Regalplatz
Lebensmittel PraxisRegalplatz – Der Podcast der Lebensmittel Praxis. In "Regalplatz" diskutieren unsere Redakteurinnen Elena Kuss, Susanne Klopsch und Theresa Kalmer gemeinsam mit ExpertInnen der Branche die aktuellen Trends im Lebensmitteleinzelhandel. Sie beleuchten Hintergründe und geben wertvolle Tipps für Handel und Hersteller. Schreiben Sie uns gerne an: redaktion@lebensmittelpraxis.de
| Publishes | Weekly | Episodes | 132 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language |  German | Number of Listeners | Category | Education |
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Latest Episodes
Fast alle etablierten Biomarken wollen in den Lebensmittelhandel. Einige schaffen die Listung. Und viele fliegen kurze Zeit später wieder raus.
Warum?
Weil Bio allein kein Verkaufsargument ist.
Das sagt Markus Ihmann, Geschäftsführer von Plan Bio,... more
Der klassische Handzettel verliert an Macht. Gleichzeitig investieren Händler massiv in Apps, Loyalty-Programme und digitale Werbeflächen im Markt.
Der Supermarkt wird damit immer stärker zum Medienkanal.
Doch was bedeutet das für Edeka, Rewe und d... more
Social Media verändert, wie Menschen einkaufen, welche Produkte sie ausprobieren und welche Marken überhaupt noch relevant sind.
Im Regalplatz Podcast spreche ich mit Hans Neubert, Autor von „Der Social Media Faktor“, über die Frage, warum Social Me... more
Frequenz allein reicht nicht mehr. Alexander Rauchut, CEO von MediaMarktSaturn Deutschland, setzt stattdessen auf Kundenzufriedenheit als zentrale Steuerungsgröße. Ein Beispiel dafür: Welcome Manager am Eingang der Märkte. Laut Rauchut verdoppelt sic... more
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Reviews
- Endlich ein Podcast über den LEH
Es braucht aber bitte keine Köche und darf auch mit mehr Expertise und weniger enthusiastisch moderiert werden
Apple Podcasts3Luise1234321Germany3 years ago
Top Education Podcasts
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Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Which podcasts are similar to Regalplatz?
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1. Hotel Matze
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4. Talk ohne Gast
5. Der Politikpodcast
How many episodes of Regalplatz are there?
Regalplatz launched 5 years ago and published 132 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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