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Artwork for Product Marketing for You

Product Marketing for You

Adam OBrien
Product Launch
Product Launches
Product Marketing
Post-Launch Review
Artificial Intelligence
Enablement
Linkedin
Sybill
Market Research
Message Testing
Interactive Demos
Competitive Intelligence
Product Marketing Management
Brand Building
Ask Sybill
Templates
Launch
Notebook LM
Sales Enablement
Executive Presence

Product Marketing for You is for PMMs who want insight they can actually use. Each season explores one macro topic from every angle that matters — conversations with PMMs who've shipped it, plus the cross-functional teammates building GTM alongside you. Each conversation is 20 minutes or less and comes with a framework, template, or playbook you'll actually use tomorrow.

PublishesDailyEpisodes14Founded2 months ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Product Marketing for You

Latest Episodes

Most PMMs pressure test the product, the roadmap, the sales deck — but the messaging itself just ships. Shannon Kearns thinks that's exactly why so many launches leave CAC on the table, and she's got a framework to fix it.

Shannon is a GTM consultan... more

Most PMMs skip interactive demos. Too much work, too much time, too much uncertainty about whether it'll actually impact anything.

Natalie thinks that's exactly the problem - and it's costing you pipeline on launch day.

Natalie is Head of Product M... more

You found the perfect template. You filled it in to the letter. You shipped it. And then... your leadership tears it apart, your sales team ignores it, and you're left wondering what went wrong.

Talya has been there. Multiple times. Across multiple ... more

Your sales team is frozen. It's 10 minutes before the call and they're Slack-panicking about competitor differences you've literally documented five different ways. The problem isn't the content — it's that static enablement turns into a black hole. more

Most PMMs pour everything into launch day — and then move on. Haidee thinks that's exactly where the real work begins, and she's got a process to prove it.

Haidee is a PMM leader who's run launches at Amazon, Olo, and beyond. In this episode she wal... more

Launching an AI product is hard. Launching agentic AI into financial services, healthcare, and insurance — where buyers are risk-averse, buying cycles are complex, and there's an AI governance committee whose entire job is to slow you down — is a dif... more

Most product launches have a brand awareness problem hiding underneath a content problem. You've got something worth talking about — but nobody's listening because you haven't built the audience yet. Devin has spent his career solving exactly that, o... more

If you've ever been handed a finished product and told to "do your marketing magic" — this episode is for you. Getting looped in at the last minute isn't just stressful, it's the root cause of almost every launch problem. Daria has spent her career b... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Shannon Kearns
GTM consultant who specializes in helping B2B and B2C tech companies launch and reposition products
Episode: Stop Guessing on Launch Day: Meet Your New Message Testing Framework w/Shannon Kearns
Natalie Marcutullio
Head of Product Marketing and Growth at Navattic
Navattic
Episode: Your Launch Needs An Interactive Demo - Here's How to Build One That Converts w/Natalie Marcutullio
Talya Heller
PMM expert and guest on the episode
Episode: Your Launch Docs Suck Because You Followed the Template to the T w/Talya Heller
Michele Nieberding
PMM expertise in AI and enablement
Episode: From Static to Dynamic: How to Turn AI Into Your Sales Enablement Cheat Code w/Michele Nieberding
Haidee Griswold
PMM leader; post-launch process obsessive
Episode: The 30-60-90 Day Playbook for What Happens After Your Product Launch w/Haidee Griswold
Sharon Liu
PMM leader, marketing frontier AI into heavy regulated enterprise industries
Episode: When Trust Is the Product: Launching AI Into Highly Regulated Industries w/Sharon Liu
Devin Reed
Founder of thereader.co, content strategist, and executive ghostwriter
thereader.co
Episode: How to Turn Your Exec Team Into Your Loudest Launch Voice on LinkedIn w/Devin Reed
Suz Koch
PMM leader, former Amazon social media veteran
Episode: Product Launches Don't Have to Suck (Here's How to Actually Enjoy the Process) w/Suz Koch
Dmitry Shamis
Brand and creative leader, founder of OhSnap
OhSnap, canvassitor
Episode: What Your Creative Team Wishes You Knew Before Your Next Launch w/Dmitry Shamis

Hosts

Zoe
Host of Product Marketing for You
Adam
Host/Interviewer on Product Marketing for You
Wes
Host of Product Marketing for You

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#86
Sweden/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

How to Relaunch a Feature Nobody's Using (And Make It Your Biggest Growth Lever) w/Collin Mayjack
Q: How did you realize this was something worth relaunching rather than creating a new feature?
The team realized most customers were only using Sybill as a call recorder; there was a hidden value in querying across calls and data, so the plan was to reframe the product around Ask Sybill and demonstrate its broader capabilities with a library of templates.
The 20-Day Buyer Research Plan That Makes Your Product Launch Take Off w/Drew Giovannoli
Q: How should a PMM structure the recruitment for buyer interviews to be effective in a 20-day window?
Treat recruitment like an SDR motion with cadences, compensation for time, and direct outreach via LinkedIn or executive emails to ensure you get 30 minutes of valuable feedback.
The 20-Day Buyer Research Plan That Makes Your Product Launch Take Off w/Drew Giovannoli
Q: What's the single biggest mistake PMMs make when planning a launch?
The biggest mistake is not including key partners—sales, marketing, and product—yet presenting research that shows you know the market, which helps secure sponsorship and faster action.
The 30-60-90 Day Playbook for What Happens After Your Product Launch w/Haidee Griswold
Q: How do you pull honest insights from diverse teams who may be defensive?
Create a safety-first environment, present data in advance, frame the session as an audit of performance and institutional knowledge, and keep the discussion focused on process rather than individuals.
The 30-60-90 Day Playbook for What Happens After Your Product Launch w/Haidee Griswold
Q: What signals do you look for in the first 48-72 hours after launch?
She emphasizes monitoring customer reactions, adoption, and conversations across channels, then distinguishing between execution and product-market fit in the post-launch phase.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Product Marketing for You

What is Product Marketing for You about and what kind of topics does it cover?

PMM for You features concise, actionable conversations with product marketing practitioners who have shipped real-world go-to-market initiatives. Episodes center on practical frameworks, templates, and playbooks for launches, messaging, demos, enablement, and post-launch optimization, with guests ranging from PMMs and growth leaders to interviewers who bring hands-on tactics. The show emphasizes fast, repeatable methods, data-informed decision making, and cross-functional collaboration, often highlighting tools, templates, and playbooks that listeners can apply the next day. A notable pattern is the focus on actionable outcomes over high-level theory, plus recurring sponsor segments that spotlight PMM resources and communities. The format i... more

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Product Marketing for You launched 2 months ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Product Marketing for You?

Recent guests on Product Marketing for You include:

1. Shannon Kearns
2. Natalie Marcutullio
3. Talya Heller
4. Michele Nieberding
5. Haidee Griswold
6. Sharon Liu
7. Devin Reed
8. Suz Koch

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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