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Artwork for PR in the Real World

PR in the Real World

Viva PR
Public Relations
Artificial Intelligence
Crisis Communications
Diversity and Inclusion
Accessibility
Social Media
Eurofighter Typhoon
The Fighter Show
Dry January
London
Reach PLC
Local Journalism
BBC
Generative Engine Optimization
Lancashire Telegraph
Lancashire Business View
Red Rose Awards
Public Health Campaigns
Violence Against Women and Girls
Bolton Wanderers Football Club

PR in the Real World offers a unique perspective into the world of PR through the lens of a regional PR agency, Viva – recently named the CIPR's UK Small PR Consultancy of the Year.

The podcast offers insights into PR, marketing, and communications and it is shaped by the communities Viva serves—both geographically and across key sectors such as healthcare, advanced manufacturing, education, and t... more

PublishesTwice monthlyEpisodes64Founded2 years ago
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Artwork for PR in the Real World

Latest Episodes

Richard Slater, founder of Lancashire Business View and the Red Rose Awards, joins Tony Garner on PR in the Real World to reveal what makes journalists bin a PR pitch, why AI-written press releases are instantly spotted, and how to craft a story wort... more

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How do you communicate complexity without losing clarity? In this episode of PR in the Real World, Alison Ramsay, Corporate Communications & Employee Experience Director at AWE, shares lessons from her career in defence communications. Discover why s... more

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How do you build a multi-disciplinary corporate affairs function completely from scratch while navigating a high-stakes stock market flotation?

In this episode of PR in the Real World, host Tony Garner sits down with Laura Harvey, Director of Corpor... more

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Sarah Ogden, Chief Client Officer Europe at Zeno Group, joins Tony Garner to share 25 years of agency leadership insights for this episode of PR in the Real World. They cover what makes teams thrive, why AI threatens junior PR roles, the behavioural ... more

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Recent Guests

Richard Slater
Founder/owner involved in Lancashire-based business publication and awards
Lancashire Business View / Red Rose Awards
Episode: What Makes a Story Worth Printing with Richard Slater
Sarah Ogden
Chief Client Officer for Europe at Zeno Group
Zeno Group
Episode: The Leader Who Made Themselves Unnecessary with Sarah Ogden
Antony Mayfield
CEO and co-founder of Brilliant Noise; author and AI industry thinker
Brilliant Noise
Episode: "It's a Great Time to Have a Brain" with Antony Mayfield
Vicki Spencer-Francis
Founder of Cowshed, Welsh integrated creative comms agency
Cowshed
Episode: From a Welsh Farm to CIPR Agency of the Year with Vicki Spencer-Francis
Ben Verinder
Co-editor of AI for Public Relations
PR practitioner and author
Episode: The Story Behind 'AI for Public Relations' with Ben Verinder and Stephen Waddington
Stephen Waddington
Co-editor of AI for Public Relations
PR practitioner and author
Episode: The Story Behind 'AI for Public Relations' with Ben Verinder and Stephen Waddington
Maria McGeoghan
Former editor of the Manchester Evening News; BBC internal comms lead; experienced regional journalist
BBC North; Manchester Evening News
Episode: Why Great Storytelling Still Wins with Maria McGeoghan
Steve Dunne
PR veteran who led corporate communications for major organizations and mentored hundreds of PR practitioners
Former Head of PR at British Telecom; HSBC; South African Airways
Episode: The Career Advice Every PR Professional Needs with Steve Dunne
Edna Boampong
Head of Communications at Liverpool City Council
Liverpool City Council
Episode: The Human Side to Public Sector Communications with Edna Boampong

Host

Tony Garner
Host of PR in the Real World; Viva – PR agency (UK) and show host.

Reviews

4.8 out of 5 stars from 23 ratings
  • Ben Verinder

    A smashing resource for anybody wanting to keep up with developments in the PR world. Bravo Tony and team.

    Apple Podcasts
    5
    BenV3456
    United Kingdom2 months ago
  • The industry is bigger than London

    Most industry podcasts broadcast from London and assume that’s where the industry lives. Tony Gardner and the team at Viva PR built the show out of the North West. Its diversity of practice and regional perspectives is uplifting. Great job, Tony.

    Apple Podcasts
    5
    StephenWaddington
    United Kingdom2 months ago
  • Whether you are a PR Pro or not,all these podcast are interesting and insightful.

    I don’t know how Tony at Viva does it, podcast after podcast, another wonderful guest shares their experience and insight with listeners. I work in comms and marketing and really enjoy listening to ‘PR in the Real World’ podcasts; the variety of guests is vast and the way the interviews are structured make the podcasts easy listening yet full of learning.

    Apple Podcasts
    5
    Ali Ws
    United Kingdom2 months ago
  • Honest and fascinating

    I’m not a pr professional but I’m always curious to gain insight into other people’s worlds. This is great as it isn’t a company blowing its own trumpet. Viva gives us an honest peek into the everyday lives of different pr specialists and how they developed their style and expertise. ( mainly through sheer grit and determination from what I’ve heard so far!) very inspirational for anybody really, whatever your line of work. Keep em coming Viva! 😊

    Apple Podcasts
    5
    Ede N Field
    United Kingdom9 months ago
  • Love the spin

    Interesting perspectives and guests. Simple format but nice to hear ‘proper’ northern voices.

    Apple Podcasts
    5
    Archie Williams PR
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Professional and candid discussions with practical takeaways.
Great variety of guests, insightful perspectives on PR in practice.
Engaging formats that highlight human-centered storytelling over hype.
High-quality insights and actionable advice for practitioners.
Honest, grounded conversations with real-world examples and budgets.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#220
Ukraine/Business/Marketing
Apple Podcasts
#247
Sweden/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

What Makes a Story Worth Printing with Richard Slater
Q: How should PRs approach AI in crafting awards entries or stories?
AI can help with drafts, but the storytelling, nuance, and humanity must come from people; use AI as a tool, then refine to ensure it feels genuinely authored by humans.
Navigating Nuclear Communications with Rachel Westray
Q: How would you describe the scale and structure of your communications team and how you manage it across internal and external needs?
The site is integrated into a global communications and corporate affairs function; the local site leader has a small, focused team including an internal communications lead, an apprentice, and a paid internship, with broader support from the UK and global teams for governance and events.
Navigating Nuclear Communications with Rachel Westray
Q: Right, so Westinghouse, tell us about Westinghouse, what it is and for the listeners who aren't familiar with its legacy in the Northwest region.
Westinghouse Springfields is a nuclear fuel manufacturing site operated by a global energy company; it's part of a network in several countries and sits within a broader nuclear engineering business. The site supports internal and external comms, stakeholder relations, and industry partnerships, while contributing to the UK's nuclear and energy security landscape.
PR at War: Ukraine's PR Army with Julia Petryk
Q: Why did you decide to stay in Kyiv and continue your work there?
Staying was about being able to do more for the country and its people; with her husband's support, she believed she could contribute more at home than abroad, and her aim was to support Ukraine's resilience and information needs.
PR at War: Ukraine's PR Army with Julia Petryk
Q: What happened in the first days of the invasion and how did you decide to form the PR Army?
On the first day, a chat among colleagues led to the idea of using their expertise to outreach to media, sharing what they could see and hear from Ukraine; they built a system to verify speakers and manage media inquiries, turning a spontaneous initiative into an ongoing effort.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Frequently Asked Questions About PR in the Real World

What is PR in the Real World about and what kind of topics does it cover?

A practical, industry-facing show that centers PR, marketing, and communications through the lens of a regional agency. Across episodes, discussions frequently circle around leadership, the role of human psychology in messaging, and how AI can augment human work without replacing it. Guests span agency founders, senior practitioners, journalists, and public sector communicators, often sharing real-world campaigns, crisis lessons, and growth strategies that work on modest budgets. A notable throughline is a focus on ethics, learning cultures, and responsible adoption of new tech, with an emphasis on tangible impact over flashy, celebrity-led campaigns.

Where can I find podcast stats for PR in the Real World?

Rephonic provides a wide range of podcast stats for PR in the Real World. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to PR in the Real World and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does PR in the Real World get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for PR in the Real World, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for PR in the Real World?

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How many subscribers and views does PR in the Real World have?

To see how many followers or subscribers PR in the Real World has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to PR in the Real World?

These podcasts share a similar audience with PR in the Real World:

1. The News Agents
2. The Rest Is Politics
3. Political Currency
4. The Rest Is Entertainment
5. Parenting Hell with Rob Beckett and Josh Widdicombe

How many episodes of PR in the Real World are there?

PR in the Real World launched 2 years ago and published 64 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact PR in the Real World?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for PR in the Real World?

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How do I access podcast episode transcripts for PR in the Real World?

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What guests have appeared on PR in the Real World?

Recent guests on PR in the Real World include:

1. Richard Slater
2. Sarah Ogden
3. Antony Mayfield
4. Vicki Spencer-Francis
5. Ben Verinder
6. Stephen Waddington
7. Maria McGeoghan
8. Steve Dunne

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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