
PR in the Real World offers a unique perspective into the world of PR through the lens of a regional PR agency, Viva – recently named the CIPR's UK Small PR Consultancy of the Year.
The podcast offers insights into PR, marketing, and communications and it is shaped by the communities Viva serves—both geographically and across key sectors such as healthcare, advanced manufacturing, education, and t... more
| Publishes | Twice monthly | Episodes | 60 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingManagement | |||

In this episode of PR in the Real World, Antony Mayfield — who called social media's rise and predicted the impact of generative AI tools — joins Tony Garner to unpack what it means to work alongside AI instead of treating it like a simple tool. From... more
In this episode of PR in the Real World, Vicki Spencer-Francis shares how she built Welsh agency Cowshed from scratch into the CIPR UK Agency of the Year. From Channel 4 and BBC PR roles to overcoming personal setbacks, Covid challenges and imposter ... more
In this episode of PR in the Real World, Stephen Waddington and Ben Verinder discuss their new book, AI for Public Relations, and why the profession needs more critical thinking around AI. From “system zero” thinking and vanishing career ladders to m... more
In this episode of PR in the Real World, Maria McGeoghan looks back on a career that started in regional newsrooms and led her right to the centre of the BBC. She talks about learning her trade on local papers, backing yourself when it matters and wh... more
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I’m not a pr professional but I’m always curious to gain insight into other people’s worlds. This is great as it isn’t a company blowing its own trumpet. Viva gives us an honest peek into the everyday lives of different pr specialists and how they developed their style and expertise. ( mainly through sheer grit and determination from what I’ve heard so far!) very inspirational for anybody really, whatever your line of work. Keep em coming Viva! 😊
Interesting perspectives and guests. Simple format but nice to hear ‘proper’ northern voices.
Useful insights from useful voices in the PR world
Really enjoying these podcasts. Lots of great insights and practical advice from fascinating guests.
Great podcast and refreshing to hear from real people with real budgets from the real world. Learnt loads so far just from first four episodes. Highly recommend
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #45 | |
Apple Podcasts | #129 | |
Apple Podcasts | #170 |
Listeners, social reach, demographics and more for this podcast.
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PR in the Real World launched 2 years ago and published 60 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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