
Simon Bowkett, from Symco Training, shares tips and ideas on selling in the motor trade from a sales and aftersales perspective, as well as interviews with industry leaders sharing some of their best practices. To find out more visit www.symcotraining.co.uk
| Publishes | Weekly | Episodes | 271 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessManagementEducationHow To | |||

You'd back central London as prime EV territory. Josh Apps from V12 can't move them. He'll sell a red-on-red Range Rover faster than a well-specced Tesla every time. That counterintuitive reality is one of several sharp observations from a dealer who... more
What happens when a former professional footballer and football agent walks into the motor trade… and decides to build a dealership with "more care, more style, and a lot less ego"?
In this episode, I'm joined by Josh Apps, founder of V12 Automobi... more
Most salespeople wait for the dealership to hand them customers… then wonder why they're stuck at "average".
In this episode, I'm joined by Ali Reda, one of the highest-volume salespeople I've ever spoken to, to break down the mindset shift that c... more
Ali Reda is the car salesperson who sold 1,582 cars in 12 months, hit 32 cars in a day (twice), and talks through the exact model behind it, without living at the dealership.
He works Monday-Friday, doesn't do weekends, and built a "business withi... more
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I used to work with Adam so only started listening to the podcast as I knew him, I’ve now started from the beginning and they are superb. If we need any training then I will use these guys, Adam has been in the trade 20 odd years and has helped & coached me from my early days, the fact they took on a guy for the trade rather than just another sales trainer speaks volumes.
This podcast is the only one worth listening to in my opinion.
They are insightful, thought provoking and entertaining.
Anyone remotely connected with the motor trade from service advisers to DPs and owners will benefit from giving these podcasts. Skippy has not necessarily re-invented the wheel but he’s had it completely refurbished and put a high quality tyre on it! All put in terms that those who have been in the trade for a while will appreciate and learn from plus great insights for newbies. Some really interesting guests too covering a range of topics
Learned so much from Simon. Thank you Simon for all your time through the years.
Wes Robinson.
RRG
Skippy (Simon) always provides down to earth, ‘real world’ tips and advice. I would recommend to anyone working in the front line of a dealership.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #43 |
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Practical, practitioner-focused insights for automotive sales and dealership leadership, with a strong emphasis on real-world coaching, customer experience, and process discipline. Listeners can expect hands-on tips for improving sales performance, leading teams, and navigating industry shifts such as EV adoption and evolving OEM relationships, often grounded in coaching, metrics, and clear demonstrations. The show stands out for its approachable, no-nonsense guidance, actionable takeaways, and regular guest perspectives from dealership leaders and sales trainers.
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These podcasts share a similar audience with Selling In The Motor Trade:
1. Motor Trade Radio
2. Car Dealer Podcast
3. The High Performance Podcast
4. The Rest Is Football
5. Cars & Money
Selling In The Motor Trade launched 6 years ago and published 271 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Selling In The Motor Trade include:
1. Wendy Harbutt
2. Chris Wiseman
3. Joe St John
4. Philipp Sayler von Amende
5. Jonathan Sharman
6. Phil Williams
7. Stuart Wallbanks
8. Jono O'Byrne
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