PodBiz | Where's The Money In Podcasting?
Norma Jean Belenky & John KiernanWhere's the money in podcasting? Hosted by Norma Jean Belenky and John Kiernan, PodBiz dives into the strategies, trends, and tools driving podcast monetization and industry growth. From ad revenue and branded content to audience development and production workflows, we spotlight the real business behind the mic.
Each week, we speak with creators, executives, and innovators answering the one quest... more
| Publishes | Weekly | Episodes | 68 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessCareers | |||
Listen to this Podcast
Latest Episodes
Can mission-driven organizations and nonprofits really use podcasting to grow their audience and expand their cause?
In this episode of PodBiz, Norma Jean Belenky and John Kiernan speak with Richard Fawal, founder and CEO of Voxtopica, about how non... more
How can HLS video, dynamic ad insertion, and omnichannel distribution transform podcasting—and creator revenue?
In this episode of PodBiz, Norma Jean Belenky and John Kiernan speak with Jake Shapiro, Head of Creator Partnerships at Apple, about the... more
Can programmatic advertising really open up new revenue streams for mid-tier publishers and independent creators?
In this episode of PodBiz, Norma Jean Belenky and John Kiernan speak with Stacy Newhuis, Senior Vice President of Marketplace at SoundS... more
Where is the real money in podcasting, and how can AI bring radical transparency to brand suitability?
In this episode of PodBiz, Norma Jean Belenky and John Kiernan speak with Dr. Tamara Zubatiy, CEO and Co-Founder of Barometer, about brand safety,... more
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Reviews
- Great Show!
I really enjoy PodBiz and give it 5 stars because I genuinely love hearing from different people across the podcast industry. I always learn something from the guests and appreciate the range of conversations.
Auntie’s one little note: bSometimes Norma jumps in while a guest is still developing a thought and then moves into her own perspective without giving them a chance to finish. As a listener, I find that a little disorienting because I’m sitting there thinking, *“Wait… but what were they a... more
Apple Podcasts5AuntieHasAThought
United States2 months ago Norma Jean is a fantastic host. Very polished but still personable and fun to listen to.
If you're trying to get the most out of your podcasting journey. You've got to listen to PodBiz.
Podchaser53 months agoSethGoldstein- An important conversation
This is a well done show that asks an important question for the people who want to sustainably create audio
podcasts.
Apple Podcasts5😄😎👠United States10 months ago - Lily
This is a must listen for anyone who works or is interested in content! Podcasting is such an exciting explosion in the media world and this pod will certainly get you up to date.
Apple Podcasts5LilyLilyLily_L
United Kingdoma year ago - Great content…audio got better!
First couple episodes had some rough audio but they fixed it…much better now!
this could be a new podcast industry “go to” podcast. 😊
Great info and guests for the podcasters looking to monetize.
Apple Podcasts5spbennieUnited Statesa year ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #216 | United States/Business/Marketing |
Apple Podcasts | #44 |  Indonesia/Business/Marketing |
Apple Podcasts | #164 |  Denmark/Business/Marketing |
Apple Podcasts | #239 |  Sweden/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
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Frequently Asked Questions About PodBiz
What is PodBiz about and what kind of topics does it cover?
Monetization and growth dominate recent episodes, with practical guidance for brands, creators, and networks on how to scale podcast advertising, audience targeting, and multi-channel strategies. Conversations emphasize privacy-friendly data, measurement standards, and how video, social, and direct-to-audience tactics expand revenue beyond traditional downloads. Across guest expertise—from measurement bodies to creator platforms—the show explores discoverability, programmatic evolution, and creator-owned models, highlighting actionable playbooks for turning listenership into sustainable income. A distinctive angle is the focus on industry collaboration, education for buyers and sellers, and the shift toward data-driven, omni-channel approac... more
Where can I find podcast stats for PodBiz?
Rephonic provides a wide range of podcast stats for PodBiz. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to PodBiz and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does PodBiz get?
Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for PodBiz, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for PodBiz?
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How many subscribers and views does PodBiz have?
To see how many followers or subscribers PodBiz has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to PodBiz?
These podcasts share a similar audience with PodBiz:
1. New Media Show (Audio)
2. Podnews Weekly Review
3. Sounds Profitable
4. Podcast Perspectives
5. Podcast Advertising Playbook with Heather Osgood
How many episodes of PodBiz are there?
PodBiz launched a year ago and published 68 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact PodBiz?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for PodBiz?
Rephonic pulls ratings and reviews for PodBiz from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for PodBiz?
Rephonic provides full transcripts for episodes of PodBiz. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on PodBiz?
Recent guests on PodBiz include:
1. Richard Fawal
2. Jake Shapiro
3. Stacy Newhouse
4. Emma Raz
5. Matt Shapo
6. Jason Adamski
7. Andrea De Marsi
8. Molly DeMellier
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.