✦老闆媽的行銷x成長日常✦ 哈囉,歡迎收聽《錢沒賺到人先瘋》。 我是 獨立女子Edda,一位邊創業、邊育兒的單親老闆媽。 這個節目每週十分鐘,會陪你聊聊創業的真相、行銷的實話、育兒的混亂,還有那些用書本和自我對話撐住的深夜時光。 Powered by Firstory Hosting
Publishes | Weekly | Episodes | 16 | Founded | 6 months ago |
---|---|---|---|---|---|
Language | Number of Listeners | Categories | BusinessEntrepreneurshipMarketing |
留言告訴我你對這一集的想法: open.firstory.me/user/cm8wk76w2028l01wxc0i4g5ho/comments
✦育兒粉絲頁:獨立女子Edda的育兒碎念|在廣告行銷業的單親媽咪
✦了解我更多:連結Linkedin,詢問商業、品牌、SEO、行銷
《創業媽咪,你不孤單,我們一起愛自己。》
你也可以私訊我的個人Email,與我聊聊你的心事(絕對隱私)。
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超震撼的消費者行為洞察:A16z數據顯示,AI搜尋用戶的查詢語句平均達23字,傳統搜尋僅4字。
消費者心理的根本轉變
我們發現了三個關鍵的心理變化:
從謹慎到自然:過去用戶會害怕說錯話搜不到結果,現在就像跟朋友聊天一樣自然表達需求。「我想找環境舒適、適合聊天、麵包偏軟、價格中等、有停車位的台中咖啡店」取代了簡單的「台中咖啡店」。
從被動到主動:消費者不再被動接受搜尋結果,而是主動提供更多context,期待對話式互動。平均互動時間從30秒飆升到6分鐘!
從探索到即時滿足... more
今天要帶大家坐上時光機,從傳統SEO的懷舊年代一路飆到AI驅動的未來世界,一起來探索品牌在信任經濟時代的生存法則!
一、那些年我們一起追的SEO
• 還記得以前做SEO就是瘋狂塞關鍵字嗎?標題塞、描述塞、內容塞到爆,就像在玩tetris一樣!
• 2015年黃金年代:Google每抓2頁就有用戶點一次,流量源源不絕,商機滾滾而來
• 2025年殘酷現實:Google要爬14到18頁才能換到一次點擊,流量下滑超明顯
• OpenAI和Anthropic更誇張:爬取跟點擊比例分別是1700:... more
▍現象觀察:
• 許多內容網站即使內容製作精良、符合SEO規範,卻遭遇流量斷崖式下跌。
• Google Helpful Content Update 後,內容是否「實用」、「可信」、「被引用」成為演算法的重要依據。
▍關鍵問題:
• 傳統SEO(關鍵字優化、內文結構等)已不再是保證曝光的唯一策略。
• 內容若未與外部連結、生態圈互動,容易被Google判定為「資訊孤島」。
▍Google的新評估邏輯:
• 偏好來自可信來源、具專業背書的內容。
• 更重視品牌被提及、社群參與度與外部權... more
終於推出Podcast了
從以前就是Clubhouse的忠實聽眾,總是把很多困難的知識變得很簡單👍🏿
解決了我很多的疑問
學到很多行銷資訊,希望可以繼續錄下去造福更多人!
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #11 | |
Apple Podcasts | #224 |
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錢沒賺到,人先瘋 launched 6 months ago and published 16 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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