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PPC Live The Podcast - The F*ck ups that led to Triumphs

Anu Adegbola
PPC
Google Ads
Digital Marketing
PPC Advertising
Google
Client Relationships
Performance Max
PPC Management
E-Commerce
PPC Marketing
Lead Generation
AI In Marketing
AI In Advertising
Client Management
Meta
Social Media
Personal Branding
Marketing Strategy
PPC Campaigns
Facebook

The only podcast that has PPC experts sharing their biggest f*ck ups that led to triumphs. Learn from guests like Ginny Marvin, Jyll Saskin Gales, Anthony Higman, Amy Hebdon, Boris Beceric and more. New releases every Wednesday. Please take a few moments to rate/review the show (a few seconds on Spotify)

PublishesWeeklyEpisodes366Founded8 years ago
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MarketingBusiness

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Artwork for PPC Live The Podcast

Latest Episodes

In this episode, Heather Robinson, a seasoned Google Ads specialist, shares her journey into freelancing, the importance of community, and valuable lessons from her biggest F ups in PPC. Discover practical advice on avoiding common mistakes, the role... more

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In this episode, Boluwa Olojo shares valuable lessons from her experiences in paid media, including a recent Meta ad mishap, and discusses how to effectively use AI in marketing. She emphasizes the importance of accountability, continuous ch... more

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In this engaging interview, digital marketing expert Danny Gavin shares valuable insights on PPC, lead generation, handling mistakes, and the evolving role of AI in marketing. Discover practical lessons from real-world experiences, including how hone... more

In this episode, Laura Abreu shares her journey through the challenges of digital marketing, including a costly client mistake, and offers valuable lessons on client selection, honesty, and leveraging AI in marketing.

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* The importance ... more

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Recent Guests

Boluwa Olojo
Growth marketing specialist with nine years of experience in paid media, product marketing and organic growth
Freelancer / In-house marketing expert
Episode: The Annoying Cost of Ignoring Meta’s Default Settings ft. Boluwa Olojo
Danny Gavin
Digital marketing strategist focusing on PPC/SEO/lead gen; professor at University of Houston
Optige / University of Houston
Episode: The Leads Were There… So What Went Wrong? ft Danny Gavin
Laura Abreu
PPC expert with global experience in performance marketing and SEO
Independent consultant / PPC expert
Episode: The Client That Made Me Quit Google Ads (For Years) ft Laura I. Abreu
Simran Harichand
Paid Media Lead at Hallam, advocate for ethical advertising
Hallam
Episode: The €30K Underspend That Broke Client Trust ft. Simran Harichand
Teo Yordanov
Founder of SEM Stories; Managing Director at Built Media
SEM Stories, Built Media
Episode: EP367 - The Cost of Doing Everything Yourself ft. Teo Yordanov
Menachem Ani
Founder of JXT Group and Google Premier Partner
JXT Group
Episode: EP365 - The Toggles That Cost Thousands ft Menachem Ani
Dean Kadi
Head of Paid Growth at One Lake Media
One Lake Media
Episode: EP364 - The PPC Expert vs. The Client’s Gut Feeling ft Dean Kadi
Veronica Holler
Head of Demand Generation at Tresorit, Digital Marketing Strategist with 17+ years in PPC/SEO
Tresorit
Episode: EP363 - The Campaign Looked Perfect — Until It Didn’t ft Veronika Höller
Catherine Stormont
Paid media and SEO consultant with 16+ years of experience
Independent consultant / PPC expert
Episode: EP362 - From Keyword Chaos to PPC Comeback ft Cathryn Stormont

Host

Anu
Host of PPC Live The Podcast, consistently guiding discussions on PPC mistakes and fixes.

Reviews

4.6 out of 5 stars from 61 ratings
  • A must-have podcast for every PPC manager

    Podchaser
    5
    Etgar
    5 years ago
  • Love it! Love hearing about the lastest in Paid Search in such an accessible format.

    Podchaser
    5
    Anu Adegbola
    5 years ago
  • Love it

    Recently started listening to this podcast and so far it has been helpful and really a lot of fun. My favorite time to listen is while running on the treadmill and l often find myself actually laughing out loud.

    Apple Podcasts
    5
    Ashley R. Mattson
    United States5 years ago
  • Love the podcast

    The podcast is so awesome. Just recently got hooked on to it. Trying to listen as much as i can.

    Apple Podcasts
    5
    Alice J. Jordan
    United States5 years ago
  • A Helpful Guide in an Evolving DM World

    I’ve really enjoyed this podcast! Has been a big help for me in thinking through how to respond to the evolving digital marketing landscape, and in communicating what these changes are to upper level management.

    Apple Podcasts
    5
    Giant Salmon
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners find the host's insights helpful and engaging for digital marketing.
The episodes are applauded for transparency and useful guidance for audits and client management.
Audiences value actionable takeaways and real-world stories from industry leaders.
The show is praised as current and a must-listen for PPC professionals.
Guests are described as top PPC experts offering practical, battle-tested advice.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#47
India/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

The €30K Underspend That Broke Client Trust ft. Simran Harichand
Q: What is the f up you'd like to share with us today?
Simran describes over-arching budget changes that led to underspending, the immediate fallout with a key B2B SaaS client, and the realization that a simple misstep in monitoring a tightened target CPA caused the partial month shortfall. She walks through how she owned the mistake, communicated with the client, and built a corrective process to prevent recurrence.
The Client That Made Me Quit Google Ads (For Years) ft Laura I. Abreu
Q: What practical advice would you give to listeners facing a difficult client or failed campaign?
Be honest about capabilities and expected outcomes, consider refunds or staged payments, and protect your reputation by delivering value and maintaining client trust; avoid working with friends/family to keep objectivity.
The Client That Made Me Quit Google Ads (For Years) ft Laura I. Abreu
Q: How did you recover and come back to Google Ads after that experience?
I pursued formal training, completed a masters in SEO and SEM, and rebuilt confidence by learning from others, then focused on data-driven decisions and honest communication with clients.
The Client That Made Me Quit Google Ads (For Years) ft Laura I. Abreu
Q: What was the biggest mistake you made early in your career?
Not following my gut and taking on a client whose market wasn't tested, which led to a failed campaign and emotional toll; it taught me to require market validation before starting work.
EP362 - From Keyword Chaos to PPC Comeback ft Cathryn Stormont
Q: What is the F up you'd like to share?
She describes a first major PPC role where she reorganized a large e-commerce account, moved high-converting keywords into a tighter structure, and initially saw revenue drop despite better impressions, learning to value historical performance and direct revenue signals.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About PPC Live The Podcast

What is PPC Live The Podcast about and what kind of topics does it cover?

PPC Live The Podcast centers on candid, real-world f-ups in paid search and the practical lessons that turn those mistakes into growth. Across episodes, guests share missteps ranging from tracking and account structure to bidding strategies, then explain the fixes, governance changes, and AI-assisted approaches that helped rebound performance. Listeners get actionable takeaways on audits, client communication, and process improvements, plus behind-the-scenes glimpses of agency leadership and product evolution in the PPC space. The show often features practitioners and leaders from independent consultancies, marketing agencies, and Martech teams who blend storytelling with concrete tactics, making it especially valuable for teams that manage... more

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Which podcasts are similar to PPC Live The Podcast?

These podcasts share a similar audience with PPC Live The Podcast:

1. Inside Google Ads with Jyll Saskin Gales

How many episodes of PPC Live The Podcast are there?

PPC Live The Podcast launched 8 years ago and published 366 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on PPC Live The Podcast?

Recent guests on PPC Live The Podcast include:

1. Boluwa Olojo
2. Danny Gavin
3. Laura Abreu
4. Simran Harichand
5. Teo Yordanov
6. Menachem Ani
7. Dean Kadi
8. Veronica Holler

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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