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Artwork for Renegade Marketers Unite

Renegade Marketers Unite

Drew Neisser
B2B Marketing
Generative AI
Marketing Strategy
CMO Huddles
Collaboration
CMO
AI In Marketing
Demand Generation
Marketing
SEO
Customer Engagement
Content Strategy
Brand Positioning
Customer Experience
Market Research
Positioning
Sales Enablement
Artificial Intelligence
Personal Branding
Audience Engagement

Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit DrewNeisser.com/podc... more

PublishesWeeklyEpisodes619Founded9 years ago
Number of ListenersCategories
ManagementBusinessMarketing

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Artwork for Renegade Marketers Unite

Latest Episodes

The AI conversation gets tactical fast. Tools. Prompts. Speed. Output. Helpful, yes. But that barely scratches the surface.

Geoff Woods is looking past the tool and straight at the leader holding it. In the right hands, AI becomes a force multipli... more

YouTube

We've spent a long time glorifying the "hero leader." The sharpest thinker. The one with all the answers. The person everyone turns to when it's time to make the call.

But constant change is pushing a different kind of leader to the forefront. The... more

YouTube

Marketing teams don't need more AI tools. They need better habits around the ones they already have.

Experimentation got marketing teams started, but it won't take them very far on its own. The payoff starts when teams stop treating AI like a side... more

YouTube

If your brand sounds like everyone else's, you're not competing. You're interchangeable.

Claims like "customer-centric," "trusted partner," and "AI-powered" don't do much when buyers hear them everywhere. True differentiation is bold, precise, and... more

YouTube

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Recent Guests

Scott Morris
CMO of Sprout Social
Sprout Social
Episode: 515: Differentiate or Die: Winning in a Sea of Sameness
David C. Baker
Author of The Business of Expertise; co-host of the Two Bobs podcast
Author/Consultant
Episode: 514: The Business of Expertise: Why Positioning Beats Talent Every Time
Jan McInnis
Former stand-up comedian turned keynote speaker who helps leaders use humor effectively
The Work Lady
Episode: 513: Humor as a Leadership Tool
Amy Edmondson
Harvard Business School professor and author of The Right Kind of Wrong
Harvard Business School
Episode: 511: Failing Well Beats Playing It Safe
Eric Eaton
Reddit influencer discussed as a Reddit expert in AI/marketing
Reddit community/Consultant
Episode: 510: AEO, SEO, and the New Fight to Shape the Answer
Amanda Calo
Speaker at AEO/SEO event, connected to One Mind
One Mind
Episode: 510: AEO, SEO, and the New Fight to Shape the Answer
AJ Gandhi
Collaborator with CMO Huddles, involved in AEO discussions
CMO Huddles
Episode: 510: AEO, SEO, and the New Fight to Shape the Answer
Carlos Carvajal
CMO of Anaqua
Anaqua
Episode: 509: The Real Work of Customer Obsession
Brian Evergreen
Author of Autonomous Transformation, former Microsoft executive, systems thinker
Author, Autonomous Transformation
Episode: 508: Autonomous Transformation: The Strategy Shift for AI

Host

Drew Neisser
Award-winning marketer, author, and entrepreneur, Drew Neisser is known for leading engaging discussions with marketing innovators, offering insights into effective strategies and industry trends.

Reviews

4.8 out of 5 stars from 72 ratings
  • The Best Marketing Podcast!

    Genuinely one of the most insightful marketing podcasts to date. I find each episode shares new insights into the world of marketing and challenges me to think and innovate in ways I didn’t think possible.

    Apple Podcasts
    5
    Itsmelaura
    United States2 years ago
  • Unusual insights

    Drew has a way of choosing both topics and guests that leads to conversations that aren’t typical. This one feels different than so many other marketing podcasts. More useful. More insightful.

    Listen to any of them and you’ll see.

    Listen to several and you’ll be hooked!

    Apple Podcasts
    5
    Andy Crestodina
    United States2 years ago
  • Helpful and fun information!

    Each episode shares helpful information and the guests are very knowledgeable. The topics are timely, the conversations are fun, and I always walk away with tangible ideas and suggestions. Love this podcast!

    Apple Podcasts
    5
    jucamjo
    United States3 years ago
  • A wealth of information!

    I recommend this podcast for any marketing leader. The nature of being the top leader of a department is not having a sounding board for new ideas, or lessons learned from others trying new technologies or tactics. THIS podcast has it all! A wonderful resource for staying on top of trends and validating new marketing strategies.

    Apple Podcasts
    5
    PBBartz
    United States4 years ago
  • So much goodness!

    Renegade Marketers Unite is a top tier resource! Drew consistently interviews speakers that offer actionable insights in the marketing space, and shares insights that only a true practitioner can unearth. Don't miss it!

    Apple Podcasts
    5
    Arlie K
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is recognized for effectively highlighting the challenges and solutions faced by marketing leaders in a rapidly evolving landscape.
Many find Drew Neisser's interviewing style engaging, leading to rich discussions that feel both personal and informative.
Listeners appreciate the fresh and innovative marketing insights shared by experts, often noting the actionable nature of the advice.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

516: From AI Curiosity to Capability
Q: How should teams manage memory and context when working on multiple client projects?
Use project-specific memory within the AI tool, or turn memory off if needed; create client-specific projects so context stays contained, and where possible reference clean memory files to keep outputs relevant to the task, reducing cross-project contamination.
514: The Business of Expertise: Why Positioning Beats Talent Every Time
Q: If a client can easily compare you to three alternatives, you're not positioned as an expert. Is that still true?
There can be more overlap and competitors than that, but the world is increasingly complex, so tightly positioned experts remain viable and valuable even with multiple competitors.
510: AEO, SEO, and the New Fight to Shape the Answer
Q: How should a company handle existing SEO pages to transition toward AEO?
Update top-performing SEO pages with Q&As, fresh perspectives, and recency signals; consider adding glossaries and a table of contents to improve navigation for AI models.
510: AEO, SEO, and the New Fight to Shape the Answer
Q: What are the three first actions CMOs should take for AEO?
Identify top buyer questions, create structured content with long-tail Q&As, and add schema markup to your site to improve machine readability and citations.
510: AEO, SEO, and the New Fight to Shape the Answer
Q: Why is AEO different from traditional SEO, and why should CMOs care now?
AEO focuses on how often your content appears in AI-generated answers, not just rankings; it's about ensuring your brand shows up in the model's synthesized results as queries shift toward answer engines, which can boost conversion and perceived authority.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Age Range
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Frequently Asked Questions About Renegade Marketers Unite

What is Renegade Marketers Unite about and what kind of topics does it cover?

Focused on marketing innovators, the content brings together leading experts who share their insights on effective marketing strategies and practices. Episodes frequently explore the nuances of positioning, brand reputation management, and the integration of AI in B2B marketing, offering actionable takeaways suitable for marketing leaders looking to enhance their strategies. This platform also delves into challenges faced by CMOs, providing a space for discussion about budgeting, team dynamics, and the evolving landscape of marketing in a digitized world.

Notably, the conversations often highlight the importance of balancing short-term objectives with long-term brand building, making it a unique resource for professionals seeking to stay a... more

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Which podcasts are similar to Renegade Marketers Unite?

These podcasts share a similar audience with Renegade Marketers Unite:

1. Prof G Markets
2. All-In with Chamath, Jason, Sacks & Friedberg
3. On with Kara Swisher
4. The Prof G Pod with Scott Galloway
5. Pivot

How many episodes of Renegade Marketers Unite are there?

Renegade Marketers Unite launched 9 years ago and published 619 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Renegade Marketers Unite?

Recent guests on Renegade Marketers Unite include:

1. Scott Morris
2. David C. Baker
3. Jan McInnis
4. Amy Edmondson
5. Eric Eaton
6. Amanda Calo
7. AJ Gandhi
8. Carlos Carvajal

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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