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Artwork for Renegade Marketers Unite

Renegade Marketers Unite

Drew Neisser
B2B Marketing
Spontaneous Communication
Time Management
Effective Communication
Generative AI
Audience Engagement
Marketing Pipeline
What, So What, Now What Formula
Team Motivation
CMO Huddles
Interview Techniques
Matt Abrahams
Penguin Conservation
Marketing
Account Based Marketing
AI Tools
Deep Breathing Techniques
Customer Insights
Strategic Marketing
Impact Players

Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit DrewNeisser.com/podc... more

PublishesWeeklyEpisodes610Founded9 years ago
Number of ListenersCategories
ManagementBusinessMarketing

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Artwork for Renegade Marketers Unite

Latest Episodes

Most companies say they put customers at the center of their business. Few actually operate that way.

In this episode of Renegade Marketers Unite, Drew Neisser talks with JD Dillon (Tigo Energy), Carlos Carvajal (Anaqua), and Nikhil Chawla (Resili... more

YouTube

AI is forcing a leadership choice. You can treat it like a stack of use cases and end up with a lot of motion and a little progress. Or you can start with a clear vision of the future you want, make strategy visible, and use that to align decisions a... more

YouTube

Marketing org design isn't an HR exercise. It determines whether your team spends the year reacting… or actually executing.

In this episode of Renegade Marketers Unite, Drew sits down with Charles Groome (Insightful) and Heather Adkins (Trimble) t... more

Feature-and-function decks aren't winning anymore.

In this episode of Renegade Marketers Unite, Drew sits down with Bob Wright (Firebrick) to break down how B2B CMOs can use positioning to drive growth, shorten sales cycles, and stand out in crowde... more

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Recent Guests

Brian Evergreen
Author of Autonomous Transformation, former Microsoft executive, systems thinker
Author, Autonomous Transformation
Episode: 508: Autonomous Transformation: The Strategy Shift for AI
Heather Adkins
CMO of Trimble
Trimble
Episode: 507: When Org Design Shapes Strategy
Bob Wright
Founder of Firebrick Consulting, positioning expert in B2B tech
Firebrick Consulting
Episode: 506: Positioning as a Growth Lever
Andy Dé
CMO of Lightbeam Health Solutions
Lightbeam Health Solutions
Episode: 504: Intentional AI Adoption
Kevin Briody
Fractional Marketer at DisruptedCMO
DisruptedCMO
Episode: 504: Intentional AI Adoption
Brent Adamson
Co-author of The Challenger Sale and The Challenger Customer, and author of The Framemaking Sale
CB Insights
Episode: 503: The Framemaking Sale: Building Buyer Decision Confidence
Jamie Gier
Four-time CMO and industry expert
Episode: 499: The Event ROI Reality Check
Lorie Coulombe
Senior Vice President of Marketing at Equity Shift
Equity Shift
Episode: 499: The Event ROI Reality Check
Byron Sharp
Globally recognized marketing scientist and author of How Brands Grow
University of South Australia
Episode: 496: How B2B Brands Actually Grow

Host

Drew Neisser
Award-winning marketer, author, and entrepreneur, Drew Neisser is known for leading engaging discussions with marketing innovators, offering insights into effective strategies and industry trends.

Reviews

4.8 out of 5 stars from 71 ratings
  • The Best Marketing Podcast!

    Genuinely one of the most insightful marketing podcasts to date. I find each episode shares new insights into the world of marketing and challenges me to think and innovate in ways I didn’t think possible.

    Apple Podcasts
    5
    Itsmelaura
    United States2 years ago
  • Unusual insights

    Drew has a way of choosing both topics and guests that leads to conversations that aren’t typical. This one feels different than so many other marketing podcasts. More useful. More insightful.

    Listen to any of them and you’ll see.

    Listen to several and you’ll be hooked!

    Apple Podcasts
    5
    Andy Crestodina
    United States2 years ago
  • Helpful and fun information!

    Each episode shares helpful information and the guests are very knowledgeable. The topics are timely, the conversations are fun, and I always walk away with tangible ideas and suggestions. Love this podcast!

    Apple Podcasts
    5
    jucamjo
    United States3 years ago
  • A wealth of information!

    I recommend this podcast for any marketing leader. The nature of being the top leader of a department is not having a sounding board for new ideas, or lessons learned from others trying new technologies or tactics. THIS podcast has it all! A wonderful resource for staying on top of trends and validating new marketing strategies.

    Apple Podcasts
    5
    PBBartz
    United States4 years ago
  • So much goodness!

    Renegade Marketers Unite is a top tier resource! Drew consistently interviews speakers that offer actionable insights in the marketing space, and shares insights that only a true practitioner can unearth. Don't miss it!

    Apple Podcasts
    5
    Arlie K
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is recognized for effectively highlighting the challenges and solutions faced by marketing leaders in a rapidly evolving landscape.
Many find Drew Neisser's interviewing style engaging, leading to rich discussions that feel both personal and informative.
Listeners appreciate the fresh and innovative marketing insights shared by experts, often noting the actionable nature of the advice.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#197
New Zealand/Business/Marketing
Apple Podcasts
#206
Poland/Business/Marketing
Apple Podcasts
#235
Denmark/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

507: When Org Design Shapes Strategy
Q: What is your view on hiring for mindset vs. specific skills, and how does that influence org design for future growth?
The emphasis is on mindset and problem-solving capability; teams should include individuals who can blend left- and right-brain thinking to identify and articulate problems, then work collaboratively to solve them, with flexibility to scale and adapt as technologies and markets shift.
507: When Org Design Shapes Strategy
Q: How are you structuring the marketing org to enable cross-functional collaboration and fast iteration across time zones?
By creating integrated campaign units that include a product expert, global campaign strategist, regional content creators, a data analyst, and others, all focused on a single initiative, which allows for co-created strategy and faster pivots without silos.
506: Positioning as a Growth Lever
Q: How do you go from product vision to positioning smoothly?
Focus on distinguishing features and the problems they solve, ensuring clarity in communication to guide customers on their journey.
503: The Framemaking Sale: Building Buyer Decision Confidence
Q: How can marketers better support sales in addressing buyer confidence?
By framing their content and support around obstacles faced by buyers, leveraging social proof, and adopting a customer-agency mindset rather than a supplier-centric view.
503: The Framemaking Sale: Building Buyer Decision Confidence
Q: What are the three key misconceptions that marketers have about the sales process?
Marketers often wrongly believe that trust-building is central to sales, focus excessively on the customer's buying journey, and that customer centricity is truly centered around the customer, rather than being supplier-centric at its core.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Renegade Marketers Unite

What is Renegade Marketers Unite about and what kind of topics does it cover?

Focused on marketing innovators, the content brings together leading experts who share their insights on effective marketing strategies and practices. Episodes frequently explore the nuances of positioning, brand reputation management, and the integration of AI in B2B marketing, offering actionable takeaways suitable for marketing leaders looking to enhance their strategies. This platform also delves into challenges faced by CMOs, providing a space for discussion about budgeting, team dynamics, and the evolving landscape of marketing in a digitized world.

Notably, the conversations often highlight the importance of balancing short-term objectives with long-term brand building, making it a unique resource for professionals seeking to stay a... more

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Which podcasts are similar to Renegade Marketers Unite?

These podcasts share a similar audience with Renegade Marketers Unite:

1. All-In with Chamath, Jason, Sacks & Friedberg
2. The Dave Gerhardt Show (from Exit Five)
3. The Mel Robbins Podcast
4. Think Fast Talk Smart: Communication Techniques
5. The Daily

How many episodes of Renegade Marketers Unite are there?

Renegade Marketers Unite launched 9 years ago and published 610 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Renegade Marketers Unite?

Recent guests on Renegade Marketers Unite include:

1. Brian Evergreen
2. Heather Adkins
3. Bob Wright
4. Andy Dé
5. Kevin Briody
6. Brent Adamson
7. Jamie Gier
8. Lorie Coulombe

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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