
Simon Bowkett, from Symco Training, shares tips and ideas on selling in the motor trade from a sales and aftersales perspective, as well as interviews with industry leaders sharing some of their best practices. To find out more visit www.symcotraining.co.uk
| Publishes | Weekly | Episodes | 280 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEducationManagementHow To | |||

Here is a question worth sitting with. When you walk into your own business, does everyone know who you are? Graeme from Eden Motor Group once acquired a large Ford dealership and asked the general manager to take him on a tour. The GM opened a broom... more
The UK has made itself the most attractive market in Europe for Chinese car manufacturers, and most dealers have not fully thought through what that means yet. Graeme, CEO of Eden Motor Group, has. He has been in the trade for over 40 years and built... more
Graeme Potts has run motor retail at every level worth running. He joined Sir Peter Vardy in 1983 when Reg Vardy was three dealerships, and was still there when it had grown to 85 and was turning over 900 million pounds. He then led the RAC turnaroun... more
Customers say cash for a reason. It is not usually because they are cash buyers. It is because they have been conditioned from the day, they first paid a plumber to believe that saying cash gets them a better deal. In this episode, Simon breaks down ... more
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I used to work with Adam so only started listening to the podcast as I knew him, I’ve now started from the beginning and they are superb. If we need any training then I will use these guys, Adam has been in the trade 20 odd years and has helped & coached me from my early days, the fact they took on a guy for the trade rather than just another sales trainer speaks volumes.
This podcast is the only one worth listening to in my opinion.
They are insightful, thought provoking and entertaining.
Anyone remotely connected with the motor trade from service advisers to DPs and owners will benefit from giving these podcasts. Skippy has not necessarily re-invented the wheel but he’s had it completely refurbished and put a high quality tyre on it! All put in terms that those who have been in the trade for a while will appreciate and learn from plus great insights for newbies. Some really interesting guests too covering a range of topics
Learned so much from Simon. Thank you Simon for all your time through the years.
Wes Robinson.
RRG
Skippy (Simon) always provides down to earth, ‘real world’ tips and advice. I would recommend to anyone working in the front line of a dealership.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #37 |
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Practical, practitioner-focused insights for automotive sales and dealership leadership, with a strong emphasis on real-world coaching, customer experience, and process discipline. Listeners can expect hands-on tips for improving sales performance, leading teams, and navigating industry shifts such as EV adoption and evolving OEM relationships, often grounded in coaching, metrics, and clear demonstrations. The show stands out for its approachable, no-nonsense guidance, actionable takeaways, and regular guest perspectives from dealership leaders and sales trainers.
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These podcasts share a similar audience with Selling In The Motor Trade:
1. Motor Trade Radio
2. Car Dealer Podcast
3. The High Performance Podcast
4. Path to Power
5. Stick to Football
Selling In The Motor Trade launched 6 years ago and published 280 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Selling In The Motor Trade include:
1. Graeme Potts
2. Brent Wees
3. Brett Wees
4. Will Benedicks
5. Derren Martin
6. Darren Martin
7. Josh Apps
8. Ali Reda
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