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Artwork for Selling Snow

Selling Snow

Andrew Zwicker
Marketing
Ski Industry
Baldface Lodge
Mount Bohemia
Big White Ski Resort
J Skis
Kelowna
Cape Smoky
Backcountry Snowboarding
Twin Tip Ski
Whitewater Mountain Resort
Jason Levinthal
Lonie Gleiberman
Stacy Kramer
Jeff Penseiro
Michael J Ballingall
Canada
Australia
Okanagan Champagne Powder
Snowshoe Sam's

Welcome to Selling Snow, the podcast for ski industry pros, marketers or anyone who wants to learn more about marketing in the ski business. I’m your host, Andrew Zwicker, with 25 years in and around marketing skiing, and this show is all about learning from the best in the business, so you can up your marketing game,or just get a peek behind how ski resort marketing works.

Our first episodes inc... more

PublishesWeeklyEpisodes12Founded2 months ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Selling Snow

Latest Episodes

What if the most powerful thing you could do as a ski area… is just tell the truth?

This week on Selling Snow, we head to Northern California to a truly magical place in the shadow of a massive volcano, to return to the roots of what makes skiing fu... more

Today, we’re heading into the wilds of Western Maine to a true gem of a ski area. It’s always had great skiing. It hasn’t always had operating lifts, but over the last five years, the big mountain Maine skiing local legend is getting noticed.

Saddle... more

If you could imagine the Vermont dream. What would it look like? imagine growing up with a Dad who in 2/3rds of a year built a new ski area from scratch and growing up on a ski hill that is the family business.  Imagine  after several decades  the sk... more

It’s common and great advice that great ski area leadership should make sure they still spend lots of time on the mountain. Now… Imagine…you actually grew up on the mountain, and you’re now one of the Vice Presidents at that same resort? A Mountain y... more

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Recent Guests

Kyle Caçador-Florence
Brand Director at Whitewater Mountain Resort
Whitewater Mountain Resort
Episode: Ep.6 - Kyle Caçador-Florence and David Michael of Whitewater Mountain Resort - Grow without losing your soul
Dave Michael
Outdoor Operations Manager at Whitewater Mountain Resort
Whitewater Mountain Resort
Episode: Ep.6 - Kyle Caçador-Florence and David Michael of Whitewater Mountain Resort - Grow without losing your soul
Jason Levinthal
Founder of J Skis; original creator of the twin-tip ski
J Skis
Episode: Ep. 5 - Jay Levinthal of J Skis: Building real demand through authenticity and scarcity — from the creator of twin-tip skis
Lonie Gleiberman
Co-owner of Mount Bohemia, a ski resort focusing on expert terrain
Mount Bohemia
Episode: Ep.2 - $99 Passes, No Groomers, No Beginners: How Mount Bohemia Wins Big by Breaking the Rules with Lonie Glieberman
Stacy Kramer
Mount Bohemia
Episode: Ep.2 - $99 Passes, No Groomers, No Beginners: How Mount Bohemia Wins Big by Breaking the Rules with Lonie Glieberman
Martin Kejval
Reviver of Cape Smoky ski area, originally from Czech Republic, with a background in ski racing.
Ski Cape Smoky
Episode: Ep.3 - From Abandoned Hill to Oceanfront Powder: Reviving Ski Cape Smokey with Martin Kejval

Host

Andrew Zwicker
Host of Selling Snow with 25 years in and around marketing skiing.

Reviews

5.0 out of 5 stars from 2 ratings
  • THANK YOU!

    I have been waiting for something like this. LOVE LOVE LOVE IT! Can’t wait for more episodes to drop!

    Apple Podcasts
    5
    Kootrepreneur
    Canada2 months ago

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Talking Points

Recent interactions between the hosts and their guests.

Ep. 1 - Laugh Until Your Cheeks Hurt: From 80's table dancing to Canada's best family resort with Michael J. Ballingall
Q: What about one relatively low-cost tactic or strategy out there that consistently works for you?
We have a learn tour or a beginner ticket available every day of the year for $29, making skiing more affordable for newcomers.
Ep. 1 - Laugh Until Your Cheeks Hurt: From 80's table dancing to Canada's best family resort with Michael J. Ballingall
Q: So how does that learning translate into bringing that back to Big White and running a fantastic resort?
The Schumann family allowed us to run such a great resort by hiring for hospitality alongside strong operational management.
Ep.3 - From Abandoned Hill to Oceanfront Powder: Reviving Ski Cape Smokey with Martin Kejval
Q: What advice would you give to some of those other small ski areas trying to bring back ski areas?
Martin emphasizes the importance of understanding why the ski area failed previously and the necessity of an all-year round operation model to ensure sustainability.
Ep.3 - From Abandoned Hill to Oceanfront Powder: Reviving Ski Cape Smokey with Martin Kejval
Q: How did you first hear about Ski Cape Smoky?
He learned about it through a family friend who wanted to invest in a ski area, leading to his involvement in Cape Smoky.
Ep.3 - From Abandoned Hill to Oceanfront Powder: Reviving Ski Cape Smokey with Martin Kejval
Q: How did you first get into skiing?
Martin describes growing up on a mountain in the Czech Republic where skiing was a way of life from a young age, ultimately leading him into ski racing.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About Selling Snow

What is Selling Snow about and what kind of topics does it cover?

Focusing on the intersections of marketing and the ski industry, the content offers an engaging glimpse into the strategic approaches that ski resorts and businesses employ to thrive in a competitive market. Listeners are treated to authentic conversations with industry leaders who share their unique experiences, challenges, and a wealth of marketing insights tailored specifically for skiing enthusiasts and professionals. This podcast uniquely blends humor and heartfelt stories with actionable marketing strategies, providing a refreshing perspective on navigating the ski business landscape. Guests range from founders of renowned ski resorts to marketing experts, each episode filled with entertaining anecdotes and lessons learned in the purs... more

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Which podcasts are similar to Selling Snow?

These podcasts share a similar audience with Selling Snow:

1. Epic By Nature
2. FNRad Snowboarding Podcast
3. The Bomb Hole
4. SmartLess
5. Fly on the Wall with Dana Carvey and David Spade

How many episodes of Selling Snow are there?

Selling Snow launched 2 months ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Selling Snow?

Recent guests on Selling Snow include:

1. Kyle Caçador-Florence
2. Dave Michael
3. Jason Levinthal
4. Lonie Gleiberman
5. Stacy Kramer
6. Martin Kejval

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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