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Artwork for Food Business Marketing Podcast

Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand

Katie Mleziva (Real Food Brands) & Clint Matthews (Start Right Foods)
Brand Strategy
Brand Positioning
Marketing Strategy
Food Branding
Social Media Strategy
Competitive Advantage
Brand Loyalty
Food Business
Entrepreneurship
Consumer Loyalty
Cohesive Branding
Consumer Needs
Audience Engagement
Food Industry
Marketing
Natural Food Business
Mindset Shift
Business Strategy
Brand Storytelling
Content Ideas

Looking for ways to grow your natural food business or family farm business into a strong local, regional or national brand? Find actionable tips and insights from Food Brand Strategist, Katie Mleziva, to DEFINE, ALIGN, & ACTIVATE your brand strategy to set your food brand apart and align everything you do around that North Star. You will also hear from Clint Matthews, cofounder of Start Right Foo... more

PublishesWeeklyEpisodes177Founded8 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Artwork for Food Business Marketing Podcast

Latest Episodes

What does it look like to start and grow a CPG brand in real time?

In this first episode in the "Expo West Conversation Compilation Series", Katie and Clint share three conversations with founders Katie connected with through the show—each at a sli... more

This conversation isn't just about being "calm"—it's about training yourself to deliver when it matters most...a true business advantage!

In this episode, Katie Mleziva (Real Food Brands) & Clint Matthews (Start Right Foods) are joined by Chad McG... more

Most people are talking about products...we're talking about building brands that stand out!

Expo West is known for trend spotting—new ingredients, bold flavors, celebrity-backed brands, and the latest functional claims. But in this episode, Clint ... more

Whether you're walking the floor or standing behind a booth, the brands that get the most out of trade shows aren't always the ones having the most conversations — they're the ones making the right conversations count.

With Expo West underway, Kati... more

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Recent Guests

Chad McGehee
Pioneering Director of Meditation Training, Inner Edge Meditation
Inner Edge Meditation
Episode: 176. Build Your Inner Edge to Deliver When It Matters Most with Chad McGehee
Kyle Rood
Co-founder of Start Right Foods with a background in engineering
Start Right Foods
Episode: 172. How Operations Can Be a Competitive Advantage with Kyle Rood of Start Right Foods
Sarah Delevan
Food business financial consultant and strategist
The Good Food CFO
Episode: 166. Food Business Financials — Profit, Margins and Cash Flow...OH MY! - A Mini Masterclass with Sarah Delevan
Clint Matthews
Co-founder of Start Right Foods
Episode: 160. Are You Using "Expedited Cautiousness"? Smart Growth for Food Brands
Matt Keepman
Owner and operator of Mullen's Dairy Bar.
Mullen's Dairy Bar
Episode: 146. Bold Moves to Build a Brand that Leaves a Legacy - with Matt Keepman of Mullen's Dairy Bar
Jordan Buckner
Founder of Foodbevy, an online resource for food and beverage founders
Foodbevy
Episode: 138. Scale Up or Step Away: What's Next for Your Food Business? - with Jordan Buckner of FoodBevy

Hosts

Katie Mleziva
Host and food brand strategist leading conversations on brand strategy, messaging, and market positioning.
Clint Matthews
Co-host and founder at Start Right Foods; shares sales strategy and guidance on working with buyers, brokers, distributors.

Reviews

4.9 out of 5 stars from 68 ratings
  • Great Podcast For New Food Brands

    This Podcast is what New Food Brand People need to listen to. I’ve known Katie for a few months before I decided to listen to her podcast and I regret that decision daily. If you are new to the food industry you need to listen to her podcasts because Katie and her guests will help you avoid or at least be prepared for the pitfalls that are coming. She has a bunch of guests who were in the same place you are. And now her guest turned co-host really brings multiple perspectives to the conversatio... more

    Apple Podcasts
    5
    Shawn Brokaw
    United Statesa month ago
  • Very Practical and Actionable

    If you’re a business owner and you’re looking for practical and actionable insights into managing a brand, this is the podcast. Kitty has a way of making the challenges and problems that your face seem addressable by taking simple little steps. I highly recommend.

    Apple Podcasts
    5
    CitizenKane72
    United States3 months ago
  • Invaluable and Accessible Advice

    I’ve been binge listening to every episode since I discovered Katie’s podcast a couple of months ago! I can’t emphasize enough how helpful it’s been as I’ve started to grow my small food business. She gives advice in small, manageable steps that are easy to implement. You can also tell that she really cares about the community she is working to support. Highly recommend!!

    Apple Podcasts
    5
    Audreymay1111
    United States5 months ago
  • Simply stated branding tools

    I love listening to Katie - her voice is easy to listen to, she gives concrete everyday examples (I loved the most recent connection with volleyball even though I’m not a sports fan), and she is passionate about getting good food in more shopping carts. Every episode is full of great information for anyone from the beginner to the advanced CPG brand!

    Apple Podcasts
    5
    CassiesCupboard
    United Statesa year ago
  • Branding and marketing knowledge

    She shares insightful branding and marketing knowledge that applies not only to food brands but really to any entrepreneur. Well worth listening to!

    Apple Podcasts
    5
    Kristin_S.
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great mix of guest experts and host guidance for food startups.
Cohesive branding paired with clear, implementable steps.
Actionable, practical insights for growing food brands.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

176. Build Your Inner Edge to Deliver When It Matters Most with Chad McGehee
Q: Where can listeners connect with you to learn more or bring this to their organization?
Listeners can connect via inneredgemeditation.com or find Chad McGehee on social platforms; Inner Edge Meditation and Chad offer keynotes, workshops, and retreats to implement these practices in organizations.
176. Build Your Inner Edge to Deliver When It Matters Most with Chad McGehee
Q: How can someone start incorporating this into their routine, especially if they're busy?
Start with simple integrated practices like Be Where Your Feet Are to anchor attention in the present moment, then progressively train attention and meta-awareness through short, regular sessions. Build a plan—like strength training for the mind—so these skills become a normal part of preparation before high-stakes moments.
176. Build Your Inner Edge to Deliver When It Matters Most with Chad McGehee
Q: And speaking of five foundations, could you explain what they are and why they matter?
The five foundations are attention, meta-awareness, interoception, appreciation, and embodied purpose. They map onto mindfulness and self-regulation, giving people stable, grounded capacities that translate into better performance and relationships across sport, business, and daily life.
168. What is a Brand Strategist, Anyway? Plus, Marketing vs Branding vs Brand Strategy
Q: How do you know if it's the right time to work on brand strategy?
It's never too early or too late, but having some understanding of the market and consumer feedback can be helpful in developing a brand strategy.
168. What is a Brand Strategist, Anyway? Plus, Marketing vs Branding vs Brand Strategy
Q: What should I expect to get working with you on brand strategy?
You can expect alignment across everything you do, clarity on your brand priorities, and the ability to make informed decisions based on your brand strategy.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Food Business Marketing Podcast

What is Food Business Marketing Podcast about and what kind of topics does it cover?

This show centers on building strong food brands through practical strategy, branding, and sales tactics. Hosts share actionable guidance on defining a clear North Star for a brand, aligning operations and marketing, and engaging buyers, distributors, and customers. Frequent topics include brand pillars, storytelling, packaging decisions, retail and e-commerce growth, and cost-aware growth strategies, with real-world anecdotes from the food startup world. A standout aspect is the duo's emphasis on cohesive branding paired with actionable steps, making it useful for early-stage to growth-stage food businesses seeking sustainable momentum and meaningful industry connections.

Where can I find podcast stats for Food Business Marketing Podcast?

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How many listeners does Food Business Marketing Podcast get?

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What are the audience demographics for Food Business Marketing Podcast?

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How many subscribers and views does Food Business Marketing Podcast have?

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Which podcasts are similar to Food Business Marketing Podcast?

These podcasts share a similar audience with Food Business Marketing Podcast:

1. The Daily
2. The Mel Robbins Podcast
3. Hidden Brain
4. How I Built This with Guy Raz
5. Hard Fork

How many episodes of Food Business Marketing Podcast are there?

Food Business Marketing Podcast launched 8 years ago and published 177 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Food Business Marketing Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Food Business Marketing Podcast?

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How do I access podcast episode transcripts for Food Business Marketing Podcast?

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What guests have appeared on Food Business Marketing Podcast?

Recent guests on Food Business Marketing Podcast include:

1. Chad McGehee
2. Kyle Rood
3. Sarah Delevan
4. Clint Matthews
5. Matt Keepman
6. Jordan Buckner

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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