and post offers like free onboarding sessions to initiate conversations, then transcribe the interactions to identify common themes and tailor messaging accordingly.

Audience Metrics

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Frequently Asked Questions About Built in Public

What is Built in Public about and what kind of topics does it cover?

The show centers on helping listeners turn expertise into authority and visibility into opportunity through practical personal-branding and content strategies. Episodes highlight building public narratives, leveraging platforms like LinkedIn, and converting audience engagement into real business impact. Guests range from founders and operators to coaches and researchers, often discussing entrepreneurship, leadership, and transformation. Noteworthy angles include “learning in public,” candid branding evolutions, and practical hacks for audience growth, content creation, and networking. The format tends to mix actionable tips with authentic stories of risk, accountability, and growth, making it appealing to aspiring founders, marketers, and p... more

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Which podcasts are similar to Built in Public?

These podcasts share a similar audience with Built in Public:

1. EXPANDED Podcast by To Be Magnetic™
2. Align with Jenna Zoe: The Human Design Podcast
3. The Product Boss with Jacqueline Snyder
4. Almost 30
5. Good Content with Shannon McKinstrie

How many episodes of Built in Public are there?

Built in Public launched 2 years ago and published 86 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Built in Public?

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What guests have appeared on Built in Public?

Recent guests on Built in Public include:

1. Danielle Canty
2. Lauren Douglas
3. Whitney Lasseter
4. Dr. Ruby Patterson
5. Joel Monteleone
6. Anne Mahlum
7. Bill Perkins
8. Lara Acosta

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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