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PPC Live The Podcast - The F*ck ups that led to Triumphs

Anu Adegbola
PPC
Google
Google Ads
PPC Advertising
Personal Branding
Client Relationships
Micromanagement
Antitrust Case
Google Merchant Center
Attribution Models
Holiday Advertising
Consumer Behavior
PPC Workloads
Digital Marketing
E-Commerce
Brand Terms
Key Performance Indicator
Apple
Bidding Strategies
Ad Spend

On PPC Live The Podcast (formerly the PPCChat Roundup podcast), we shall be talking to guest who will share their f*ck ups that led to triumphs. From client selection fails to adding the wrong bids to setting Auto Apply Recommendations and everything in between. We shall share what the failure was and how we fully recovered, and set ourselves up for future success.

PublishesWeeklyEpisodes347Founded7 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for PPC Live The Podcast

Latest Episodes

In this episode of PPC Live, Anu Adegbola interviews Emina Demiri Watson, who shares her journey in digital marketing, including the challenges of firing a major client and the lessons learned from that experience. They discuss the importance of main... more

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In this episode of PPC Live, Anu Adegbola speaks with Andrea Cruz, an award-winning B2B digital marketer, about the importance of navigating mistakes in client communication, the dynamics of team collaboration, and the role of AI in marketing. They d... more

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In this episode of PPC Live, Amanda Friedt (Farley), CMO of Aimclear, shares her journey in marketing, discussing the importance of integrated marketing, lessons learned from mistakes, and the evolving landscape of PPC. She emphasizes the significanc... more

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In this episode of PPC Live The Podcast, Kirk Williams discusses the importance of identifying client fit in the PPC industry. He shares insights on recognizing red flags in client relationships, the significance of mutual respect, and the role of ex... more

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Recent Guests

Amanda Farley
CMO of Aimclear, multi-award winning marketing leader specializing in integrated marketing.
Aimclear
Episode: EP350 - Broken Pixels, Calm Leaders, and the PPC Comeback ft Amanda Farley
Kirk Williams
Owner of Zetho, a PPC search microagency with experience in digital marketing since 2009
Zetho
Episode: EP349 - Why Client Fit Matters More Than Growth ft Kirk Williams
Amy Hebdon
An experienced paid search expert and founder of Paid Search Magic.
Paid Search Magic
Episode: EP347 - The PPC Decision That Cost More Than Performance ft Amy Hebdon
Anthony Higman
CEO of AdSquire, experienced digital marketer with a history of working with legal industry leaders.
AdSquire
Episode: EP346 Getting Fired, Getting Better: A PPC Redemption Story ft Anthony Higman
Nadia Mursal
Expert in digital marketing and co-founder of If Digital
If Digital
Episode: EP345 - The PPC Restructure That Tanked Performance ft Nadia Mursal
Sophie Fell
Head of Paid Media at Liberty Marketing Group, performance marketing mentor, and author
Liberty Marketing Group
Episode: EP344 - When Location Targeting Goes Rogue ft Sophie Fell
Nils Rooijmans
A leading script expert in PPC automation and Google Ads scripts
nilsrooijmans.com
Episode: EP343 - When Consent Mode Kills Conversions ft Nils Rooijmans
Boris Beceric
PPC expert with extensive experience in Google Ads.
PPC Live
Episode: EP342 - 10K Down the Drain ft Boris Beceric
Dale Olorenshaw
Experienced performance and growth marketer at Strategic IQ
Strategic IQ
Episode: EP341 - The £15,000 Landing Page Mistake ft Dale Olorenshaw

Host

Anu
Host and Founder of PPC Live, Anu provides expert insights into PPC strategies and client management, often sharing her own professional experiences alongside those of her guests.

Reviews

4.8 out of 5 stars from 58 ratings
  • A must-have podcast for every PPC manager

    Podchaser
    5
    Etgar
    4 years ago
  • Love it! Love hearing about the lastest in Paid Search in such an accessible format.

    Podchaser
    5
    Anu Adegbola
    4 years ago
  • Love it

    Recently started listening to this podcast and so far it has been helpful and really a lot of fun. My favorite time to listen is while running on the treadmill and l often find myself actually laughing out loud.

    Apple Podcasts
    5
    Ashley R. Mattson
    United States5 years ago
  • Love the podcast

    The podcast is so awesome. Just recently got hooked on to it. Trying to listen as much as i can.

    Apple Podcasts
    5
    Alice J. Jordan
    United States5 years ago
  • A Helpful Guide in an Evolving DM World

    I’ve really enjoyed this podcast! Has been a big help for me in thinking through how to respond to the evolving digital marketing landscape, and in communicating what these changes are to upper level management.

    Apple Podcasts
    5
    Giant Salmon
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host's engaging style and ability to summarize complex discussions are frequently praised, contributing to the show's accessibility and appeal.
Listeners appreciate the practical insights and actionable advice offered, making it a valuable resource for anyone in the PPC space.
The expert guests provide varied perspectives that are useful for both new and experienced marketers.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

EP350 - Broken Pixels, Calm Leaders, and the PPC Comeback ft Amanda Farley
Q: What advice for managers in terms of how they approach mistakes and talking about mistakes with their teams?
Leaders should embody calmness and authenticity, facilitating open discussions about mistakes while focusing on collective problem-solving.
EP348 - The URL Mistake That Killed Black Friday ft Nick Handley
Q: So without further ado, Nick, take it away. What effup would you like to share with us today?
Nick shares a story about a significant mistake he made early in his PPC career concerning incorrect URL uploads during Black Friday, which resulted in all ads being disapproved. He describes the panic he felt and how he ultimately resolved the issue with the help of a teammate.
EP349 - Why Client Fit Matters More Than Growth ft Kirk Williams
Q: What would you like to share with us today?
Kirk discusses the challenges of taking on clients that aren't a good fit and how to identify red flags during the client acquisition process.
EP347 - The PPC Decision That Cost More Than Performance ft Amy Hebdon
Q: What would you advise on ways to avoid things like that?
Amy stresses the importance of accountability and maintaining clear communication with stakeholders.
EP347 - The PPC Decision That Cost More Than Performance ft Amy Hebdon
Q: What is the F up you'd like to share with us today?
Amy discusses her experience with a creative that was incompatible with Google Ads and how it impacted her relationships with other teams.

Audience Metrics

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Frequently Asked Questions About PPC Live The Podcast

What is PPC Live The Podcast about and what kind of topics does it cover?

Focusing on the challenges and lessons learned in the PPC marketing realm, this podcast explores the common mistakes professionals make and the triumphs that follow. Through candid discussions with industry experts, it highlights specific experiences of missteps, from choosing unsuitable clients to technical errors in advertising campaigns. With a unique angle of turning failures into valuable insights, the show provides listeners with actionable strategies to improve their approaches to PPC, ensuring a more successful and resilient marketing practice for the future.

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Which podcasts are similar to PPC Live The Podcast?

These podcasts share a similar audience with PPC Live The Podcast:

1. Inside Google Ads with Jyll Saskin Gales

How many episodes of PPC Live The Podcast are there?

PPC Live The Podcast launched 7 years ago and published 347 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on PPC Live The Podcast?

Recent guests on PPC Live The Podcast include:

1. Amanda Farley
2. Kirk Williams
3. Amy Hebdon
4. Anthony Higman
5. Nadia Mursal
6. Sophie Fell
7. Nils Rooijmans
8. Boris Beceric

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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