
Helping non-technical founders launch software products without the guesswork since 2013. Hosted by the tech advisor recommended by the largest SaaS communities such as SaaS Academy and MicroConf. Trusted by 300+ founders, many now exited.
| Publishes | Weekly | Episodes | 100 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | TechnologyBusinessEntrepreneurship | |||

Launch your MVP in 2-6 months: www.saasmastery.com/call
The lean startup dogma says build an MVP fast, iterate, find product-market fit. But that advice is outdated and costly for non-technical founders in 2025. This video exposes why 90% of... more
Non‑technical CEOs don’t fail for lack of code, they fail for lack of control. This video breakdown how to manage a tech team, from grooming a backlog that kills developer idle time to separating Product Lead vs Tech Lead so every sprint ships value ... more
Building a SaaS as a non-technical founder? You’re probably one decision away from burning months of time, thousands of dollars, or a painful chunk of equity. In this episode, we break down the most common non-technical founder SaaS mistakes we see o... more
Most non-technical founders burn cash on development teams or give away half their company. I’ve helped dozens avoid this trap using a completely different approach. In this video, I breakdown the 5-step framework that gets you paying customers befor... more
I love the idea of product stories—that’s exactly what I want in a podcast: to hear others in the field tell stories of product decisions they made. I love that, and the wide range of hosts that Trustshoring brings on is amazing. Definitely give it a listen!
Whether you’re well established in the world of SaaS, or just getting started in your career, this is a must-listen podcast for you! Victor does an incredible job of leading conversations that cover a huge breadth of topics related to the ins and outs of building great SaaS products with industry leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!
In the jungle of startup podcasts, this excellent podcast hits the sweet spot for generalists: the stories convey a broad perspective across product management, tooling, software development and remote work.
A combination of interesting guests and insightful questions make this podcast a useful addition to your podcast listening around building a SaaS company. Definitely recommended for ideas for building successful products.
I’ve been listening to all three episodes that have been released so far and enjoyed them all. For a founder like me who is just getting started scaling their business beyond just themselves, this is a great source of inspiration. It was great to hear how other founders solved the same scaling problems I am starting to experience right now, and I can imagine there are many founders in a situation similar to mine who can use this advice.









Listeners, social reach, demographics and more for this podcast.
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