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Artwork for Rooted in Retail

Rooted in Retail

Crystal Vilkaitis
Customer Experience
Jewelry Design
Personal Branding
Loyalty Programs
Customer Loyalty
Community Engagement
Social Media
Time Management
Ah Lewis Store
Entrepreneurship
Small Business Marketing
Retail Strategies
Customer Engagement
Wealthy Street Bakery
Hall Street Bakery
Holiday Experiences
Mental Health
Membership Models
Stanley
New York Now

Running a store can be tough, but it doesn’t have to be lonely! Rooted in Retail is a show dedicated to helping independent retailers thrive in today's ever-evolving retail landscape. This show is made for Main Street retailers like gift shops, jewelers, pet stores, boutiques, florists, home decor and furnitures stores, hardware stores, toy stores, craft, quilting and sewing shops; tea and coffee ... more

PublishesTwice weeklyEpisodes226Founded3 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for Rooted in Retail

Latest Episodes

Retail legend Matt Harris is back on Rooted in Retail — and this time, he’s revealing the sales framework he’s used for decades to land jobs, close high-ticket deals, and elevate customer experience. This is real sales training for retailers who want... more

Ready to make more money this holiday season?

In this episode of Rooted in Retail, Crystal sits down with brand strategist and copy consultant Nicole Prince to break down exactly what retailers should be emailing, posting, and saying RIGHT NOW to boo... more

What better way to kick off the holidays than learning from the master of Christmas cheer himself? In this special throwback episode, Santa Claus joins host Crystal Vilkaitis to share timeless tips for retailers on creating magical in-store experienc... more

How do you turn an angry or sad customer into a loyal one? In this solo episode, Crystal Vilkaitis explores the emotional side of retail—how optimism, playfulness, and genuine human connection can transform every interaction in your store.

From simp... more

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Recent Guests

Lucy Smothers
A passionate interior design student entering her fourth year, focused on the relationship between branding and interior design.
Miami University
Episode: Branding Boldly: From Design School to Retail Influence
Jan Fosdane
Owner of Stock Culinary Goods and food writer.
Stock Culinary Goods
Episode: The Secret to Retail That Feels Personal (and Profitable)
Michelle Morgan
Owner of Just Gotta Have It, a leader in the gift and lifestyle industry, celebrating its 25th year.
Just Gotta Have It
Episode: Retail, Resilience, and Remembrance
Robin Kramer
Experienced brand strategist and wholesale expert
Red Boot Consulting
Episode: How Red Boot Consulting Helps Brands Walk Boldly Into Retail
Ash Kos
Co-founder of 2B Glass, a glassblowing business
2B Glass
Episode: How Collaboration and Creativity Fueled a One-of-a-Kind Glass Line
Mark W. Schaefer
Globally recognized author, keynote speaker, futurist, and business consultant
Rutgers University
Episode: Marketing with Meaning: Boldness, Awe & Evolving Consumers
Liz Ferreira
Owner of The Sweet Bay Shop, dedicated to curating unique selections from local makers and creating a welcoming environment for customers.
The Sweet Bay Shop
Episode: Growing a Thriving Retail Business with Liz Ferreira of The Sweet Bay Shop
Jimmy Mahan
Co-founder of Roadshow Cards and entrepreneur with a diverse background
Roadshow Cards
Episode: Building Trust & Scaling Success: How Roadshow Cards is Revolutionizing the Collectibles Industry
Mary Liz Curtin
Co-owner of Leon & Lulu and 3 Cat's Restaurant, speaker and author of A Shopkeeper's Manual.
Leon & Lulu
Episode: Engaging Customers with Smart Retail Strategies with Mary Liz Curtin

Host

Crystal Vilkaitis
Host and entrepreneur focused on empowering independent retailers, sharing valuable insights and advice based on her extensive experience in the retail industry.

Reviews

5.0 out of 5 stars from 98 ratings
  • Real Life

    Crystal brings everyday situations to her viewers. Technology tips, retail insights and an amazing assortment of everyday people sharing real life retail experiences. It’s a must if you are in the business!

    Apple Podcasts
    5
    MichelleRubyMorgan
    United States9 days ago
  • Must listen for Entrepreneurs

    Rooted in Retail podcast is pure gold for anyone on the entrepreneurial journey. Crystal does a phenomenal job of asking insightful questions that go beyond the surface, pulling out both the wins and the struggles that shape real business growth. Each episode is a mix of practical advice, inspiring stories, and honest conversations that leave me feeling motivated and equipped with actionable takeaways I can apply right away in my own ventures.

    What I especially love is the diversity of guests—... more

    Apple Podcasts
    5
    Michelle Tjelmeland
    United States2 months ago
  • Great biz podcast for retailers

    This is a great podcast that covers a variety if topics and businesses. Lots of info on marketing, dealing with many aspects of business, and much more. Crystal is a wonderful host and has great guests. I always seem to learn something when listening.

    Apple Podcasts
    5
    CEM519
    Canada4 months ago
  • Great practical advice

    Crystal and her guests teach me something every time I listen. As a new retail boutique owner there is a lot to learn, and it can feel overwhelming and lonely. Crystal is warm, optimistic, and relatable. She’s not afraid to be vulnerable. She’s a great moderator even of panels and can keep the conversation moving without it feeling draggy or draining.

    Apple Podcasts
    5
    danabrit0523
    United States4 months ago
  • A Must-Listen for Indie Retailers + Ecommerce Brands! ⭐⭐⭐⭐⭐

    Crystal Vilkaitis nails it with Rooted in Retail. This podcast is a goldmine for independent retailers and entrepreneurs—she answers the questions most of us have but aren’t always sure where to turn. Every episode is packed with practical advice, expert insights, and Crystal’s gift for breaking things down into simple, doable steps.

    If you’re building a brand or running a shop, this podcast is like having a retail mentor in your pocket. Take a listen - you won’t regret it.

    Apple Podcasts
    5
    Nygardner
    United States5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host is praised for her warmth and relatability, making complex topics accessible to new entrepreneurs.
Listeners appreciate the practical advice and actionable insights that are relevant to independent retailers.
People enjoy the variety of guests who share real-life experiences and expertise, adding depth to the discussions.
The podcast is regarded as a vital support resource for independent retailers looking to thrive in a competitive environment.

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Talking Points

Recent interactions between the hosts and their guests.

Turning Your Shoppers into Lifelong Fans with Nick McHenry
Q: How do you keep up with the ever-changing retail landscape?
By immersing myself in various retail experiences and continuously seeking ways to improve and enhance the customer experience.
Turning Your Shoppers into Lifelong Fans with Nick McHenry
Q: How could platforms like OneShop Retail assist in building these loyalty programs?
They can facilitate the integration of loyalty programs that work across online and in-store environments, enabling personalized customer interactions and automated communications.
Turn Your Store into a Holiday Destination with Emily Butler
Q: What advice would you give to other retailers looking to build anticipation and excitement around their own events and holiday offerings?
Create a sense of community and engage your customers by asking for their input and building buzz around your offerings.
Master Your Retail Market with Amy Loewenberg
Q: Can you share some personal branding tips and relationship building techniques that retailers can use to foster loyalty and create a lasting impact with their customers?
Retailers need to be authentic and genuine in their interactions, engage with their community consistently, and follow up with customers to build lasting relationships.
Master Your Retail Market with Amy Loewenberg
Q: What advice do you have for retailers on staying adaptable and evolving their practices? What trends or shifts should they be paying attention to in order to remain competitive and relevant?
Retailers must connect with social platforms, be authentic in their engagement, and adapt to evolving consumer preferences while fostering relationships to build community.

Audience Metrics

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Frequently Asked Questions About Rooted in Retail

What is Rooted in Retail about and what kind of topics does it cover?

Focused on empowering independent retailers, this engaging show tackles a range of essential topics pertinent to running a successful retail business. Episodes feature conversations with knowledgeable guests, delivering actionable insights on various aspects of retail including marketing strategies, community engagement, personal branding, and emotional connectivity in customer experiences. Listeners can expect discussions around resilience, creativity, and innovative approaches to enhance the retail landscape, making it an invaluable resource for entrepreneurs navigating the challenges of owning a store. This podcast stands out for its dedication to fostering a supportive community and addressing real-world issues faced by Main Street reta... more

Where can I find podcast stats for Rooted in Retail?

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How many listeners does Rooted in Retail get?

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What are the audience demographics for Rooted in Retail?

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How many subscribers and views does Rooted in Retail have?

To see how many followers or subscribers Rooted in Retail has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Rooted in Retail?

These podcasts share a similar audience with Rooted in Retail:

1. Boutique Chat
2. Savvy Shopkeeper Retail Podcast
3. The Product Boss: Business Coaching for Product-Based Female Entrepreneurs
4. The Retail Whore
5. The Amy Porterfield Show

How many episodes of Rooted in Retail are there?

Rooted in Retail launched 3 years ago and published 226 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Rooted in Retail?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Rooted in Retail?

Rephonic pulls ratings and reviews for Rooted in Retail from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Rooted in Retail?

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What guests have appeared on Rooted in Retail?

Recent guests on Rooted in Retail include:

1. Lucy Smothers
2. Jan Fosdane
3. Michelle Morgan
4. Robin Kramer
5. Ash Kos
6. Mark W. Schaefer
7. Liz Ferreira
8. Jimmy Mahan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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