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Artwork for Rooted in Retail

Rooted in Retail

Crystal Vilkaitis
Customer Experience
Jewelry Design
Loyalty Programs
Personal Branding
Customer Loyalty
Community Engagement
Social Media
Time Management
Ah Lewis Store
Entrepreneurship
Small Business Marketing
Retail Strategies
Customer Engagement
Hall Street Bakery
Wealthy Street Bakery
Holiday Experiences
Mental Health
Membership Models
Stanley
Retail Marketing

Running a store can be tough, but it doesn’t have to be lonely! Rooted in Retail is a show dedicated to helping independent retailers thrive in today's ever-evolving retail landscape. This show is made for Main Street retailers like gift shops, jewelers, pet stores, boutiques, florists, home decor and furnitures stores, hardware stores, toy stores, craft, quilting and sewing shops; tea and coffee ... more

PublishesTwice weeklyEpisodes197Founded2 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Rooted in Retail

Latest Episodes

Merchandising isn’t just about aesthetics—it’s about strategy. In this episode, Ani Nersessian shares how to create a retail space that not only looks great but drives real results. She walks you through practical starting points, from visual tweaks ... more

Think direct mail is dead? Think again. In this episode, we sit down with David, a seasoned direct mail expert who’s helped businesses of all sizes use physical marketing to drive real results. David shares how traditional mail is making a comeback—a... more

Think PR is just for big brands? Think again. In this episode, we explore how organic PR can actually outperform social media, influencers, and even paid ads—especially for local retailers. Learn how to write press releases that land, earn high-quali... more

In this special episode, we take you inside the opening keynote from EVOLVE, where the spotlight is on navigating change in your retail business with strength and resilience.

You’ll discover why your brain naturally resists change, how to reframe di... more

Key Facts

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Recent Guests

Lucy Smothers
A passionate interior design student entering her fourth year, focused on the relationship between branding and interior design.
Miami University
Episode: Branding Boldly: From Design School to Retail Influence
Jan Fosdane
Owner of Stock Culinary Goods and food writer.
Stock Culinary Goods
Episode: The Secret to Retail That Feels Personal (and Profitable)
Michelle Morgan
Owner of Just Gotta Have It, a leader in the gift and lifestyle industry, celebrating its 25th year.
Just Gotta Have It
Episode: Retail, Resilience, and Remembrance
Robin Kramer
Experienced brand strategist and wholesale expert
Red Boot Consulting
Episode: How Red Boot Consulting Helps Brands Walk Boldly Into Retail
Ash Kos
Co-founder of 2B Glass, a glassblowing business
2B Glass
Episode: How Collaboration and Creativity Fueled a One-of-a-Kind Glass Line
Mark W. Schaefer
Globally recognized author, keynote speaker, futurist, and business consultant
Rutgers University
Episode: Marketing with Meaning: Boldness, Awe & Evolving Consumers
Liz Ferreira
Owner of The Sweet Bay Shop, dedicated to curating unique selections from local makers and creating a welcoming environment for customers.
The Sweet Bay Shop
Episode: Growing a Thriving Retail Business with Liz Ferreira of The Sweet Bay Shop
Jimmy Mahan
Co-founder of Roadshow Cards and entrepreneur with a diverse background
Roadshow Cards
Episode: Building Trust & Scaling Success: How Roadshow Cards is Revolutionizing the Collectibles Industry
Mary Liz Curtin
Co-owner of Leon & Lulu and 3 Cat's Restaurant, speaker and author of A Shopkeeper's Manual.
Leon & Lulu
Episode: Engaging Customers with Smart Retail Strategies with Mary Liz Curtin

Host

Crystal Vilkaitis
Host of the show, she is known for her deep understanding of the independent retail sector and passion for supporting retail entrepreneurs. Crystal engages with guests to extract meaningful insights and actionable strategies for success.

Reviews

5.0 out of 5 stars from 85 ratings
  • Finally, a podcast that gets independent retail!

    Crystal really understands the challenges of running a Main Street store. Love that she covers everything from marketing to mindset with guests who've actually been in the trenches. The advice is practical and actionable for real retailers, not just theory. Essential listening for anyone running an independent shop.

    Apple Podcasts
    5
    GCPR Team
    Philippinesa month ago
  • Great host and interesting topics!!

    Crystal is a wonderful person that is so passionate about retail and makes great information accessible!

    Apple Podcasts
    5
    Lucy Smothers
    United States2 months ago
  • Beneficial Information

    A truly beneficial podcast for independent retailers. Filled with useful and practical information, it has proved invaluable to the growth of my business. I’m beyond grateful for Crystal and her guest speakers sharing their wisdom, insight and expertise.

    Apple Podcasts
    5
    T&BMayfield
    United States3 months ago
  • SO Inspiring

    Each episode always leaves me feeling inspired. No matter if it’s a full-length episode with a guest or the After The Show, I feel like every episode provides a valuable takeaway. I highly recommend this show to any Independent Retailers and I keep sharing it with all my favorite local places that I want to continue having a chance to visit for years to come!

    Apple Podcasts
    5
    Kalleigh Eisley-Tracy
    United States4 months ago
  • Being an independent retail store owner can be lonely. It doesn’t have to be!

    When you are an independent retail store owner, you do not have an automatic support network. There is no formal training process, no trade organization, no peer group, no structure. Every entrepreneur is on their own, and it can be a very lonely and confusing place. But it does not have to be! Crystal Vilkaitis with this podcast and her greater organization Rooted in Retail provides the community and support that all independent retail store owners need to grow and thrive in their businesses. I... more

    Apple Podcasts
    5
    SquarerootofKT
    United States5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Crystal Vilkaitis is praised for her engaging interviewing style and passion for the retail industry.
Overall, the positive reception emphasizes the value of the information shared and the supportive network created through the podcast.
Listeners appreciate the practical, actionable insights that are applicable to real-world challenges in retail.
Guests provide a diverse range of perspectives, enriching the overall content and conversation.
The sense of community the show fosters among independent retailers has been highlighted as a significant benefit.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Turning Your Shoppers into Lifelong Fans with Nick McHenry
Q: How do you keep up with the ever-changing retail landscape?
By immersing myself in various retail experiences and continuously seeking ways to improve and enhance the customer experience.
Turning Your Shoppers into Lifelong Fans with Nick McHenry
Q: How could platforms like OneShop Retail assist in building these loyalty programs?
They can facilitate the integration of loyalty programs that work across online and in-store environments, enabling personalized customer interactions and automated communications.
Turn Your Store into a Holiday Destination with Emily Butler
Q: What advice would you give to other retailers looking to build anticipation and excitement around their own events and holiday offerings?
Create a sense of community and engage your customers by asking for their input and building buzz around your offerings.
Master Your Retail Market with Amy Loewenberg
Q: Can you share some personal branding tips and relationship building techniques that retailers can use to foster loyalty and create a lasting impact with their customers?
Retailers need to be authentic and genuine in their interactions, engage with their community consistently, and follow up with customers to build lasting relationships.
Master Your Retail Market with Amy Loewenberg
Q: What advice do you have for retailers on staying adaptable and evolving their practices? What trends or shifts should they be paying attention to in order to remain competitive and relevant?
Retailers must connect with social platforms, be authentic in their engagement, and adapt to evolving consumer preferences while fostering relationships to build community.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
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Social Media Reach

Frequently Asked Questions About Rooted in Retail

What is Rooted in Retail about and what kind of topics does it cover?

Focusing on the challenges faced by independent retailers, the content addresses various crucial themes such as marketing strategies, customer experience, teamwork, and community engagement. With insightful conversations featuring industry experts, the show provides actionable advice for retailers striving to enhance their businesses in a competitive landscape. Episode topics range from improving store environments through design to the nuances of digital presence, building effective teams, and understanding consumer behavior, making it a comprehensive resource for anyone involved in retail management. The show notably emphasizes the importance of community and support among retailers, creating a space for shared experiences and growth.

Where can I find podcast stats for Rooted in Retail?

Rephonic provides a wide range of podcast stats for Rooted in Retail. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Rooted in Retail and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Rooted in Retail get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Rooted in Retail, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Rooted in Retail?

Rephonic provides comprehensive predictive audience data for Rooted in Retail, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Rooted in Retail have?

To see how many followers or subscribers Rooted in Retail has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Rooted in Retail?

These podcasts share a similar audience with Rooted in Retail:

1. Boutique Chat
2. Savvy Shopkeeper Retail Podcast
3. The Retail Whore
4. The Product Boss: Business Coaching for Product-Based Female Entrepreneurs
5. Well-Oiled Operations with Stacy Tuschl

How many episodes of Rooted in Retail are there?

Rooted in Retail launched 2 years ago and published 197 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Rooted in Retail?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Rooted in Retail?

Rephonic pulls ratings and reviews for Rooted in Retail from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Rooted in Retail?

Rephonic provides full transcripts for episodes of Rooted in Retail. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Rooted in Retail?

Recent guests on Rooted in Retail include:

1. Lucy Smothers
2. Jan Fosdane
3. Michelle Morgan
4. Robin Kramer
5. Ash Kos
6. Mark W. Schaefer
7. Liz Ferreira
8. Jimmy Mahan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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