
Product Marketing for You is for PMMs who want insight they can actually use. Each season explores one macro topic from every angle that matters — conversations with PMMs who've shipped it, plus the cross-functional teammates building GTM alongside you. Each conversation is 20 minutes or less and comes with a framework, template, or playbook you'll actually use tomorrow.
| Publishes | Daily | Episodes | 14 | Founded | 2 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

Most PMMs pressure test the product, the roadmap, the sales deck — but the messaging itself just ships. Shannon Kearns thinks that's exactly why so many launches leave CAC on the table, and she's got a framework to fix it.
Shannon is a GTM consultan... more
Most PMMs skip interactive demos. Too much work, too much time, too much uncertainty about whether it'll actually impact anything.
Natalie thinks that's exactly the problem - and it's costing you pipeline on launch day.
Natalie is Head of Product M... more
You found the perfect template. You filled it in to the letter. You shipped it. And then... your leadership tears it apart, your sales team ignores it, and you're left wondering what went wrong.
Talya has been there. Multiple times. Across multiple ... more
Your sales team is frozen. It's 10 minutes before the call and they're Slack-panicking about competitor differences you've literally documented five different ways. The problem isn't the content — it's that static enablement turns into a black hole. more
Most PMMs pour everything into launch day — and then move on. Haidee thinks that's exactly where the real work begins, and she's got a process to prove it.
Haidee is a PMM leader who's run launches at Amazon, Olo, and beyond. In this episode she wal... more
Launching an AI product is hard. Launching agentic AI into financial services, healthcare, and insurance — where buyers are risk-averse, buying cycles are complex, and there's an AI governance committee whose entire job is to slow you down — is a dif... more
Most product launches have a brand awareness problem hiding underneath a content problem. You've got something worth talking about — but nobody's listening because you haven't built the audience yet. Devin has spent his career solving exactly that, o... more
If you've ever been handed a finished product and told to "do your marketing magic" — this episode is for you. Getting looped in at the last minute isn't just stressful, it's the root cause of almost every launch problem. Daria has spent her career b... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #86 |








Recent interactions between the hosts and their guests.
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PMM for You features concise, actionable conversations with product marketing practitioners who have shipped real-world go-to-market initiatives. Episodes center on practical frameworks, templates, and playbooks for launches, messaging, demos, enablement, and post-launch optimization, with guests ranging from PMMs and growth leaders to interviewers who bring hands-on tactics. The show emphasizes fast, repeatable methods, data-informed decision making, and cross-functional collaboration, often highlighting tools, templates, and playbooks that listeners can apply the next day. A notable pattern is the focus on actionable outcomes over high-level theory, plus recurring sponsor segments that spotlight PMM resources and communities. The format i... more
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Product Marketing for You launched 2 months ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Product Marketing for You include:
1. Shannon Kearns
2. Natalie Marcutullio
3. Talya Heller
4. Michele Nieberding
5. Haidee Griswold
6. Sharon Liu
7. Devin Reed
8. Suz Koch
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