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Artwork for SaaS Mastery

SaaS Mastery

SaaS Mastery
Saas
MVP
Prototype
MVP Mastery
Minimum Viable Offer
Five-Step Framework
Slack
Service Business
Validation
Hiring
Tech Lead
Product Development
Zoom
Airbnb
Atlassian

Helping non-technical founders launch software products without the guesswork since 2013. Hosted by the tech advisor recommended by the largest SaaS communities such as SaaS Academy and MicroConf. Trusted by 300+ founders, many now exited.

PublishesMonthlyEpisodes100Founded5 years ago
Number of ListenersCategories
EntrepreneurshipTechnologyBusiness

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Artwork for SaaS Mastery

Latest Episodes

Monetize the users who said no at your paywall: www.encorekit.com?ref=saas (paid promotion)

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In this episode, Michael Gants explains how to turn paywall rejections into revenue using a completely different approach to SaaS monetization. ... more

Turn your idea into a launched, profitable MVP in 2-6 months: www.saasmastery.com/?video=67MX3_N4Lfo

Or prefer a one-off advisory call? Here's my calendar: www.saasmastery.com/call?video=67MX3_N4Lfo

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Most founders struggle to g... more

If you need my help building your SaaS - whether it’s a complete roadmap or instant developer access, just go to this link: saasmastery.com/?video=e_mKQEtT1xI

Or prefer a one-off advisory call? Here's my calendar:

www.saasmastery.co... more

Launch your MVP in 2-6 months: www.saasmastery.com/call

The lean startup dogma says build an MVP fast, iterate, find product-market fit. But that advice is outdated and costly for non-technical founders in 2025. This video exposes why 90% of... more

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Similar Podcasts

People also subscribe to these shows.

Huberman Lab
Huberman LabScicomm Media

Host

Victor Keller
Host and tech advisor promoting practical SaaS development for non-technical founders; frequent guest interactions and coaching focus.

Reviews

5.0 out of 5 stars from 15 ratings
  • Love both the premise and execution of this podcast!

    I love the idea of product stories—that’s exactly what I want in a podcast: to hear others in the field tell stories of product decisions they made. I love that, and the wide range of hosts that Trustshoring brings on is amazing. Definitely give it a listen!

    Apple Podcasts
    5
    R.amsay
    Canada3 years ago
  • Entertaining, insightful, and actionable! 🔥

    Whether you’re well established in the world of SaaS, or just getting started in your career, this is a must-listen podcast for you! Victor does an incredible job of leading conversations that cover a huge breadth of topics related to the ins and outs of building great SaaS products with industry leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!

    Apple Podcasts
    5
    ASobering
    United States3 years ago
  • The Go-To Podcast for Bootstrappers

    In the jungle of startup podcasts, this excellent podcast hits the sweet spot for generalists: the stories convey a broad perspective across product management, tooling, software development and remote work.

    Apple Podcasts
    5
    a-bit-different
    Germany5 years ago
  • Useful insights into product development

    A combination of interesting guests and insightful questions make this podcast a useful addition to your podcast listening around building a SaaS company. Definitely recommended for ideas for building successful products.

    Apple Podcasts
    5
    Trevor 23
    United States5 years ago
  • Great source for founder stories

    I’ve been listening to all three episodes that have been released so far and enjoyed them all. For a founder like me who is just getting started scaling their business beyond just themselves, this is a great source of inspiration. It was great to hear how other founders solved the same scaling problems I am starting to experience right now, and I can imagine there are many founders in a situation similar to mine who can use this advice.

    Apple Podcasts
    5
    MrMage_
    Germany5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is a strong resource for bootstrapped or early-stage SaaS builders seeking practical validation methods.
Listeners praise the actionable, founder-focused storytelling and diverse guest lineup.
Audiences appreciate the mix of coaching, real-world examples, and no-fluff frameworks.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#180
Italy/Technology

Talking Points

Recent interactions between the hosts and their guests.

Best SaaS Marketing Strategy to get your first 100 Customers Without Ads
Q: What are the three mistakes that most first-time SaaS founders make when trying to hit their first 100 customers?
The mistakes are aiming too broad, spending too long building without validating with customers, and using generic messaging that fails to address the customer's specific pain points; avoiding these helps founders gain momentum earlier.
How to Build Million Dollar SaaS Ideas from your Service Business
Q: How do you validate a SaaS idea before building it?
Validation starts with interviewing 15-20 existing customers or clients to map their problems and workflows, then identifying recurring pain points and exact language they use. Prioritize problems that cause significant time loss or frustration, and validate willingness to pay and the perceived value before developing a prototype.
How to Build Million Dollar SaaS Ideas from your Service Business
Q: What is the core premise of turning a service business into a million-dollar SaaS, and why now?
The core premise is that service business owners have deep industry insight and customer data, which allows them to identify high-value, niche SaaS opportunities that developers may miss; the current market conditions—lower VC funding for developers, AI acceleration, and abundant real-world pain points—make this shift especially viable now.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About SaaS Mastery

What is SaaS Mastery about and what kind of topics does it cover?

This program targets non-technical founders building SaaS, offering practitioner-focused interviews with founders and mentors who share real-world experiences, frameworks, and playbooks. Episodes center on go-to-market strategies, validating ideas before writing code, building MVPs or minimum viable offers, and practical team management for tech-enabled startups. Guests range from seasoned SaaS veterans to guest founders, with actionable templates, validation checklists, and no/low-code approaches that help listeners compress timelines and reduce risk. A standout trait is the consistent emphasis on reality-tested tactics over hype, plus a recurring thread of coaching and community resources that support early-stage growth.

Listeners are li... more

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Which podcasts are similar to SaaS Mastery?

These podcasts share a similar audience with SaaS Mastery:

1. Huberman Lab

How many episodes of SaaS Mastery are there?

SaaS Mastery launched 5 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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