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Artwork for Selling In The Motor Trade

Selling In The Motor Trade

Simon Bowkett
Motor Trade
Sales Training
Customer Engagement
Demonstration Drives
Car Sales
Good To Great
Automotive Industry
Symco Training
Automotive Sales
How the Mighty Fall
Guaranteed Asset Protection
Effective Communication
Agency Sales Model
Coaching Techniques
Language In Sales
Customer Communication
Used Car Department
Motor Trade Sales Techniques
Motorola
Customer Service

Simon Bowkett, from Symco Training, shares tips and ideas on selling in the motor trade from a sales and aftersales perspective, as well as interviews with industry leaders sharing some of their best practices. To find out more visit www.symcotraining.co.uk

PublishesWeeklyEpisodes246Founded5 years ago
Number of ListenersCategories
BusinessHow ToEducationManagement

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Artwork for Selling In The Motor Trade

Latest Episodes

New starters don’t wash out for lack of process or product. It's fear of rejection. In this solo episode, I explain how to toughen that muscle.

•    Why “shy salespeople raise skinny kids,”  •    How to use trial closes and mental-ownership questio... more

I break down the most-quoted sales scenes from The Wolf of Wall Street and Boiler Room to Jerry Maguire, Joy and Rocky.

“Sell me this pen” 

“ABC: Always Be Closing” 

“Show me the money” 

I’m separating cinematic hype from practices that actua... more

When should a manager step in, what should they say, and how do you do it without burning trust? In this episode I sit down with trainer (and ex-sales manager) Stuart Wallbanks to break down “second-facing” the right way - why it must feel organic (n... more

I sit down with I sit down with one of our lead trainers, Stuart Wallbanks, to fix the dealership walk-around.

We unpack why the best presentation starts after qualification, swap “it’s got…” for the simple has–which–so framework, and show how to p... more

Key Facts

Accepts Guests
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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People also subscribe to these shows.

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Recent Guests

Chris Wiseman
Friend of the show and representative of Wessex Motor Group
Wessex Motor Group
Episode: Partnership with Your OEM
Joe St John
Chief Customer Officer at AutoFi
AutoFi
Episode: Time Kills Deals
Philipp Sayler von Amende
Group Chief Commercial Officer for CARWOW
CARWOW
Episode: Excellent Service = Success
Jonathan Sharman
Managing Director of AutoBi with extensive experience in the automotive sales and management sector.
AutoBi
Episode: Getting the Best from Your Aftersales Department
Phil Williams
CEO of Direct Affinity CX
Direct Affinity CX
Episode: Close the Loops
Stuart Wallbanks
Expert trainer in the automotive industry and works for Symco Training.
Symco Training
Episode: Scared to Second Face?
Jono O'Byrne
Sales Director for Endeavour Automotive
Episode: The Power of Customer Service
Umesh Samani
Founding member of the Independent Motor Dealers Association (IMDA)
Episode: Selling Used EVs
John Veichmanis
CEO of Carwow
Carwow
Episode: Interview with John Veichmanis

Host

Simon Bowkett
Host and expert in the automotive sales field, focusing on training and practical sales techniques within the industry.

Reviews

5.0 out of 5 stars from 36 ratings
  • Always worth a listen

    I used to work with Adam so only started listening to the podcast as I knew him, I’ve now started from the beginning and they are superb. If we need any training then I will use these guys, Adam has been in the trade 20 odd years and has helped & coached me from my early days, the fact they took on a guy for the trade rather than just another sales trainer speaks volumes.

    Apple Podcasts
    5
    qui qrtf
    United Kingdoma year ago
  • The only one worth listening to

    This podcast is the only one worth listening to in my opinion.

    They are insightful, thought provoking and entertaining.

    Apple Podcasts
    5
    Stylostyles
    United Kingdom2 years ago
  • These are not only really informative but simply an interesting listen

    Anyone remotely connected with the motor trade from service advisers to DPs and owners will benefit from giving these podcasts. Skippy has not necessarily re-invented the wheel but he’s had it completely refurbished and put a high quality tyre on it! All put in terms that those who have been in the trade for a while will appreciate and learn from plus great insights for newbies. Some really interesting guests too covering a range of topics

    Apple Podcasts
    5
    Steven967
    United Kingdom5 years ago
  • Skippys are real winner.

    Learned so much from Simon. Thank you Simon for all your time through the years.

    Wes Robinson.

    RRG

    Apple Podcasts
    5
    Wesmancity
    United Kingdom5 years ago
  • Skip’s Tips

    Skippy (Simon) always provides down to earth, ‘real world’ tips and advice. I would recommend to anyone working in the front line of a dealership.

    Apple Podcasts
    5
    SK@Vines Group
    United Kingdom5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many highlight the engaging conversations with industry leaders that offer valuable perspectives on current trends and practices.
The host's insights are regarded as down-to-earth and actionable, benefiting both veterans and newcomers to the industry.
There is recognition for the show's ability to address common pitfalls in sales processes, making it a trustworthy resource for professional growth.
Listeners praise the informative and practical sales tips that resonate with their experiences in the automotive trade.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Chris Wiseman: Why Success Starts With Daily Discipline, Data-Driven Meetings & Human Customer Service
Q: Looking forward then, what do you think a car dealership business is going to look like in the future?
There will be more consolidation, but manufacturers also want regional dealer groups; showrooms will still be necessary for customer interactions.
Chris Wiseman: Why Success Starts With Daily Discipline, Data-Driven Meetings & Human Customer Service
Q: Can I ask you, what are some of the key lessons that maybe you've learnt over the time at running Wessex?
The appetite to learn never goes away, consistency is important, and you need to have a clear message with the team.
Chris Wiseman: Why Success Starts With Daily Discipline, Data-Driven Meetings & Human Customer Service
Q: How do you keep your team motivated and focused through uncertain and changing times?
I try to keep them focused on the task, away from negative stuff that they don't need to deal with, and keep them engaged with the brands that we have.
I Work For You with Daksh Gupta
Q: How do you ensure the culture is alive in different locations?
Culture starts at the top; it’s about how leadership behaves and the values of the organization.
I Work For You with Daksh Gupta
Q: What advice do you have for someone taking that first step into management?
Don't be afraid to ask questions, and seek out learning opportunities.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Selling In The Motor Trade

What is Selling In The Motor Trade about and what kind of topics does it cover?

Offering actionable insights into the motor trade, the content primarily revolves around B2B sales techniques, customer engagement, and the evolving landscape of the automotive industry. The host, with a background in sales training, consistently emphasizes practical strategies that help sellers navigate challenges in car dealerships and enhance customer experiences. Unique aspects include interviews with industry experts, who provide firsthand accounts of best practices and innovations in dealership operations, thereby enriching the learning experience for listeners with a vested interest in automotive sales and management.

Where can I find podcast stats for Selling In The Motor Trade?

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How many listeners does Selling In The Motor Trade get?

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How many subscribers and views does Selling In The Motor Trade have?

To see how many followers or subscribers Selling In The Motor Trade has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Selling In The Motor Trade?

These podcasts share a similar audience with Selling In The Motor Trade:

1. Motor Trade Radio
2. The High Performance Podcast
3. Car Dealer Podcast
4. Undr The Cosh
5. Stick to Football

How many episodes of Selling In The Motor Trade are there?

Selling In The Motor Trade launched 5 years ago and published 246 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Selling In The Motor Trade?

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What guests have appeared on Selling In The Motor Trade?

Recent guests on Selling In The Motor Trade include:

1. Chris Wiseman
2. Joe St John
3. Philipp Sayler von Amende
4. Jonathan Sharman
5. Phil Williams
6. Stuart Wallbanks
7. Jono O'Byrne
8. Umesh Samani

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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