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Artwork for Selling Snow

Selling Snow

Andrew Zwicker
Big White Ski Resort
Mount Bohemia
Baldface Lodge
Ski Industry
Marketing
Kelowna
Cape Smoky
Backcountry Snowboarding
Lonie Gleiberman
Michael J Ballingall
Jeff Penseiro
Stacy Kramer
Jason Levinthal
Australia
Okanagan Champagne Powder
Snowshoe Sam's
Marmot Basin
Jasper Park Lodge
Skiing
Canada

Welcome to Selling Snow, the podcast for ski industry pros, marketers or anyone who wants to learn more about marketing in the ski business. I’m your host, Andrew Zwicker, with 25 years in and around marketing skiing, and this show is all about learning from the best in the business, so you can up your marketing game,or just get a peek behind how ski resort marketing works.

Our first episodes inc... more

PublishesTwice weeklyEpisodes6Founded24 days ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Selling Snow

Latest Episodes

The 90’s were a magical time. Extreme Sports were becoming mainstream, and it seemed every sport had an element of going backwards… except skiing. Wanting to change that, one kid in his parents' garage quietly and quite literally reshaped the skiing ... more

What happens when a single bad heli-skiing trip lights a spark,

and it turns into one of the most legendary backcountry snowboard destinations on the planet?

Hey Everybody, today we’re getting a heli transfer up into the mountains just west of Nels... more

Today's guests decided to open an experts-only ski area in the Midwest, tucked deep in the Upper Peninsula of Michigan, with no large population base anywhere nearby. No grooming. No beginners. No rentals. No snowmaking. Just steep lines, trees, clif... more

Martin Kevjal took a shuttered Cape Breton ski hill and transformed it into Cape Smoky, a four-season oceanfront resort. From installing the Maritimes’ only gondola to 10Xing visitor numbers, he shares the bold vision, behind-the-scenes rebuild, and ... more

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Recent Guests

Lonie Gleiberman
Co-owner of Mount Bohemia, a ski resort focusing on expert terrain
Mount Bohemia
Episode: Ep.2 - $99 Passes, No Groomers, No Beginners: How Mount Bohemia Wins Big by Breaking the Rules with Lonie Glieberman
Stacy Kramer
Mount Bohemia
Episode: Ep.2 - $99 Passes, No Groomers, No Beginners: How Mount Bohemia Wins Big by Breaking the Rules with Lonie Glieberman
Martin Kejval
Reviver of Cape Smoky ski area, originally from Czech Republic, with a background in ski racing.
Ski Cape Smoky
Episode: Ep.3 - From Abandoned Hill to Oceanfront Powder: Reviving Ski Cape Smokey with Martin Kejval

Host

Andrew Zwicker
Host of Selling Snow with 25 years in and around marketing skiing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#238
Canada/Business/Marketing
Apple Podcasts
#133
Finland/Business/Marketing
Apple Podcasts
#248
Switzerland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Ep. 1 - Laugh Until Your Cheeks Hurt: From 80's table dancing to Canada's best family resort with Michael J. Ballingall
Q: What about one relatively low-cost tactic or strategy out there that consistently works for you?
We have a learn tour or a beginner ticket available every day of the year for $29, making skiing more affordable for newcomers.
Ep. 1 - Laugh Until Your Cheeks Hurt: From 80's table dancing to Canada's best family resort with Michael J. Ballingall
Q: So how does that learning translate into bringing that back to Big White and running a fantastic resort?
The Schumann family allowed us to run such a great resort by hiring for hospitality alongside strong operational management.
Ep.3 - From Abandoned Hill to Oceanfront Powder: Reviving Ski Cape Smokey with Martin Kejval
Q: What advice would you give to some of those other small ski areas trying to bring back ski areas?
Martin emphasizes the importance of understanding why the ski area failed previously and the necessity of an all-year round operation model to ensure sustainability.
Ep.3 - From Abandoned Hill to Oceanfront Powder: Reviving Ski Cape Smokey with Martin Kejval
Q: How did you first hear about Ski Cape Smoky?
He learned about it through a family friend who wanted to invest in a ski area, leading to his involvement in Cape Smoky.
Ep.3 - From Abandoned Hill to Oceanfront Powder: Reviving Ski Cape Smokey with Martin Kejval
Q: How did you first get into skiing?
Martin describes growing up on a mountain in the Czech Republic where skiing was a way of life from a young age, ultimately leading him into ski racing.

Audience Metrics

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Listeners per Episode
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Location
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Frequently Asked Questions About Selling Snow

What is Selling Snow about and what kind of topics does it cover?

Focusing on the intersections of marketing and the ski industry, the content offers an engaging glimpse into the strategic approaches that ski resorts and businesses employ to thrive in a competitive market. Listeners are treated to authentic conversations with industry leaders who share their unique experiences, challenges, and a wealth of marketing insights tailored specifically for skiing enthusiasts and professionals. This podcast uniquely blends humor and heartfelt stories with actionable marketing strategies, providing a refreshing perspective on navigating the ski business landscape. Guests range from founders of renowned ski resorts to marketing experts, each episode filled with entertaining anecdotes and lessons learned in the purs... more

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Which podcasts are similar to Selling Snow?

These podcasts share a similar audience with Selling Snow:

1. BLISTER Podcast

How many episodes of Selling Snow are there?

Selling Snow launched 24 days ago and published 6 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Selling Snow?

Recent guests on Selling Snow include:

1. Lonie Gleiberman
2. Stacy Kramer
3. Martin Kejval

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