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PSM: Professional Services Marketing

PSM Show
Goal Setting
Leadership
New Year's Resolutions
Personal Development
Authenticity
Team Culture
Self-Reflection
Executive Presence
Architecture
Professional Development
AEC Industry
Marketing
Achievement
Personal Growth
Trusting the Process
Marketing Strategies
Career Development
Influence
Engineering
Construction

Insights into the world of professional services marketing, presented by Frank Lippert and Deirdre Gilmore. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.

PublishesTwice monthlyEpisodes294Founded11 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for PSM: Professional Services Marketing

Latest Episodes

In an industry built on deadlines, pursuits, and constant pressure, resilience is often framed as grit and endurance. But what if that mindset is actually driving burnout?

In this episode of The PSM Show, Deirdre Booth sits down with Nicole Van Val... more

This episode is an Ask Me Anything with Rachel Charlton of Sticky Communications, and the questions go straight to the stuff AEC marketers deal with in real rooms.

We talk about what buy-in actually is, why it rarely shows up "as a stage" in the pu... more

When the world feels heavy, polished stories stop working. The ones that land are the honest ones — the ones that start with trouble.

In this episode of The PSM Show, hosts Damion Morris and Deirdre Booth sit down with writer and strategist Joel Ho... more

What does strategy really look like inside a construction firm that wants to grow on purpose, not by accident?

In this episode of the PSM Show, host Damion Morris talks with James Hatch, Chief Strategy Officer at Kovac Building Enclosures, one of t... more

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Recent Guests

Nicole Van Valen
Founder of Keen Insights and author of The Joyful Leader
Keen Insights
Episode: Rerun: Why Joy is a Leadership Strategy, Not a Soft Skill feat. Nicole Van Valen
Rachel Charlton
Founder of Sticky Communication, specializes in strategic sales enablement, brand development, and communications for AEC and Professional Services teams
Sticky Communications
Episode: AMA: Getting Seller-Doers to Buy In Without Overstepping feat. Rachel Charlton
Joel Hoekstra
Writer and strategist specializing in AEC firms
Episode: Tell Me More: Empathy, Headlines, and the Stories Firms Choose
James Hatch
Chief Strategy Officer, Kovac Building Enclosures
Kovac Building Enclosures
Episode: RERUN: Where Strategy Meets Action feat. James Hatch
Scott Butcher
A consultant with over three decades of experience in the built environment, focusing on strategic planning and business development.
Stambaugh Ness
Episode: Talent and Technology in AEC Marketing
Tim Asimos
Head of growth at Client Savvy
Client Savvy
Episode: The Business of Client Experience with Tim Asimos
Allison Tivnon
Strategic advisor to AEC firms, elected city counselor in Beaverton, Oregon, and author of Marketing at Low Tide
AEC Pursuit Strategies
Episode: Strategic Planning That Works in AEC
Ben Culbreath
Content strategist, copywriter, and founder of Culbreath Copywriting
Culbreath Copywriting
Episode: What Your Website Says Without Saying It
Jennifer Haferbecker
A seasoned marketing and business strategy executive with experience in AEC firms.
On Your Market Set Go
Episode: Mindset Shifts: From Marketing Manager to CMO

Hosts

Deirdre Booth
Host and President and Lead Strategist at Tankerill Marketing, with a focus on marketing strategy and leadership development in professional services.
Damion Morris
Co-host and Marketing and Communications Manager for PCL Construction, specializing in strategic marketing and business growth within the AEC industry.

Reviews

4.7 out of 5 stars from 25 ratings
  • Solid AEC strategies from the trenches

    Great info and entertaining too, David and Josh talk to the people doing great work for AEC firms. I learn something new with every episode.

    Apple Podcasts
    5
    scottjay99
    United States5 years ago
  • Amazing podcast. A must listen for all marketers and business owners.

    Josh and David go way deeper than any other marketing podcast I've ever listened to. This isn't you normal 20 minute marketing promo podcast. They go into the nitty-gritty of actionable actions you can take right now in your business.

    Apple Podcasts
    5
    Greenbergb
    United States6 years ago
  • I learn a lot! And it’s fun, too!

    Hey guys - new listener from Texas also in the school marketing consulting space. I have really enjoyed listening to your podcast. Some practical suggestions for PK-12 schools!

    Apple Podcasts
    5
    MarketingTwins-Randy-TX
    United States11 years ago
  • Matthew

    An interesting podcast that is very practical. These guys really seem to know their stuff and some of their ideas will be useful in our business.

    Apple Podcasts
    5
    Sarah Smith27
    Australia11 years ago
  • Fantastic

    Fantastic podcast with up-to-date marketing news and information for professional service firms in Australia. Really enjoyed listening to it.

    Apple Podcasts
    5
    FionaHood
    Australia11 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical insights and actionable strategies provided, particularly noting the depth of content rather than superficial marketing tips.
The blend of industry insights with contemporary cultural references resonates well, making the show both informative and entertaining.
Many find the discussions engaging and relevant, highlighting the hosts' expertise in addressing current challenges in professional services marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

PSM Unscripted: Starting the Year with Perspective
Q: What was the big lesson for you in 2025?
Life is an inside out game, and that you can't pour from an empty cup, and that you can't over function your way to what you want.
Why Joy Is a Leadership Strategy, Not a Soft Skill
Q: How can we help listeners understand even when they're at kind of that precipice?
It's about being in tune with your body, recognizing stress signals early to avoid burnout.
Award-Winning Leadership: Building Influence Without Losing Yourself
Q: What do you think you learned most about yourself in that journey to become a leader in marketing?
You don't need a model of someone else to forge your own path, and self-awareness is crucial.
Award-Winning Leadership: Building Influence Without Losing Yourself
Q: What advice do you have for those asking themselves how do I know if I'm ready to win some kind of award?
Don't try to set out to win an award. Instead, harness your potential and show up authentically.
Mindset Shifts: From Marketing Manager to CMO
Q: What would be maybe some specific strategies and metrics someone could start practicing this behavioral mindset?
Understanding the outcomes of proposals is crucial; knowing their importance will help marketers rally around their impact on business success.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About PSM: Professional Services Marketing

What is PSM: Professional Services Marketing about and what kind of topics does it cover?

Focused on the intersection of marketing and the professional services industry, episodes feature in-depth discussions that tackle topics such as leadership, client experience, strategic planning, and the role of technology in marketing. The hosts frequently invite industry professionals who share actionable insights on adapting to market changes, fostering resilience, and improving firm strategy. Unique episodes explore unconventional subjects like the marketing techniques of pop culture icons, showcasing a blend of traditional business acumen with contemporary strategies. This variety makes it an engaging resource for listeners interested in elevating their marketing approach while remaining grounded in established industry practices.

Where can I find podcast stats for PSM: Professional Services Marketing?

Rephonic provides a wide range of podcast stats for PSM: Professional Services Marketing. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to PSM: Professional Services Marketing and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does PSM: Professional Services Marketing get?

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What are the audience demographics for PSM: Professional Services Marketing?

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How many subscribers and views does PSM: Professional Services Marketing have?

To see how many followers or subscribers PSM: Professional Services Marketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to PSM: Professional Services Marketing?

These podcasts share a similar audience with PSM: Professional Services Marketing:

1. AEC Marketing for Principals
2. Bold Brand Show
3. The Daily
4. The Mel Robbins Podcast
5. The Headlines

How many episodes of PSM: Professional Services Marketing are there?

PSM: Professional Services Marketing launched 11 years ago and published 294 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact PSM: Professional Services Marketing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for PSM: Professional Services Marketing?

Rephonic pulls ratings and reviews for PSM: Professional Services Marketing from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for PSM: Professional Services Marketing?

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What guests have appeared on PSM: Professional Services Marketing?

Recent guests on PSM: Professional Services Marketing include:

1. Nicole Van Valen
2. Rachel Charlton
3. Joel Hoekstra
4. James Hatch
5. Scott Butcher
6. Tim Asimos
7. Allison Tivnon
8. Ben Culbreath

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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