PPC Live The Podcast - The F*ck ups that led to Triumphs

Anu Adegbola

PPC

Google Ads

Digital Marketing

PPC Advertising

Google

Client Relationships

Performance Max

PPC Management

E-Commerce

PPC Marketing

Lead Generation

AI In Marketing

Client Management

Publishes	Weekly	Episodes	359	Founded	8 years ago
Number of Listeners		Categories	BusinessMarketing

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Guests Host Reviews Charts Talking Points

Latest Episodes

EP364 - The PPC Expert vs. The Client’s Gut Feeling ft Dean Kadi

In this episode, Dean Kadi shares a real-world case of a client campaign that went awry, highlighting the importance of data-backed decisions, proper setup, and cautious AI use in PPC advertising. Learn from industry mistakes and expert advice to opt... more

13 May 2026 • 37 min

YouTube

EP363 - The Campaign Looked Perfect — Until It Didn’t ft Veronika Höller

Veronica Holler shares her journey through PPC, the importance of embracing mistakes, and how AI tools should support human insight rather than replace it. Learn from real stories of errors, how to spot them early, and why authenticity and continuous... more

6 May 2026 • 45 min

YouTube

EP362 - From Keyword Chaos to PPC Comeback ft Cathryn Stormont

Join us as we explore the journey of Cathryn Stormont, a seasoned paid media and SEO expert, who shares her insights, mistakes, and lessons learned from over 16 years in the industry. Discover practical tips on campaign structuring, AI integration, a... more

29 Apr 2026 • 37 min

YouTube

EP361 - Why Great Campaigns Fail Behind the Scenes ft Peter Bowen

In this episode, Peter Bowen shares valuable insights from nearly 20 years in PPC advertising, highlighting common pitfalls and how to avoid them. Whether you're managing Google Ads for local businesses or complex lead gen campaigns, his stories prov... more

22 Apr 2026 • 49 min

YouTube

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Perpetual TrafficTier 11

Recent Guests

Veronica Holler

Head of Demand Generation at Tresorit, Digital Marketing Strategist with 17+ years in PPC/SEO

Tresorit

Episode: EP363 - The Campaign Looked Perfect — Until It Didn’t ft Veronika Höller

Catherine Stormont

Paid media and SEO consultant with 16+ years of experience

Independent consultant / PPC expert

Episode: EP362 - From Keyword Chaos to PPC Comeback ft Cathryn Stormont

Charlotte Osborne

PPC expert, former agency owner, now independent consultant

Smart Click Media

Episode: EP360 - Clean Doesn't Always Mean Better ft Charlotte Osborne

Maddie Lightening

Paid media lead at Hallam, expert in AI and data-driven media strategy

Hallam

Episode: EP359 - Misreported ROAS, Account Structure Chaos & AI Mistakes ft Maddie Lightening

Hannah Zora Strong

PPC specialist with 14+ years of experience

Freelancer / Independent consultant

Episode: EP358 - Quick Wins, Quick Mess ft Hannah Zora Strong

Chloe Stockton

Speaker from Journey Further and guest on the episode

Journey Further

Episode: EP357 - Schedule It or Regret It ft Chloe Stockton

Heidi Sturrock

Paid search consultant with 24 years of experience; expert in SEM, audits, and AI in PPC

Independent consultant / PPC Live guest

Episode: EP356 - From Costly Mistake to Competitive Advantage ft Heidi Sturrock

Chloe Varnfield

Digital marketing professional specializing in PPC and paid media

Atelier Studios

Episode: EP355 - Sneaky Google Ads Settings & Tanked Campaigns ft Chloe Varnfield

Danny Gavin

Digital marketing strategist focusing on PPC/SEO/lead gen; professor at University of Houston

Optige / University of Houston

Episode: EP354 - The Leads Were There… So What Went Wrong? ft Danny Gavin

Host

Anu

Host of PPC Live The Podcast, consistently guiding discussions on PPC mistakes and fixes.

Reviews

4.6 out of 5 stars from 61 ratings

A must-have podcast for every PPC manager
Podchaser
5
Etgar
4 years ago
Love it! Love hearing about the lastest in Paid Search in such an accessible format.
Podchaser
5
Anu Adegbola
5 years ago
Love it
Recently started listening to this podcast and so far it has been helpful and really a lot of fun. My favorite time to listen is while running on the treadmill and l often find myself actually laughing out loud.
Apple Podcasts
5
Ashley R. Mattson
United States5 years ago
Love the podcast
The podcast is so awesome. Just recently got hooked on to it. Trying to listen as much as i can.
Apple Podcasts
5
Alice J. Jordan
United States5 years ago
A Helpful Guide in an Evolving DM World
I’ve really enjoyed this podcast! Has been a big help for me in thinking through how to respond to the evolving digital marketing landscape, and in communicating what these changes are to upper level management.
Apple Podcasts
5
Giant Salmon
United States5 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners find the host's insights helpful and engaging for digital marketing.

The episodes are applauded for transparency and useful guidance for audits and client management.

Audiences value actionable takeaways and real-world stories from industry leaders.

The show is praised as current and a must-listen for PPC professionals.

Guests are described as top PPC experts offering practical, battle-tested advice.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#229	Canada/Business/Marketing
Apple Podcasts	#125	Ireland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

EP362 - From Keyword Chaos to PPC Comeback ft Cathryn Stormont

Q: What is the F up you'd like to share?

She describes a first major PPC role where she reorganized a large e-commerce account, moved high-converting keywords into a tighter structure, and initially saw revenue drop despite better impressions, learning to value historical performance and direct revenue signals.

EP363 - The Campaign Looked Perfect — Until It Didn’t ft Veronika Höller

Q: What is the most important takeaway for listeners when they face a similar mistake?

Always read the full story behind a Google recommendation, test changes incrementally, and remember that mistakes are opportunities for learning and improvement rather than personal failure.

EP363 - The Campaign Looked Perfect — Until It Didn’t ft Veronika Höller

Q: What exactly happened in the initial campaign that led you to realize something was wrong?

Two months in, despite proper structure and seemingly good ads, there was no revenue. After digging, Veronica discovered a lack of differentiation in the market and weak messaging, prompting a pivot to a full rebuild with new messaging, anti-ICP targeting, and localization.

EP360 - Clean Doesn't Always Mean Better ft Charlotte Osborne

Q: What was the core mistake Charlotte made with account restructuring?

She rewrote over existing campaigns and ad groups, creating a messy structure that disrupted performance, and had no reliable backup or change history to revert to, which prolonged the outage and caused significant anxiety.

EP361 - Why Great Campaigns Fail Behind the Scenes ft Peter Bowen

Q: How do you approach testing new bidding strategies like AI Max while avoiding wasted spend?

Testing should look beyond impressions and clicks to qualify leads and sales. Use guardrails (e.g., target CPA with max CPC), define success by end-to-end outcomes, and avoid relying solely on early upstream metrics until there's solid, significant data.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About PPC Live The Podcast

What is PPC Live The Podcast about and what kind of topics does it cover?

PPC Live The Podcast centers on candid, real-world f-ups in paid search and the practical lessons that turn those mistakes into growth. Across episodes, guests share missteps ranging from tracking and account structure to bidding strategies, then explain the fixes, governance changes, and AI-assisted approaches that helped rebound performance. Listeners get actionable takeaways on audits, client communication, and process improvements, plus behind-the-scenes glimpses of agency leadership and product evolution in the PPC space. The show often features practitioners and leaders from independent consultancies, marketing agencies, and Martech teams who blend storytelling with concrete tactics, making it especially valuable for teams that manage... more

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1. Perpetual Traffic

How many episodes of PPC Live The Podcast are there?

PPC Live The Podcast launched 8 years ago and published 359 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on PPC Live The Podcast?

Recent guests on PPC Live The Podcast include:

1. Veronica Holler
2. Catherine Stormont
3. Charlotte Osborne
4. Maddie Lightening
5. Hannah Zora Strong
6. Chloe Stockton
7. Heidi Sturrock
8. Chloe Varnfield

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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