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PodBiz | Where's The Money In Podcasting?

Norma Jean Belenky & John Kiernan
Podcasting
Podcast Monetization
Podcasts
Monetization Strategies
Podcast Advertising
Community Engagement
Air
Pay Transparency
Independent Creators
Rate Guide
Independent Audio Professionals
Blubrry
Podcasting Industry
Audience Development
Podcast Economy
Freelancing
Mentorship
Content Creation
Programmatic Advertising
Audience Engagement

Where's the money in podcasting? Hosted by Norma Jean Belenky and John Kiernan, PodBiz dives into the strategies, trends, and tools driving podcast monetization and industry growth. From ad revenue and branded content to audience development and production workflows, we spotlight the real business behind the mic.

Each week, we speak with creators, executives, and innovators answering the one quest... more

PublishesWeeklyEpisodes18Founded4 months ago
Number of ListenersCategories
CareersMarketingBusiness

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Artwork for PodBiz

Latest Episodes

Where's the best place to make money in podcasting in 2025?

In this episode of PodBiz, Norma Jean Belenky speaks with Dane Cardiel, Founder and Publisher of Good Tape, about the business, culture, and ethics of the podcasting industry. Dane shares h... more

What does it really take to build a business that lasts in podcasting?

In this episode of PodBiz, Norma Jean Belenky and John Kiernan talk with Randi P’Pool, Founder and CEO of P’Pool Media, about the realities of leading a modern media agency — fro... more

How do you build a podcast that earns from every direction while keeping its creative core intact?

In this episode of PodBiz, Norma Jean Belenky speaks with Jack Levy, Creator, Producer, Director, Entrepreneur and Co-Founder & COO of Manifest Media ... more

Can storytelling really be the most valuable skill in podcasting- and in business?

In this episode of PodBiz, Norma Jean Belenky speaks with Laura Joyce Davis, CEO of Narrative Podcasts and Managing Editor of the Stanford Storytelling Project, about... more

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Recent Guests

Randi P'Pool
Owner of P'Pool Media
P'Pool Media
Episode: The Real Business of Podcast Marketing with Randi P’Pool
Jack Levy
Co-founder of Manifest Media Productions
Manifest Media Productions
Episode: Monetizing Every Angle: Jack Levy’s Playbook for Sustainable Podcasting
Laura Joyce Davis
CEO of Narrative Podcasts and managing editor of the Stanford Storytelling Project
Narrative Podcasts
Episode: Why Storytelling is the Real Currency in Podcasting with Laura Joyce Davis
Alice Florence Orr
Staff writer and managing editor of Podcast Review, and contributor for BBC Radio.
Podcast Review
Episode: Pitching Podcasts That Get Noticed with Alice Florence Orr
Dan Misener
Co-founder of Bumper
Bumper
Episode: From Downloads to Listeners: Dan Misener on New Ways to Measure Podcast Growth
Heather Osgood
CEO of True Native Media
True Native Media
Episode: When Do Podcasts Become Businesses? Heather Osgood on the Realities of Ad Sales
Erin McGregor
Former program manager for AIR, the Association of Independents in Radio
Association of Independents in Radio (AIR)
Episode: Fair Pay in Podcasting: Erin McGregor on AIR’s 2025 Rate Guide and Building Sustainable Careers
Giancarlo Bizzarro
Vice President of Sales at Crooked Media
Crooked Media
Episode: Monetizing Political Podcasts at Scale with Giancarlo Bizzarro of Crooked Media
Bryan Barletta
Partner at Sounds Profitable
Sounds Profitable
Episode: From Podcast Ads to Media Empires: Bryan Barletta on Building Value in Audio

Hosts

Norma Jean Belenky
Podcast and media strategist, co-host of the podcast, and expert in podcasting strategies.
John Kiernan
Podcast producer and co-host, specializing in podcast production and audience development.

Reviews

5.0 out of 5 stars from 9 ratings
  • Great content…audio got better!

    First couple episodes had some rough audio but they fixed it…much better now!

    this could be a new podcast industry “go to” podcast. 😊

    Great info and guests for the podcasters looking to monetize.

    Apple Podcasts
    5
    spbennie
    United Statesa month ago
  • Loved the death of the download

    10/10, great editing, to the point. Doesn’t waste your time. Love love this! Keep bringing industry PROs

    Apple Podcasts
    5
    america.turner
    Canadaa month ago
  • Great content…audio needs improvement

    I wanted to email the show but couldn’t find a contact location on their website.

    1. Content is interesting to me (as a podcaster trying to grow my video/podcast business)…if that is you too…this podcast is for you.

    But…I couldn’t finish any episodes ⬇️⬇️

    2. If their audience is podcasters…podcasters know what over processed audio sounds like. Unfortunately this podcast is lacking in audio quality.

    If they can somehow remaster their first batch of episodes…this could be a new podcast indu... more

    Apple Podcasts
    2
    spbennie
    United States2 months ago
  • Fantastic show with great interviews about the podcast business

    Such a great show about the podcast business and great interviews with industry experts.

    Apple Podcasts
    5
    Entrepreneurs Enigma
    United States3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Emphasis on current trends in the podcasting industry resonates well with the audience, offering practical knowledge that can be directly applied.
Listeners appreciate the insightful interviews that provide actionable strategies for monetizing their podcasts.

Talking Points

Recent interactions between the hosts and their guests.

The Real Business of Podcast Marketing with Randi P’Pool
Q: What do you say is one key move or metric or even a mindset that's made the biggest impact on the success of your career in podcasting?
Building a thicker skin and the need to not take things personally have significantly impacted my career.
The Real Business of Podcast Marketing with Randi P’Pool
Q: Randi, where is the money in podcasting?
The money is in various types of advertising and customized sponsorships that can be tailored to specific audiences.
Why Storytelling is the Real Currency in Podcasting with Laura Joyce Davis
Q: If you had to start over today, what would you do differently to grow faster or smarter?
Focus more on building an audience before launching the show and ensure you're cultivating the right platform for your content.
Why Storytelling is the Real Currency in Podcasting with Laura Joyce Davis
Q: What is one key move or mindset that has made the biggest impact on your podcasting career?
Approaching projects with the understanding that there will be a lot of ideation and revision necessary to create something truly good.
Why Storytelling is the Real Currency in Podcasting with Laura Joyce Davis
Q: Where's the money in podcasting?
There are easier ways to make money than starting a podcast, but if you focus on storytelling and develop those skills, it can lead to profit and success.

Audience Metrics

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Frequently Asked Questions About PodBiz

What is PodBiz about and what kind of topics does it cover?

This podcast focuses on the education and strategies surrounding monetization within the podcasting industry. By featuring conversations with creators, industry experts, and innovators, it addresses the various ways podcasters can generate revenue beyond traditional means such as advertising, emphasizing the significance of community engagement, sponsorships, and diversified income streams. The hosts aim to provide actionable insights, helping listeners navigate the complexities of podcasting and uncover the larger business implications that come with it. Noteworthy is its commitment to revealing the human aspects of the podcasting landscape, making it relatable for both seasoned and aspiring podcasters.

Where can I find podcast stats for PodBiz?

Rephonic provides a wide range of podcast stats for PodBiz. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to PodBiz and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does PodBiz get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for PodBiz, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for PodBiz?

Rephonic provides comprehensive predictive audience data for PodBiz, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does PodBiz have?

To see how many followers or subscribers PodBiz has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to PodBiz?

These podcasts share a similar audience with PodBiz:

1. WTF with Marc Maron Podcast
2. Hidden Brain
3. The Rest Is Entertainment
4. The Ezra Klein Show
5. The Tucker Carlson Show

How many episodes of PodBiz are there?

PodBiz launched 4 months ago and published 18 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact PodBiz?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for PodBiz?

Rephonic pulls ratings and reviews for PodBiz from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for PodBiz?

Rephonic provides full transcripts for episodes of PodBiz. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on PodBiz?

Recent guests on PodBiz include:

1. Randi P'Pool
2. Jack Levy
3. Laura Joyce Davis
4. Alice Florence Orr
5. Dan Misener
6. Heather Osgood
7. Erin McGregor
8. Giancarlo Bizzarro

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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