設計關鍵字
Shopping DesignShopping Design 將透過《設計關鍵字》，和大家聊聊有趣的設計時事、最新展覽、獨特風格的創意人故事，讓我們一起從設計裡找到理想生活的實踐，「聽」到更多精彩的設計生活事！ — 聯絡我們 ➤ sd@shoppingdesign.com.tw 各平台收聽《設計關鍵字》 ➤ bit.ly/3uP82P7 Shopping Design 官方網站 ➤ www.shoppingdesign.com.tw Powered by Firstory Hosting
| Publishes | Twice monthly | Episodes | 220 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language |  Korean | Number of Listeners | Categories | ArtsHobbiesDesignLeisure |
Listen to this Podcast
Latest Episodes
＊本集節目於 Shopping Design 於 2025 年所舉辦的「設計新商業年會」LIVE Podcast 現場收錄
《夜市王》的誕生過程，是一場關於創意決策與設計思維的實戰課。製作人謝乾乾面對的第一個問題不是「怎麼拍」，而是「為什麼觀眾會在乎？」
本集《設計關鍵字》邀請到《夜市王》製作人、我的檔期有限公司負責人謝乾乾，分享他如何用設計方法論解構一個綜藝節目。從賽制架構、角色設定到視覺系統，每個決策背後都有清晰的邏輯：為什麼管委會才是真正的主角？為什麼要設定外國評審？為什麼黑、... more
當我們談論設計，往往想到的是解決問題；但在台東，設計有時更是為了「創造連結」。
本集《關設計什麼事》邀請到榮獲 2025 Action Taitung Award 的兩位得主——「洄洄山林地方設計」共同創辦人楊文廣、「移居生活資材室」創辦人小 Q。一位是回到海拔 1100 公尺金針山接手民宿的返鄉青年，一位是往返台北與花東的二地居者。他們不談高深的地方創生策略，而是分享如何透過「辦活動」與強大的行動力，促成地方的積極參與，將「麻煩」轉化為設計行動。
兩人深信，在資源相對匱乏的地方，「... more
從大稻埕的仙島到全台四城市的小仙島，設計師陳易鶴用「信任機制」取代傳統加盟控制，開創出一條截然不同的品牌之路。在飲料市場極度飽和的台灣，他選擇不走「茶葉好一點、加點水果」的老路，而是將藥食同源的材料——牛蒡、菊花、薄荷、桂圓——轉化為風味，讓「紙」不只是杯子，更成為承載文化的媒介。
本集《設計新商業》，小鶴老師分享從仙島到小仙島的品牌進化歷程。他談到，現代商業不再只是「控制與計算」，而是如何在信任中找到雙方都能發揮的空間。從產品特殊性、規格化、到可複製性。更重要的是，如何在這個選擇爆炸的時... more
本集《設計新商業》邀請到 NEXTAR 創辦人 Eddie，揭開這間非國際 4A 廣告出身的整合行銷顧問公司，如何成為 Uber Eats、紅葉蛋糕、第一銀行等知名品牌的長期合作夥伴？
從一年執行上百場活動的「執行者」，到如今能影響品牌策略制定的「調頻者」，Eddie 深信：「品牌與人之間的理解，是可以被設計出來的。」在節目中，他將不藏私分享 NEXTAR 如何透過獨創的「雙頻共感系統™」，對準品牌與消費者最剛好的頻率？入圍 4A 創意獎、金手指獎等指標性廣告獎項的背後，創意的底層邏輯與團... more
Reviews
- 太好了！終於聽到策略設計師
好希望可以多聽到不同公司的策略設計師分享。（同樣是一位策略設計師留）
Apple Podcasts5希望更好用的使用者
Taiwan8 months ago - 喜歡不良大叔地瓜校長這集
二個人的對談，很溫暖。大叔的安慰怎麼也讓我覺得眼眶熱熱的☺️
Apple Podcasts5艾玹利Taiwana year ago - 期待女子編輯部
歡樂時光，真心對談
Apple Podcasts5Half dozenTaiwana year ago - 喜歡聽編輯部女子會分享生活
很喜歡編輯部女子會的每一集
內容有趣又有內涵！
是我上班最喜歡聽的Podcast🫶🏻
Apple Podcasts5yuyuyuuutingTaiwan2 years ago - 剛聽完微熱山丘
從SD雜誌上看到原來有podcast!!
聽完了微熱山丘
覺得主持人的節奏跟題目安排得很棒❤️
不僅認識品牌，也同事了解到商業面的know how，讚讚推～👍🏻敲碗更多品牌跟商業的結合專題
Apple Podcasts5Amber Y,Taiwan2 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #119 |  Australia/Arts/Design |
Apple Podcasts | #184 |  France/Arts/Design |
Apple Podcasts | #2 | Taiwan/Arts/Design |
Apple Podcasts | #12 |  Hong Kong/Arts/Design |
Apple Podcasts | #30 |  Philippines/Arts/Design |
Apple Podcasts | #37 |  Singapore/Arts/Design |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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設計關鍵字 launched 5 years ago and published 220 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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