PodBiz | Where's The Money In Podcasting?
Norma Jean Belenky & John KiernanWhere's the money in podcasting? Hosted by Norma Jean Belenky and John Kiernan, PodBiz dives into the strategies, trends, and tools driving podcast monetization and industry growth. From ad revenue and branded content to audience development and production workflows, we spotlight the real business behind the mic.
Each week, we speak with creators, executives, and innovators answering the one quest... more
| Publishes | Weekly | Episodes | 65 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessCareers | |||
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Latest Episodes
Where is the real money in podcasting, and how can AI bring radical transparency to brand suitability?
In this episode of PodBiz, Norma Jean Belenky and John Kiernan speak with Dr. Tamara Zubatiy, CEO and Co-Founder of Barometer, about brand safety,... more
How can podcasting move past guesswork to build true, privacy-first audience demographics?
In this episode of PodBiz, Norma Jean Belenky speaks with Emma Raz, Director of Commercial at NumberEight, about the evolution of audience targeting and demog... more
Where is the money in podcasting really going—and how is ad measurement evolving to keep up?
In this episode of PodBiz, Norma Jean Belenky and John Kiernan sit down with Matt Shapo, Senior Director of the Measurement Center at IAB, and Jason Adamski... more
How do you make a great podcast easier to find?
Andrea De Marsi, founder and CEO of PodSEO and co-founder of Spreaker, joins PodBiz to break down one of podcasting’s longest-running challenges: discoverability.
Andrea explains why simply creating g... more
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Reviews
Norma Jean is a fantastic host. Very polished but still personable and fun to listen to.
If you're trying to get the most out of your podcasting journey. You've got to listen to PodBiz.
Podchaser52 months agoSethGoldstein- An important conversation
This is a well done show that asks an important question for the people who want to sustainably create audio
podcasts.
Apple Podcasts5😄😎👠
United States9 months ago - Lily
This is a must listen for anyone who works or is interested in content! Podcasting is such an exciting explosion in the media world and this pod will certainly get you up to date.
Apple Podcasts5LilyLilyLily_L
United Kingdoma year ago - Great content…audio got better!
First couple episodes had some rough audio but they fixed it…much better now!
this could be a new podcast industry “go to” podcast. 😊
Great info and guests for the podcasters looking to monetize.
Apple Podcasts5spbennieUnited Statesa year ago - Loved the death of the download
10/10, great editing, to the point. Doesn’t waste your time. Love love this! Keep bringing industry PROs
Apple Podcasts5america.turner
Canadaa year ago
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Chart Rankings
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Apple Podcasts | #23 |  Indonesia/Business/Marketing |
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Frequently Asked Questions About PodBiz
What is PodBiz about and what kind of topics does it cover?
A practical, business-focused show that explores how money moves in podcasting, from ad deals and branded content to memberships, cross‑platform monetization, and creator ecosystems. Episodes center on monetization strategies, measurement, and platform economics, with guests ranging from platform executives to independent creators and agency leaders. The conversations often highlight actionable frameworks, real-world revenue models, and the evolving role of video, newsletters, and community-building in driving sustainable income for podcasters and networks. The show tends to feature guests who are industry operators or subject-matter experts, offering tactical guidance for creators looking to scale revenue, build audiences, and partner effe... more
Where can I find podcast stats for PodBiz?
Rephonic provides a wide range of podcast stats for PodBiz. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to PodBiz and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does PodBiz get?
Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for PodBiz, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for PodBiz?
Rephonic provides comprehensive predictive audience data for PodBiz, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does PodBiz have?
To see how many followers or subscribers PodBiz has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to PodBiz?
These podcasts share a similar audience with PodBiz:
1. New Media Show (Audio)
2. Podnews Weekly Review
3. Sounds Profitable
4. Podcast Perspectives
5. In & Around Podcasting
How many episodes of PodBiz are there?
PodBiz launched a year ago and published 65 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact PodBiz?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for PodBiz?
Rephonic pulls ratings and reviews for PodBiz from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for PodBiz?
Rephonic provides full transcripts for episodes of PodBiz. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on PodBiz?
Recent guests on PodBiz include:
1. Emma Raz
2. Matt Shapo
3. Jason Adamski
4. Andrea De Marsi
5. Molly DeMellier
6. David Krulewich
7. Andy Maxwell
8. Helen Parker
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.