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Artwork for Rooted in Retail

Rooted in Retail

Crystal Vilkaitis
Customer Experience
Entrepreneurship
Retail
Community Engagement
Marketing Strategies
Social Media
Customer Engagement
Retail Industry
Retail Strategies
Retail Management
Sensory Marketing
Personal Branding
Customer Loyalty
Inventory Management
E-Commerce
Retail Therapy
Jewelry Design
Retail Marketing
Retail Business
Asking For Help

Running a store can be tough, but it doesn’t have to be lonely! Rooted in Retail is a show dedicated to helping independent retailers thrive in today's ever-evolving retail landscape. This show is made for Main Street retailers like gift shops, jewelers, pet stores, boutiques, florists, home decor and furnitures stores, hardware stores, toy stores, craft, quilting and sewing shops; tea and coffee ... more

PublishesWeeklyEpisodes241Founded3 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Rooted in Retail

Latest Episodes

All good things must come to an end, and today marks the final episode of Rooted in Retail. After three incredible years of sharing stories, strategies, and successes, Crystal Vilkaitis is closing this chapter to make room for what’s next.

In this s... more

Crystal Vilkaitis is joined by the new owners of Indera, Patricia Norins and Michael Brielmann of Blue Butterfly. Together, they discuss the acquisition and the massive vision for the future of independent retail, focusing on leveling the playing fie... more

In this special bonus episode of Rooted in Retail, host Crystal Vilkaitis shares some major, exciting news: her company, IndERA (formerly Crystal Media), has been acquired by Blue Butterfly. Join Crystal as she introduces the new owners, Patricia Nor... more

How do you stop being the "easy solution" and start building a team that thinks for themselves? Sarah LoBue, co-owner of Main Street Florist and an industry educator, joins the show to discuss her 15-year evolution from a "baptism by fire" beginner t... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Lucy Smothers
A passionate interior design student entering her fourth year, focused on the relationship between branding and interior design.
Miami University
Episode: Branding Boldly: From Design School to Retail Influence
Jan Fosdane
Owner of Stock Culinary Goods and food writer.
Stock Culinary Goods
Episode: The Secret to Retail That Feels Personal (and Profitable)
Michelle Morgan
Owner of Just Gotta Have It, a leader in the gift and lifestyle industry, celebrating its 25th year.
Just Gotta Have It
Episode: Retail, Resilience, and Remembrance
Robin Kramer
Experienced brand strategist and wholesale expert
Red Boot Consulting
Episode: How Red Boot Consulting Helps Brands Walk Boldly Into Retail
Ash Kos
Co-founder of 2B Glass, a glassblowing business
2B Glass
Episode: How Collaboration and Creativity Fueled a One-of-a-Kind Glass Line
Mark W. Schaefer
Globally recognized author, keynote speaker, futurist, and business consultant
Rutgers University
Episode: Marketing with Meaning: Boldness, Awe & Evolving Consumers
Liz Ferreira
Owner of The Sweet Bay Shop, dedicated to curating unique selections from local makers and creating a welcoming environment for customers.
The Sweet Bay Shop
Episode: Growing a Thriving Retail Business with Liz Ferreira of The Sweet Bay Shop
Jimmy Mahan
Co-founder of Roadshow Cards and entrepreneur with a diverse background
Roadshow Cards
Episode: Building Trust & Scaling Success: How Roadshow Cards is Revolutionizing the Collectibles Industry
Mary Liz Curtin
Co-owner of Leon & Lulu and 3 Cat's Restaurant, speaker and author of A Shopkeeper's Manual.
Leon & Lulu
Episode: Engaging Customers with Smart Retail Strategies with Mary Liz Curtin

Host

Crystal Vilkaitis
Host of Rooted in Retail

Reviews

5.0 out of 5 stars from 112 ratings
  • Long time listener, first time caller.

    I have listened to Crystal and the rooted in retail podcast since it’s beginning. So to say I’m a “fan girl” is putting it lightly. I find her content to be poignant, relatable, and just what stores need to get a leg up in today’s market. I was blessed with the good fortune of being interviewed recently on the podcast, and let me tell you, it was an amazing experience.

    Apple Podcasts
    5
    Pretzel40
    United States3 months ago
  • Excellent host

    I was recently interviewed by Crystal, who was an excellent host. She kept the interview on track & we managed to take a topic that is t usually covered in the retail space (communication in relationships) & provide actionable tools for personal and work relationships.

    Apple Podcasts
    5
    Curlyag
    United States3 months ago
  • Bombshells of great retail information!

    Just found this podcast and what a wealth of great information for retailers both online and brick-and-mortar stores. Thank you so much!

    Apple Podcasts
    5
    Vintagemyrtle
    United States4 months ago
  • Real Life

    Crystal brings everyday situations to her viewers. Technology tips, retail insights and an amazing assortment of everyday people sharing real life retail experiences. It’s a must if you are in the business!

    Apple Podcasts
    5
    MichelleRubyMorgan
    United States5 months ago
  • Must listen for Entrepreneurs

    Rooted in Retail podcast is pure gold for anyone on the entrepreneurial journey. Crystal does a phenomenal job of asking insightful questions that go beyond the surface, pulling out both the wins and the struggles that shape real business growth. Each episode is a mix of practical advice, inspiring stories, and honest conversations that leave me feeling motivated and equipped with actionable takeaways I can apply right away in my own ventures.

    What I especially love is the diversity of guests—... more

    Apple Podcasts
    5
    Michelle Tjelmeland
    United States7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners commend the diversity of guests, which enriches the content and covers a range of relevant retail topics.
There is a strong community feel to the discussions, fostering connection among independent retailers who often feel isolated in their journey.
Listeners appreciate the wealth of actionable information provided for retailers, highlighting the practical advice and insights shared by guests.
Many express feelings of inspiration and motivation after listening, citing valuable takeaways that can be applied to their own businesses.
The host's engaging style and personal anecdotes resonate well with the audience, making complex topics relatable and interesting.

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Talking Points

Recent interactions between the hosts and their guests.

Turning Your Shoppers into Lifelong Fans with Nick McHenry
Q: How do you keep up with the ever-changing retail landscape?
By immersing myself in various retail experiences and continuously seeking ways to improve and enhance the customer experience.
Turning Your Shoppers into Lifelong Fans with Nick McHenry
Q: How could platforms like OneShop Retail assist in building these loyalty programs?
They can facilitate the integration of loyalty programs that work across online and in-store environments, enabling personalized customer interactions and automated communications.
Turn Your Store into a Holiday Destination with Emily Butler
Q: What advice would you give to other retailers looking to build anticipation and excitement around their own events and holiday offerings?
Create a sense of community and engage your customers by asking for their input and building buzz around your offerings.
Master Your Retail Market with Amy Loewenberg
Q: Can you share some personal branding tips and relationship building techniques that retailers can use to foster loyalty and create a lasting impact with their customers?
Retailers need to be authentic and genuine in their interactions, engage with their community consistently, and follow up with customers to build lasting relationships.
Master Your Retail Market with Amy Loewenberg
Q: What advice do you have for retailers on staying adaptable and evolving their practices? What trends or shifts should they be paying attention to in order to remain competitive and relevant?
Retailers must connect with social platforms, be authentic in their engagement, and adapt to evolving consumer preferences while fostering relationships to build community.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Age Range
Household Income
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Frequently Asked Questions About Rooted in Retail

What is Rooted in Retail about and what kind of topics does it cover?

Aimed at supporting independent retailers, this podcast explores essential themes for running successful businesses in today's dynamic retail environment. Highlighting the journey of small business owners, the episodes cover a range of topics from marketing strategies and customer engagement to community building and personal growth. Featuring insightful interviews with industry experts and retail leaders, the content is designed to provide actionable advice and foster a sense of community among listeners. The unique approach combines personal stories and professional insights, making it a valuable resource for entrepreneurs navigating the retail landscape.

Where can I find podcast stats for Rooted in Retail?

Rephonic provides a wide range of podcast stats for Rooted in Retail. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Rooted in Retail and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Rooted in Retail get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Rooted in Retail, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Rooted in Retail?

Rephonic provides comprehensive predictive audience data for Rooted in Retail, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Rooted in Retail have?

To see how many followers or subscribers Rooted in Retail has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Rooted in Retail?

These podcasts share a similar audience with Rooted in Retail:

1. Savvy Shopkeeper Retail Podcast
2. Boutique Chat
3. The Retail Whore
4. Richer Retailer - Scaling Retail Stores Past 7 Figures
5. Creative Shop Talk with Wendy Batten

How many episodes of Rooted in Retail are there?

Rooted in Retail launched 3 years ago and published 241 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Rooted in Retail?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Rooted in Retail?

Rephonic pulls ratings and reviews for Rooted in Retail from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Rooted in Retail?

Rephonic provides full transcripts for episodes of Rooted in Retail. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Rooted in Retail?

Recent guests on Rooted in Retail include:

1. Lucy Smothers
2. Jan Fosdane
3. Michelle Morgan
4. Robin Kramer
5. Ash Kos
6. Mark W. Schaefer
7. Liz Ferreira
8. Jimmy Mahan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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