The SaaS Decision Cycle - Podcast
Michael FeichtnerThe SaaS Decision Cycle is a podcast about how B2B software buyers actually decide. Every deal follows the same underlying pattern—three phases, three decision criteria, and three pivotal moments that determine whether a deal moves forward or quietly stalls. The SaaS Decision Cycle isn't just a model—it's a lens. It shows you where your buyer is mentally, emotionally, and tactically—so you can mee... more
| Publishes | Daily | Episodes | 53 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Categories | BusinessEntrepreneurship | ||||
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Latest Episodes
The trial is wrapping up. Your Champion is engaged. But now, they’re hesitating.
“I’m just not sure the results are strong enough to bring this to leadership.”
In this episode of SaaS Simplified, we take on The Results Reviewer—a Champion who needs... more
Your Champion’s in. Some users are too. But others? They’re pushing back—or not engaging at all. Not willing to join the call...
In this episode of SaaS Simplified, we dive into how to handle The Split Team—a mid-trial scenario where internal buy-in... more
Every SaaS sales team has lived this nightmare: the deal is greenlit, the champion is hyped, and then… it hits the security review wall.
In this episode, I sat down with Varun Jain, CEO of ComplyJet, to unpack how modern SaaS companies can turn comp... more
The trial kicked off strong. But now? Your Champion is quiet. Usage is low. Momentum is fading.
In this episode of SaaS Simplified, we meet The Drifting Champion—the buyer who believed early, but is now buried in internal noise and losing steam.
Yo... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #209 |  India/Business/Entrepreneurship |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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How many episodes of The SaaS Decision Cycle are there?
The SaaS Decision Cycle launched 4 years ago and published 53 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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