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Artwork for Your Marketing Dude

Your Marketing Dude

Mike Cuevas
Real Estate
Personal Branding
Video Marketing
Content Creation
Lead Generation
Real Estate Marketing
Referral Marketing
Marketing Strategies
Branding
Referrals
Social Media
Storytelling
Artificial Intelligence
NAR Lawsuit
Email Marketing
Real Estate Investment
NAR Settlement
Your Marketing Dude
Client Events
Real Estate Branding

Mike Cuevas has scripted, edited, and distributed over 2,000 videos for small business owners across the country. He builds full‐service video marketing systems — handling message strategy, editing, ads — so business owners don’t need large teams to grow.His mission is to help people amplify their voice with authenticity and consistency, turning video marketing from overwhelming to manageable.

PublishesWeeklyEpisodes300Founded11 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Your Marketing Dude

Latest Episodes

The Bottom Line: How do real estate agents build a business on referrals instead of leads? According to Amanda DiVito Parle, leader of DiVito Dream Makers and one of Colorado’s top-producing teams, the answer is relationships built through simple, co... more

The Bottom Line– Can AI replace the relationships that drive a real estate business? No. According to Mike Cuevas, founder of Your Marketing Dude, this is the one thing AI cannot touch no matter how advanced it gets. AI can write content, build a pro... more

Is there still opportunity in today’s real estate market for agents and investors? According to Chris Prefontaine, founder of Smart Real Estate Coach and a 4 time best selling author, the answer is yes, but the opportunity looks different than it use... more

🔥 Episode Summary The Bottom Line How do real estate agents build a business in the senior niche? According to Debbi DiMaggio, a top 1.5% nationwide agent with 35 years of experience, and Mike Cuevas of Your Marketing Dude, the answer is to lead wit... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Debbie DiMaggio
Real estate agent with 35 years in the field, author, and specialist in the senior space
Real Estate Professional, Author
Episode: The Niche Everyone Overlooks: How to Build a Real Estate Business Serving Seniors with Debbi DiMaggio
Erin Crane
Real estate agent in Washington DC area, advocate for clients and former foster care mentor
Independent real estate agent / advocate
Episode: Stop Trying to Sound Perfect. People Want the Real You.
Jan Roos
Founder of CaseFuel, specializing in education-based marketing funnels for law firms
CaseFuel
Episode: How to Win Clients Your Competitors Don’t Know Exist with Jan Roos
Tori Keichinger
Head of Marketing for Century 21 Real Estate
Century 21 Real Estate
Episode: What People Really Expect from Their Agent with Tori Keichinger
Irwin Hau
Website strategist and founder of Chromatix, expert on website conversion
Chromatix, Conversion Cow
Episode: How to Get Your Website or Landing Page to Convert With Irwin Hau
Gwen Hammes
Co-CEO at Cro Metrics, conversion rate optimization expert
Cro Metrics
Episode: AI vs Human Touch | How Much Is Too Much? with Gwen Hammes
Paul Larche
Author of The Divided Brain; branding expert
Author, The Divided Brain
Episode: How To Psychologically Connect Your Brand To Their Brain with Paul Larche
Deb Odom Stern
Real estate agent with 20+ years experience, creator of buyer/seller guides
Independent real estate agent, Real Estate Unscripted (organization referenced in outro)
Episode: There Are 5 Prices To Every Listing with Deb Odom Stern
Ryan Speltz
Mortgage professional, founder of Creative First Mortgage
Creative First Mortgage
Episode: People Don’t Remember What You Do, They Remember How You Do It with Ryan Speltz

Host

Mike Cuevas
Host of Your Marketing Dude

Reviews

4.7 out of 5 stars from 112 ratings
  • Well worth a listen

    Loving this Podcast at the moment. It is informative while being enteraining and easy to listen to!!

    Apple Podcasts
    5
    Poppy@davedubeau
    United Kingdoma year ago
  • Awesome podcast!

    Mike is a great host!

    Apple Podcasts
    5
    Trevor Oldham
    United States2 years ago
  • Awesome Podcast!

    Enojyed listening to this insightful and great podcast! keep up the good work!

    Apple Podcasts
    5
    Multifamily University
    United States3 years ago
  • Real Estate

    Great podcast. Crucial info!

    Apple Podcasts
    5
    astocky1
    United States3 years ago
  • Sales Wisdom You Need!

    Mike is the bomb! His wisdom and ideas are simple and fun, and he will help you be better in your marketing. I highly recommend you listen and follow his content. Keep up the great work Dude! I’m a loyal fan!

    Apple Podcasts
    5
    Jillian U
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Real estate-focused content is consistently practical and actionable.
Guests bring diverse real-world perspectives and useful frameworks.
Host delivers clear, no-nonsense marketing guidance.
The show emphasizes authentic branding and video marketing that listeners can implement quickly.
Audience appreciates candid, actionable tips and templates for client growth.

Talking Points

Recent interactions between the hosts and their guests.

The Niche Everyone Overlooks: How to Build a Real Estate Business Serving Seniors with Debbi DiMaggio
Q: When did you first get into the senior space and why?
Debbie explains that her comfort with helping older adults grew from a long-standing habit of meeting people and serving diverse communities, turning a natural inclination into a focused niche through patient listening and a deliberate collage of services.
What People Really Expect from Their Agent with Tori Keichinger
Q: How does Century 21 approach branding and marketing to support individual agents?
By leveraging a national creative platform (The Joy of Home), a legacy visual identity (legacy gold), and a turnkey Listing Concierge program that gives agents ready-to-use marketing assets for listings, helping them market effectively from day one.
What People Really Expect from Their Agent with Tori Keichinger
Q: What are practical examples of content that prove the service rather than just talking about it?
Showcase the process and outcomes—story-driven posts about client journeys, listing-specific campaigns, and behind-the-scenes elements like staging, prep, or unique client moments—to demonstrate value.
What People Really Expect from Their Agent with Tori Keichinger
Q: Where should agents be concentrating their efforts today to set themselves apart?
Agents should focus on delivering exceptional client experiences, differentiating through storytelling, and providing tangible services that can be demonstrated, not just claimed; balance timeless branding with relevant, service-oriented content.
How To Psychologically Connect Your Brand To Their Brain with Paul Larche
Q: How important is sticking to a brand archetype?
Staying in a defined archetype helps people recognize and trust the brand; changing archetypes too easily can confuse the old brain and erode trust.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Your Marketing Dude

What is Your Marketing Dude about and what kind of topics does it cover?

The show centers on practical, real-world marketing and personal-brand building for small businesses, with a heavy emphasis on real estate-related topics. Episodes typically explore conversion-focused website tactics, the balance between AI and genuine human engagement, branding psychology, and systems-driven client experiences that turn leads into referrals. A recurring thread is the emphasis on authentic storytelling, personal branding, video content, and relationship-driven marketing, all delivered through actionable frameworks, scripts, and templates that listeners can apply immediately. The format often blends do-it-yourself tactics with guest expertise from marketing, real estate, and sales, making it especially useful for entrepreneu... more

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How many episodes of Your Marketing Dude are there?

Your Marketing Dude launched 11 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Your Marketing Dude?

Recent guests on Your Marketing Dude include:

1. Debbie DiMaggio
2. Erin Crane
3. Jan Roos
4. Tori Keichinger
5. Irwin Hau
6. Gwen Hammes
7. Paul Larche
8. Deb Odom Stern

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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