Food Business Marketing Podcast – Brand Strategy Decisions for Strategic Growth
Katie Mleziva (Real Food Brands) & Clint Matthews (Start Right Foods)Looking for ways to grow your natural food business or family farm business into a strong local, regional or national brand? Find actionable tips and insights from Food Brand Strategist, Katie Mleziva, to DEFINE, ALIGN, & ACTIVATE your brand strategy to set your food brand apart and align everything you do around that North Star. You will also hear from Clint Matthews, cofounder of Start Right Foo... more
| Publishes | Weekly | Episodes | 185 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingEntrepreneurshipBusiness | |||
Listen to this Podcast
Latest Episodes
You might be a good listener, but are you a strategic listener?
In this episode, Katie Mleziva (Real Food Brands) and Clint Matthews (Start Right Foods) explore how to use listening as a strategic tool—not to collect more ideas, but to gain clarity... more
What does success actually look like for you—and are you building your food business around it?
If you haven't clearly defined your own version of success, it's easy to end up chasing someone else's without even realizing it.
For the first part o... more
How preparedness, alignment, awareness, and resilience lead to luck.
It's easy to look at other brands and assume they just got lucky.
They met the right person.
They were in the right place.
They caught the right opportunity.
But when you ... more
Most food business owners think of their brand as a marketing tool, but what if it's actually one of your most valuable business assets? IT IS!
In this episode, Katie Mleziva (Real Food Brands) shares highlights from a recent training she gave for ... more
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Reviews
- Great Podcast For New Food Brands
This Podcast is what New Food Brand People need to listen to. I’ve known Katie for a few months before I decided to listen to her podcast and I regret that decision daily. If you are new to the food industry you need to listen to her podcasts because Katie and her guests will help you avoid or at least be prepared for the pitfalls that are coming. She has a bunch of guests who were in the same place you are. And now her guest turned co-host really brings multiple perspectives to the conversatio... more
Apple Podcasts5Shawn Brokaw
United States3 months ago - Very Practical and Actionable
If you’re a business owner and you’re looking for practical and actionable insights into managing a brand, this is the podcast. Kitty has a way of making the challenges and problems that your face seem addressable by taking simple little steps. I highly recommend.
Apple Podcasts5CitizenKane72United States4 months ago - Invaluable and Accessible Advice
I’ve been binge listening to every episode since I discovered Katie’s podcast a couple of months ago! I can’t emphasize enough how helpful it’s been as I’ve started to grow my small food business. She gives advice in small, manageable steps that are easy to implement. You can also tell that she really cares about the community she is working to support. Highly recommend!!
Apple Podcasts5Audreymay1111United States7 months ago - Simply stated branding tools
I love listening to Katie - her voice is easy to listen to, she gives concrete everyday examples (I loved the most recent connection with volleyball even though I’m not a sports fan), and she is passionate about getting good food in more shopping carts. Every episode is full of great information for anyone from the beginner to the advanced CPG brand!
Apple Podcasts5CassiesCupboardUnited Statesa year ago - Branding and marketing knowledge
She shares insightful branding and marketing knowledge that applies not only to food brands but really to any entrepreneur. Well worth listening to!
Apple Podcasts5Kristin_S.United States2 years ago
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Apple Podcasts | #240 |  Ukraine/Business/Entrepreneurship |
Apple Podcasts | #246 |  New Zealand/Business/Entrepreneurship |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
This show centers on building strong food brands through practical strategy, branding, and sales tactics. Hosts share actionable guidance on defining a clear North Star for a brand, aligning operations and marketing, and engaging buyers, distributors, and customers. Frequent topics include brand pillars, storytelling, packaging decisions, retail and e-commerce growth, and cost-aware growth strategies, with real-world anecdotes from the food startup world. A standout aspect is the duo's emphasis on cohesive branding paired with actionable steps, making it useful for early-stage to growth-stage food businesses seeking sustainable momentum and meaningful industry connections.
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. My First Million
2. How I Built This with Guy Raz
3. Hidden Brain
4. Money For Couples with Ramit Sethi
5. Freakonomics Radio
How many episodes of this podcast are there?
this podcast launched 8 years ago and published 185 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Kassandra Shippen
2. Jon Romanow
3. Betsy Frost
4. Michelle Dudash
5. Chad McGehee
6. Kyle Rood
7. Sarah Delevan
8. Clint Matthews
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