KC｜行銷&設計雙聲道
KC【系統要我給一篇自我介紹】 10年+設計老手x數位行銷主管 專治：大氣病、溝通障礙、低效率勞動 目前人格算是穩定在ENTP紫人路上前進 目標是好好的過好日子👌 🎯 在哪裡可以收聽🔻 🎧 Spotify: open.spotify.com/show/3G5Bn5zYdCT357TnanFSyO 🎧 Apple Podcast: podcasts.apple.com/podcast/id1526147891 🎧 Google Podcast: podcasts.google.com/feed/aHR0cHM6Ly9vcGVuLmZpcnN0b3J5Lm1lL3Jzcy91c2VyL2NrZGVlOWxsZzliMXEwODA0aDkwZXdwaXM= 🎧 Pocket Casts: pca.st/gk90o5... more
| Publishes | Twice monthly | Episodes | 5 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Categories | BusinessCareers | ||||
Listen to this Podcast
Latest Episodes
• 漏斗行銷的真相：漏斗裡面還有漏斗！解構廣告從曝光、認同到挽回的「洋蔥」分層架構。
• 重新定義暖流量：別再被「留名單」騙了！在我們的定義裡，只有「完成第一筆交易」才配叫暖流量。
• 信任的堆疊術：如何在最短時間內消除「詐騙感」？透過給予價值、社會證明與網頁優化，建立不可抗拒的信任感。
• 品牌溢價的秘密：為什麼客戶覺得你的產品「值這個錢」？以 Apple 為例，剖析產品之外的「信任資產」與「生態系價值」。
• 篩選對的客戶：從「官方語言」轉向「真實個性」，如何透過語氣轉換（Tone ... more
「別人家沒有的，我們可能都有。」這句話是口氣大，還是真有本事？
今天來聊聊那個讓你以為「賺到了」的行銷局。
我們將從一張 100 元的兌換券開始，一路追蹤到 300 元購物金的背後邏輯。
沒錯，這是一場關於數據、客流與品牌形象的精準交換。
想知道如何把「路人」變成「會員」？
想了解什麼才是真正的「體驗設計」？
點進來，KC 帶你拆解這場商業賽局。
加入會員，支持節目： kcideal.firstory.io/join
留言告訴我你對這一集的想法： http... more
《輕行銷》是本講述如何在網路數位新時代用「小預算做大行銷」的書籍。
本書立足于以小博大，從近乎零成本的網路行銷出發！
可能嗎？這是許多微創業及中小企業老闆心中的疑問！
這章節就是要來介紹如何通過小預算、低成本實現有效行銷、精準行銷的方法！
為缺少資金預算的中小微企業和創業者提供了一條簡單易行且高效精準的行銷策略，
幫助傳統企業抓住網路數位時代發展新機遇，實現轉型升級。
想要了解更多設計師的日常主題或想交流回饋你的想法，可以留言給我囉！→ open.... more
本集介紹常用的名片印刷。
其中最經濟划算且大量普遍製作的多為合版名片，
但材質那麼多種，
到底該如何選擇呢？
今天就來深入了解一下吧！
★ 讓設計師不用轉行賣雞排 → open.firstory.me/join/kcideal
★ 渴望有多一點互動或諮詢 → open.firstory.me/story/ckdil7uviwkjv0862nh3qf9ys?m=comment
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本篇分享開啟Podcast的契機與目的。
「設計」在這年代似乎已成為一門顯學，人人都可以談設計，教育漸漸注重美學素養，許多企業也開始注重形象與轉型。
只是設計固然重要，但最終如何將眼前的視覺圖樣變成實體呈現在大眾面前呢??
就讓KC帶大家來了解一下平日多變中求規則的設計與印刷日常吧！
★ 更多相關分享搜尋→ 虔華設計 www.kc.vision
★ 更多互動留言→ open.firstory.me/story/ckdef4l2b9y... more
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Apple Podcasts | #124 |  Taiwan/Business/Careers |
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KC｜行銷&設計雙聲道 launched 6 years ago and published 5 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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