石崎力也の海外デジタルノマドライフ
石崎力也石崎力也の海外デジタルノマドライフです。オランダに住むデジタルマーケターの石崎が海外生活の中で出会った出来事を日本の皆さまにお届けします。 石崎力也のDiscordコミュニティ: discord.gg/q5kdbRTFhK
| Publishes | Twice weekly | Episodes | 253 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  Japanese | Categories | BusinessMarketing | ||
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今日は広告を打つことで、思わぬ効果が得られた話をしたいと思います。広告というと、新規のお客様を獲得する手段だと思われがちです。しかし実際にやってみると、もっと異なる側面があることに気づきました。それは、過去に商品を購入してくれた方や、一度接点のあった方々が再び戻ってくるという効果です。
今日は「広告は運任せ」というテーマでお話ししたいと思います。今朝、いつも通りサーフィンから帰宅すると、家の前に置き手紙が置いてありました。ポルトガル語で書かれた手紙を翻訳アプリで読んでみると、下の階からの苦情のようでした。主に水漏れと騒音の件について書かれていたようです。
今日は「広告運用はチームのリソースを食う」というテーマでお話しします。広告運用について僕は最初、設定だけして待てばいいのかなと思っていました。ですが実際にやってみて気づいたことがあります。
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #241 | Japan/Business/Marketing |
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Listeners, social reach, demographics and more for this podcast.
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| Professions | Age Range | Household Income | |||
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1. 厚利少売ラジオ
How many episodes of 石崎力也の海外デジタルノマドライフ are there?
石崎力也の海外デジタルノマドライフ launched 2 years ago and published 253 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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