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Artwork for Selling In The Motor Trade

Selling In The Motor Trade

Simon Bowkett
Sales Training
Motor Trade
Electric Vehicles
Automotive Industry
Car Sales
Sales Techniques
Symco Training
Customer Service
Customer Engagement
Leadership
Customer Experience
Customer Satisfaction
Artificial Intelligence
NADA Show
Dealership Management
Vehicle Health Check
Service Advisors
Demonstration Drives
Carwow
Good To Great

Simon Bowkett, from Symco Training, shares tips and ideas on selling in the motor trade from a sales and aftersales perspective, as well as interviews with industry leaders sharing some of their best practices. To find out more visit www.symcotraining.co.uk

PublishesWeeklyEpisodes295Founded6 years ago
Number of ListenersCategories
How ToBusinessEducationManagement

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Artwork for Selling In The Motor Trade

Latest Episodes

This week we revisit the final part of Gareth Timmins interview. Everyone talks about setting goals. Very few people talk about what happens when the motivation disappears halfway through, and that is the honest bit of this conversation. Gareth Timmi... more

This week we revisit the first part of our interview with Gareth Timmins. What does Royal Marines training have to do with selling cars? More than you would think. Gareth Timmins joined up at 20 after a career in professional rugby league, passed out... more

It is plate change month in the UK, and Simon is in the studio rather than a dealership for this one. The subject is a question a lot of aftersales people are quietly worried about. When oil sales go, what replaces the income? Peter Smyth at Swansway... more

Selling In the Motor Trade is closing in on 300 episodes, and Simon Bowkett wanted to mark it properly. That means a thank you to everyone who has listened since the early lockdown episodes, and a question back to you about where the show goes next. ... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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People also subscribe to these shows.

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Recent Guests

Gareth Timmins
Royal Marines Commando; author of the book 0.1%
Independent / Royal Marines background
Episode: Ten Hours Sleep in Two Weeks: What Marines Training Does to Discipline
Peter Smyth
Senior Director at Swansway Group
Swansway Group
Episode: Tyres Will Not Replace Your Oil Sales. Air Conditioning Servicing Might.
David Smyth
Aftersales Director at Swansway Group
Swansway Group
Episode: Tyres Will Not Replace Your Oil Sales. Air Conditioning Servicing Might.
Ian [Cazana]
Executive/Representative from Cazana
Cazana
Episode: Are You Losing Money on Every Part Exchange?
Mark [Cazana]
Executive/Representative from Cazana
Cazana
Episode: Are You Losing Money on Every Part Exchange?
Darren [Derren] [Cazana]
Representative from Cazana
Cazana
Episode: Are You Losing Money on Every Part Exchange?
Dr Taraka
Dr Taraka, expert guest on neuroscience and psychology
Dr Taraka (individual)”
Episode: Why Trust Is Measurable in the Blood and What That Means for Your Dealership
Dr. Tharaka Gunarathna
Medical doctor, TEDx speaker, psychiatrist with a focus on mind management
Independent / TEDx speaker
Episode: Dr. Tharaka on Mindset, Expectation and Why Sales Performance Starts Between the Ears
Graeme Potts
Chief Executive Officer of Eden Automotive Investments Limited
Eden Automotive Investments Limited
Episode: Graeme Potts of Eden Automotive on Numbers, Culture and 40 Years in Motor Retail Graeme Potts of Eden Automotive on Numbers, Culture and 40 Years in Motor Retail Graeme Potts of Eden Automotive on Numbers, Culture and 40 Years in Motor Retail

Reviews

5.0 out of 5 stars from 39 ratings
  • Always worth a listen

    I used to work with Adam so only started listening to the podcast as I knew him, I’ve now started from the beginning and they are superb. If we need any training then I will use these guys, Adam has been in the trade 20 odd years and has helped & coached me from my early days, the fact they took on a guy for the trade rather than just another sales trainer speaks volumes.

    Apple Podcasts
    5
    qui qrtf
    United Kingdom2 years ago
  • The only one worth listening to

    This podcast is the only one worth listening to in my opinion.

    They are insightful, thought provoking and entertaining.

    Apple Podcasts
    5
    Stylostyles
    United Kingdom3 years ago
  • These are not only really informative but simply an interesting listen

    Anyone remotely connected with the motor trade from service advisers to DPs and owners will benefit from giving these podcasts. Skippy has not necessarily re-invented the wheel but he’s had it completely refurbished and put a high quality tyre on it! All put in terms that those who have been in the trade for a while will appreciate and learn from plus great insights for newbies. Some really interesting guests too covering a range of topics

    Apple Podcasts
    5
    Steven967
    United Kingdom6 years ago
  • Skippys are real winner.

    Learned so much from Simon. Thank you Simon for all your time through the years.

    Wes Robinson.

    RRG

    Apple Podcasts
    5
    Wesmancity
    United Kingdom6 years ago
  • Skip’s Tips

    Skippy (Simon) always provides down to earth, ‘real world’ tips and advice. I would recommend to anyone working in the front line of a dealership.

    Apple Podcasts
    5
    SK@Vines Group
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Strong appreciation for data-driven discussions and actionable takeaways for service and sales.
Listeners praise practical, real-world tips and down-to-earth advice.
Guests are seen as high-quality and relevant to dealers' needs.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#176
United Kingdom/Education/How To
Apple Podcasts
#125
Ireland/Education/How To
Apple Podcasts
#221
Japan/Education/How To
Apple Podcasts
#237
New Zealand/Education/How To

Talking Points

Recent interactions between the hosts and their guests.

The General Manager Who Could Not Find His Own Parts Department
Q: How should new managers handle questions from their team and avoid being seen as not knowing enough?
View questions as learning opportunities, encourage team input, and balance expertise with humility to build trust and effective leadership.
The General Manager Who Could Not Find His Own Parts Department
Q: What advice would you give to someone taking their first step into management?
Don't chase a manager title as if it guarantees knowledge; seek input from your team, admit what you don't know, and use the expertise around you to lead collaboratively.
96 Chinese Car Brands Coming. Eden's CEO on How to Decide Which Ones Are Worth Your Time
Q: What factors make a new Chinese brand appealing for Eden's portfolio?
Graeme explains that a brand's alignment with a strong partner, clear technology, and manageable franchising considerations are key, with Leap Motor exemplifying a favorable combination of high-tech products and a supportive corporate structure through Stellantis.
Josh Apps, Founder of V12 Automobil | From Pro Football to Selling £1.5m Cars in Central London
Q: How do you balance stock and consignment in your model?
He explains a mix of around 70% own stock with selective consignments, focusing on high-end cars where he can ensure condition and value, backed by robust contracts and careful underwriting to protect both sides.
Josh Apps, Founder of V12 Automobil | From Pro Football to Selling £1.5m Cars in Central London
Q: What skills from football translate to your car business?
Josh highlights discipline, starting early, structured routines, and the ability to adapt and manage complex situations for clients as transferable, along with the idea of treating every transaction as a chance to build long-term relationships.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Selling In The Motor Trade

What is Selling In The Motor Trade about and what kind of topics does it cover?

A practical, business-focused show that blends hands-on selling and aftersales strategies with interviews from automotive industry leaders. Episodes typically cover real-world, actionable tactics for improving dealership performance—from outreach and pricing to service efficiency and leadership culture. Notable is the recurring emphasis on data-driven decision-making, customer trust, and practical training through Symco Training. Viewers/listeners are likely drawn from dealership leadership, sales and service teams, and marketing/PR pros who want battle-tested tips and industry insights to drive profit and customer satisfaction.

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How many listeners does Selling In The Motor Trade get?

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Which podcasts are similar to Selling In The Motor Trade?

These podcasts share a similar audience with Selling In The Motor Trade:

1. Motor Trade Radio
2. Car Dealer Podcast
3. The Gary Neville Podcast
4. Cars & Money
5. The High Performance Podcast

How many episodes of Selling In The Motor Trade are there?

Selling In The Motor Trade launched 6 years ago and published 295 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Selling In The Motor Trade?

Recent guests on Selling In The Motor Trade include:

1. Gareth Timmins
2. Peter Smyth
3. David Smyth
4. Ian [Cazana]
5. Mark [Cazana]
6. Darren [Derren] [Cazana]
7. Dr Taraka
8. Dr. Tharaka Gunarathna

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