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Food Business Marketing Podcast | Brand Strategy, Sales, & Growth for Food & Farm Brands

Katie Mleziva & Clint Matthews | Food Brand Strategy, Sales & Growth
Brand Strategy
Food Business
Entrepreneurship
Sales Strategy
Brand Positioning
Marketing Strategy
Start Right Foods
Marketing
Real Food Brands
Consumer Behavior
Food Industry
Food Branding
Natural Food Business
Brand Loyalty
Legacy Brands
Competitive Advantage
Trade Shows
Social Media Strategy
Customer Understanding
Food Business Sales Strategy

The Food Business Marketing Podcast helps food business owners and farmers build stronger brands, make better decisions, and grow businesses that are easier to choose. Hosted by Food Brand Strategist Katie Mleziva and co-hosted by food entrepreneur and sales leader Clint Matthews, each episode explores the real-world decisions that shape successful food and farm businesses. Whether you're launchin... more

PublishesWeeklyEpisodes195Founded8 years ago
Number of ListenersCategories
ManagementEntrepreneurshipBusiness

Listen to this Podcast

Artwork for Food Business Marketing Podcast

Latest Episodes

You can't build a strong food brand without a great product—but a great product alone isn't enough to build a business that can scale.

💡 Before your product can become the foundation of a strong brand, it has to be ready for growth. In this episod... more

When sales, marketing, and operations don't seem to be on the same page, it's tempting to look for a tactical fix. But more often than not, the real opportunity isn't better tactics—it's better alignment.

In this episode, Katie and Clint explore wh... more

People are inundated with complicated and sometimes conflicting nutrition messages. Food brands have an opportunity to replace confusion and food fear with a boost of clarity and confidence.

When you think about advisors for your food brand, a diet... more

Some people are skeptical that regenerative agriculture can be scalable, but our guests are proving it can be done while they build a strong brand as well.

For Jason and Christina Walker of StarWalker Organic Farms, success started with a series of... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Whitney Stewart
Registered dietitian and diabetes educator
Episode: 193. How the Right Dietitian Can Help More People Choose Your Food Brand - featuring Whitney Stuart, RDN
Jason Walker
Co-owner of StarWalker Organic Farms
StarWalker Organic Farms
Episode: 192. Stewarding the Land and Building a Brand - Scaling Regenerative Agriculture with StarWalker Organic Farms
Christina Walker
Co-owner of StarWalker Organic Farms
StarWalker Organic Farms
Episode: 192. Stewarding the Land and Building a Brand - Scaling Regenerative Agriculture with StarWalker Organic Farms
Kassandra Shippen
CEO of Flax 4 Life Bakery
Flax 4 Life Bakery
Episode: 181. Build a Brand That Adapts While Staying True to Its Core - Kasondra Shippen Flax 4 Life
Jon Romanow
Founder of Letz Go! Nutrition
Letz Go! Nutrition
Episode: 180. Build a Brand That Solves a Real Need - with Jon Romanow of Let'z Go!
Betsy Frost
CEO of Q Mixers
Q Mixers
Episode: 179. Build a Brand That Grows With the People You Serve
Michelle Dudash
Founder of Spicekick
Spicekick
Episode: 177. Three Emerging Brands Shaking Up Shopping Carts
Chad McGehee
Pioneering Director of Meditation Training, Inner Edge Meditation
Inner Edge Meditation
Episode: 176. Build Your Inner Edge to Deliver When It Matters Most with Chad McGehee
Kyle Rood
Co-founder of Start Right Foods with a background in engineering
Start Right Foods
Episode: 172. How Operations Can Be a Competitive Advantage with Kyle Rood of Start Right Foods

Hosts

Katie Mleziva
Host of the podcast; founder of Real Food Brands; food brand strategist.
Clint Matthews
Co-host; co-founder of Start Right Foods; shares sales, buyer and distributor perspectives.

Reviews

4.9 out of 5 stars from 69 ratings
  • Exactly what I needed as a farm founder

    The Food Business Marketing podcast is one of the most valuable resources I’ve found for anyone building a business in the natural food space. Each episode is packed with practical insights, honest conversations, and actionable advice from founders who have actually done it.

    I appreciate how the podcast goes beyond surface-level inspiration and dives into the real challenges of building and scaling a food brand. From product development and marketing to distribution and retail strategy, every e... more

    Apple Podcasts
    5
    Mrs. Mayberry Farms
    United States2 months ago
  • Great Podcast For New Food Brands

    This Podcast is what New Food Brand People need to listen to. I’ve known Katie for a few months before I decided to listen to her podcast and I regret that decision daily. If you are new to the food industry you need to listen to her podcasts because Katie and her guests will help you avoid or at least be prepared for the pitfalls that are coming. She has a bunch of guests who were in the same place you are. And now her guest turned co-host really brings multiple perspectives to the conversatio... more

    Apple Podcasts
    5
    Shawn Brokaw
    United States5 months ago
  • Very Practical and Actionable

    If you’re a business owner and you’re looking for practical and actionable insights into managing a brand, this is the podcast. Kitty has a way of making the challenges and problems that your face seem addressable by taking simple little steps. I highly recommend.

    Apple Podcasts
    5
    CitizenKane72
    United States6 months ago
  • Invaluable and Accessible Advice

    I’ve been binge listening to every episode since I discovered Katie’s podcast a couple of months ago! I can’t emphasize enough how helpful it’s been as I’ve started to grow my small food business. She gives advice in small, manageable steps that are easy to implement. You can also tell that she really cares about the community she is working to support. Highly recommend!!

    Apple Podcasts
    5
    Audreymay1111
    United States9 months ago
  • Simply stated branding tools

    I love listening to Katie - her voice is easy to listen to, she gives concrete everyday examples (I loved the most recent connection with volleyball even though I’m not a sports fan), and she is passionate about getting good food in more shopping carts. Every episode is full of great information for anyone from the beginner to the advanced CPG brand!

    Apple Podcasts
    5
    CassiesCupboard
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The hosting duo delivers coaching-style, relatable conversations with real-world examples.
Show is seen as a valuable resource for founders seeking concrete steps to growth.
Listeners praise practical, actionable insights for food brands and startups.

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Talking Points

Recent interactions between the hosts and their guests.

193. How the Right Dietitian Can Help More People Choose Your Food Brand - featuring Whitney Stuart, RDN
Q: Could you give some examples of situations or aha moments when talking to brands that they might not see from your unique perspective?
Whitney shares a case about a coconut water-based electrolyte drink appealing to a gestational diabetes audience, showing how products can serve adjacent markets when the messaging is framed around real health needs and practical benefits rather than a narrow niche. She also notes that brands often overlook broader consumer segments because passion for a specific niche narrows their vision, and she provides guidance on expanding messaging to include family use and multi-person households.
176. Build Your Inner Edge to Deliver When It Matters Most with Chad McGehee
Q: Where can listeners connect with you to learn more or bring this to their organization?
Listeners can connect via inneredgemeditation.com or find Chad McGehee on social platforms; Inner Edge Meditation and Chad offer keynotes, workshops, and retreats to implement these practices in organizations.
176. Build Your Inner Edge to Deliver When It Matters Most with Chad McGehee
Q: How can someone start incorporating this into their routine, especially if they're busy?
Start with simple integrated practices like Be Where Your Feet Are to anchor attention in the present moment, then progressively train attention and meta-awareness through short, regular sessions. Build a plan—like strength training for the mind—so these skills become a normal part of preparation before high-stakes moments.
176. Build Your Inner Edge to Deliver When It Matters Most with Chad McGehee
Q: And speaking of five foundations, could you explain what they are and why they matter?
The five foundations are attention, meta-awareness, interoception, appreciation, and embodied purpose. They map onto mindfulness and self-regulation, giving people stable, grounded capacities that translate into better performance and relationships across sport, business, and daily life.
168. What is a Brand Strategist, Anyway? Plus, Marketing vs Branding vs Brand Strategy
Q: How do you know if it's the right time to work on brand strategy?
It's never too early or too late, but having some understanding of the market and consumer feedback can be helpful in developing a brand strategy.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Food Business Marketing Podcast

What is Food Business Marketing Podcast about and what kind of topics does it cover?

A practical, brand-led show focused on building and growing natural food brands through cohesive positioning, clear messaging, and distribution strategies. Hosts Katie Mleziva and Clint Matthews blend hands-on coaching with real-world case studies from Start Right Foods and Real Food Brands, covering brand strategy, packaging, retail dynamics, and how to align operations with a clear North Star. Guests typically bring founder-level perspectives from food and wellness brands, offering actionable insights on product storytelling, category growth, and channel strategies that help brands scale while staying true to their core purpose.

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How many listeners does Food Business Marketing Podcast get?

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Which podcasts are similar to Food Business Marketing Podcast?

These podcasts share a similar audience with Food Business Marketing Podcast:

1. Food Business Success® - Start Your Food Business Dream
2. The AI Daily Brief: Artificial Intelligence News and Analysis
3. BigDeal
4. The Startup CPG Podcast
5. Money For Couples with Ramit Sethi

How many episodes of Food Business Marketing Podcast are there?

Food Business Marketing Podcast launched 8 years ago and published 195 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Food Business Marketing Podcast?

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What guests have appeared on Food Business Marketing Podcast?

Recent guests on Food Business Marketing Podcast include:

1. Whitney Stewart
2. Jason Walker
3. Christina Walker
4. Kassandra Shippen
5. Jon Romanow
6. Betsy Frost
7. Michelle Dudash
8. Chad McGehee

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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