
Talent and customers choose companies with purpose over those who only prioritise profit. Businesses must step up or get left behind. But where to start? Purposing speaks with leaders from some of the world’s most recognised brands to discover how they built purpose into their businesses. Join CEO of Given Agency, Becky Willan and a host of guests as they demystify this misunderstood topic into cl... more
| Publishes | Twice monthly | Episodes | 46 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementBusinessEducationHow To | |||

What does it take to turn a good idea into meaningful social change? And how can businesses work with communities to tackle real-world problems like food insecurity in ways that create lasting impact?
In this episode, Becky is joined by Hilary Berg,... more
Sustainability has spent years building the business case, but the low-hanging fruit has largely been picked. The challenge now is finding the more difficult, higher-value opportunities that can drive growth and resilience.
In this special live epis... more
In this episode, Becky is joined by James Reed, Chairman and CEO of Reed, one of the UK’s most recognisable and successful family-owned businesses. James is also the author of Karma Capitalism, a bold vision for a more ethical and purpose-driven appr... more
This week Becky is joined by Emilio Tenuta, Chief Sustainability Officer at Ecolab. With more than three decades working at the intersection of business and sustainability, Emilio has helped shape how one of the world’s largest B2B companies approach... more
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A smart and informative podcast for anyone working in business, esp those who want their business to be a force for good. Honest and jargon-free discussions with clear, actionable advice and takeaways. Well done team 👏
Always learn something new from the interviews, and find Becky’s style of interviewing really engaging and natural. A really good listen!
Smart guests with on-the-ground experience of working with purpose across sectors and business disciplines. Inspiring stuff.
A smart and informative podcast for anyone working in business, esp those who want their business to be a force for good.
Honest and jargon-free discussions with clear, actionable advice and takeaways.
Well done team 👏
Episode on sustainable fashion was amazing, really insightful.
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Purposing features interviews with leaders from top consumer brands and financial institutions to uncover how to embed purpose into business strategy. Episodes regularly explore how sustainability, governance, and purpose translate into measurable value, with practical frameworks, pilots, and cross-functional collaboration. Notable angles include integrating ESG into core decisions, piloting initiatives to persuade leadership, and balancing profitability with social impact. The show often highlights real-world case studies from large brands, emphasizes actionable guidance for leaders, and occasionally discusses AI, policy, and industry collaboration. A standout throughline is turning lofty purpose into tangible outcomes across functions, go... more
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Purposing launched 4 years ago and published 46 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Purposing include:
1. Hilary Berg
2. Kevin Eckerle
3. Marissa Saretsky
4. Eric Johnston
5. April LaCroix
6. James Reed
7. Emilio Tenuta
8. Matt Bell
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