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Artwork for Selling In The Motor Trade

Selling In The Motor Trade

Simon Bowkett
Sales Training
Motor Trade
Electric Vehicles
Automotive Industry
Car Sales
Symco Training
Sales Techniques
Customer Service
Customer Engagement
Leadership
Customer Experience
Artificial Intelligence
Customer Satisfaction
NADA Show
Dealership Management
Vehicle Health Check
Service Advisors
Demonstration Drives
Carwow
Good To Great

Simon Bowkett, from Symco Training, shares tips and ideas on selling in the motor trade from a sales and aftersales perspective, as well as interviews with industry leaders sharing some of their best practices. To find out more visit www.symcotraining.co.uk

PublishesWeeklyEpisodes299Founded6 years ago
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Artwork for Selling In The Motor Trade

Latest Episodes

The easiest way to push up a closing ratio is to log fewer customers. Tim Hargraves agrees, and he has a red work story to match: a site that booked customers' clutch jobs as red work and reported 100% conversion. In this episode, Simon Bowkett asks ... more

Your service department might be carrying two-year-old job cards in work in progress. Tim Hargraves moved from sales manager to head of business with the aftersales lingo off pat, then inherited a commercial vehicle workshop holding three times the w... more

Customers still walk into used car dealerships expecting to get stitched up. Craig Walker decided to let them in before they arrive. In this episode, Craig talks to Simon Bowkett about Dealership Diaries, the YouTube channel where the whole team film... more

Craig Walker bought into a car dealership without putting in a penny. The deal: turn a struggling business round, get the owner his money back, and take half the company as payment. Two years later, he had it. Now he runs Culloden Cars in Inverness w... more

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Recent Guests

Tim Hargraves
Former sales manager and head of business who coaches dealership leaders
Episode: Why Your Closing Ratio Looks Better Than It Is
Craig Walker
Owner of Walker Motor Group, Culloden Cars
Walker Motor Group / Culloden Cars
Episode: How Craig Walker Uses His Workshop to Buy Stock
Gareth Timmins
Guest on the show discussing mindset, goals, and his post-military career
0.1 (brand/venture); author of books including 0.1; Gareth Timmins' author
Episode: Royal Marine Gareth Timmins on What Keeps You Going When the Motivation Goes
Peter Smyth
Senior Director at Swansway Group
Swansway Group
Episode: Tyres Will Not Replace Your Oil Sales. Air Conditioning Servicing Might.
David Smyth
Aftersales Director at Swansway Group
Swansway Group
Episode: Tyres Will Not Replace Your Oil Sales. Air Conditioning Servicing Might.
Ian [Cazana]
Executive/Representative from Cazana
Cazana
Episode: Are You Losing Money on Every Part Exchange?
Mark [Cazana]
Executive/Representative from Cazana
Cazana
Episode: Are You Losing Money on Every Part Exchange?
Darren [Derren] [Cazana]
Representative from Cazana
Cazana
Episode: Are You Losing Money on Every Part Exchange?
Dr Taraka
Dr Taraka, expert guest on neuroscience and psychology
Dr Taraka (individual)”
Episode: Why Trust Is Measurable in the Blood and What That Means for Your Dealership

Reviews

5.0 out of 5 stars from 39 ratings
  • Always worth a listen

    I used to work with Adam so only started listening to the podcast as I knew him, I’ve now started from the beginning and they are superb. If we need any training then I will use these guys, Adam has been in the trade 20 odd years and has helped & coached me from my early days, the fact they took on a guy for the trade rather than just another sales trainer speaks volumes.

    Apple Podcasts
    5
    qui qrtf
    United Kingdom2 years ago
  • The only one worth listening to

    This podcast is the only one worth listening to in my opinion.

    They are insightful, thought provoking and entertaining.

    Apple Podcasts
    5
    Stylostyles
    United Kingdom3 years ago
  • These are not only really informative but simply an interesting listen

    Anyone remotely connected with the motor trade from service advisers to DPs and owners will benefit from giving these podcasts. Skippy has not necessarily re-invented the wheel but he’s had it completely refurbished and put a high quality tyre on it! All put in terms that those who have been in the trade for a while will appreciate and learn from plus great insights for newbies. Some really interesting guests too covering a range of topics

    Apple Podcasts
    5
    Steven967
    United Kingdom6 years ago
  • Skippys are real winner.

    Learned so much from Simon. Thank you Simon for all your time through the years.

    Wes Robinson.

    RRG

    Apple Podcasts
    5
    Wesmancity
    United Kingdom6 years ago
  • Skip’s Tips

    Skippy (Simon) always provides down to earth, ‘real world’ tips and advice. I would recommend to anyone working in the front line of a dealership.

    Apple Podcasts
    5
    SK@Vines Group
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Strong appreciation for data-driven discussions and actionable takeaways for service and sales.
Listeners praise practical, real-world tips and down-to-earth advice.
Guests are seen as high-quality and relevant to dealers' needs.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why Your Closing Ratio Looks Better Than It Is
Q: What's the difference between knowing the KPI and for me, more importantly, knowing what to do about it?
Hargraves explains that productivity and utilisation have to be managed together. Faster technician work only creates value if the saved time is filled with additional work; otherwise, productivity can rise while utilisation falls.
Why Your Closing Ratio Looks Better Than It Is
Q: If you're a new head of business or a general manager, a dealer principal, and you could only pick three to watch on a daily basis, which three would you pick? And I suppose importantly, why?
Hargraves chooses daily labour sales, red and amber work, and lead time. These indicate sales against budget, whether recommended urgent repairs are being properly offered, and whether workshop capacity or demand needs attention.
The £20,000 Hiding in Your Work in Progress
Q: If you walked into an aftersales department tomorrow, what would work in progress over 14 days tell you about the people running it?
Hargraves says the age of job cards can reveal whether the department follows processes for ordering parts, booking vehicles back in and invoicing work. He would examine the reasons behind the figure, rather than relying on a total value or job count.
The £20,000 Hiding in Your Work in Progress
Q: Do most heads of businesses still come from sales? Why do few come from aftersales, and is it costing dealer groups?
Hargraves says sales managers often feel confident applying because they can speak the aftersales language, while aftersales managers may hesitate because they lack sales experience. Recruiters who came through sales also tend to favor familiar career paths. He believes dealer groups miss out on the dynamic operational thinking that aftersales managers develop.
The General Manager Who Could Not Find His Own Parts Department
Q: How should new managers handle questions from their team and avoid being seen as not knowing enough?
View questions as learning opportunities, encourage team input, and balance expertise with humility to build trust and effective leadership.

Audience Metrics

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Frequently Asked Questions About Selling In The Motor Trade

What is Selling In The Motor Trade about and what kind of topics does it cover?

A practical, business-focused show that blends hands-on selling and aftersales strategies with interviews from automotive industry leaders. Episodes typically cover real-world, actionable tactics for improving dealership performance—from outreach and pricing to service efficiency and leadership culture. Notable is the recurring emphasis on data-driven decision-making, customer trust, and practical training through Symco Training. Viewers/listeners are likely drawn from dealership leadership, sales and service teams, and marketing/PR pros who want battle-tested tips and industry insights to drive profit and customer satisfaction.

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How many listeners does Selling In The Motor Trade get?

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Which podcasts are similar to Selling In The Motor Trade?

These podcasts share a similar audience with Selling In The Motor Trade:

1. Motor Trade Radio
2. Car Dealer Podcast
3. That Peter Crouch Podcast
4. The High Performance Podcast
5. Stick to Football

How many episodes of Selling In The Motor Trade are there?

Selling In The Motor Trade launched 6 years ago and published 299 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Selling In The Motor Trade?

Recent guests on Selling In The Motor Trade include:

1. Tim Hargraves
2. Craig Walker
3. Gareth Timmins
4. Peter Smyth
5. David Smyth
6. Ian [Cazana]
7. Mark [Cazana]
8. Darren [Derren] [Cazana]

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