The SaaS Decision Cycle - Podcast
Michael FeichtnerThe SaaS Decision Cycle is a podcast about how B2B software buyers actually decide. Every deal follows the same underlying pattern—three phases, three decision criteria, and three pivotal moments that determine whether a deal moves forward or quietly stalls. The SaaS Decision Cycle isn't just a model—it's a lens. It shows you where your buyer is mentally, emotionally, and tactically—so you can mee... more
| Publishes | Daily | Episodes | 55 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEntrepreneurship | |||
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Latest Episodes
A calm, polite call—but the buyer is already on the clock.
This deal sits firmly in Information Gathering, with Uncertainty as the dominant criterion. Four months after a failed migration, the buyer isn’t negotiating or evaluating features. They’re ... more
Hello SaaS Sellers,
Let me explain to you the Origin Story of the The SaaS Decision Cycle, first.
The SaaS Decision Cycle was born out of a simple, frustrating truth:
* SaaS Deals don’t die because buyers say no—they die because buyers lose con... more
Hello SaaS Sellers,
Let me explain to you the Origin Story of the The SaaS Decision Cycle, first.
The SaaS Decision Cycle was born out of a simple, frustrating truth:
* SaaS Deals don’t die because buyers say no—they die because buyers lose con... more
The trial is wrapping up. Your Champion is engaged. But now, they’re hesitating.
“I’m just not sure the results are strong enough to bring this to leadership.”
In this episode of SaaS Simplified, we take on The Results Reviewer—a Champion who needs... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #167 |  India/Business/Entrepreneurship |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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How many episodes of The SaaS Decision Cycle are there?
The SaaS Decision Cycle launched 4 years ago and published 55 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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