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Artwork for Price. Sell. Paint.

Price. Sell. Paint.

Jon Bryant & Michael Murray
Painting Industry
Paintscout
Painting
Sales Techniques
Sales Strategies
Pricing Strategies
Business Growth
Commercial Painting
Virtual Estimates
Painting Business Growth
Pricing
Production Rates
Sales Management
Sales Training
Customer Service
Profitability
Customer Experience
Cabinet Painting
Paintscout X
Sales Process

Have you ever had questions about how to price, sell, or produce paint jobs profitably? Jon Bryant & Michael Murray use their combined 30+ years of experience in the painting industry to dig deep into finding the tools, tactics, and tricks to help you succeed. Sometimes they bring on industry leaders and experts to help break it down.

PublishesTwice monthlyEpisodes68Founded2 years ago
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BusinessEducationManagementHow To

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Artwork for Price. Sell. Paint.

Latest Episodes

What makes homeowners choose one contractor over another?

In this episode of Price. Sell. Paint., Jon and Michael sit down with Jaclyn Rogers from AI Painting Plus to talk about the client experience that turns estimates into booked jobs.

From buil... more

YouTube

What if the problem isn’t your close rate… it’s your process?

In this episode of Price. Sell. Paint., Jon Bryant and Michael Murray sit down with Justin Georgopoulos, Founder of High Five Painting and Trade Launch, to break down how his team built a... more

YouTube

In this episode of Price. Sell. Paint., Jon and Michael break down exactly what happens during an in-home painting estimate, from the initial walkthrough to gathering scope, building trust, handling pricing conversations, and creating a consultative ... more

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In this episode of the Price. Sell. Paint. podcast, Juan Vasquez, owner of Illusions Inc. in Monterey, California, to talks about building a premium painting business, working on luxury homes, and creating long-term customer relationships that drive ... more

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Recent Guests

Justin Georgopoulos
Owner of High Five Painting, coach at Trade Launch
High Five Painting / Trade Launch
Episode: Hiring Sales Reps, Higher Margins & Scaling a Painting Business // Justin Georgopoulos
Juan Vasquez
Owner of Illusions Inc; PCA board member; industry speaker
Illusions Inc
Episode: How to Sell High-End Painting Projects Without Competing on Price // Juan Vasquez
Dave Scaturro
Painting contractor, Alpine Painting (Wayne, New Jersey)
Alpine Painting
Episode: The Sales System That Separates $1M vs $10M Contractors // Dave Scaturro
Gavin Hepp
Owner of Webfoot Home Improvements, sales coach with Nolan Consulting Group
Webfoot Home Improvements; Nolan Consulting Group
Episode: How to Build a High-Performing Sales Team in a Painting Business // Gavin Hepp
Zach Kenney
Owner of ZK Painting, high-end painting contractor
ZK Painting
Episode: How High-End Painting Contractors Sell Value (Not Paint) // Zach Kenney
Chris Moore
Founder and Manager Advisor of Elite Business Advisors
Elite Business Advisors
Episode: Stop Pricing Yourself Out of Business // Chris Moore
Garrett Martell
Owner, Two Day Painting
Two Day Painting
Episode: How Two Day Painting Built an $8.5M, 25% Profit Painting Machine
Sue Wadden
Leading the color strategy at Sherwin-Williams
Sherwin-Williams
Episode: Beige Is Back: Sherwin-Williams’ Color Expert on Paint Colors, Trends & Winning Jobs // Sue Wadden
Colin Nolan
Founder, Nolan Consulting Group
Nolan Consulting Group
Episode: Hiring & Coaching Painting Sales Reps // Colin Nolan

Hosts

Michael Murray
Host of Price Sell Paint (often referenced as Price. Sell. Paint. or similar) with a background in painting and business leadership.
Jon Bryant
Co-host and longtime host/producer figure in the show, frequently guiding episodes on pricing, sales systems, and market strategy.

Reviews

4.8 out of 5 stars from 30 ratings
  • Knowledgeable content - definitely worth adding to your rotation

    Great podcast even for a noob like me who is new to the paint industry

    Apple Podcasts
    5
    Grayson Hogard
    United States8 months ago
  • Fantastic Podcast

    Valuable shared information

    Apple Podcasts
    5
    AP painting
    United Statesa year ago
  • Fantastic podcast!

    Great info! I took a ton of notes, but also recommend listening at work. Learn while you earn!!

    Apple Podcasts
    5
    Cheyenne4444
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Knowledgeable content - definitely worth adding to your rotation.
Great info that translates well to real-world painting business growth.
Listeners appreciate practical, battle-tested advice and guest expertise.
Fantastic podcast for actionable takeaways and notes.

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Talking Points

Recent interactions between the hosts and their guests.

Hiring Sales Reps, Higher Margins & Scaling a Painting Business // Justin Georgopoulos
Q: How do you ensure you're maintaining a 70% gross profit on each job?
We price products with careful markup that includes labor, materials, and production standards; we also apply a true margin calculation (not just a markup) and adjust for the actual material costs, then reconcile with ongoing job costing and standard updates as we learn from each project.
Hiring & Coaching Painting Sales Reps // Colin Nolan
Q: What are the key indicators you look at to judge a new sales hire in the first 90 days?
Look for progress against onboarding milestones, evidence of learning the system, and observable behaviors like follow-ups, execution of plans, and willingness to engage in ongoing training, rather than just early wins.
How to Build a High-Performing Sales Team in a Painting Business // Gavin Hepp
Q: What is the 'set the table' approach and how does it impact the sale?
It's the initial interaction that sets expectations, builds comfort, and tees up the budget discussion, making the rest of the process smoother and increasing the likelihood of moving to a next-step commitment.
Real-Life Sales Techniques that Actually Work // Eric Barstow
Q: What do you think is a good like win rate?
For an owner, a good sales close rate is around 70%, while for sales reps, it should be about 50%.
Real-Life Sales Techniques that Actually Work // Eric Barstow
Q: Can you talk about those four reasons that you talked about as to why a customer might not buy from a sales rep?
There are four primary reasons: they want to think about it, they're getting other estimates, the price is unexpected, or a random assortment of reasons.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Price. Sell. Paint.

What is Price. Sell. Paint. about and what kind of topics does it cover?

This show focuses on pricing, selling, and delivering painting jobs profitably, with a strong emphasis on systems, repeatable processes, and value-based selling. Episodes frequently explore high-end projects, premium finishes, strategic pricing, sales team development, and using presentation tools to close deals. Guests are often industry leaders and practitioners who share real-world scaling tips, process discipline, and client psychology insights. The overall audience appears to be painting contractors and service business owners aiming to professionalize operations, win better clients, and drive sustainable growth. A notable pattern is blending hands-on tactics with a coaching mindset, backed by industry partnerships and tools that eleva... more

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Which podcasts are similar to Price. Sell. Paint.?

These podcasts share a similar audience with Price. Sell. Paint.:

1. Painter Growth Podcast
2. Profitable Painter Podcast
3. PaintED Podcast
4. Paint Radio | American Painting Contractor
5. Contractor Secrets

How many episodes of Price. Sell. Paint. are there?

Price. Sell. Paint. launched 2 years ago and published 68 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Price. Sell. Paint.?

Recent guests on Price. Sell. Paint. include:

1. Justin Georgopoulos
2. Juan Vasquez
3. Dave Scaturro
4. Gavin Hepp
5. Zach Kenney
6. Chris Moore
7. Garrett Martell
8. Sue Wadden

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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