Rephonic
Artwork for Selling In The Motor Trade

Selling In The Motor Trade

Simon Bowkett
Sales Training
Motor Trade
Automotive Industry
Electric Vehicles
Car Sales
Sales Techniques
Customer Service
Customer Engagement
Leadership
Customer Experience
Symco Training
Customer Satisfaction
Artificial Intelligence
NADA Show
Dealership Management
Service Advisors
Demonstration Drives
Good To Great
Sales Process
Sales Management

Simon Bowkett, from Symco Training, shares tips and ideas on selling in the motor trade from a sales and aftersales perspective, as well as interviews with industry leaders sharing some of their best practices. To find out more visit www.symcotraining.co.uk

PublishesWeeklyEpisodes285Founded6 years ago
Number of ListenersCategories
EducationHow ToManagementBusiness

Listen to this Podcast

Artwork for Selling In The Motor Trade

Latest Episodes

Here is the trade-off nobody on the sales floor wants to admit. Every time your salesperson says just sell it to We Buy Any Car to kill a part-exchange objection, they are handing your best stock to someone else. Quick for them. Expensive for you. Si... more

Here is the uncomfortable bit. Your VHC videos probably aren't broken.

Your technicians' script is. In this episode, Simon Bowkett, Skippy to most of the trade, explains why so many vehicle health check videos get filmed, sent, and then convert not... more

Most used car managers still price off the auction book. Cazana wants to flip that on its head. In this panel episode, Simon Bowkett sits down with Ian, Mark and Darren from Cazana, the retail valuations platform built on more data than anyone else i... more

Here is something most sales managers know but cannot prove: the mood on the floor matters more than the morning meeting. Dr. Tharaka is back to put the science behind it. Emotions are contagious. Your team members are copying each other's states rig... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Motor Trade Radio
Motor Trade RadioMotor Trade Radio
Cars & Money
Cars & MoneyRob Moore & Carl Hartley

Recent Guests

Ian [Cazana]
Executive/Representative from Cazana
Cazana
Episode: Are You Losing Money on Every Part Exchange?
Mark [Cazana]
Executive/Representative from Cazana
Cazana
Episode: Are You Losing Money on Every Part Exchange?
Darren [Derren] [Cazana]
Representative from Cazana
Cazana
Episode: Are You Losing Money on Every Part Exchange?
Dr Taraka
Dr Taraka, expert guest on neuroscience and psychology
Dr Taraka (individual)”
Episode: Why Trust Is Measurable in the Blood and What That Means for Your Dealership
Dr. Tharaka Gunarathna
Medical doctor, TEDx speaker, psychiatrist with a focus on mind management
Independent / TEDx speaker
Episode: Dr. Tharaka on Mindset, Expectation and Why Sales Performance Starts Between the Ears
Graeme Potts
Chief Executive Officer of Eden Automotive Investments Limited
Eden Automotive Investments Limited
Episode: Graeme Potts of Eden Automotive on Numbers, Culture and 40 Years in Motor Retail Graeme Potts of Eden Automotive on Numbers, Culture and 40 Years in Motor Retail Graeme Potts of Eden Automotive on Numbers, Culture and 40 Years in Motor Retail
Brent Wees
Industry guest discussing AI in automotive retail
Independent/Industry expert
Episode: The One Thing in Your Dealership AI Will Never Replace
Brett Wees
Certified AI trainer, marketing strategist
Independent / AI training and marketing
Episode: Your AI Prompts Are Lazy. Here Is How to Fix That
Will Benedicks
Operations Director at Proctor Dealerships
Proctor Dealerships
Episode: Your AI Prompts Are Lazy. Here Is How to Fix That

Host

Simon Bowkett
Host of the podcast, represents Symco Training; long-time automotive training and coaching expert

Reviews

5.0 out of 5 stars from 39 ratings
  • Always worth a listen

    I used to work with Adam so only started listening to the podcast as I knew him, I’ve now started from the beginning and they are superb. If we need any training then I will use these guys, Adam has been in the trade 20 odd years and has helped & coached me from my early days, the fact they took on a guy for the trade rather than just another sales trainer speaks volumes.

    Apple Podcasts
    5
    qui qrtf
    United Kingdom2 years ago
  • The only one worth listening to

    This podcast is the only one worth listening to in my opinion.

    They are insightful, thought provoking and entertaining.

    Apple Podcasts
    5
    Stylostyles
    United Kingdom3 years ago
  • These are not only really informative but simply an interesting listen

    Anyone remotely connected with the motor trade from service advisers to DPs and owners will benefit from giving these podcasts. Skippy has not necessarily re-invented the wheel but he’s had it completely refurbished and put a high quality tyre on it! All put in terms that those who have been in the trade for a while will appreciate and learn from plus great insights for newbies. Some really interesting guests too covering a range of topics

    Apple Podcasts
    5
    Steven967
    United Kingdom5 years ago
  • Skippys are real winner.

    Learned so much from Simon. Thank you Simon for all your time through the years.

    Wes Robinson.

    RRG

    Apple Podcasts
    5
    Wesmancity
    United Kingdom6 years ago
  • Skip’s Tips

    Skippy (Simon) always provides down to earth, ‘real world’ tips and advice. I would recommend to anyone working in the front line of a dealership.

    Apple Podcasts
    5
    SK@Vines Group
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Content is regarded as a go-to resource for improving frontline selling and coaching.
The hosts mix industry insight with hands-on training concepts, delivering actionable guidance.
Listeners praise the guest lineup for its variety and relevance to daily dealership challenges.
Guests are consistently practical and down-to-earth, with real-world tips for dealers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The General Manager Who Could Not Find His Own Parts Department
Q: How should new managers handle questions from their team and avoid being seen as not knowing enough?
View questions as learning opportunities, encourage team input, and balance expertise with humility to build trust and effective leadership.
The General Manager Who Could Not Find His Own Parts Department
Q: What advice would you give to someone taking their first step into management?
Don't chase a manager title as if it guarantees knowledge; seek input from your team, admit what you don't know, and use the expertise around you to lead collaboratively.
96 Chinese Car Brands Coming. Eden's CEO on How to Decide Which Ones Are Worth Your Time
Q: What factors make a new Chinese brand appealing for Eden's portfolio?
Graeme explains that a brand's alignment with a strong partner, clear technology, and manageable franchising considerations are key, with Leap Motor exemplifying a favorable combination of high-tech products and a supportive corporate structure through Stellantis.
Josh Apps, Founder of V12 Automobil | From Pro Football to Selling £1.5m Cars in Central London
Q: How do you balance stock and consignment in your model?
He explains a mix of around 70% own stock with selective consignments, focusing on high-end cars where he can ensure condition and value, backed by robust contracts and careful underwriting to protect both sides.
Josh Apps, Founder of V12 Automobil | From Pro Football to Selling £1.5m Cars in Central London
Q: What skills from football translate to your car business?
Josh highlights discipline, starting early, structured routines, and the ability to adapt and manage complex situations for clients as transferable, along with the idea of treating every transaction as a chance to build long-term relationships.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Selling In The Motor Trade

What is Selling In The Motor Trade about and what kind of topics does it cover?

This show focuses on practical strategies for selling and servicing in motor retail, with deep dives into leadership, coaching, and real-world dealership challenges. Across episodes, listeners get actionable guidance on improving sales processes, customer experience, and profitability, often featuring leaders from dealerships and automotive groups who share how they navigate brand strategies, pricing, AI adoption, and staff development. A standout is the blend of hands-on techniques (OKRs, coaching, value-driven selling) with candid industry commentary, making it useful for dealers, sales managers, and aspiring leaders looking to move from transactional selling to long-term relationship-based growth.

Where can I find podcast stats for Selling In The Motor Trade?

Rephonic provides a wide range of podcast stats for Selling In The Motor Trade. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Selling In The Motor Trade and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Selling In The Motor Trade get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Selling In The Motor Trade, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Selling In The Motor Trade?

Rephonic provides comprehensive predictive audience data for Selling In The Motor Trade, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Selling In The Motor Trade have?

To see how many followers or subscribers Selling In The Motor Trade has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Selling In The Motor Trade?

These podcasts share a similar audience with Selling In The Motor Trade:

1. Motor Trade Radio
2. Car Dealer Podcast
3. The High Performance Podcast
4. Cars & Money
5. Road To Success with Benedict Fowler

How many episodes of Selling In The Motor Trade are there?

Selling In The Motor Trade launched 6 years ago and published 285 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Selling In The Motor Trade?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Selling In The Motor Trade?

Rephonic pulls ratings and reviews for Selling In The Motor Trade from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Selling In The Motor Trade?

Rephonic provides full transcripts for episodes of Selling In The Motor Trade. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Selling In The Motor Trade?

Recent guests on Selling In The Motor Trade include:

1. Ian [Cazana]
2. Mark [Cazana]
3. Darren [Derren] [Cazana]
4. Dr Taraka
5. Dr. Tharaka Gunarathna
6. Graeme Potts
7. Brent Wees
8. Brett Wees

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days