
Running a store can be tough, but it doesn’t have to be lonely! Rooted in Retail is a show dedicated to helping independent retailers thrive in today's ever-evolving retail landscape. This show is made for Main Street retailers like gift shops, jewelers, pet stores, boutiques, florists, home decor and furnitures stores, hardware stores, toy stores, craft, quilting and sewing shops; tea and coffee ... more
| Publishes | Twice weekly | Episodes | 219 | Founded | 3 years ago |
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| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||

In this solo “After the Show (but not really After the Show)” episode, host Crystal Vilkaitis dives deep into how independent retailers can make the most of Small Business Saturday—a national event that’s not just about sales, but about creating expe... more
What does it take to create true loyalty—not just from customers, but within your business partnerships too? In this episode, Dawn from Hart Mercantile shares her journey from launching a small retail side hustle to running a thriving shop that conti... more
Joy Fan, Founder of Storefront and lead of Retell.co, is transforming how independent retailers grow, connect, and thrive. Through innovation, pop-up strategies, and purpose-driven communities, she’s redefining what it means to create value in today’... more
Running a successful niche retail business takes more than just passion—it requires strategy, creativity, and the ability to adapt. In this episode of Retail Therapy, Bob Phibbs, The Retail Doctor, sits down with Richard Matney, owner of Board Game P... more
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Rooted in Retail podcast is pure gold for anyone on the entrepreneurial journey. Crystal does a phenomenal job of asking insightful questions that go beyond the surface, pulling out both the wins and the struggles that shape real business growth. Each episode is a mix of practical advice, inspiring stories, and honest conversations that leave me feeling motivated and equipped with actionable takeaways I can apply right away in my own ventures.
What I especially love is the diversity of guests—... more
This is a great podcast that covers a variety if topics and businesses. Lots of info on marketing, dealing with many aspects of business, and much more. Crystal is a wonderful host and has great guests. I always seem to learn something when listening.
Crystal and her guests teach me something every time I listen. As a new retail boutique owner there is a lot to learn, and it can feel overwhelming and lonely. Crystal is warm, optimistic, and relatable. She’s not afraid to be vulnerable. She’s a great moderator even of panels and can keep the conversation moving without it feeling draggy or draining.
Crystal Vilkaitis nails it with Rooted in Retail. This podcast is a goldmine for independent retailers and entrepreneurs—she answers the questions most of us have but aren’t always sure where to turn. Every episode is packed with practical advice, expert insights, and Crystal’s gift for breaking things down into simple, doable steps.
If you’re building a brand or running a shop, this podcast is like having a retail mentor in your pocket. Take a listen - you won’t regret it.
Crystal really understands the challenges of running a Main Street store. Love that she covers everything from marketing to mindset with guests who've actually been in the trenches. The advice is practical and actionable for real retailers, not just theory. Essential listening for anyone running an independent shop.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #221 | |
Apple Podcasts | #180 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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Focused on empowering independent retailers, this engaging show tackles a range of essential topics pertinent to running a successful retail business. Episodes feature conversations with knowledgeable guests, delivering actionable insights on various aspects of retail including marketing strategies, community engagement, personal branding, and emotional connectivity in customer experiences. Listeners can expect discussions around resilience, creativity, and innovative approaches to enhance the retail landscape, making it an invaluable resource for entrepreneurs navigating the challenges of owning a store. This podcast stands out for its dedication to fostering a supportive community and addressing real-world issues faced by Main Street reta... more
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These podcasts share a similar audience with Rooted in Retail:
1. Boutique Chat
2. Savvy Shopkeeper Retail Podcast
3. The Retail Whore
4. The Product Boss: Business Coaching for Product-Based Female Entrepreneurs
5. Main Street Matters by Heart on Main Street
Rooted in Retail launched 3 years ago and published 219 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Rooted in Retail include:
1. Lucy Smothers
2. Jan Fosdane
3. Michelle Morgan
4. Robin Kramer
5. Ash Kos
6. Mark W. Schaefer
7. Liz Ferreira
8. Jimmy Mahan
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