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PPC Live The Podcast - The F*ck ups that led to Triumphs

Anu Adegbola
PPC
Google
Google Ads
PPC Advertising
Client Relationships
Personal Branding
Micromanagement
Antitrust Case
Google Merchant Center
Attribution Models
Consumer Behavior
Holiday Advertising
PPC Workloads
Digital Marketing
E-Commerce
Brand Terms
Key Performance Indicator
Apple
Bidding Strategies
Ad Spend

On PPC Live The Podcast (formerly the PPCChat Roundup podcast), we shall be talking to guest who will share their f*ck ups that led to triumphs. From client selection fails to adding the wrong bids to setting Auto Apply Recommendations and everything in between. We shall share what the failure was and how we fully recovered, and set ourselves up for future success.

PublishesWeeklyEpisodes354Founded8 years ago
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MarketingBusiness

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Artwork for PPC Live The Podcast

Latest Episodes

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Hannah Zora Strong shares her 14-year journey in PPC, including a memorable mistake involving bid strategies that caused a client crisis. She discusses lessons learned, the importance of communication, and tips for avoiding common PPC pitfalls, espec... more

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Chloe Stockton shares her journey in paid search, a major mistake during Black Friday 2019, and lessons learned about automation, AI, and account management. This episode offers practical advice for PPC professionals to avoid common pitfalls and impr... more

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Join Anu and Heidi Sturrock, a seasoned paid search expert with 24 years of experience, as she shares invaluable lessons from her career, including a major mistake with broad match campaigns, the evolution of search engines, and the role of AI in PPC... more

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Recent Guests

Chloe Stockton
Speaker from Journey Further and guest on the episode
Journey Further
Episode: EP357 - Schedule It or Regret It ft Chloe Stockton
Heidi Sturrock
Paid search consultant with 24 years of experience; expert in SEM, audits, and AI in PPC
Independent consultant / PPC Live guest
Episode: EP356 - From Costly Mistake to Competitive Advantage ft Heidi Sturrock
Chloe Varnfield
Digital marketing professional specializing in PPC and paid media
Atelier Studios
Episode: EP355 - Sneaky Google Ads Settings & Tanked Campaigns ft Chloe Varnfield
Danny Gavin
Digital marketing strategist focusing on PPC/SEO/lead gen; professor at University of Houston
Optige / University of Houston
Episode: EP354 - The Leads Were There… So What Went Wrong? ft Danny Gavin
Emina Demiri
Head of digital at Vixen Digital
Vixen Digital
Episode: EP352 - When Losing Big Is Winning Bigger ft. Emina Demiri
Andrea Cruz
Head of B2B at Tenuity and an award-winning digital marketer.
Tenuity
Episode: EP351 - When ‘I Don’t Know’ Isn’t Enough ft Andrea Cruz
Amanda Farley
CMO of Aimclear, multi-award winning marketing leader specializing in integrated marketing.
Aimclear
Episode: EP350 - Broken Pixels, Calm Leaders, and the PPC Comeback ft Amanda Farley
Kirk Williams
Owner of Zetho, a PPC search microagency with experience in digital marketing since 2009
Zetho
Episode: EP349 - Why Client Fit Matters More Than Growth ft Kirk Williams
Amy Hebdon
An experienced paid search expert and founder of Paid Search Magic.
Paid Search Magic
Episode: EP347 - The PPC Decision That Cost More Than Performance ft Amy Hebdon

Host

Anu
Host and Founder of PPC Live, Anu provides expert insights into PPC strategies and client management, often sharing her own professional experiences alongside those of her guests.

Reviews

4.8 out of 5 stars from 58 ratings
  • A must-have podcast for every PPC manager

    Podchaser
    5
    Etgar
    4 years ago
  • Love it! Love hearing about the lastest in Paid Search in such an accessible format.

    Podchaser
    5
    Anu Adegbola
    5 years ago
  • Love it

    Recently started listening to this podcast and so far it has been helpful and really a lot of fun. My favorite time to listen is while running on the treadmill and l often find myself actually laughing out loud.

    Apple Podcasts
    5
    Ashley R. Mattson
    United States5 years ago
  • Love the podcast

    The podcast is so awesome. Just recently got hooked on to it. Trying to listen as much as i can.

    Apple Podcasts
    5
    Alice J. Jordan
    United States5 years ago
  • A Helpful Guide in an Evolving DM World

    I’ve really enjoyed this podcast! Has been a big help for me in thinking through how to respond to the evolving digital marketing landscape, and in communicating what these changes are to upper level management.

    Apple Podcasts
    5
    Giant Salmon
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host's engaging style and ability to summarize complex discussions are frequently praised, contributing to the show's accessibility and appeal.
Listeners appreciate the practical insights and actionable advice offered, making it a valuable resource for anyone in the PPC space.
The expert guests provide varied perspectives that are useful for both new and experienced marketers.

Talking Points

Recent interactions between the hosts and their guests.

EP356 - From Costly Mistake to Competitive Advantage ft Heidi Sturrock
Q: What's your advice to someone who has just made that mistake with a campaign?
Stop the bleed and pause the problematic activity, then contact the client directly to own up to what happened, explain why it happened, and outline immediate remediation and safeguards to prevent recurrence.
EP357 - Schedule It or Regret It ft Chloe Stockton
Q: What changes does Chloe suggest to prevent similar mistakes in the future?
She emphasizes scheduling ads in advance, labeling campaigns clearly, and building automated rules with triple-checked guardrails, plus ongoing auditing of feeds and use of AI with human oversight.
EP357 - Schedule It or Regret It ft Chloe Stockton
Q: How did the team handle communication with the client after the mistake?
They communicated honestly, wrote an email with the client, explained the mistake, and reassured that the ads were now live and steps would be taken to prevent recurrence.
EP357 - Schedule It or Regret It ft Chloe Stockton
Q: What was the F up Chloe decided to share today?
Chloe recounts a Black Friday/Cyber Monday mishap where ads weren't posted on time and had to be switched live later that day; the incident led to a lesson on scheduling, labeling, and having robust pre-week processes.
EP351 - When ‘I Don’t Know’ Isn’t Enough ft Andrea Cruz
Q: What do you suggest for handling client questions when you don't know the answer?
She suggests asking clarifying questions to buy time for a thoughtful response.

Audience Metrics

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Frequently Asked Questions About PPC Live The Podcast

What is PPC Live The Podcast about and what kind of topics does it cover?

Focusing on the challenges and lessons learned in the PPC marketing realm, this podcast explores the common mistakes professionals make and the triumphs that follow. Through candid discussions with industry experts, it highlights specific experiences of missteps, from choosing unsuitable clients to technical errors in advertising campaigns. With a unique angle of turning failures into valuable insights, the show provides listeners with actionable strategies to improve their approaches to PPC, ensuring a more successful and resilient marketing practice for the future.

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Which podcasts are similar to PPC Live The Podcast?

These podcasts share a similar audience with PPC Live The Podcast:

1. The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
2. Perpetual Traffic

How many episodes of PPC Live The Podcast are there?

PPC Live The Podcast launched 8 years ago and published 354 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on PPC Live The Podcast?

Recent guests on PPC Live The Podcast include:

1. Chloe Stockton
2. Heidi Sturrock
3. Chloe Varnfield
4. Danny Gavin
5. Emina Demiri
6. Andrea Cruz
7. Amanda Farley
8. Kirk Williams

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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