Said Differently: A Show About B2B Storytelling
Troupe.aiSaid Differently features B2B go-to-market leaders as they share experiences and advice on balancing the art and science of storytelling, messaging, and market positioning. Sponsored by Troupe, the platform for story and messaging success.
| Publishes | Twice weekly | Episodes | 19 | Founded | 6 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
There are a number of markets that a business may serve, or operate in, where regulations can impact the way you shape the story you bring to market, even as specific as the words used. Examples: Healthcare, insurance, financial services, even legal ... more
Why Product Marketing in B2B Must Shift Left to Drive More Value
In this episode of Troupe's Said Differently podcast, the show about B2B messaging and storytelling veers into more strategic territory. Product Marketing is so much more than crafting... more
How Do You Define and Measure the Emerging Role of Chief Storyteller?
In this episode of Troupe's podcast SAID DIFFERENTLY, fractional head of storytelling for OWOW Agency Elliott Rayner digs into the increased attention being given to crafting and ... more
#messaging #startups #founders #b2bmarketing #entrepreneurship #b2bstrategy
Messaging at the Early Stages: Lessons From and For B2B Startups
In this episode of Troupe’s podcast show SAID DIFFERENTLY, the focus is on messaging challenges and ... more
We've all experienced "cold" marketing or sales messaging from a company or their representative. Many of us have even been responsible for creating and/or delivering such messaging. You know it when you experience it: It feels clinical; just-the-fac... more
Turning your company's messaging and go-to-market story into a slide deck sounds easy enough... but for anyone tasked with that job to be done, it's anything but easy. That's the topic in this episode of Said Differently, featuring guest Mikey Miodus... more
What happens when you apply behavioral change model thinking to your content strategy? That's the topic with guest Scott Stransky, founder and content lead at Thrū Content, in this episode of Troupe's Said Differently program. As Scott describes, bri... more
In this second part of Troupe's SAID DIFFERENTLY show's extended conversation with Brett Queener -- currently a managing partner at Bonfire Ventures -- we get his perspective on the importance of GTM messaging from his position as a board member and ... more
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Apple Podcasts | #212 |  Finland/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
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this podcast launched 6 months ago and published 19 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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