On SaaS Marketing Bites from Powered by Search, we bring you the best B2B SaaS insights shared by our team of growth experts. Each week, we publish a new episode on topics like landing page design, PPC marketing, SEO, CRO, marketing automation and growth strategy.
Publishes | Twice monthly | Episodes | 97 | Founded | 5 years ago |
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Categories | BusinessMarketingTechnology |
Spotted this on a SaaS homepage headline recently:
"Supercharged software that delivers results"
If this sounds confusing to you, it's because it is.
"Hyperliquid water. That gets you wet"
Great! Now why should I buy it?
Here's the 2 part secret... more
A lot of agencies view their clients as a problem.
"They ask so many questions"
"Why do they always want a call?"
"Why do I need to build a business case"
Jeez. With a mindset like that is it any wonder that the average LTV is ~ 3 months? Many of o... more
As a marketing leader, a large part of your ability to get the job done is in proving that you're delivering value already But it's also an area of marketing leadership that many get wrong Are these 3 communication errors killing your ability to pr... more
Landing page best practices? Useful. But not always the best
This page by Cognism is almost perfect
And it breaks a lot of the best practices that you'll find in an article about making B2B SaaS landing pages
✨ Best practice 1: Keep your landing p... more
People also subscribe to these shows.
I love how short and value-packed these episodes are. Marc from the Powered by Search team has a soothing voice and makes learning the ins and outs of growing a SaaS company feel accessible and straightforward.
Especially liked the homepage episode talking about getting your customer to understand WHY and HOW your product can help solve their pain points. Stop the bounce.
Dev has been one of the most influential people in helping me practically move forward, he has answered some dumb questions and has really helped me take off. Love this podcast.
Their website resources on SaaS site structures have been super valuable for us as we rebuild our marketing site.
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These podcasts share a similar audience with this podcast:
1. The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
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