Promo Perspectives by SAGE
SAGEJoin us weekly for new perspectives not only in the promotional products industry but also in deep dives into other industries and explorations of marketing strategies for promo product distributors!
| Publishes | Weekly | Episodes | 82 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
What does it really take to build a responsible, resilient promotional products business?
In this episode of Promo Perspectives, host Nicole Cook is joined by Liz Wimbush (PPAI), Laura Smith (Storm Creek), and Lenny Pollock (Zagwear) to discuss the ... more
Are company stores worth it? In this episode of Promo Perspectives, host Nicole Cook sits down with Chris Jordan, Distributor Sales Account Advisor at SAGE, to explore how company stores are helping distributors win more business, strengthen customer... more
What does Gen Z actually want from promotional products?
In this episode of Promo Perspectives, host Anne Marie sits down with fellow Gen Z team member Emily Pritchard to discuss what makes branded merchandise worth keeping—and what ends up in the t... more
How do custom journals become powerful brand experiences?
In this episode of Promo Perspectives, host Nicole Cook sits down with Don Manchester from JournalBooks, a division of PCNA, to explore the world of custom journal sourcing and how distributo... more
The FIFA World Cup is the biggest sporting event on the planet, and with the 2026 tournament coming to North America, the promotional products industry has a unique opportunity to get involved.
In this episode of Promo Perspectives, host Nicole Cook... more
Why do some promotional products become cultural phenomena while others are quickly forgotten?
In this solo episode of Promo Perspectives, Nicole explores the surprising ways branded merchandise creates connection, community, and lasting emotional i... more
Discover how SAGE’s Information Services team helps distributors solve impossible product searches, verify suppliers, and navigate the promotional products industry with real human support.
In this episode of Promo Perspectives, Nicole sits down wit... more
What makes a website truly effective in 2026? In this episode of Promo Perspectives, host Nicole Cook sits down with Patty McGowan and Brittany Davis from the SAGE web team to discuss what separates an average website from a winning one in the promot... more
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Frequently Asked Questions About Promo Perspectives by SAGE
What is Promo Perspectives by SAGE about and what kind of topics does it cover?
A show that centers on promotional products, marketing strategy, and industry collaboration, with a strong emphasis on practical sourcing, technology, and event-driven storytelling. Recent episodes highlight how distributors source customized JournalBooks with speed and brand experience, how licensing and local campaigns intersect with global events like the World Cup, and how promo storytelling moves beyond logos to community-building and audience engagement. The format often blends supplier and distributor perspectives, live demonstrations, and expert insights on websites, design tools, and industry initiatives, making it useful for listeners who want actionable tactics and a broader view of the promo ecosystem. A notable throughline is t... more
Where can I find podcast stats for Promo Perspectives by SAGE?
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How many listeners does Promo Perspectives by SAGE get?
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What are the audience demographics for Promo Perspectives by SAGE?
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How many subscribers and views does Promo Perspectives by SAGE have?
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How many episodes of Promo Perspectives by SAGE are there?
Promo Perspectives by SAGE launched 2 years ago and published 82 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Promo Perspectives by SAGE?
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What guests have appeared on Promo Perspectives by SAGE?
Recent guests on Promo Perspectives by SAGE include:
1. Don Manchester
2. Cody Smith
3. Patty McGowan
4. Cat Gagliardo
5. Arianna Johnson
6. Laurie Moore
7. Jessica Gibbons-Rauch
8. Melissa Ralston
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.