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PPC Live The Podcast - The F*ck ups that led to Triumphs

Anu Adegbola
PPC
Google Ads
Digital Marketing
PPC Advertising
Google
Client Relationships
Performance Max
PPC Management
E-Commerce
PPC Marketing
Lead Generation
AI In Marketing
Client Management
Meta
AI In Advertising
Social Media
Personal Branding
Marketing Strategy
PPC Campaigns
Facebook

The only podcast that has PPC experts sharing their biggest f*ck ups that led to triumphs. Learn from guests like Ginny Marvin, Jyll Saskin Gales, Anthony Higman, Amy Hebdon, Boris Beceric and more. New releases every Wednesday. Please take a few moments to rate/review the show (a few seconds on Spotify)

PublishesWeeklyEpisodes364Founded8 years ago
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Artwork for PPC Live The Podcast

Latest Episodes

In this episode, Laura Abreu shares her journey through the challenges of digital marketing, including a costly client mistake, and offers valuable lessons on client selection, honesty, and leveraging AI in marketing.

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Explore how transparency and accountability can transform PPC campaigns and client relationships. Simran Harichand shares lessons from her experiences, including a major underspend mistake that ultimately strengthened client trust.

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In this engaging interview, Teo Yordanov shares personal stories, industry insights, and practical advice on avoiding burnout, effective team management, and leveraging AI in performance marketing. Discover how to balance work and life, prev... more

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A Compilation of some of the best F*ck up stories shared by 8 experts in the past year.

PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital mar... more

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Recent Guests

Menachem Ani
Founder of JXT Group and Google Premier Partner
JXT Group
Episode: EP365 - The Toggles That Cost Thousands ft Menachem Ani
Dean Kadi
Head of Paid Growth at One Lake Media
One Lake Media
Episode: EP364 - The PPC Expert vs. The Client’s Gut Feeling ft Dean Kadi
Veronica Holler
Head of Demand Generation at Tresorit, Digital Marketing Strategist with 17+ years in PPC/SEO
Tresorit
Episode: EP363 - The Campaign Looked Perfect — Until It Didn’t ft Veronika Höller
Catherine Stormont
Paid media and SEO consultant with 16+ years of experience
Independent consultant / PPC expert
Episode: EP362 - From Keyword Chaos to PPC Comeback ft Cathryn Stormont
Peter Bowen
Google Ads expert, author of Profitable Google Ads
Independent consultant / author
Episode: EP361 - Why Great Campaigns Fail Behind the Scenes ft Peter Bowen
Charlotte Osborne
PPC expert, former agency owner, now independent consultant
Smart Click Media
Episode: EP360 - Clean Doesn't Always Mean Better ft Charlotte Osborne
Maddie Lightening
Paid media lead at Hallam, expert in AI and data-driven media strategy
Hallam
Episode: EP359 - Misreported ROAS, Account Structure Chaos & AI Mistakes ft Maddie Lightening
Hannah Zora Strong
PPC specialist with 14+ years of experience
Freelancer / Independent consultant
Episode: EP358 - Quick Wins, Quick Mess ft Hannah Zora Strong
Chloe Stockton
Speaker from Journey Further and guest on the episode
Journey Further
Episode: EP357 - Schedule It or Regret It ft Chloe Stockton

Host

Anu
Host of PPC Live The Podcast, consistently guiding discussions on PPC mistakes and fixes.

Reviews

4.6 out of 5 stars from 61 ratings
  • A must-have podcast for every PPC manager

    Podchaser
    5
    Etgar
    5 years ago
  • Love it! Love hearing about the lastest in Paid Search in such an accessible format.

    Podchaser
    5
    Anu Adegbola
    5 years ago
  • Love it

    Recently started listening to this podcast and so far it has been helpful and really a lot of fun. My favorite time to listen is while running on the treadmill and l often find myself actually laughing out loud.

    Apple Podcasts
    5
    Ashley R. Mattson
    United States5 years ago
  • Love the podcast

    The podcast is so awesome. Just recently got hooked on to it. Trying to listen as much as i can.

    Apple Podcasts
    5
    Alice J. Jordan
    United States5 years ago
  • A Helpful Guide in an Evolving DM World

    I’ve really enjoyed this podcast! Has been a big help for me in thinking through how to respond to the evolving digital marketing landscape, and in communicating what these changes are to upper level management.

    Apple Podcasts
    5
    Giant Salmon
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners find the host's insights helpful and engaging for digital marketing.
The episodes are applauded for transparency and useful guidance for audits and client management.
Audiences value actionable takeaways and real-world stories from industry leaders.
The show is praised as current and a must-listen for PPC professionals.
Guests are described as top PPC experts offering practical, battle-tested advice.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

EP362 - From Keyword Chaos to PPC Comeback ft Cathryn Stormont
Q: What is the F up you'd like to share?
She describes a first major PPC role where she reorganized a large e-commerce account, moved high-converting keywords into a tighter structure, and initially saw revenue drop despite better impressions, learning to value historical performance and direct revenue signals.
EP363 - The Campaign Looked Perfect — Until It Didn’t ft Veronika Höller
Q: What is the most important takeaway for listeners when they face a similar mistake?
Always read the full story behind a Google recommendation, test changes incrementally, and remember that mistakes are opportunities for learning and improvement rather than personal failure.
EP363 - The Campaign Looked Perfect — Until It Didn’t ft Veronika Höller
Q: What exactly happened in the initial campaign that led you to realize something was wrong?
Two months in, despite proper structure and seemingly good ads, there was no revenue. After digging, Veronica discovered a lack of differentiation in the market and weak messaging, prompting a pivot to a full rebuild with new messaging, anti-ICP targeting, and localization.
EP360 - Clean Doesn't Always Mean Better ft Charlotte Osborne
Q: What was the core mistake Charlotte made with account restructuring?
She rewrote over existing campaigns and ad groups, creating a messy structure that disrupted performance, and had no reliable backup or change history to revert to, which prolonged the outage and caused significant anxiety.
EP361 - Why Great Campaigns Fail Behind the Scenes ft Peter Bowen
Q: How do you approach testing new bidding strategies like AI Max while avoiding wasted spend?
Testing should look beyond impressions and clicks to qualify leads and sales. Use guardrails (e.g., target CPA with max CPC), define success by end-to-end outcomes, and avoid relying solely on early upstream metrics until there's solid, significant data.

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Frequently Asked Questions About PPC Live The Podcast

What is PPC Live The Podcast about and what kind of topics does it cover?

PPC Live The Podcast centers on candid, real-world f-ups in paid search and the practical lessons that turn those mistakes into growth. Across episodes, guests share missteps ranging from tracking and account structure to bidding strategies, then explain the fixes, governance changes, and AI-assisted approaches that helped rebound performance. Listeners get actionable takeaways on audits, client communication, and process improvements, plus behind-the-scenes glimpses of agency leadership and product evolution in the PPC space. The show often features practitioners and leaders from independent consultancies, marketing agencies, and Martech teams who blend storytelling with concrete tactics, making it especially valuable for teams that manage... more

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Which podcasts are similar to PPC Live The Podcast?

These podcasts share a similar audience with PPC Live The Podcast:

1. Inside Google Ads with Jyll Saskin Gales

How many episodes of PPC Live The Podcast are there?

PPC Live The Podcast launched 8 years ago and published 364 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on PPC Live The Podcast?

Recent guests on PPC Live The Podcast include:

1. Menachem Ani
2. Dean Kadi
3. Veronica Holler
4. Catherine Stormont
5. Peter Bowen
6. Charlotte Osborne
7. Maddie Lightening
8. Hannah Zora Strong

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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