
Looking for ways to grow your natural food business or family farm business into a strong local, regional or national brand? Find actionable tips and insights from Food Brand Strategist, Katie Mleziva, to DEFINE, ALIGN, & ACTIVATE your brand strategy to set your food brand apart and align everything you do around that North Star. You will also hear from Clint Matthews, cofounder of Start Right Foo... more
| Publishes | Weekly | Episodes | 177 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEntrepreneurshipMarketing | |||

What does it look like to start and grow a CPG brand in real time?
In this first episode in the "Expo West Conversation Compilation Series", Katie and Clint share three conversations with founders Katie connected with through the show—each at a sli... more
This conversation isn't just about being "calm"—it's about training yourself to deliver when it matters most...a true business advantage!
In this episode, Katie Mleziva (Real Food Brands) & Clint Matthews (Start Right Foods) are joined by Chad McG... more
Most people are talking about products...we're talking about building brands that stand out!
Expo West is known for trend spotting—new ingredients, bold flavors, celebrity-backed brands, and the latest functional claims. But in this episode, Clint ... more
Whether you're walking the floor or standing behind a booth, the brands that get the most out of trade shows aren't always the ones having the most conversations — they're the ones making the right conversations count.
With Expo West underway, Kati... more
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This Podcast is what New Food Brand People need to listen to. I’ve known Katie for a few months before I decided to listen to her podcast and I regret that decision daily. If you are new to the food industry you need to listen to her podcasts because Katie and her guests will help you avoid or at least be prepared for the pitfalls that are coming. She has a bunch of guests who were in the same place you are. And now her guest turned co-host really brings multiple perspectives to the conversatio... more
If you’re a business owner and you’re looking for practical and actionable insights into managing a brand, this is the podcast. Kitty has a way of making the challenges and problems that your face seem addressable by taking simple little steps. I highly recommend.
I’ve been binge listening to every episode since I discovered Katie’s podcast a couple of months ago! I can’t emphasize enough how helpful it’s been as I’ve started to grow my small food business. She gives advice in small, manageable steps that are easy to implement. You can also tell that she really cares about the community she is working to support. Highly recommend!!
I love listening to Katie - her voice is easy to listen to, she gives concrete everyday examples (I loved the most recent connection with volleyball even though I’m not a sports fan), and she is passionate about getting good food in more shopping carts. Every episode is full of great information for anyone from the beginner to the advanced CPG brand!
She shares insightful branding and marketing knowledge that applies not only to food brands but really to any entrepreneur. Well worth listening to!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #112 |
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This show centers on building strong food brands through practical strategy, branding, and sales tactics. Hosts share actionable guidance on defining a clear North Star for a brand, aligning operations and marketing, and engaging buyers, distributors, and customers. Frequent topics include brand pillars, storytelling, packaging decisions, retail and e-commerce growth, and cost-aware growth strategies, with real-world anecdotes from the food startup world. A standout aspect is the duo's emphasis on cohesive branding paired with actionable steps, making it useful for early-stage to growth-stage food businesses seeking sustainable momentum and meaningful industry connections.
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Food Business Marketing Podcast launched 8 years ago and published 177 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Food Business Marketing Podcast include:
1. Chad McGehee
2. Kyle Rood
3. Sarah Delevan
4. Clint Matthews
5. Matt Keepman
6. Jordan Buckner
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