
Simon Bowkett, from Symco Training, shares tips and ideas on selling in the motor trade from a sales and aftersales perspective, as well as interviews with industry leaders sharing some of their best practices. To find out more visit www.symcotraining.co.uk
| Publishes | Weekly | Episodes | 299 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | How ToBusinessEducationManagement | |||

The easiest way to push up a closing ratio is to log fewer customers. Tim Hargraves agrees, and he has a red work story to match: a site that booked customers' clutch jobs as red work and reported 100% conversion. In this episode, Simon Bowkett asks ... more
Your service department might be carrying two-year-old job cards in work in progress. Tim Hargraves moved from sales manager to head of business with the aftersales lingo off pat, then inherited a commercial vehicle workshop holding three times the w... more
Customers still walk into used car dealerships expecting to get stitched up. Craig Walker decided to let them in before they arrive. In this episode, Craig talks to Simon Bowkett about Dealership Diaries, the YouTube channel where the whole team film... more
Craig Walker bought into a car dealership without putting in a penny. The deal: turn a struggling business round, get the owner his money back, and take half the company as payment. Two years later, he had it. Now he runs Culloden Cars in Inverness w... more
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I used to work with Adam so only started listening to the podcast as I knew him, I’ve now started from the beginning and they are superb. If we need any training then I will use these guys, Adam has been in the trade 20 odd years and has helped & coached me from my early days, the fact they took on a guy for the trade rather than just another sales trainer speaks volumes.
This podcast is the only one worth listening to in my opinion.
They are insightful, thought provoking and entertaining.
Anyone remotely connected with the motor trade from service advisers to DPs and owners will benefit from giving these podcasts. Skippy has not necessarily re-invented the wheel but he’s had it completely refurbished and put a high quality tyre on it! All put in terms that those who have been in the trade for a while will appreciate and learn from plus great insights for newbies. Some really interesting guests too covering a range of topics
Learned so much from Simon. Thank you Simon for all your time through the years.
Wes Robinson.
RRG
Skippy (Simon) always provides down to earth, ‘real world’ tips and advice. I would recommend to anyone working in the front line of a dealership.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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A practical, business-focused show that blends hands-on selling and aftersales strategies with interviews from automotive industry leaders. Episodes typically cover real-world, actionable tactics for improving dealership performance—from outreach and pricing to service efficiency and leadership culture. Notable is the recurring emphasis on data-driven decision-making, customer trust, and practical training through Symco Training. Viewers/listeners are likely drawn from dealership leadership, sales and service teams, and marketing/PR pros who want battle-tested tips and industry insights to drive profit and customer satisfaction.
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These podcasts share a similar audience with Selling In The Motor Trade:
1. Motor Trade Radio
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3. That Peter Crouch Podcast
4. The High Performance Podcast
5. Stick to Football
Selling In The Motor Trade launched 6 years ago and published 299 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Selling In The Motor Trade include:
1. Tim Hargraves
2. Craig Walker
3. Gareth Timmins
4. Peter Smyth
5. David Smyth
6. Ian [Cazana]
7. Mark [Cazana]
8. Darren [Derren] [Cazana]
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