Rephonic
Artwork for Selling Snow

Selling Snow

Andrew Zwicker
Community
Alta Ski Area
Marketing
Ski Industry
Big White Ski Resort
Baldface Lodge
Mount Bohemia
Social Media Marketing
Craigieburn Valley Ski Area
J Skis
Jay Peak
Mount Sima
Sunlight Mountain Resort
Ben Lomond Alpine Resort
Snowmaking
Kelowna
Cape Smoky
Whitewater Mountain Resort
Backcountry Snowboarding
Twin Tip Ski

Welcome to Selling Snow, the podcast for ski industry pros, marketers or anyone who wants to learn more about marketing in the ski business. I’m your host, Andrew Zwicker, with 25 years in and around marketing skiing, and this show is all about learning from the best in the business, so you can up your marketing game,or just get a peek behind how ski resort marketing works.

Our first episodes inc... more

PublishesWeeklyEpisodes26Founded5 months ago
Number of ListenersCategories
MarketingBusiness

Listen to this Podcast

Artwork for Selling Snow

Latest Episodes

In Part 1 , Brandon Ott and Lexi Dowdall from Alta Ski Area shared how one of the most respected brands in skiing has spent nearly nine decades protecting its culture, its skiing experience, and its identity.

Today, we're picking up right where we l... more

What do you think of when you hear the word Alta? Big mountains, deep snow, laid-back chill vibe. Whatever it is, you definitely have an image. Whether you’ve been there or just dreamt about it, Alta has built a mythical legend, and for many is a pow... more

Ok we had a great response last week to our compilation episode pulling together the best thoughts on building the ski area/community relationship as one of the most important pieces in running a successful ski area. This week, we’re looking at marke... more

Community. A community is defined as a social group of people who share common characteristics, interests, identities, or geographic locations.

Common Characteristics like a garage full of gear for every mountain-related sport, interests like a love... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Brandon Ott
Marketing Director at Alta Ski Area
Alta Ski Area
Episode: Ep.24 - Part 2 Lexi Dowdall and Brandon Ott of Alta, Utah. - Stewarding a Skiing Legend
Lexi Dowdall
PR and Communications Manager at Alta Ski Area
Alta Ski Area
Episode: Ep.24 - Part 2 Lexi Dowdall and Brandon Ott of Alta, Utah. - Stewarding a Skiing Legend
Jeff Penseiro
Founder and CEO, Baldface Lodge
Baldface Lodge
Episode: Ep.23 - Practical Lessons in Marketing Skiing - Best of the First 20
Ethan Austin
Episode: Ep.23 - Practical Lessons in Marketing Skiing - Best of the First 20
Jim Quimby
General Manager, Saddleback Mountain
Saddleback Mountain
Episode: Ep.23 - Practical Lessons in Marketing Skiing - Best of the First 20
Christian Taberesh
General Manager at James Mountain, British Columbia
James Mountain
Episode: Ep.22 - Community - The most important piece of any ski area.
Steve Wright
President and General Manager at J Peak
J Peak
Episode: Ep.22 - Community - The most important piece of any ski area.
Sam Edley
General Manager at Mount Sima, Whitehorse
Mount Sima
Episode: Ep.22 - Community - The most important piece of any ski area.
Scott Turlington
President and CEO of Tamarack Resort
Tamarack Resort
Episode: Ep.22 - Community - The most important piece of any ski area.

Host

Andrew Zwicker
Host of Selling Snow (ski industry marketer with extensive experience in ski marketing and resort branding)

Reviews

5.0 out of 5 stars from 5 ratings
  • THANK YOU!

    I have been waiting for something like this. LOVE LOVE LOVE IT! Can’t wait for more episodes to drop!

    Apple Podcasts
    5
    Kootrepreneur
    Canada5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring real-world stories, not just theory.
Great takeaways for marketers broken down into practical steps.
Obsessed with authenticity—resorts' culture shines through marketing.
Some episodes feel more niche; broader industry marketers may skim for gems.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ep. 24 - Lexi Dowdall and Brandon Ott of Alta, Utah Part 1 - Don't Mess It Up. Alta's Formula for Protecting an Iconic Ski Experience
Q: How does Alta balance financial sustainability with maintaining a unique guest experience, especially given the limited infrastructure and independent ownership?
They prioritize employee culture and sustainable decisions, invest thoughtfully in enhancements like the Albion Day Lodge, and use tools like a parking reservation system to manage visitation without compromising the skiing experience.
Ep. 24 - Lexi Dowdall and Brandon Ott of Alta, Utah Part 1 - Don't Mess It Up. Alta's Formula for Protecting an Iconic Ski Experience
Q: What attracts you to Alta as a workplace and brand, and how does that influence your marketing approach?
They emphasize stewardship and a 'caretaker of the brand' mindset, aiming to protect Alta's independent identity and focus on authentic storytelling that resonates with core skiers rather than chasing mass growth.
Ep.20 - Ben Mock of Ben Lomond Alpine Resort on From 17 Days to 100+: Buying a Ski Area and Transforming Tasmania’s Ski Scene
Q: What would Ben tell his younger self during the negotiation and opening phase?
Patience is crucial; progress takes time, snowmaking upgrades should have been implemented earlier but were delayed by approvals and planning, so focus on gradual improvement and long-term planning rather than quick wins.
Ep.20 - Ben Mock of Ben Lomond Alpine Resort on From 17 Days to 100+: Buying a Ski Area and Transforming Tasmania’s Ski Scene
Q: What lessons have been learned about customer service and guest experience?
The importance of not over-promising, delivering reliable core experiences (snowmaking, grooming, and service), and treating every guest like a friend or family member to turn initial visits into repeat visits and word-of-mouth referrals.
Ep.20 - Ben Mock of Ben Lomond Alpine Resort on From 17 Days to 100+: Buying a Ski Area and Transforming Tasmania’s Ski Scene
Q: What marketing strategies have proved most effective for Ben Lomond?
Social media marketing has been the dominant channel, delivering millions of views and high engagement through content that showcases the experience, wildlife, and authentic staff interactions rather than glossy ads; Black Friday campaigns and a Summit sale—offering discounted lift passes—help drive volume.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Selling Snow

What is Selling Snow about and what kind of topics does it cover?

The show centers on marketing and business strategy in the ski industry, featuring resort operators, brand founders, and marketing leads who share authentic, community-driven approaches. Episodes reveal how niche resorts grow without losing their soul, the role of storytelling, guest experiences, and partnerships in building loyal audiences, plus practical tactics for audience-first messaging, event-driven branding, and lean operations tuned to snow country realities. A standout thread across episodes is the emphasis on authenticity, local culture, and hands-on marketing that leverages community, athletes, and artists to differentiate in a crowded market. Listeners can expect actionable insights applicable to ski marketers and resort owners... more

Where can I find podcast stats for Selling Snow?

Rephonic provides a wide range of podcast stats for Selling Snow. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Selling Snow and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Selling Snow get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Selling Snow, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Selling Snow?

Rephonic provides comprehensive predictive audience data for Selling Snow, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Selling Snow have?

To see how many followers or subscribers Selling Snow has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Selling Snow?

These podcasts share a similar audience with Selling Snow:

1. The Storm Skiing Journal and Podcast
2. BLISTER Podcast
3. The Joe Rogan Experience
4. The Powell Movement
5. The Dirtbag Diaries

How many episodes of Selling Snow are there?

Selling Snow launched 5 months ago and published 26 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Selling Snow?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Selling Snow?

Rephonic pulls ratings and reviews for Selling Snow from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Selling Snow?

Rephonic provides full transcripts for episodes of Selling Snow. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Selling Snow?

Recent guests on Selling Snow include:

1. Brandon Ott
2. Lexi Dowdall
3. Jeff Penseiro
4. Ethan Austin
5. Jim Quimby
6. Christian Taberesh
7. Steve Wright
8. Sam Edley

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days