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Artwork for Promo Perspectives by SAGE

Promo Perspectives by SAGE

SAGE
SAGE
Artificial Intelligence
PPAI
Promotional Products Industry
PPAI Expo
Promotional Products
Journalbooks
Branding
Band Merch
Sustainability
World Cup
Bel Promo
SAGE Workplace
Promotoss
Brighter Promotions
Catalogs
Gen Z
Brand Experience
Community
Women's Leadership Conference

Join us weekly for new perspectives not only in the promotional products industry but also in deep dives into other industries and explorations of marketing strategies for promo product distributors!

PublishesWeeklyEpisodes88Founded2 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Promo Perspectives by SAGE

Latest Episodes

Holiday gifting season is closer than it feels, and for distributors, now is the time to start the conversation.

In this episode of Promo Perspectives, Nicole Cook explores how distributors can help clients move beyond simply ordering holiday gifts ... more

YouTube

Back-to-school season is about more than backpacks and notebooks.

It's one of the biggest business opportunities of the year. In this episode of Promo Perspectives, host Nicole Cook is joined by SAGE Distributor Account Advisor Sage Thomas to discus... more

YouTube

Planning your 2027 advertising strategy? Now is the time to start.

In this episode of Promo Perspectives, host Nicole Cook sits down with John Griffin, Senior Account Advisor on the SAGE Supplier Sales team, to discuss why suppliers should begin pla... more

YouTube

What makes a great leader, and how do you become one?

In this episode of Promo Perspectives, host Nicole Cook is joined by Megan Dean (PPAI), Jill Begun (PPAI), and Halle Moore (BAYSTATE) to discuss the PPAI Leadership Development Conference (LDC), ... more

YouTube

Why do buyers suddenly stop responding?

If you've ever had a great conversation with a client, built the perfect presentation, and then heard... absolutely nothing, you're not alone. Getting ghosted is one of the most frustrating parts of sales, but... more

YouTube

Are catalogs still relevant in the promotional products industry—or have they been replaced by digital tools?

In this episode of Promo Perspectives, host Anne-Marie sits down with John Griffin, Senior Supplier Account Advisor at SAGE, to discuss how... more

YouTube

What does it really take to build a responsible, resilient promotional products business?

In this episode of Promo Perspectives, host Nicole Cook is joined by Liz Wimbush (PPAI), Laura Smith (Storm Creek), and Lenny Pollock (Zagwear) to discuss the ... more

YouTube

Are company stores worth it? In this episode of Promo Perspectives, host Nicole Cook sits down with Chris Jordan, Distributor Sales Account Advisor at SAGE, to explore how company stores are helping distributors win more business, strengthen customer... more

YouTube

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Recent Guests

Megan Dean
Associate Marketing Manager at PPAI; Young Professionals Staff Liaison
PPAI
Episode: Promo Perspectives: PPAI Leadership Development Conference
Jill Begun
Manager, Regional Relations and Communities at PPAI
PPAI
Episode: Promo Perspectives: PPAI Leadership Development Conference
Halle Moore
Marketing Director at Baystate; Chair of the work group for LDC
Baystate
Episode: Promo Perspectives: PPAI Leadership Development Conference
John Griffin
Senior Supplier Account Advisor at SAGE
SAGE
Episode: Promo Perspectives: Are Catalogs Obsolete?
Laura Smith
Head of Sustainability and Compliance for Storm Creek
Storm Creek
Episode: Promo Perspectives: PPAI: Responsibility Summit
Lenny Pollock
Partner at Zagwear
Zagwear
Episode: Promo Perspectives: PPAI: Responsibility Summit
Chris Jordan
Distributor sales at SAGE
SAGE
Episode: Promo Perspectives: SAGE Stores
Emily Pritchard
Gen Z guest, affiliated with SAGE
SAGE
Episode: Promo Perspectives: What Gen Z keeps vs. tosses
Don Manchester
Business development team member for JournalBooks line at PCNA
JournalBooks/PCNA
Episode: Promo Perspectives: Behind the Scenes of Sourcing with JournalBooks

Host

Nicole Cook
Host of Promo Perspectives

Talking Points

Recent interactions between the hosts and their guests.

Promo Perspectives: PPAI: Responsibility Summit
Q: How can someone attend the Summit and what should they consider before deciding?
Prospective attendees are encouraged to visit ppai.org, review the agenda and sessions, and reach out for guidance if unsure about fit, emphasizing that the event is about informing business decisions and reducing risk, not just ticking a box for sustainability.
Promo Perspectives: PPAI: Responsibility Summit
Q: What topics are highlighted as particularly important for this year's Summit?
Key topics include regulatory updates, packaging EPR, responsible AI use, circularity, PFAS, CPSA labeling, and global regulatory considerations, all aimed at helping attendees manage risk and stay ahead of changes.
Promo Perspectives: PPAI: Responsibility Summit
Q: What makes the networking component of the event valuable according to the guests?
Attendees gain access to a broad network of category experts, regulators, and industry peers, which facilitates ongoing collaboration, problem-solving, and the sharing of real-world challenges beyond the formal sessions.
Promo Perspectives: PPAI: Responsibility Summit
Q: Could you describe what the Responsibility Summit is and who it's designed for?
The Summit is an educational and networking conference that brings together people from trade, suppliers, and distributors to discuss sustainability, product safety, regulatory compliance, and responsible sourcing, with a focus on practical takeaways rather than just presentations.
Promo Perspectives: Decoration Methods Part 1
Q: Patrick, why don't you kick us off and tell us about embroidery?
Embroidery uses threads and a needle to stitch designs; it's durable, premium in feel, and works well on thicker fabrics and hats, though it can be more expensive and limited for large or intricate designs.

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Frequently Asked Questions About Promo Perspectives by SAGE

What is Promo Perspectives by SAGE about and what kind of topics does it cover?

A show that centers on promotional products, marketing strategy, and industry collaboration, with a strong emphasis on practical sourcing, technology, and event-driven storytelling. Recent episodes highlight how distributors source customized JournalBooks with speed and brand experience, how licensing and local campaigns intersect with global events like the World Cup, and how promo storytelling moves beyond logos to community-building and audience engagement. The format often blends supplier and distributor perspectives, live demonstrations, and expert insights on websites, design tools, and industry initiatives, making it useful for listeners who want actionable tactics and a broader view of the promo ecosystem. A notable throughline is t... more

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These podcasts share a similar audience with Promo Perspectives by SAGE:

1. Between 2 Brands Podcast
2. The Diary Of A CEO with Steven Bartlett

How many episodes of Promo Perspectives by SAGE are there?

Promo Perspectives by SAGE launched 2 years ago and published 88 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Promo Perspectives by SAGE?

Recent guests on Promo Perspectives by SAGE include:

1. Megan Dean
2. Jill Begun
3. Halle Moore
4. John Griffin
5. Laura Smith
6. Lenny Pollock
7. Chris Jordan
8. Emily Pritchard

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