
Simon Bowkett, from Symco Training, shares tips and ideas on selling in the motor trade from a sales and aftersales perspective, as well as interviews with industry leaders sharing some of their best practices. To find out more visit www.symcotraining.co.uk
| Publishes | Weekly | Episodes | 282 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EducationManagementHow ToBusiness | |||

Here is something most sales managers know but cannot prove: the mood on the floor matters more than the morning meeting. Dr. Tharaka is back to put the science behind it. Emotions are contagious. Your team members are copying each other's states rig... more
What happens between the ears drives what happens on the forecourt. That is not motivational filler. That is the core argument from Dr. Tharaka, a consultant psychiatrist and TEDx speaker who has spent 15 years studying how the mind affects performan... more
Here is a question worth sitting with. When you walk into your own business, does everyone know who you are? Graeme from Eden Motor Group once acquired a large Ford dealership and asked the general manager to take him on a tour. The GM opened a broom... more
The UK has made itself the most attractive market in Europe for Chinese car manufacturers, and most dealers have not fully thought through what that means yet. Graeme, CEO of Eden Motor Group, has. He has been in the trade for over 40 years and built... more
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I used to work with Adam so only started listening to the podcast as I knew him, I’ve now started from the beginning and they are superb. If we need any training then I will use these guys, Adam has been in the trade 20 odd years and has helped & coached me from my early days, the fact they took on a guy for the trade rather than just another sales trainer speaks volumes.
This podcast is the only one worth listening to in my opinion.
They are insightful, thought provoking and entertaining.
Anyone remotely connected with the motor trade from service advisers to DPs and owners will benefit from giving these podcasts. Skippy has not necessarily re-invented the wheel but he’s had it completely refurbished and put a high quality tyre on it! All put in terms that those who have been in the trade for a while will appreciate and learn from plus great insights for newbies. Some really interesting guests too covering a range of topics
Learned so much from Simon. Thank you Simon for all your time through the years.
Wes Robinson.
RRG
Skippy (Simon) always provides down to earth, ‘real world’ tips and advice. I would recommend to anyone working in the front line of a dealership.
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This show focuses on practical strategies for selling and servicing in motor retail, with deep dives into leadership, coaching, and real-world dealership challenges. Across episodes, listeners get actionable guidance on improving sales processes, customer experience, and profitability, often featuring leaders from dealerships and automotive groups who share how they navigate brand strategies, pricing, AI adoption, and staff development. A standout is the blend of hands-on techniques (OKRs, coaching, value-driven selling) with candid industry commentary, making it useful for dealers, sales managers, and aspiring leaders looking to move from transactional selling to long-term relationship-based growth.
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These podcasts share a similar audience with Selling In The Motor Trade:
1. Motor Trade Radio
2. Car Dealer Podcast
3. The High Performance Podcast
4. That Peter Crouch Podcast
5. The Rest Is Entertainment
Selling In The Motor Trade launched 6 years ago and published 282 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Selling In The Motor Trade include:
1. Graeme Potts
2. Brent Wees
3. Brett Wees
4. Will Benedicks
5. Derren Martin
6. Darren Martin
7. Josh Apps
8. Ali Reda
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