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Artwork for Selling In The Motor Trade

Selling In The Motor Trade

Simon Bowkett
Sales Training
Motor Trade
Car Sales
Electric Vehicles
Automotive Industry
Sales Techniques
Customer Service
Customer Engagement
Customer Experience
Leadership
Symco Training
Customer Satisfaction
Artificial Intelligence
NADA Show
Service Advisors
Demonstration Drives
Good To Great
Sales Process
Dealership Management
Sales Management

Simon Bowkett, from Symco Training, shares tips and ideas on selling in the motor trade from a sales and aftersales perspective, as well as interviews with industry leaders sharing some of their best practices. To find out more visit www.symcotraining.co.uk

PublishesWeeklyEpisodes280Founded6 years ago
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Artwork for Selling In The Motor Trade

Latest Episodes

Here is a question worth sitting with. When you walk into your own business, does everyone know who you are? Graeme from Eden Motor Group once acquired a large Ford dealership and asked the general manager to take him on a tour. The GM opened a broom... more

The UK has made itself the most attractive market in Europe for Chinese car manufacturers, and most dealers have not fully thought through what that means yet. Graeme, CEO of Eden Motor Group, has. He has been in the trade for over 40 years and built... more

Graeme Potts has run motor retail at every level worth running. He joined Sir Peter Vardy in 1983 when Reg Vardy was three dealerships, and was still there when it had grown to 85 and was turning over 900 million pounds. He then led the RAC turnaroun... more

Customers say cash for a reason. It is not usually because they are cash buyers. It is because they have been conditioned from the day, they first paid a plumber to believe that saying cash gets them a better deal. In this episode, Simon breaks down ... more

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Recent Guests

Graeme Potts
Chief Executive Officer of Eden Automotive Investments Limited
Eden Automotive Investments Limited
Episode: Graeme Potts of Eden Automotive on Numbers, Culture and 40 Years in Motor Retail Graeme Potts of Eden Automotive on Numbers, Culture and 40 Years in Motor Retail Graeme Potts of Eden Automotive on Numbers, Culture and 40 Years in Motor Retail
Brent Wees
Industry guest discussing AI in automotive retail
Independent/Industry expert
Episode: The One Thing in Your Dealership AI Will Never Replace
Brett Wees
Certified AI trainer, marketing strategist
Independent / AI training and marketing
Episode: Your AI Prompts Are Lazy. Here Is How to Fix That
Will Benedicks
Operations Director at Proctor Dealerships
Proctor Dealerships
Episode: Your AI Prompts Are Lazy. Here Is How to Fix That
Derren Martin
Industry expert from Cazana
Cazana
Episode: Why Retail Down Wins: The Former Voice of CAP on How Dealers Should Be Valuing Stock
Darren Martin
Director of valuations, Black and Gold Consulting; former Cap Hpi executive
Black and Gold Consulting; formerly Cap Hpi
Episode: The PCP Timebomb in Chinese Brands: Former CAP HPI Director on What Is Coming for Used Car Values
Josh Apps
Founder of V12 Automobil
V12 Automobil
Episode: Josh Apps, Founder of V12 Automobil | From Pro Football to Selling £1.5m Cars in Central London
Ali Reda
Record-breaking car salesman discussed in the episode
Les Stanford Chevrolet (former)
Episode: Ali Reda, Record-Breaking Car Salesperson | 1582 Cars In 12 Months - "If You're Exceptional, You Get Exceptions"
Stuart Wallbanks
Guest discussing OKRs in automotive context
Episode: OKRs | Why Your Team "Didn't Do It" (And How to Fix It)

Host

Simon Bowkett
Simon Bowkett, founder and host, Symco Training, delivers practical tips on selling in the motor trade from a sales and aftersales perspective and conducts interviews with industry leaders to share best practices.

Reviews

5.0 out of 5 stars from 39 ratings
  • Always worth a listen

    I used to work with Adam so only started listening to the podcast as I knew him, I’ve now started from the beginning and they are superb. If we need any training then I will use these guys, Adam has been in the trade 20 odd years and has helped & coached me from my early days, the fact they took on a guy for the trade rather than just another sales trainer speaks volumes.

    Apple Podcasts
    5
    qui qrtf
    United Kingdom2 years ago
  • The only one worth listening to

    This podcast is the only one worth listening to in my opinion.

    They are insightful, thought provoking and entertaining.

    Apple Podcasts
    5
    Stylostyles
    United Kingdom3 years ago
  • These are not only really informative but simply an interesting listen

    Anyone remotely connected with the motor trade from service advisers to DPs and owners will benefit from giving these podcasts. Skippy has not necessarily re-invented the wheel but he’s had it completely refurbished and put a high quality tyre on it! All put in terms that those who have been in the trade for a while will appreciate and learn from plus great insights for newbies. Some really interesting guests too covering a range of topics

    Apple Podcasts
    5
    Steven967
    United Kingdom5 years ago
  • Skippys are real winner.

    Learned so much from Simon. Thank you Simon for all your time through the years.

    Wes Robinson.

    RRG

    Apple Podcasts
    5
    Wesmancity
    United Kingdom6 years ago
  • Skip’s Tips

    Skippy (Simon) always provides down to earth, ‘real world’ tips and advice. I would recommend to anyone working in the front line of a dealership.

    Apple Podcasts
    5
    SK@Vines Group
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Narrative is clear, actionable, and frequently applicable across dealership roles.
High-quality guests and down-to-earth advice for dealers and sales teams.
Engaging and insightful guest lineups.
Industry-leading practical tips and real-world coaching.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

96 Chinese Car Brands Coming. Eden's CEO on How to Decide Which Ones Are Worth Your Time
Q: What factors make a new Chinese brand appealing for Eden's portfolio?
Graeme explains that a brand's alignment with a strong partner, clear technology, and manageable franchising considerations are key, with Leap Motor exemplifying a favorable combination of high-tech products and a supportive corporate structure through Stellantis.
Josh Apps, Founder of V12 Automobil | From Pro Football to Selling £1.5m Cars in Central London
Q: How do you balance stock and consignment in your model?
He explains a mix of around 70% own stock with selective consignments, focusing on high-end cars where he can ensure condition and value, backed by robust contracts and careful underwriting to protect both sides.
Josh Apps, Founder of V12 Automobil | From Pro Football to Selling £1.5m Cars in Central London
Q: What skills from football translate to your car business?
Josh highlights discipline, starting early, structured routines, and the ability to adapt and manage complex situations for clients as transferable, along with the idea of treating every transaction as a chance to build long-term relationships.
The Central London Dealer Who Can't Sell EVs, No Matter How He Prices Them
Q: Josh, what's the future for V12?
Josh explains the aim to centralise operations in London, secure a suitable site, and scale gradually while maintaining tight control over costs and logistics, focusing on appointment-only sales and strong dealer relationships.
The One Thing in Your Dealership AI Will Never Replace
Q: What should dealers do first when dipping their toes into AI?
Start by identifying the business pain points and the processes that need help, then map where AI can fit, rather than chasing every new tool.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Selling In The Motor Trade

What is Selling In The Motor Trade about and what kind of topics does it cover?

Practical, practitioner-focused insights for automotive sales and dealership leadership, with a strong emphasis on real-world coaching, customer experience, and process discipline. Listeners can expect hands-on tips for improving sales performance, leading teams, and navigating industry shifts such as EV adoption and evolving OEM relationships, often grounded in coaching, metrics, and clear demonstrations. The show stands out for its approachable, no-nonsense guidance, actionable takeaways, and regular guest perspectives from dealership leaders and sales trainers.

Where can I find podcast stats for Selling In The Motor Trade?

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How many listeners does Selling In The Motor Trade get?

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Which podcasts are similar to Selling In The Motor Trade?

These podcasts share a similar audience with Selling In The Motor Trade:

1. Motor Trade Radio
2. Car Dealer Podcast
3. The High Performance Podcast
4. Path to Power
5. Stick to Football

How many episodes of Selling In The Motor Trade are there?

Selling In The Motor Trade launched 6 years ago and published 280 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Selling In The Motor Trade?

Recent guests on Selling In The Motor Trade include:

1. Graeme Potts
2. Brent Wees
3. Brett Wees
4. Will Benedicks
5. Derren Martin
6. Darren Martin
7. Josh Apps
8. Ali Reda

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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