Rephonic
Artwork for Purposing
Sustainability
Purpose Gap
Yorkshire Building Society
Lipton Teas and Infusions
Artificial Intelligence
Exponential Return On Investment
Iceland Food Club
Three Behaviors: Challenge Positively; Act Decisively; Commit Together
Ecolab
Exponential Return On Investment (EROI)
Philco
Food Insecurity
Real Help With Real Life
Tea
Legal & General
Regulation
Capital Markets
Water Track IQ
Climate Week New York
Social Innovation

Talent and customers choose companies with purpose over those who only prioritise profit. Businesses must step up or get left behind. But where to start? Purposing speaks with leaders from some of the world’s most recognised brands to discover how they built purpose into their businesses. Join CEO of Given Agency, Becky Willan and a host of guests as they demystify this misunderstood topic into cl... more

PublishesTwice monthlyEpisodes46Founded4 years ago
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Artwork for Purposing

Latest Episodes

What does it take to turn a good idea into meaningful social change? And how can businesses work with communities to tackle real-world problems like food insecurity in ways that create lasting impact?

In this episode, Becky is joined by Hilary Berg,... more

Sustainability has spent years building the business case, but the low-hanging fruit has largely been picked. The challenge now is finding the more difficult, higher-value opportunities that can drive growth and resilience.

In this special live epis... more

In this episode, Becky is joined by James Reed, Chairman and CEO of Reed, one of the UK’s most recognisable and successful family-owned businesses. James is also the author of Karma Capitalism, a bold vision for a more ethical and purpose-driven appr... more

This week Becky is joined by Emilio Tenuta, Chief Sustainability Officer at Ecolab. With more than three decades working at the intersection of business and sustainability, Emilio has helped shape how one of the world’s largest B2B companies approach... more

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Recent Guests

Hilary Berg
Social innovation leader whose work includes Iceland Food Club and projects with Alder Hey Children's Hospital
Alder Hey Children's Hospital
Episode: What if supermarkets could end food poverty? The Iceland Food Club story | Hilary Berg
Kevin Eckerle
Head of Environmental Affairs at Bayer
Bayer
Episode: LIVE from New York Climate Week: Finding the Actionable Edge
Marissa Saretsky
Chief Sustainability Officer at Opella
Opella
Episode: LIVE from New York Climate Week: Finding the Actionable Edge
Eric Johnston
Head of Corporate Affairs and Sustainability at Nestlé Waters & Premium Beverages
Nestlé
Episode: LIVE from New York Climate Week: Finding the Actionable Edge
April LaCroix
Global Head of Strategy at Anthesis
Anthesis
Episode: LIVE from New York Climate Week: Finding the Actionable Edge
James Reed
Chair and CEO of Reed, author of Karma Capitalism
Reed Group
Episode: James Reed: "Socialism and Capitalism don't work, but THIS works." - How becoming PhilCo forces long-term strength, not short-term extraction.
Emilio Tenuta
Chief Sustainability Officer at Ecolab
Ecolab
Episode: The sustainable return on investment framework: Proving profit, people and performance can align | Emilio Tenuta
Matt Bell
CEO of Anthesis
Anthesis
Episode: The sustainability agenda 2026: Where leaders should focus their attention | Matthew Bell, CEO of Anthesis
Emma Hardaker-Jones
Chief People and Transformation Officer at Legal & General
Legal & General
Episode: When your purpose stops landing: How Legal & General rebuilt theirs and how you can too | Emma Hardaker-Jones

Host

Becky Willan
Becky Willan, Host of Purposing, Given Agency

Reviews

5.0 out of 5 stars from 67 ratings
  • Intelligent and insightful

    A smart and informative podcast for anyone working in business, esp those who want their business to be a force for good. Honest and jargon-free discussions with clear, actionable advice and takeaways. Well done team 👏

    Apple Podcasts
    5
    lucybellewalker
    United Kingdom2 years ago
  • Great jargon free podcast on purpose

    Always learn something new from the interviews, and find Becky’s style of interviewing really engaging and natural. A really good listen!

    Apple Podcasts
    5
    Rebecca Duncan
    United Kingdom2 years ago
  • A must listen for sustainable business

    Smart guests with on-the-ground experience of working with purpose across sectors and business disciplines. Inspiring stuff.

    Apple Podcasts
    5
    Beckles Cake
    United Kingdom2 years ago
  • Intelligent and insightful

    A smart and informative podcast for anyone working in business, esp those who want their business to be a force for good.

    Honest and jargon-free discussions with clear, actionable advice and takeaways.

    Well done team 👏

    Apple Podcasts
    5
    lucybellewalker
    United Kingdom2 years ago
  • Great pod for leaders!

    Episode on sustainable fashion was amazing, really insightful.

    Apple Podcasts
    5
    Sampasfor
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Insightful interviews with practical takeaways for leaders.
High-quality guests with on-the-ground experience across industries.
Engaging host style and jargon-free conversations.
Strong emphasis on actionable sustainability strategies and real-world examples.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

What if supermarkets could end food poverty? The Iceland Food Club story | Hilary Berg
Q: What advice would you give to leaders who genuinely want to tackle social challenges through their businesses?
Choose an issue strategically, begin by understanding the problem and listening to people experiencing it, identify the organization's relevance, influence, and cultural readiness, and bring in partners with complementary expertise. Pilot a small solution with success measures and a senior sponsor, then learn and adapt.
What if supermarkets could end food poverty? The Iceland Food Club story | Hilary Berg
Q: In a nutshell, what is Iceland Food Club?
It is an ethical, interest-free microloan program for families excluded from mainstream credit. Loans are loaded onto a card that can only be used at Iceland, helping families manage the cost of food, particularly during school holidays.
What the 'purpose gap' reveals about leadership and trust (and 3 THINGS needed to get employees to stay) | Sarah Gillard and Ben Hayman
Q: What three leadership qualities should leaders focus on to bridge the purpose gap in uncertain times?
Clear communication, purpose beyond profit, and positivity are the three most important traits leaders should cultivate to maintain trust, guide strategy, and keep teams engaged during turbulence.
What the 'purpose gap' reveals about leadership and trust (and 3 THINGS needed to get employees to stay) | Sarah Gillard and Ben Hayman
Q: What changes have you seen in leaders' conversations about purpose over the last 12 months?
Leaders recognize the need to be useful and relevant; conversations have shifted from purely theoretical discussions to tangible, context-aware actions that connect purpose to people, culture, and long-term resilience.
James Reed: "Socialism and Capitalism don't work, but THIS works." - How becoming PhilCo forces long-term strength, not short-term extraction.
Q: What role can government policy play in promoting Philcos?
Governments can support Philcos by creating positive incentives and clarifying policies (e.g., inheritance tax reform) that make it easier for families to convert ownership into foundations, thereby encouraging more companies to pursue this long-term, purpose-driven model.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Purposing

What is Purposing about and what kind of topics does it cover?

Purposing features interviews with leaders from top consumer brands and financial institutions to uncover how to embed purpose into business strategy. Episodes regularly explore how sustainability, governance, and purpose translate into measurable value, with practical frameworks, pilots, and cross-functional collaboration. Notable angles include integrating ESG into core decisions, piloting initiatives to persuade leadership, and balancing profitability with social impact. The show often highlights real-world case studies from large brands, emphasizes actionable guidance for leaders, and occasionally discusses AI, policy, and industry collaboration. A standout throughline is turning lofty purpose into tangible outcomes across functions, go... more

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Which podcasts are similar to Purposing?

These podcasts share a similar audience with Purposing:

1. At Home with The Andres
2. Health or Hype
3. Lost In Translation
4. Dr Karan Explores
5. What's My Age Again?

How many episodes of Purposing are there?

Purposing launched 4 years ago and published 46 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Purposing?

Recent guests on Purposing include:

1. Hilary Berg
2. Kevin Eckerle
3. Marissa Saretsky
4. Eric Johnston
5. April LaCroix
6. James Reed
7. Emilio Tenuta
8. Matt Bell

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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