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Artwork for Selling Snow

Selling Snow

Andrew Zwicker
Marketing
Ski Industry
Baldface Lodge
Mount Bohemia
Big White Ski Resort
J Skis
Mount Sima
Jay Peak
Sunlight Mountain Resort
Kelowna
Cape Smoky
Backcountry Snowboarding
Twin Tip Ski
Whitewater Mountain Resort
Whitehorse
Banff Sunshine Village
Branding
Bolton Valley
Mt. Shasta Ski Park
Tamarack Resort

Welcome to Selling Snow, the podcast for ski industry pros, marketers or anyone who wants to learn more about marketing in the ski business. I’m your host, Andrew Zwicker, with 25 years in and around marketing skiing, and this show is all about learning from the best in the business, so you can up your marketing game,or just get a peek behind how ski resort marketing works.

Our first episodes inc... more

PublishesWeeklyEpisodes20Founded4 months ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Selling Snow

Latest Episodes

What happens when a ski resort can’t be reached by cars at all? Or when it decides not to compete with the biggest players in the industry?

This week on Selling Snow, we're heading to the highest ski resort in Australia

At Charlotte Pass, General M... more

Today we're heading north, back to BC, just west of Terrace, to a legendary powder paradise and the only co-op-owned ski area in North America.

A ski resort that had fallen on tough times. And a community—and even the former owners themselves—that r... more

I am so excited about today’s episode. I’ve been hearing about this summer-only ski area near Yellowstone for years and have always been intrigued. Today, we head high above the tree line to one of the most unique ski operations around. The only summ... more

Today, we’re heading down under to the Victorian Alps,  three hours outside of Melbourne, Australia to a fascinating ski resort model built on collaboration.

My guest today is Noel Landry, a Canadian-born ski patroller turned Olympic event operator ... more

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Recent Guests

Lucy Blyton-Gray
General Manager, Charlotte Pass Snow Resort, Australia
Charlotte Pass Snow Resort
Episode: Ep.19 - Lucy Blyton-Gray of Charlotte's Pass Snow Resort on Turning Isolation Into Its Greatest Advantage
Christian Théberge
General Manager at Shames Mountain
Shames Mountain
Episode: Ep.18 - Christian Théberge of Shames Mountain on How The Community Saved The Ski Hill
Justin Modroo
Owner and operator of Beartooth Basin
Beartooth Basin
Episode: Ep.17 - Justin Modroo of Beartooth Basin on How To Nourish The Soul Of Skiing
Noel Landry
General Manager of Buller Ski Lifts at Mt. Buller
Mt. Buller
Episode: Ep.16 - Noel Landry of Mt. Buller, Australia on Running A Ski Area Like One Long Event
Evan Kovach
General Manager, Mountain Creek Resort
Mountain Creek Resort
Episode: Ep.15 - Evan Kovach of Mountain Creek Resort, New Jersey on Pre-Sell, Pricing Smart, and Winning the Never-Evers
Scott Turlington
CEO of Tamarack Resort
Tamarack Resort
Episode: Ep.14 - Scott Turlington of Tamarack Resort on going from Full Reset to Record Revenue
Travis Baptiste
Marketing Manager, Sunlight Mountain Resort
Sunlight Mountain Resort
Episode: Ep.13 - Cindy Dady and Travis Baptiste of Sunlight Mountain on Hot to Make Skiing Fun and Affordable Again
Cindy Dady
CEO, Sunlight Mountain Resort
Sunlight Mountain Resort
Episode: Ep.13 - Cindy Dady and Travis Baptiste of Sunlight Mountain on Hot to Make Skiing Fun and Affordable Again
Steven Wright
President and General Manager of Jay Peak
Jay Peak
Episode: Ep.12 - Steven Wright of Jay Peak on How Jay Peak Rebuilt Trust and Record Revenues

Host

Andrew Zwicker
Host of Selling Snow (ski industry marketer with extensive experience in ski marketing and resort branding)

Reviews

5.0 out of 5 stars from 2 ratings
  • THANK YOU!

    I have been waiting for something like this. LOVE LOVE LOVE IT! Can’t wait for more episodes to drop!

    Apple Podcasts
    5
    Kootrepreneur
    Canada4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring real-world stories, not just theory.
Great takeaways for marketers broken down into practical steps.
Obsessed with authenticity—resorts' culture shines through marketing.
Some episodes feel more niche; broader industry marketers may skim for gems.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ep.9 - Lindsay and Evan DesLauriers of Bolton Valley Vermont on buying back the family ski hill.
Q: What role does night skiing play in Bolton Valley's identity and business model?
Night skiing is a defining feature of the resort, expanding access for after-work crowds and families; we leaned into it rather than pull back, which increased traffic and reinforced our authentic Vermont experience.
Ep.9 - Lindsay and Evan DesLauriers of Bolton Valley Vermont on buying back the family ski hill.
Q: What was the core strategy when you brought the hill back under family control and aimed to make it four-season?
We blended lessons from the past with a forward-looking plan, focusing on sustainable operations, leveraging our lifts and trails year-round, and expanding offerings like mountain biking, Nordic, and wedding programming to stabilize revenue and keep core staff employed.
Ep.7 - Sam Oettli of Mt. Sima - How a community ski hill north of 60 became an international training center.
Q: Why should southern travelers come to Mount Sima?
Because the north is increasingly accessible with affordable travel, consistent early-season snow, and a unique community experience—plus direct access through reliable airline service, good hotels, and a nearby town. The message is to experience the authentic northern ski culture and reliable conditions.
Ep.7 - Sam Oettli of Mt. Sima - How a community ski hill north of 60 became an international training center.
Q: If you could tell your younger self something, what would it be?
Don't stress about small issues; focus on the bigger, long-term vision. Showing up, taking the leap into GM, and maintaining perspective was the right move that built the current success.
Ep.7 - Sam Oettli of Mt. Sima - How a community ski hill north of 60 became an international training center.
Q: What's next coming down the pipe for Mount Sima?
Upcoming initiatives include rebuilding the big air site with lighting, reinstating the T-bar for night skiing and increased preseason lane time, and expanding snow storage with SnowSecure to open 2-3 weeks earlier, effectively extending the training and public seasons.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Selling Snow

What is Selling Snow about and what kind of topics does it cover?

The show centers on marketing and business strategy in the ski industry, featuring resort operators, brand founders, and marketing leads who share authentic, community-driven approaches. Episodes reveal how niche resorts grow without losing their soul, the role of storytelling, guest experiences, and partnerships in building loyal audiences, plus practical tactics for audience-first messaging, event-driven branding, and lean operations tuned to snow country realities. A standout thread across episodes is the emphasis on authenticity, local culture, and hands-on marketing that leverages community, athletes, and artists to differentiate in a crowded market. Listeners can expect actionable insights applicable to ski marketers and resort owners... more

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Which podcasts are similar to Selling Snow?

These podcasts share a similar audience with Selling Snow:

1. BLISTER Podcast
2. GEAR:30
3. Pod Save America
4. Late Night Live — Full program podcast
5. The Daily

How many episodes of Selling Snow are there?

Selling Snow launched 4 months ago and published 20 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Selling Snow?

Recent guests on Selling Snow include:

1. Lucy Blyton-Gray
2. Christian Théberge
3. Justin Modroo
4. Noel Landry
5. Evan Kovach
6. Scott Turlington
7. Travis Baptiste
8. Cindy Dady

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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