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Artwork for PSM: Professional Services Marketing

PSM: Professional Services Marketing

PSM Show
Goal Setting
Leadership
Client Experience
New Year's Resolutions
Personal Development
Authenticity
Marketing
Personal Growth
Self-Reflection
Marketing Strategy
AEC Industry
Taylor Swift
Construction
Team Culture
Architecture, Engineering, and Construction
Trusting the Process
Executive Presence
Professional Development
Architecture
Coaching

Insights into the world of professional services marketing, presented by Frank Lippert and Deirdre Gilmore. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.

PublishesTwice monthlyEpisodes294Founded11 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for PSM: Professional Services Marketing

Latest Episodes

Frank and Deirdre share their insights on making the most out of your professional conference experience. They discuss strategic networking, setting realistic expectations, and engaging effectively with speakers. You'll also learn about the importanc... more

In an industry built on deadlines, pursuits, and constant pressure, resilience is often framed as grit and endurance. But what if that mindset is actually driving burnout?

In this episode of The PSM Show, Deirdre Booth sits down with Nicole Van Val... more

This episode is an Ask Me Anything with Rachel Charlton of Sticky Communications, and the questions go straight to the stuff AEC marketers deal with in real rooms.

We talk about what buy-in actually is, why it rarely shows up "as a stage" in the pu... more

When the world feels heavy, polished stories stop working. The ones that land are the honest ones — the ones that start with trouble.

In this episode of The PSM Show, hosts Damion Morris and Deirdre Booth sit down with writer and strategist Joel Ho... more

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Recent Guests

Nicole Van Valen
Founder of Keen Insights and author of The Joyful Leader
Keen Insights
Episode: Rerun: Why Joy is a Leadership Strategy, Not a Soft Skill feat. Nicole Van Valen
Rachel Charlton
Founder of Sticky Communication, specializes in strategic sales enablement, brand development, and communications for AEC and Professional Services teams
Sticky Communications
Episode: AMA: Getting Seller-Doers to Buy In Without Overstepping feat. Rachel Charlton
Joel Hoekstra
Writer and strategist specializing in AEC firms
Episode: Tell Me More: Empathy, Headlines, and the Stories Firms Choose
James Hatch
Chief Strategy Officer, Kovac Building Enclosures
Kovac Building Enclosures
Episode: RERUN: Where Strategy Meets Action feat. James Hatch
Scott Butcher
A consultant with over three decades of experience in the built environment, focusing on strategic planning and business development.
Stambaugh Ness
Episode: Talent and Technology in AEC Marketing
Tim Asimos
Head of growth at Client Savvy
Client Savvy
Episode: The Business of Client Experience with Tim Asimos
Allison Tivnon
Strategic advisor to AEC firms, elected city counselor in Beaverton, Oregon, and author of Marketing at Low Tide
AEC Pursuit Strategies
Episode: Strategic Planning That Works in AEC
Ben Culbreath
Content strategist, copywriter, and founder of Culbreath Copywriting
Culbreath Copywriting
Episode: What Your Website Says Without Saying It
Jennifer Haferbecker
A seasoned marketing and business strategy executive with experience in AEC firms.
On Your Market Set Go
Episode: Mindset Shifts: From Marketing Manager to CMO

Hosts

Deirdre Booth
Host of The PSM Show
Deirdre Gilmore
Co-host of PSM: Professional Services Marketing
Damion Morris
Co-host of The PSM Show

Reviews

4.7 out of 5 stars from 25 ratings
  • Solid AEC strategies from the trenches

    Great info and entertaining too, David and Josh talk to the people doing great work for AEC firms. I learn something new with every episode.

    Apple Podcasts
    5
    scottjay99
    United States5 years ago
  • Amazing podcast. A must listen for all marketers and business owners.

    Josh and David go way deeper than any other marketing podcast I've ever listened to. This isn't you normal 20 minute marketing promo podcast. They go into the nitty-gritty of actionable actions you can take right now in your business.

    Apple Podcasts
    5
    Greenbergb
    United States6 years ago
  • I learn a lot! And it’s fun, too!

    Hey guys - new listener from Texas also in the school marketing consulting space. I have really enjoyed listening to your podcast. Some practical suggestions for PK-12 schools!

    Apple Podcasts
    5
    MarketingTwins-Randy-TX
    United States11 years ago
  • Matthew

    An interesting podcast that is very practical. These guys really seem to know their stuff and some of their ideas will be useful in our business.

    Apple Podcasts
    5
    Sarah Smith27
    Australia11 years ago
  • Fantastic

    Fantastic podcast with up-to-date marketing news and information for professional service firms in Australia. Really enjoyed listening to it.

    Apple Podcasts
    5
    FionaHood
    Australia11 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate actionable, field-tested marketing tactics for professional services.
Guests consistently bring senior-level expertise and real-world case studies.
Deep-dive discussions with practical frameworks are a standout, not filler content.

Talking Points

Recent interactions between the hosts and their guests.

PSM Unscripted: Starting the Year with Perspective
Q: What was the big lesson for you in 2025?
Life is an inside out game, and that you can't pour from an empty cup, and that you can't over function your way to what you want.
Why Joy Is a Leadership Strategy, Not a Soft Skill
Q: How can we help listeners understand even when they're at kind of that precipice?
It's about being in tune with your body, recognizing stress signals early to avoid burnout.
Award-Winning Leadership: Building Influence Without Losing Yourself
Q: What do you think you learned most about yourself in that journey to become a leader in marketing?
You don't need a model of someone else to forge your own path, and self-awareness is crucial.
Award-Winning Leadership: Building Influence Without Losing Yourself
Q: What advice do you have for those asking themselves how do I know if I'm ready to win some kind of award?
Don't try to set out to win an award. Instead, harness your potential and show up authentically.
Mindset Shifts: From Marketing Manager to CMO
Q: What would be maybe some specific strategies and metrics someone could start practicing this behavioral mindset?
Understanding the outcomes of proposals is crucial; knowing their importance will help marketers rally around their impact on business success.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About PSM: Professional Services Marketing

What is PSM: Professional Services Marketing about and what kind of topics does it cover?

A practical, B2B-focused show that dives into marketing strategies for professional services, with a steady emphasis on architecture, engineering, and construction (AEC). Episodes explore storytelling, client experience, strategic planning, and the intersection of marketing with leadership, growth, and technology. Guests tend to be senior marketers, strategists, and firm leaders who share actionable frameworks, real-world case studies, and tips for driving revenue in professional services. The format often blends tactical advice with big-picture thinking, making it valuable for listeners aiming to modernize marketing, improve firm-wide buy-in, and measure tangible business impact. The show stands out for its emphasis on integrating marketin... more

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How many listeners does PSM: Professional Services Marketing get?

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How many subscribers and views does PSM: Professional Services Marketing have?

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Which podcasts are similar to PSM: Professional Services Marketing?

These podcasts share a similar audience with PSM: Professional Services Marketing:

1. SmartLess
2. Kwik Brain with Jim Kwik

How many episodes of PSM: Professional Services Marketing are there?

PSM: Professional Services Marketing launched 11 years ago and published 294 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on PSM: Professional Services Marketing?

Recent guests on PSM: Professional Services Marketing include:

1. Nicole Van Valen
2. Rachel Charlton
3. Joel Hoekstra
4. James Hatch
5. Scott Butcher
6. Tim Asimos
7. Allison Tivnon
8. Ben Culbreath

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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