
Welcome to Selling Snow, the podcast for ski industry pros, marketers or anyone who wants to learn more about marketing in the ski business. I’m your host, Andrew Zwicker, with 25 years in and around marketing skiing, and this show is all about learning from the best in the business, so you can up your marketing game,or just get a peek behind how ski resort marketing works.
Our first episodes inc... more
| Publishes | Weekly | Episodes | 20 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||

What happens when a ski resort can’t be reached by cars at all? Or when it decides not to compete with the biggest players in the industry?
This week on Selling Snow, we're heading to the highest ski resort in Australia
At Charlotte Pass, General M... more
Today we're heading north, back to BC, just west of Terrace, to a legendary powder paradise and the only co-op-owned ski area in North America.
A ski resort that had fallen on tough times. And a community—and even the former owners themselves—that r... more
I am so excited about today’s episode. I’ve been hearing about this summer-only ski area near Yellowstone for years and have always been intrigued. Today, we head high above the tree line to one of the most unique ski operations around. The only summ... more
Today, we’re heading down under to the Victorian Alps, three hours outside of Melbourne, Australia to a fascinating ski resort model built on collaboration.
My guest today is Noel Landry, a Canadian-born ski patroller turned Olympic event operator ... more
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I have been waiting for something like this. LOVE LOVE LOVE IT! Can’t wait for more episodes to drop!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #182 | |
Apple Podcasts | #125 | |
Apple Podcasts | #43 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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The show centers on marketing and business strategy in the ski industry, featuring resort operators, brand founders, and marketing leads who share authentic, community-driven approaches. Episodes reveal how niche resorts grow without losing their soul, the role of storytelling, guest experiences, and partnerships in building loyal audiences, plus practical tactics for audience-first messaging, event-driven branding, and lean operations tuned to snow country realities. A standout thread across episodes is the emphasis on authenticity, local culture, and hands-on marketing that leverages community, athletes, and artists to differentiate in a crowded market. Listeners can expect actionable insights applicable to ski marketers and resort owners... more
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Selling Snow launched 4 months ago and published 20 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Selling Snow include:
1. Lucy Blyton-Gray
2. Christian Théberge
3. Justin Modroo
4. Noel Landry
5. Evan Kovach
6. Scott Turlington
7. Travis Baptiste
8. Cindy Dady
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