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Artwork for Food Business Marketing

Food Business Marketing - Brand Strategy Tips to Build a Business You Love

Katie Mleziva - Real Food Brands
Brand Strategy
Brand Positioning
Marketing Strategy
Food Branding
Social Media Strategy
Competitive Advantage
Brand Loyalty
Food Business
Entrepreneurship
Consumer Loyalty
Cohesive Branding
Consumer Needs
Audience Engagement
Food Industry
Natural Food Business
Mindset Shift
Business Strategy
Brand Storytelling
Content Ideas
Marketing

Looking for ways to grow your natural food business or family farm business into a strong local, regional or national brand? Find actionable tips and insights from Food Brand Strategist, Katie Mleziva, to DEFINE, ALIGN, & ACTIVATE your brand strategy to set your food brand apart and align everything you do around that North Star. You will also hear from Clint Matthews, cofounder of Start Right Foo... more

PublishesWeeklyEpisodes164Founded8 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for Food Business Marketing

Latest Episodes

Holidays are a natural time to talk about traditions...and how our brands can be part of the routines & rituals on holidays...and every day!

In this more personal episode, Katie Mleziva (Real Food Brands) and Clint Matthews (Start Right Foods) swap... more

How brand pillars turn strategy into structure — and help your brand stand out. If you've ever felt like your brand is harder to explain than it should be — or like you're doing all the right things to grow but still operating at a "product" level, y... more

A simple, strategic way to review what's working, regroup your resources, and refocus where you want your business to go next.

This episode is relevant any time of the year, but as we look to a new year, it's a natural moment to think about where y... more

How to decide which local, regional, or national shows make sense for your food business in 2026 based on your brand strategy and goals.

Planning events for 2026? In this episode, your hosts Katie Mleziva (Real Food Brands) and Clint Matthews (Star... more

Key Facts

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Recent Guests

Clint Matthews
Cofounder of Start Right Foods
Start Right Foods
Episode: 155. PREP: Practice Makes Perfect, But Preparation Before the Pitch is Powerful (4Ps Sales Process part 3 of 5)
Matt Keepman
Owner and operator of Mullen's Dairy Bar.
Mullen's Dairy Bar
Episode: 146. Bold Moves to Build a Brand that Leaves a Legacy - with Matt Keepman of Mullen's Dairy Bar
Jordan Buckner
Founder of Foodbevy, an online resource for food and beverage founders
Foodbevy
Episode: 138. Scale Up or Step Away: What's Next for Your Food Business? - with Jordan Buckner of FoodBevy

Host

Katie Mleziva
Host and food brand strategist at Real Food Brands, she provides actionable insights for food entrepreneurs focused on brand strategy and marketing. Known for her approachable style and practical advice tailored to small businesses in the food sector.

Reviews

4.9 out of 5 stars from 65 ratings
  • Invaluable and Accessible Advice

    I’ve been binge listening to every episode since I discovered Katie’s podcast a couple of months ago! I can’t emphasize enough how helpful it’s been as I’ve started to grow my small food business. She gives advice in small, manageable steps that are easy to implement. You can also tell that she really cares about the community she is working to support. Highly recommend!!

    Apple Podcasts
    5
    Audreymay1111
    United States2 months ago
  • Simply stated branding tools

    I love listening to Katie - her voice is easy to listen to, she gives concrete everyday examples (I loved the most recent connection with volleyball even though I’m not a sports fan), and she is passionate about getting good food in more shopping carts. Every episode is full of great information for anyone from the beginner to the advanced CPG brand!

    Apple Podcasts
    5
    CassiesCupboard
    United Statesa year ago
  • Branding and marketing knowledge

    She shares insightful branding and marketing knowledge that applies not only to food brands but really to any entrepreneur. Well worth listening to!

    Apple Podcasts
    5
    Kristin_S.
    United States2 years ago
  • Addicted!

    The best branding podcast out there! Truly addictive to listen and apply all the lessons Katie goes through. A lot of juicy content for Start ups that are trying to stand out and position uniquely in their categories 😊

    Apple Podcasts
    5
    AmeeJee
    United Kingdom5 years ago
  • She’s got the knowledge, and the voice!

    It’s simple, if you are in the food business, you NEED to listen to this podcast! Katie is an expert in the food marketing field and welcomes the best guests. And like seriously, she’s got a “podcast” voice haha! I listen to her episodes multiple times, to soak in all the information and then take that information and execute it in my marketing. Thanks Katie!!

    Apple Podcasts
    5
    ghauser28
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Katie Mleziva's engaging delivery and expertise attract growing food business owners seeking practical marketing advice.
Many reviews highlight the combination of personal experiences and professional insights as a key strength of the content.
Listeners praise the podcast for its actionable insights and relatable content tailored for food entrepreneurs.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

157. PERSIST: After the Sales Pitch...How to Turn a Yes or No into Next Steps (4Ps Sales Process Step 5 of 5)
Q: Can you ask questions after receiving a no?
Yes, you can ask for feedback, but it's important to do so in a respectful manner.
154. PLAN: How to Find the Right Retail Buyers for Your Food Business (4Ps Sales Process part 2 of 5)
Q: How can food business owners go about finding buyers?
Start by looking locally and building connections. Use platforms like LinkedIn to identify and reach out to buyers, and consider attending trade shows to network and make direct contacts. Always maintain a respectful and concise approach when reaching out.
146. Bold Moves to Build a Brand that Leaves a Legacy - with Matt Keepman of Mullen's Dairy Bar
Q: How do you eat your ice cream?
I let it melt a little bit and then mix it up so it becomes a soft serve.
146. Bold Moves to Build a Brand that Leaves a Legacy - with Matt Keepman of Mullen's Dairy Bar
Q: When you think about leaving a legacy, what does that look like?
It's something that you create that can outlast you.
138. Scale Up or Step Away: What's Next for Your Food Business? - with Jordan Buckner of FoodBevy
Q: If someone does decide to shut down a business, what are like maybe the top one or two things that they should be aware of?
Communication is key; make sure to align with stakeholders and be honest about the challenges, ensuring everyone is on the same page.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About Food Business Marketing

What is Food Business Marketing about and what kind of topics does it cover?

A resource for food business entrepreneurs, focusing on actionable strategies to build strong brands in the natural food sector. Hosting discussions that include both brand strategy and sales growth, the content combines insights from host Katie Mleziva, a food brand strategist, and Clint Matthews, co-founder of Start Right Foods. Common themes include defining brand identity, aligning business strategies with values, and the importance of customer engagement. Unique features involve open discussions on industry challenges, nuances in marketing, and pragmatic advice to connect with buyers and enhance online presence. The focus on creating meaningful connections and actionable steps makes it valuable for new and seasoned entrepreneurs alike.... more

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Which podcasts are similar to Food Business Marketing?

These podcasts share a similar audience with Food Business Marketing:

1. The Diary Of A CEO with Steven Bartlett
2. The Daily
3. 48 Hours

How many episodes of Food Business Marketing are there?

Food Business Marketing launched 8 years ago and published 164 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Food Business Marketing?

Recent guests on Food Business Marketing include:

1. Clint Matthews
2. Matt Keepman
3. Jordan Buckner

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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