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Artwork for Built in Public

Built in Public

Courtney Johnson
Personal Branding
Linkedin
Content Creation
Entrepreneurship
Networking
Personal Development
Manifestation
Personal Brand
Mental Health
Social Media
Social Media Marketing
Mindset
Social Media Strategy
Microdosing
Personal Growth
Tiktok
Community Building
Marketing
Self-Publishing
Psychedelics

Built in Public is a personal brand podcast hosted by Courtney Johnson. Each week, Courtney sits down with founders, creators, and operators to unpack how they turn expertise into authority, visibility into opportunity, and content into long-term leverage. We talk positioning, audience building, thought leadership, and what it actually takes to show up before you feel ready. If you want to build i... more

PublishesWeeklyEpisodes103Founded2 years ago
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EntrepreneurshipBusiness

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Artwork for Built in Public

Latest Episodes

Tobias Allen was knocking on doors at 16 with no job, no connections, and no plan, and by 25 he was Director of Marketing at Acquisition.com working directly with Alex and Leila Hormozi.

And in this episode he gives away everything.

We get into how h... more

Simon Alexander Ong was let go from Lehman Brothers the day it collapsed in 2008. He had no plan. No backup. Just a decision to finally figure out what he really wanted in life.

That decision led to a Penguin book deal, a YouTube video with 4.1 milli... more

Anthony Smith was about to quit editing forever the night he saw the Diary of a CEO job posting. He'd just told his girlfriend he was done. She said give it one more chance.

He stayed up all night building a portfolio site on Wix, tracked down the c... more

Alexandra Steinacker-Clark got her foot in the door at Sotheby's through a cold coffee request, built 27K followers on LinkedIn without a strategy, and landed a book deal with a Hachette subsidiary through a LinkedIn DM that sat unread for five month... more

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Recent Guests

Anthony Smith
Director of Trailers for Diary of a CEO
Diary of a CEO
Episode: The Diary of a CEO Director of Trailers on How to Stop the Scroll and Grow Faster on Social Media
Alexandra Steinacker-Clark
Art historian, curator, podcaster, author
All About Art (podcast) / Working in Art (book)
Episode: Alexandra Steinacker-Clark: How a Personal Brand Creates Opportunities in Any Traditional Industry
Chandler Bolt
The king of self-publishing, author and founder of SelfPublishing.com
SelfPublishing.com
Episode: How to Write and Self-Publish a Book That Gets You Speaking Gigs and Money with Chandler Bolt
Keren Eldad
Coach and personal-brand mindset coach
Coach Keren; branding and mindset coaching
Episode: Coach Keren Eldad: She'll Destroy Every Excuse You Have for Not Building Your Personal Brand
Ruffin Mitchener
Angel investor, founder of Brydge Club, content creator focused on startups and venture capital
Brydge Club / Maven
Episode: How to Build a Personal Brand That Makes Money BEFORE You Feel Ready, with Ruffin Mitchener
John Hu
Co-founder of Stan; founder of StanStore
Stan
Episode: John Hu: Stan's Founder on How to Make Your First $1K Online, and Building a $500M Creator Platform
Gigi Robinson
A creator and author focused on chronic illness advocacy and personal branding
Episode: Her Personal Brand Made Her a Sports Illustrated Model, with Gigi Robinson
Brian Luebben
Founder of Action Academy, host of Action Academy Podcast
Action Academy
Episode: Brian Luebben: Full Playbook on How He Quit His $252K Job and Made $100K in 48 Hours
Sam Gaudet
Sam Gaudet, started at 16 years old working with Dan Martell, later leading his creative direction and personal brand strategy
Dan Martell's team / Sam Gaudet's own ventures
Episode: How Dan Martell Built a $100M Personal Brand: Sam Gaudet Exposes the Full Strategy

Host

Courtney Johnson
Host of Built in Public

Reviews

5.0 out of 5 stars from 195 ratings
  • great podcast!

    I found courtney on a different podcast and Linked In is a platform that I slept on- her information is very helpful. It motivated me to start posting there šŸ™Thank you Courtney

    Apple Podcasts
    5
    Courtney H in Gerton
    United States2 months ago
  • Informative & Fun

    Loving this podcast!! Learning so much about LinkedIn & building my brand - thank you Courtney! šŸ’–

    Apple Podcasts
    5
    Amber Pachla
    Canada3 months ago
  • Friend of the Pod

    Loved the hidden tricks slid into the middle of episodes. Everyone should listen!

    Apple Podcasts
    5
    aliagley
    United States4 months ago
  • Actionable Ideas Every Episode

    Every single episode gives me ideas or tips that have helped me so much with work, showing up online, and challenge some of my ways of thinking. Great energy and conversations šŸ‘

    Apple Podcasts
    5
    Happydally
    United States5 months ago
  • Always slaying šŸ’Æ

    Courtney is magic. Courtney is walking magic. -Chris Lee

    Apple Podcasts
    5
    Asma | Styled by Asma
    United States8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests note the authenticity and willingness to share frameworks.
The host's blunt, supportive style helps listeners implement ideas quickly.
Listeners praise practical, actionable tips and energetic delivery.
Content is consistently focused on personal branding, visibility, and leveraging community.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Alexandra Steinacker-Clark: How a Personal Brand Creates Opportunities in Any Traditional Industry
Q: What was your approach to securing a book deal and how did you navigate submissions?
She created a strong proposal, actively pursued agencies and publishers, used LinkedIn to reach a publishing editor despite unsolicited submission challenges, and eventually aligned with a major house thanks to persistence and mentorship.
Alexandra Steinacker-Clark: How a Personal Brand Creates Opportunities in Any Traditional Industry
Q: How did you land the job at Sothe's and start your path in the art world?
She built connections by meeting a colleague for coffee, sought mentorship, and followed practical advice like learning additional languages to fit the global art market, which helped unlock opportunities and lead to an internship and later roles.
Coach Keren Eldad: She'll Destroy Every Excuse You Have for Not Building Your Personal Brand
Q: What about the fear of trolls and criticism?
Trolls' attention is expensive; your time is precious. Don't let mean comments derail you—respond only if it's productive, and remember that the fear is a narrative not a reality. Focus on serving your audience and value, not on critics.
Coach Keren Eldad: She'll Destroy Every Excuse You Have for Not Building Your Personal Brand
Q: I want to build my personal brand, but it's too saturated.
All industries are saturated, but that's not a reason to stay quiet. Your voice and talent are unique, and you should demonstrate that through a clear unique selling proposition. Don't imitate others; harness your own experiences and perspective to stand out.
Coach Keren Eldad: She'll Destroy Every Excuse You Have for Not Building Your Personal Brand
Q: All right. I really want to start my personal brand, but I have nothing to say.
The fear isn't that you have nothing to say; it's that you worry what you have to say won't reach the right ears or will be rejected. Focus on what resonates with a former version of yourself or a friend, identify who wouldn't resonate, and ensure you share values with that audience. You don't need to speak on everything—start with what you are qualified to discuss and offer something of value.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Interests
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Frequently Asked Questions About Built in Public

What is Built in Public about and what kind of topics does it cover?

The show centers on helping founders, creators, and operators turn expertise into authority and visibility into opportunity. Across episodes, listeners get tactical guidance on building a personal brand, creating scalable content systems, and turning audience attention into long-term leverage through frameworks, storytelling, and practical experiments. Guests span CEOs, authors, and marketing specialists who share actionable playbooks for launching products, getting press, monetizing influence, and navigating the creator economy. A notable strength is the emphasis on authenticity, public accountability, and ā€œlearn in publicā€ mindset, with repeatable strategies that listeners can adapt to their own brands and businesses.

Where can I find podcast stats for Built in Public?

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How many listeners does Built in Public get?

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What are the audience demographics for Built in Public?

Rephonic provides comprehensive predictive audience data for Built in Public, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Built in Public have?

To see how many followers or subscribers Built in Public has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Built in Public?

These podcasts share a similar audience with Built in Public:

1. EXPANDED Podcast by To Be Magneticā„¢
2. Align with Jenna Zoe: The Human Design Podcast
3. The Spiritual Investor
4. The Product Boss with Jacqueline Snyder
5. Almost 30

How many episodes of Built in Public are there?

Built in Public launched 2 years ago and published 103 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Built in Public?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Built in Public?

Rephonic pulls ratings and reviews for Built in Public from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Built in Public?

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What guests have appeared on Built in Public?

Recent guests on Built in Public include:

1. Anthony Smith
2. Alexandra Steinacker-Clark
3. Chandler Bolt
4. Keren Eldad
5. Ruffin Mitchener
6. John Hu
7. Gigi Robinson
8. Brian Luebben

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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