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Artwork for Seller Sessions Amazon FBA and Private Label

Seller Sessions Amazon FBA and Private Label

Danny McMillan
Amazon
E-Commerce
Rufus
Amazon PPC
Claude
Artificial Intelligence
Automation
Customer Objections
PPC
Conversion Rate Optimization
Product Listings
Amazon FBA
Entrepreneurship
Amazon Selling
Product Optimization
Mental Health
A/B Testing
Amazon Prime Day
Amazon Sellers
Cosmo

Seller Sessions is the largest Amazon FBA and Private Label podcast for Advanced Amazon Sellers. It is the first of its kind, in terms of being raw, non nonsense and straight to the point. A lot of Amazon podcasts that came after has followed by example... Seller Sessions is published 4 times per week and often breaks new trends first in the industry. Host Danny McMillan, is a world renowned publi... more

PublishesWeeklyEpisodes1076Founded9 years ago
Number of ListenersCategories
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Listen to this Podcast

Artwork for Seller Sessions Amazon FBA and Private Label

Latest Episodes

Danny McMillan reveals 10 hidden costs of automation for Amazon sellers: upkeep, stacked failures and lost judgment, plus a simple equation for true benefit.

Automation looks like a pure time saver for Amazon sellers, but Danny McMillan explains w... more

Adam can't make it this week, so Danny takes the Broadmatch show solo with a method for anyone buried under a long list of problems. It started when a friend who uses Claude heavily could not see the wood for the trees: a hundred issues, each needing... more

Danny McMillan and Ritu Java cover AI remote control, token-saving skills and burnout resets so you can step away from the desk and keep projects moving.

Ritu Java is back for the monthly Go With The Flow show, fresh from Accelerate and a lot of c... more

Danny McMillan and Shubhash unpack the Fable 5.1 vs Astra debate, the six-stage AI harness, and why your folder structure is the real cost lever.

Shubhash joins from his new home in Dubai to dig into the two biggest AI releases of the fortnight, Fa... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Adam Jagger
Clothing brand owner with insights on optimizing Amazon listings
Episode: How to Optimize Fashion Listings on Amazon | Conversion Monthly
Aaron Graybill
Founder of a beauty brand specializing in whipped beef tallow lotion.
Episode: Main Image Monthly: Optimizing Beauty Products for Conversion: Insights with Aaron Graybill
Jeff Anderson
Entrepreneur and software consultant with expertise in building effective processes.
Episode: Behind the Scenes of Seller Sessions Live (Part 2): Why We Brought in Alex Hormozi's Guys
Andri Sadlak
An eight-figure Amazon seller and co-founder of Product Pinyon.
Product Pinyon
Episode: All or Nothing: Amazon Seller Andri Sadlak Leveraging Home to Build 8-Figure Empire
Max Sigurdson-Scott
A seasoned Amazon seller and educator, previously a teacher for 10 years; now focuses on sharing strategies and value for Amazon sellers.
Episode: 7 Figure Amazon Hacks with Max Sigurdson-Scott: The 365-Day Experiment
Ben Leonard
Entrepreneur and founder of Beast Gear
Beast Gear
Episode: Buying Back the Brand - The Story of Beast Gear with Ben Leonard
Kian Gulzari
Episode: Trump's Tariffs for Amazon Sellers
Paul Baron
Founder of an Amazon brand who discusses his experiences with mental health and entrepreneurship.
Episode: Amazon Seller Mental Health Special
Luke Shelley
Brand owner of Lucky Egg and co-founder of a successful tabletop party game brand
Lucky Egg
Episode: Main Image Monthly - Winning the Amazon Game with Data

Host

Daniel McMillan
Host of Seller Sessions and founder figure in the Amazon space, often driving episodes with blunt, actionable guidance.

Reviews

4.8 out of 5 stars from 184 ratings
  • Great Podcast!

    This podcast episode, "A9 Bot-How To Get The Most Out Of Your Listing Optimisation" is a valuable resource for any Amazon seller looking to improve their listing optimization and ranking on Amazon search. Danny's emphasis on staying on the pulse of Amazon advancements and embracing new frontiers in AI can help uncover more opportunities for sellers to reach more customers. Highly recommended!

    Apple Podcasts
    5
    Genevieve0721
    Philippines3 years ago
  • Brilliant Podcast Channel!

    Danny is professional & amazing when it comes to hosting some of the best minds in the ecom space. With extensive knowledge on the A9, Danny brings a lot of content to the table himself. Brilliant Podcast Channel!

    Apple Podcasts
    5
    Mp923
    United Kingdom3 years ago
  • Valuable stuff

    Amiable and great personality. Thanks for this platform

    Apple Podcasts
    5
    Eli Rivas
    United States3 years ago
  • One of the best podcast for Advanced Amazon Sellers and loads to learn for the begginers. Practical know how from Sharon and loads of golden nuggets from the guest that Danny brings on. I would like to thank for all the hard work the team has put out for Amazon Community.

    Podcast Addict
    5
    AMZKanalas
    4 years ago
  • One of the best podcast for Advanced Amazon Sellers and loads to learn for the begginers. Practical know how from Sharon and loads of golden nuggets from the guest that Danny brings on. I would like to thank for all the hard work the team has put out for Amazon Community.

    Podcast Addict
    5
    AMZKanalas
    4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Shows high-signal Amazon FBA guidance with practical, no-nonsense hosts.
Audience appreciates real-world case studies and actionable takeaways over theory.
Listeners praise guest quality and depth of technical topics, from AI tooling to data pipelines.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

RAG for Amazon Sellers and Claude Model Switching | Seller Sessions
Q: What are the core five steps of the RAG workflow?
The five steps are: chunk the data, assign embeddings to give meaning, file via indexing, fetch relevant pieces, and generate the answer with attached sources, thereby creating a dependable knowledge base you can query in plain language.
RAG for Amazon Sellers and Claude Model Switching | Seller Sessions
Q: Why should a seller build a RAG system at all?
Because business knowledge is stuck in founders' heads and scattered across spreadsheets; a RAG system surfaces consistent answers from your own data, reducing bottlenecks and cutting down on the need to ask multiple people for the same information.
RAG for Amazon Sellers and Claude Model Switching | Seller Sessions
Q: Bear in mind, how would you explain RAG in the most simplistic terms possible?
RAG is a simple, warehouse-like process: cut up your data (chunking), give it meaning with embeddings, file it in a searchable index, fetch the most relevant pieces, and answer using only those sources, so you avoid fabricating information.
Conversion Monthly: Microfiber Cloth Roll Listing Teardown with Anna | Main Image & Secondary Stack Testing
Q: Which changes to the image stack showed the strongest impact in testing?
Tests indicated that reordering secondary images to foreground the reusable and washable aspects, along with clearer color demonstrations and size indicators, produced higher engagement and click-through than the original sequence.
Conversion Monthly: Microfiber Cloth Roll Listing Teardown with Anna | Main Image & Secondary Stack Testing
Q: What is the core reason for the current conversion struggle and how are we addressing it visually?
The team believes the main image is not communicating the product's size and use-case clearly, so they are testing images that emphasize thickness, color variants, and real-life use scenarios (like car detailing) to make the product's purpose obvious at a glance.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show consistently covers practical strategies for selling on Amazon, with heavy emphasis on optimization, data-driven decision making, and AI-enabled workflows. Episodes frequently explore listing optimization, product design, image testing, and backend data pipelines, often pairing hands-on demonstrations with real-world case studies. A recurring strength is how hosts and guests translate technical tools—APIs, AI agents, and design systems—into actionable tactics for scale, cross-market expansion, and faster iteration. Noteworthy are deep dives into data architectures, live design-system builds, and pragmatic guardrails for AI to keep teams productive without sacrificing reliability or authenticity. Potential listeners will likely app... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. AM/PM Podcast
2. Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
3. The PPC Den: Amazon PPC Advertising Mastery
4. Leveraging AI
5. The Diary Of A CEO with Steven Bartlett

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this podcast launched 9 years ago and published 1076 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Adam Jagger
2. Aaron Graybill
3. Jeff Anderson
4. Andri Sadlak
5. Max Sigurdson-Scott
6. Ben Leonard
7. Kian Gulzari
8. Paul Baron

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