Adobe Experience Cloud ポッドキャスト
アドビ株式会社Adobe Experience Cloud ポッドキャストは、アドビの持つ卓越した顧客体験創出のテクノロジーと専門知識を活かし、最新のデジタルマーケティングやCXM（顧客体験管理）の理解を深めることのできるポッドキャストです。変化を続ける顧客のニーズを予測し、企業がデジタル変革を推進することで優れた顧客体験を提供するためのヒントをお届けします。 more
| Publishes | Weekly | Episodes | 53 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  Japanese | Number of Listeners | Categories | BusinessMarketing |
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KDDI株式会社にてウェブ広告やB2Bサイトの運用をご担当されている浅野氏に、内製化のメリットを伺いました。 more
KDDI株式会社にてウェブ広告やB2Bサイトの運用をご担当されている浅野氏に、B2Bマーケティングにおける目標達成のためのプロセスについて伺いました。 more
徹底した顧客中心主義、顧客志向を貫く日商エレクトロニクス株式会社の近藤氏から、その礎を探りました。共感を持って会話を重ねながら良質な情報提供を通じて顧客との関係を深める、近藤氏率いるチーム編成だからこそ実現できるきめ細やかさは、多くの学びがあります。 more
日商エレクトロニクス株式会社の近藤氏から、「顧客志向」に至った経緯を伺いました。会話で何度も繰り返されるのは「共感」。チームメンバーとともに「デザイン思考」を通じて顧客の課題やニーズを理解し、バリュープロポジションでソリューションがマッチしているか見られるそうです。その極意とは？ more
日商エレクトロニクス株式会社の近藤氏が率いる部署は、デマンドジェネレーション、インサイドセールス、カスタマーサクセス、そして営業機能と多岐にわたります。KPIの一つに「SQL50%以上を目指す」など、驚異的な数値を目標にされている近藤氏。有言実行に至るために重要視されている近藤氏の「顧客志向」について、詳しく伺いました。 more
アドビ エグゼクティブフェロー及川氏と、ニッポン放送の人気ラジオパーソナリティ吉田氏をゲストに迎え、「プロダクトマネジメント」について伺いました。 more
アドビ エグゼクティブフェロー及川氏と、ニッポン放送の人気ラジオパーソナリティ吉田氏をゲストに迎え、プロダクトマネージャーに大切な要素を伺いました。 more
アドビ エグゼクティブフェロー 及川氏と、ニッポン放送の人気ラジオパーソナリティ吉田氏をゲストに迎え、「プロダクトマネジメント」について伺いました。 more
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Apple Podcasts | #60 | Japan/Business/Marketing |
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| Listeners per Episode | Gender Skew | Engagement Score | |||
|---|---|---|---|---|---|
| Primary Location | Social Media Reach | ||||
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