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PSM: Professional Services Marketing

PSM Show
Goal Setting
Leadership
New Year's Resolutions
Personal Development
Authenticity
Team Culture
Self-Reflection
Executive Presence
Architecture
Professional Development
Marketing
Achievement
Personal Growth
Trusting the Process
Career Development
Marketing Strategies
Influence
AEC Industry
Career Ownership
Construction

Insights into the world of professional services marketing, presented by Frank Lippert and Deirdre Gilmore. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.

PublishesTwice monthlyEpisodes294Founded11 years ago
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MarketingBusiness

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Artwork for PSM: Professional Services Marketing

Latest Episodes

Whether you're a Swiftie or not, Taylor Swift's influence on global spending and the marketing strategies behind her success are impossible to ignore. In this episode, Deirdre Booth and I explore how AEC firms can draw inspiration from Taylor Swift's... more

AEC marketing and business development are changing fast. In this episode, Deirdre Booth talks with Scott Butcher of Stambaugh Ness about what is reshaping the work today and what leaders need next. They cover the talent crunch, the "missing middle,"... more

Client experience is more than good service. In this episode of the PSM Show, Damion Morris and Deirdre Booth talk with Tim Amos, CPSM and Head of Growth at Client Savvy, about how AEC firms can design and manage client experiences that create measur... more

In this episode of The PSM Show, co-host Damion Morris welcomes Allison Tivnon, strategic advisor, author, and City Councilor for Beaverton, Oregon. Allison has spent nearly two decades guiding AEC firms through the complexities of marketing, plannin... more

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Recent Guests

Scott Butcher
A consultant with over three decades of experience in the built environment, focusing on strategic planning and business development.
Stambaugh Ness
Episode: Talent and Technology in AEC Marketing
Tim Asimos
Head of growth at Client Savvy
Client Savvy
Episode: The Business of Client Experience with Tim Asimos
Allison Tivnon
Strategic advisor to AEC firms, elected city counselor in Beaverton, Oregon, and author of Marketing at Low Tide
AEC Pursuit Strategies
Episode: Strategic Planning That Works in AEC
Ben Culbreath
Content strategist, copywriter, and founder of Culbreath Copywriting
Culbreath Copywriting
Episode: What Your Website Says Without Saying It
Jennifer Haferbecker
A seasoned marketing and business strategy executive with experience in AEC firms.
On Your Market Set Go
Episode: Mindset Shifts: From Marketing Manager to CMO
Joanna Kozłowski
Strategist, coach, and founder of Resolute Consulting
Resolute Consulting
Episode: Career Anthropology and the Stories We Tell Ourselves
Nicole Poston
Founder and Principal of On Point Architecture, a woman-owned firm
On Point Architecture
Episode: Bold, Scrappy, and On Point featuring Nicole Posten
Rachel Charlton
Founder of Sticky Communications
Sticky Communications
Episode: 7 Career Lessons to Fast-Track Your Growth : Feat. Rachel Charlton
Damion Morris
The Marketing and Communications Manager at PCL Construction's California Buildings District.
PCL Construction
Episode: Episode 277 - Passing the Torch: Reflections, Lessons, and a New Era for the PSM Show

Hosts

Deirdre Booth
President and Lead Strategist at Tankerill Marketing, focusing on innovative marketing strategies and leadership development in professional services.
Damion Morris
Marketing and Communications Manager for PCL Construction, with extensive experience in business development and client engagement for AEC firms.

Reviews

4.7 out of 5 stars from 25 ratings
  • Solid AEC strategies from the trenches

    Great info and entertaining too, David and Josh talk to the people doing great work for AEC firms. I learn something new with every episode.

    Apple Podcasts
    5
    scottjay99
    United States4 years ago
  • Amazing podcast. A must listen for all marketers and business owners.

    Josh and David go way deeper than any other marketing podcast I've ever listened to. This isn't you normal 20 minute marketing promo podcast. They go into the nitty-gritty of actionable actions you can take right now in your business.

    Apple Podcasts
    5
    Greenbergb
    United States6 years ago
  • I learn a lot! And it’s fun, too!

    Hey guys - new listener from Texas also in the school marketing consulting space. I have really enjoyed listening to your podcast. Some practical suggestions for PK-12 schools!

    Apple Podcasts
    5
    MarketingTwins-Randy-TX
    United States10 years ago
  • Matthew

    An interesting podcast that is very practical. These guys really seem to know their stuff and some of their ideas will be useful in our business.

    Apple Podcasts
    5
    Sarah Smith27
    Australia11 years ago
  • Fantastic

    Fantastic podcast with up-to-date marketing news and information for professional service firms in Australia. Really enjoyed listening to it.

    Apple Podcasts
    5
    FionaHood
    Australia11 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The discussions are well-rounded and provide real-world applications of marketing principles, making them relevant to current challenges in professional services.
Listeners appreciate the depth of insights and practical advice offered, finding it both informative and engaging.
There is a strong emphasis on the importance of understanding client experiences and how that impacts marketing strategies in the AEC industry.
Reviewers often highlight the knowledgeable guests and the actionable strategies that can be implemented immediately in their business practices.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#37
Brazil/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Award-Winning Leadership: Building Influence Without Losing Yourself
Q: What do you think you learned most about yourself in that journey to become a leader in marketing?
You don't need a model of someone else to forge your own path, and self-awareness is crucial.
Award-Winning Leadership: Building Influence Without Losing Yourself
Q: What advice do you have for those asking themselves how do I know if I'm ready to win some kind of award?
Don't try to set out to win an award. Instead, harness your potential and show up authentically.
Mindset Shifts: From Marketing Manager to CMO
Q: What would be maybe some specific strategies and metrics someone could start practicing this behavioral mindset?
Understanding the outcomes of proposals is crucial; knowing their importance will help marketers rally around their impact on business success.
Mindset Shifts: From Marketing Manager to CMO
Q: What changes are you seeing in the AEC industry right now that are shaping the role of marketing?
There is significant change in the AEC industry with an uptick in mergers and acquisitions and the evolution of procurement models, which require marketers to understand client needs and position firms for success.
The Practice of Presence: Leadership That Sticks
Q: What advice would you give women or introverts to enhance their executive presence?
Focus on clear vocalization, use pauses effectively, and maintain proper posture and eye contact.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Interests
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Household Income
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Frequently Asked Questions About PSM: Professional Services Marketing

What is PSM: Professional Services Marketing about and what kind of topics does it cover?

Exploring the intricate dynamics of professional services marketing, this podcast focuses on the unique challenges firms face in an increasingly competitive landscape. By offering insights from industry leaders and actionable strategies, it emphasizes the importance of standing out through effective marketing practices. Each episode features in-depth discussions on topics such as client experience, strategic planning, marketing trends, and leadership, aimed at empowering marketing professionals to refine their approach and enhance their firm's outreach. The combination of expert interviews and practical advice makes this a valuable resource for anyone looking to improve their marketing outcomes in the professional services sector.

Where can I find podcast stats for PSM: Professional Services Marketing?

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How many listeners does PSM: Professional Services Marketing get?

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What are the audience demographics for PSM: Professional Services Marketing?

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How many subscribers and views does PSM: Professional Services Marketing have?

To see how many followers or subscribers PSM: Professional Services Marketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to PSM: Professional Services Marketing?

These podcasts share a similar audience with PSM: Professional Services Marketing:

1. SmartLess
2. The Daily
3. The Headlines

How many episodes of PSM: Professional Services Marketing are there?

PSM: Professional Services Marketing launched 11 years ago and published 294 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact PSM: Professional Services Marketing?

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What guests have appeared on PSM: Professional Services Marketing?

Recent guests on PSM: Professional Services Marketing include:

1. Scott Butcher
2. Tim Asimos
3. Allison Tivnon
4. Ben Culbreath
5. Jennifer Haferbecker
6. Joanna Kozłowski
7. Nicole Poston
8. Rachel Charlton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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