pv digest audio briefing
MarkusWhat’s currently on my mind, what I’d like to tell you “in between,” and self-read texts.
| Publishes | Twice weekly | Episodes | 10 | Founded | 13 days ago |
|---|---|---|---|---|---|
| Categories | MarketingBusiness | ||||
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Latest Episodes
A regional newspaper replaced its €1 trial offer with a pay-what-you-want model. The result: higher prices, more subscriptions, and better retention. An early but fascinating indication that pay what you want may be ready for the mainstream.
working on the next issue of pv digest (just a short glimpse over my shoulder)
A simple idea from Le Monde: make time a premium feature. What delayed access can teach us about digital subscription value.
Many publishers still see long introductory offers as little more than aggressive discounting. I think that's a mistake. A $1-for-12-months offer is not primarily about price — it's about time. Time to build habits, create engagement, and ultimately ... more
I received some fascinating feedback on my last episode, 'The Local News Paradox' — including an alternative theory I don’t want to keep from you. Although, when it comes to the US, I still have a few questions about it…
Why do national media succeed with paid content far more often than local publishers — even though local news should matter more to people’s everyday lives? Some thoughts and a big unanswered question about the future of local journalism.
A presentation at a German reader revenue conference sparked a thought about AI voice technology: even when AI conversations are slightly worse than human ones, they may still outperform humans overall by removing the limits of scale and timing.
In this episode, I reflect on the departure of Andrew Morse from the The Atlanta Journal-Constitution and on a digital transformation strategy that, in my view, deserved a much bigger chance.
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pv digest audio briefing launched 13 days ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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