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The Scaled CEO

Sally Golestanian

Welcome to The Scaled CEO, hosted by Sally Golestanian. This is where accomplished CEOs reveal how they scaled their companies and themselves by building businesses that no longer rely on them to function. Each episode dissects the structural decisions, leadership maturity, and architectural shifts that transform a founder-led company into one that operates at its level. This is scale as structura... more

PublishesDailyEpisodes88Founded3 years ago
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BusinessEntrepreneurship

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Latest Episodes

Courtney Spritzer co-founded Socialfly in 2012, scaled it into a Fortune 500-serving agency, and sold it in 2024. But the move that changed everything wasn't the exit — it was the community she built on the side. She's now the co-founder of Entrepren... more

Daesha Donze has planned retreats in castles, coordinated luxury experiences across multiple countries, and built a business almost entirely through in-person referrals — not a single client from Instagram. She joins Sally to talk about the mistake m... more

Marie Nyman has spent nine years inside Meta ads helping multi-six and seven-figure founders stop being the only sales system in their own business. This episode is not a surface-level ads conversation. Marie breaks down why ads will only amplify wha... more

Laurel Beard is the founder of The Funnel Queens — a done-for-you website, funnel, automation, and email marketing system built specifically for women with established businesses. She ran six online summits, each clearing six figures, figured out exa... more

Akshaya Naagar has scaled brands to six-figure ARR using Meta ads — and her take on why most ad campaigns stall isn't what you'd expect. It's not the budget. It's not the algorithm. It's the creative, and more specifically, how few brands actually un... more

Prioritized brevity and conciseness for podcast show notes

You walk into a room and own it. You open the camera app — and something shifts. Katrina Wagner, founder of Social Capital Academy™, calls it the offline-to-online gap. And almost every esta... more

In this episode Sally walks through what actually happens when you add traffic to a founder-dependent business, why growing brand authority can make you more trapped not less, and the three structural foundations that have to be in place before addin... more

Most founders think they need a big audience before ads make sense. Giulia Smith has been building and scaling marketing agencies since 2018 and she disagrees completely. In this episode we get into exactly when to bring ads in, why your messaging ma... more

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The Scaled CEO launched 3 years ago and published 88 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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