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PPC Live The Podcast - The F*ck ups that led to Triumphs

Anu Adegbola
PPC
Google
Google Ads
PPC Advertising
Personal Branding
Micromanagement
Client Relationships
Antitrust Case
Google Merchant Center
Attribution Models
Consumer Behavior
Holiday Advertising
PPC Workloads
Digital Marketing
E-Commerce
Brand Terms
Key Performance Indicator
Apple
Ad Spend
Bidding Strategies

On PPC Live The Podcast (formerly the PPCChat Roundup podcast), we shall be talking to guest who will share their f*ck ups that led to triumphs. From client selection fails to adding the wrong bids to setting Auto Apply Recommendations and everything in between. We shall share what the failure was and how we fully recovered, and set ourselves up for future success.

PublishesWeeklyEpisodes342Founded7 years ago
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MarketingBusiness

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Artwork for PPC Live The Podcast

Latest Episodes

In this episode of PPC Live The Podcast, Anu Adegbola interviews Amy, a seasoned paid search expert, discussing her experiences and lessons learned from mistakes in the industry. They explore the importance of stakeholder management, accountability, ... more

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In this episode of PPC Live The Podcast, Anu Adegbola interviews Anthony Higman, CEO of AdSquire, who shares his journey in the world of paid search, the mistakes he's made, and the lessons learned along the way.

Anthony discusses the importance of... more

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Summary

In this episode of the PPC Live podcast, host Anu Adegbola speaks with Nadia Mursal about the importance of learning from mistakes in the digital marketing industry. They discuss Nadia's personal experiences with account restructuring, the s... more

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Summary

In this episode of PPC Live The Podcast , host Anu Adegbola speaks with PPC expert Sophie Fell about her significant mistake involving location targeting in a campaign. They discuss the importance of double-checking campaign settings, effect... more

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Recent Guests

Amy Hebdon
An experienced paid search expert and founder of Paid Search Magic.
Paid Search Magic
Episode: EP337 - The PPC Decision That Cost More Than Performance ft Amy Hebdon
Anthony Higman
CEO of AdSquire, experienced digital marketer with a history of working with legal industry leaders.
AdSquire
Episode: EP336 Getting Fired, Getting Better: A PPC Redemption Story ft Anthony Higman
Nadia Mursal
Expert in digital marketing and co-founder of If Digital
If Digital
Episode: EP335 - The PPC Restructure That Tanked Performance ft Nadia Mursal
Sophie Fell
Head of Paid Media at Liberty Marketing Group, performance marketing mentor, and author
Liberty Marketing Group
Episode: EP334 - When Location Targeting Goes Rogue ft Sophie Fell
Nils Rooijmans
A leading script expert in PPC automation and Google Ads scripts
nilsrooijmans.com
Episode: EP333 - When Consent Mode Kills Conversions ft Nils Rooijmans
Boris Beceric
PPC expert with extensive experience in Google Ads.
PPC Live
Episode: EP332 - 10K Down the Drain ft Boris Beceric
Dale Olorenshaw
Experienced performance and growth marketer at Strategic IQ
Strategic IQ
Episode: EP331 - The £15,000 Landing Page Mistake ft Dale Olorenshaw
Jack Hepp
PPC consultant with extensive experience in managing lead generation accounts.
Episode: EP329 - Fired from My First PPC Job ft Jack Hepp
Susan Yen
A results driven PPC strategist with over eight years of experience
SearchLab Digital
Episode: EP328 - Account Structures & PMax Fails ft Susan Yen

Host

Anu
Founder and host with expertise in PPC and digital marketing, known for engaging discussions about mistakes in the industry and how they lead to success stories.

Reviews

4.8 out of 5 stars from 49 ratings
  • A must-have podcast for every PPC manager

    Podchaser
    5
    Etgar
    4 years ago
  • Love it! Love hearing about the lastest in Paid Search in such an accessible format.

    Podchaser
    5
    Anu Adegbola
    4 years ago
  • Love it

    Recently started listening to this podcast and so far it has been helpful and really a lot of fun. My favorite time to listen is while running on the treadmill and l often find myself actually laughing out loud.

    Apple Podcasts
    5
    Ashley R. Mattson
    United States5 years ago
  • Love the podcast

    The podcast is so awesome. Just recently got hooked on to it. Trying to listen as much as i can.

    Apple Podcasts
    5
    Alice J. Jordan
    United States5 years ago
  • A Helpful Guide in an Evolving DM World

    I’ve really enjoyed this podcast! Has been a big help for me in thinking through how to respond to the evolving digital marketing landscape, and in communicating what these changes are to upper level management.

    Apple Podcasts
    5
    Giant Salmon
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the insights shared by professionals to be extremely helpful in improving their PPC practices.
The expert guests add significant value with their real-world experiences that resonate with the audience.
Listeners appreciate the candid discussions about failures that lead to learning and growth.

Talking Points

Recent interactions between the hosts and their guests.

EP337 - The PPC Decision That Cost More Than Performance ft Amy Hebdon
Q: What would you advise on ways to avoid things like that?
Amy stresses the importance of accountability and maintaining clear communication with stakeholders.
EP337 - The PPC Decision That Cost More Than Performance ft Amy Hebdon
Q: What is the F up you'd like to share with us today?
Amy discusses her experience with a creative that was incompatible with Google Ads and how it impacted her relationships with other teams.
EP336 Getting Fired, Getting Better: A PPC Redemption Story ft Anthony Higman
Q: What prediction do you have for how much AI is going to be used this year?
Anthony predicts it will be a banger year for AI on Google Ads, with more automated features being integrated.
EP336 Getting Fired, Getting Better: A PPC Redemption Story ft Anthony Higman
Q: What is the F up you'd like to share with us today?
Anthony reflects on the importance of being cautious of scam offers while helping clients and emphasizes the lessons learned from losing a client to a poor agency.
EP335 - The PPC Restructure That Tanked Performance ft Nadia Mursal
Q: What advice would you give if someone has messed up their account structure?
Nadia advises being honest with clients about the mistake, explaining the rationale behind actions taken, and presenting a clear next step moving forward.

Audience Metrics

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Frequently Asked Questions About PPC Live The Podcast

What is PPC Live The Podcast about and what kind of topics does it cover?

Content focuses on the lessons learned from past mistakes in the world of PPC (pay-per-click) advertising, highlighting stories from experienced professionals about their significant failures and subsequent triumphs. Episodes often feature industry experts who share personal anecdotes regarding missteps in campaign management, client relations, and automation, illustrating that mistakes are valuable learning opportunities. Themes of transparency, communication, and the evolution of marketing practices are prevalent, encouraging listeners to embrace failures as crucial elements of growth and success in digital marketing.

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Which podcasts are similar to PPC Live The Podcast?

These podcasts share a similar audience with PPC Live The Podcast:

1. Inside Google Ads with Jyll Saskin Gales

How many episodes of PPC Live The Podcast are there?

PPC Live The Podcast launched 7 years ago and published 342 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on PPC Live The Podcast?

Recent guests on PPC Live The Podcast include:

1. Amy Hebdon
2. Anthony Higman
3. Nadia Mursal
4. Sophie Fell
5. Nils Rooijmans
6. Boris Beceric
7. Dale Olorenshaw
8. Jack Hepp

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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