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Artwork for Search with Candour

Search with Candour

Candour
SEO
Google
Search Engine Optimization
AI Search
Artificial Intelligence
Branding
Content Marketing
Digital Marketing
AI In SEO
Enterprise SEO
AI Overviews
Consumer Behavior
E-Commerce
Topical Authority
Digital PR
Content Quality
Marketing Strategies
Audience Engagement
Chatgpt
Local SEO

Season 5 - The AI Series, launches in October 2026, focusing on AI search optimisation and GEO. Every Monday, Jack Chambers-Ward brings you the latest SEO and AI search news as well as interviews with the world's leading SEO and GEO experts. We'll keep you up-to-date and ready to start your working week. For previous episodes, visit withcandour.co.uk/podcast

PublishesWeeklyEpisodes383Founded8 years ago
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Artwork for Search with Candour

Latest Episodes

Nathan Gotch joins Search with Candour to discuss the state of AI search in 2026.

Topics include:

* how the demand for GEO and AI search optimisation has grown recently

* how much traditional SEO rankings and AI search citations crossover

* th... more

YouTube

This live podcast event brings together The SEO Mindset and Search with Candour podcasts at Komedia in Brighton.

The trio of hosts explore mixed feelings about hustle culture, its long-term harm, burnout and disconnection and redefining success beyo... more

YouTube

Welcome to season 5 of Search with Candour!

Jack sits down with SEO veteran Charlie Whitworth to discuss whether SEO and “GEO” are essentially the same and which traditional SEO strategies still work for AI search.

Follow Charlie

* Whitworth SEO:... more

YouTube

Recorded the day after the first SearchNorwichXL, this episode recaps the last four weeks of SEO news from the Core Updates newsletter:

Google rolling out google.com/goto pass-through URLs to deter scraping amid the SERP API lawsuit (with rank-track... more

YouTube

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Recent Guests

Nathan Gotch
Co-founder of Rankability, author of SEO Entrepreneur, author of AI SEO for Dummies
Rankability
Episode: AI search with Nathan Gotch: Citations vs rankings, GEO vs SEO demand and AI SEO for dummies
Steve Payne
Representative from sponsor Sistrix
Sistrix
Episode: Ditch hustle culture to build career longevity (Live podcast at ⁨Komedia in Brighton - 7 October 2026)
Charlie Whitworth
SEO expert with long-running experience and founder of Whitworth; organizer of Hive Manchester
Whitworth/Whitworth, the authentic SEO; Hive Manchester
Episode: SEO vs GEO: Which Traditional SEO Tactics Still Work for AI Search? (with Charlie Whitworth)
Melanie Barfield
Founder/leader in Indie Business Club appearances, involved in indie creatives and marketing
Indie Business Club
Episode: Building a Personal Brand (Without Being Cringe) | Search With Candour x Indie Business Club
Mark Williams-Cook
Speaker featured in the episode, talk on Google exploit and SEO models
Independent SEO/Consultant
Episode: Automating SEO With ChatGPT + Python (Seb Atkinson) & Google Exploit Insights (Mark Williams-Cook) | Search with Candour
Seb Atkinson
Speaker featured in the episode, talk on automation of SEO tasks with Python and ChatGPT
Independent SEO/Consultant
Episode: Automating SEO With ChatGPT + Python (Seb Atkinson) & Google Exploit Insights (Mark Williams-Cook) | Search with Candour
Arnout Hellemans
SEO expert, speaker
Candour (as guest of the podcast)
Episode: SearchNorwichXL Preview: SEO talks from Arnout Hellemans and Brendan Bennett
Brendan Bennett
Principal SEO consultant at Candour
Candour
Episode: SearchNorwichXL Preview: SEO talks from Arnout Hellemans and Brendan Bennett
Giulia Panozzo
Speaker; Beyond The Query, How Emotional Brand Signals Influence Clicks and Conversions
Neuroscientive
Episode: The big SearchNorwichXL 2026 preview

Host

Jack Chambers-Ward
Host of the show; leads conversations with SEO experts and industry leaders.

Reviews

4.6 out of 5 stars from 54 ratings
  • No tactical advice

    This podcast is no longer useful for anyone in the SEO profession. The guests spout broad ethical themes with absolutely no case studies evidence advice etc. do better.

    Apple Podcasts
    1
    NikkiBSEO
    United States4 months ago
  • Not very practical

    The guests are interesting but the host talks way too much. Sounds like a nice chap but waffles on without adding much value. The host should be trying to bring out the best advice and tips from the guest, but this rarely happens so the content rarely lives up to the promise of the show title.

    Apple Podcasts
    4
    WebTW
    United States2 years ago
  • Too much empty chatter

    I want this podcast to succeed but unfortunately it’s not very helpful. Just headline chatter. Not much you can learn from listening.

    Apple Podcasts
    2
    Ryan-184773
    United States4 years ago
  • One of the most informative digital marketing podcasts around. Mark really is an expert and has some of the industry's best guests on.

    Podcast Addict
    5
    jlwchambers
    5 years ago
  • Seriously one of the best SEO podcasts

    Terrific insights. Wish it was a daily podcast.

    Apple Podcasts
    5
    tgfrenchy
    Canada6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Generally, listeners praise the depth and breadth of topics covered.
Some listeners feel the host could pull more tactical takeaways from guests.
Positive feedback highlights practical, actionable SEO insights and strong guest expertise.
A few reviews mention the content is highly valuable but pacing can vary episode to episode.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

AI search with Nathan Gotch: Citations vs rankings, GEO vs SEO demand and AI SEO for dummies
Q: How do you approach the content strategy for AI SEO for Dummies to avoid confusion with the classic SEO book?
The strategy emphasizes differentiating AI SEO for Dummies from SEO for Dummies, creating content that clearly explains distinctions, while attacking every stage of the funnel with owned assets and targeted outreach.
AI search with Nathan Gotch: Citations vs rankings, GEO vs SEO demand and AI SEO for dummies
Q: What should agencies focus on first when adopting AI search strategies for clients?
The main takeaway is to build a broad, evidence-based footprint by focusing on owned assets, then expanding to external, editorial, and review channels, rather than chasing rapid rankings across all platforms.
AI search with Nathan Gotch: Citations vs rankings, GEO vs SEO demand and AI SEO for dummies
Q: Could you tell me a little bit more about the study itself and the methodology behind it?
Nathan explains that Rankability provides a rich data set including traditional, video, and AI search data, examining citations across four AI platforms and comparing them to traditional rankings to identify crossovers and gaps.
Navigating SEO in the Age of AI and Misinformation
Q: What role do transparency and credentials play in building trust for health content?
Transparent authorship and credentials, clear indication of AI usage, and showing experts on camera or in credible bios help users trust the information. Displaying proof of expertise and consistent messaging across platforms reduces confusion and improves perceived authority.
Navigating SEO in the Age of AI and Misinformation
Q: What practical steps can organizations take to counter misinformation defensively and proactively?
Defensively monitor and respond to misinformation and reviews; proactively update content, streamline review processes, and engage in digital PR with consistent messaging across channels. Also, leverage collaborations (e.g., with patient information forums) to harmonize standards and signals.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Search with Candour

What is Search with Candour about and what kind of topics does it cover?

The show features weekly in-depth conversations with SEO and marketing experts from around the world, focusing on practical tactics, industry trends, and real-world client work. Episodes routinely cover topics like AI-assisted search, UX/SEO integration, data-driven content strategies, and the evolving role of trust signals, EEAT, and local SEO in modern campaigns. Notable strengths include a strong emphasis on actionable insights, guest expertise from leading agencies and tech platforms, and discussions that bridge design, PR, and search for holistic outcomes. The format tends to attract practitioners looking for practical tactics, evidence-based approaches, and a clear view of how AI and evolving search ecosystems influence strategy and e... more

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Which podcasts are similar to Search with Candour?

These podcasts share a similar audience with Search with Candour:

1. Crawling Mondays by Aleyda - SEO and AI Search Optimization News, Tips and Interviews
2. The SEO Mindset Podcast
3. The Search Session
4. Ahrefs Podcast
5. The Rest Is Politics

How many episodes of Search with Candour are there?

Search with Candour launched 8 years ago and published 383 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Search with Candour?

Recent guests on Search with Candour include:

1. Nathan Gotch
2. Steve Payne
3. Charlie Whitworth
4. Melanie Barfield
5. Mark Williams-Cook
6. Seb Atkinson
7. Arnout Hellemans
8. Brendan Bennett

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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