
On PPC Live The Podcast (formerly the PPCChat Roundup podcast), we shall be talking to guest who will share their f*ck ups that led to triumphs. From client selection fails to adding the wrong bids to setting Auto Apply Recommendations and everything in between. We shall share what the failure was and how we fully recovered, and set ourselves up for future success.
| Publishes | Weekly | Episodes | 354 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

In this episode, Maddie Lightening shares candid stories about common pitfalls in paid media management, the importance of leveraging AI wisely, and how to approach mistakes with a growth mindset. Discover practical advice on account structuring, con... more
Hannah Zora Strong shares her 14-year journey in PPC, including a memorable mistake involving bid strategies that caused a client crisis. She discusses lessons learned, the importance of communication, and tips for avoiding common PPC pitfalls, espec... more
Chloe Stockton shares her journey in paid search, a major mistake during Black Friday 2019, and lessons learned about automation, AI, and account management. This episode offers practical advice for PPC professionals to avoid common pitfalls and impr... more
Join Anu and Heidi Sturrock, a seasoned paid search expert with 24 years of experience, as she shares invaluable lessons from her career, including a major mistake with broad match campaigns, the evolution of search engines, and the role of AI in PPC... more
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A must-have podcast for every PPC manager
Love it! Love hearing about the lastest in Paid Search in such an accessible format.
Recently started listening to this podcast and so far it has been helpful and really a lot of fun. My favorite time to listen is while running on the treadmill and l often find myself actually laughing out loud.
The podcast is so awesome. Just recently got hooked on to it. Trying to listen as much as i can.
I’ve really enjoyed this podcast! Has been a big help for me in thinking through how to respond to the evolving digital marketing landscape, and in communicating what these changes are to upper level management.
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Focusing on the challenges and lessons learned in the PPC marketing realm, this podcast explores the common mistakes professionals make and the triumphs that follow. Through candid discussions with industry experts, it highlights specific experiences of missteps, from choosing unsuitable clients to technical errors in advertising campaigns. With a unique angle of turning failures into valuable insights, the show provides listeners with actionable strategies to improve their approaches to PPC, ensuring a more successful and resilient marketing practice for the future.
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2. Perpetual Traffic
PPC Live The Podcast launched 8 years ago and published 354 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on PPC Live The Podcast include:
1. Chloe Stockton
2. Heidi Sturrock
3. Chloe Varnfield
4. Danny Gavin
5. Emina Demiri
6. Andrea Cruz
7. Amanda Farley
8. Kirk Williams
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