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PodBiz | Where's The Money In Podcasting?

Norma Jean Belenky & John Kiernan
Podcasting
Podcast Monetization
Podcasts
Monetization Strategies
Podcast Advertising
Community Engagement
Air
Pay Transparency
Independent Creators
Independent Audio Professionals
Rate Guide
Blubrry
Podcasting Industry
Audience Development
Podcast Economy
Mentorship
Freelancing
Programmatic Advertising
Content Creation
Audience Engagement

Where's the money in podcasting? Hosted by Norma Jean Belenky and John Kiernan, PodBiz dives into the strategies, trends, and tools driving podcast monetization and industry growth. From ad revenue and branded content to audience development and production workflows, we spotlight the real business behind the mic.

Each week, we speak with creators, executives, and innovators answering the one quest... more

PublishesWeeklyEpisodes36Founded9 months ago
Number of ListenersCategories
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Artwork for PodBiz

Latest Episodes

Is podcasting focusing on the wrong metrics?

For years, the business conversation around podcasts has centered on CPMs, ad fill rates, and monetization mechanics. But Rox Codes believes the bigger opportunity lies somewhere else entirely: growth.

R... more

How do you reach the right audience inside a global industry?

Victoria King Meyer has built a podcast that answers that question with clarity. As president of Progressio Global and host of The Chemical Show, she has created a platform that connects ... more

If advertising is a billion-dollar market, where does that leave independent creators?

In this episode of PodBiz, NJ sits down with Alberto Betella, co-founder of RSS.com, for a platform-level look at where revenue actually lives.

Alberto’s answer ... more

What if audience development doesn’t start at launch… but at concept?

This week on PodBiz, we’re joined by Catrin Skaperdas, Marketing and Audience Development Director at The Podcast Guys, whose career spans Cumulus Media, independent consulting ac... more

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Recent Guests

Patrick Hill
Founder and CEO of Disctopia
Disctopia
Episode: Where Power, Subscriptions, and Distribution Meet with Patrick Hill of Disctopia
Michael Osborne
Founder of 14th Street Studios and host of the podcast Famous & Gravy.
14th Street Studios
Episode: From Indie to Industry: How Michael Osborne Builds Partner-Ready Podcasts
Danielle Desir Corbett
podcast strategist and host of The Thought Card and Road Trip Ready podcasts
Episode: Portfolio Thinking and Sustainable Monetization in Podcasting with Danielle Desir Corbett
Colin Anderson
Principal at Play and Record
Episode: The Business of Podcasting at Scale with Colin Anderson
Sarah Toporoff
Head of growth for Disco by Headliner
Disco by Headliner
Episode: Breaking Out Of Walled Gardens and France's Podcasting Culture with Sarah Toporoff
Andreea Coscai
Founder and writer at Eurowaves, marketing lead at Tink Media, newsletter and community coordinator at EarBuds Podcast Collective, and independent podcast producer.
Eurowaves, Tink Media, EarBuds Podcast Collective
Episode: Inside Europe’s Emerging Podcast Market with Andreea Coscai
Veronika Taylor
Senior Vice President of Content and the Creator Network at Acast
Acast
Episode: How Advertisers Really See Your Podcast: Veronika Taylor on Growth, Revenue, and What Creators Miss
Gordon Firemark
Entertainment and media lawyer and fellow podcaster
The Podcast Lawyer
Episode: The Legal Side of Podcasting with Gordon Firemark
Dane Cardiel
Founder and publisher of Good Tape
Good Tape
Episode: Hot Takes on Money In Podcasting, Ad Tech, and Community with Dane Cardiel of Good Tape

Hosts

Norma Jean Belenky
Podcast and media strategist specializing in marketing and audience development.
John Kiernan
Podcast producer with experience in content strategies and podcasting.

Reviews

5.0 out of 5 stars from 13 ratings
  • An important conversation

    This is a well done show that asks an important question for the people who want to sustainably create audio

    podcasts.

    Apple Podcasts
    5
    😄😎👠
    United States2 months ago
  • Lily

    This is a must listen for anyone who works or is interested in content! Podcasting is such an exciting explosion in the media world and this pod will certainly get you up to date.

    Apple Podcasts
    5
    LilyLilyLily_L
    United Kingdom4 months ago
  • Great content…audio got better!

    First couple episodes had some rough audio but they fixed it…much better now!

    this could be a new podcast industry “go to” podcast. 😊

    Great info and guests for the podcasters looking to monetize.

    Apple Podcasts
    5
    spbennie
    United States6 months ago
  • Loved the death of the download

    10/10, great editing, to the point. Doesn’t waste your time. Love love this! Keep bringing industry PROs

    Apple Podcasts
    5
    america.turner
    Canada6 months ago
  • Great content…audio needs improvement

    I wanted to email the show but couldn’t find a contact location on their website.

    1. Content is interesting to me (as a podcaster trying to grow my video/podcast business)…if that is you too…this podcast is for you.

    But…I couldn’t finish any episodes ⬇️⬇️

    2. If their audience is podcasters…podcasters know what over processed audio sounds like. Unfortunately this podcast is lacking in audio quality.

    If they can somehow remaster their first batch of episodes…this could be a new podcast indu... more

    Apple Podcasts
    2
    spbennie
    United States7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The content is particularly valued by those interested in the financial strategies behind podcasting.
Listeners appreciate the insightful discussions about monetization and audience engagement techniques.
Several comments highlight the quality of the guests and their industry expertise, adding depth to the episodes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Where Power, Subscriptions, and Distribution Meet with Patrick Hill of Disctopia
Q: If you had to start over again today, what would you do differently to grow faster or smarter within your journey with Disctopia and podcasting?
I would focus on selling subscriptions first instead of spending too much time building the product.
Where Power, Subscriptions, and Distribution Meet with Patrick Hill of Disctopia
Q: What would you say is one key move or metric or even mindset that's made the biggest impact on your podcasting career, building Disctopia?
The biggest impact is the people and the relationships built through the journey of Disctopia.
From Indie to Industry: How Michael Osborne Builds Partner-Ready Podcasts
Q: What key metric or mindset has impacted your podcasting career?
For me, it is ultimately about self-love and nurturing my curiosity while connecting with people through my podcasting journey.
From Indie to Industry: How Michael Osborne Builds Partner-Ready Podcasts
Q: What is the money in podcasting?
For me, the money has been in production and consulting, allowing me to make a living in podcasting for over 15 years.
Portfolio Thinking and Sustainable Monetization in Podcasting with Danielle Desir Corbett
Q: What would you say is one key move or metric that's made the biggest impact on your success within the podcasting industry?
One key move is to ask for what you want and create your own opportunities rather than waiting for them to come to you.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About PodBiz

What is PodBiz about and what kind of topics does it cover?

Focusing on the financial side of the podcasting industry, this series examines various monetization strategies and tools that help creators and businesses thrive in the evolving audio landscape. Frequent discussions include ad revenue, branded content, and the importance of audience development while showcasing insights from industry professionals and innovators. Each episode aims to resolve the pressing question: how can podcasters effectively monetize their offerings? Listeners can expect actionable takeaways and expert advice, making it particularly useful for creators looking to enhance their monetization efforts or businesses interested in the podcast sector.

Where can I find podcast stats for PodBiz?

Rephonic provides a wide range of podcast stats for PodBiz. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to PodBiz and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does PodBiz get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for PodBiz, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for PodBiz?

Rephonic provides comprehensive predictive audience data for PodBiz, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does PodBiz have?

To see how many followers or subscribers PodBiz has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to PodBiz?

These podcasts share a similar audience with PodBiz:

1. Podcast Perspectives
2. Sounds Profitable
3. Buzzcast
4. The Ezra Klein Show
5. The Rest Is Entertainment

How many episodes of PodBiz are there?

PodBiz launched 9 months ago and published 36 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact PodBiz?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for PodBiz?

Rephonic pulls ratings and reviews for PodBiz from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for PodBiz?

Rephonic provides full transcripts for episodes of PodBiz. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on PodBiz?

Recent guests on PodBiz include:

1. Patrick Hill
2. Michael Osborne
3. Danielle Desir Corbett
4. Colin Anderson
5. Sarah Toporoff
6. Andreea Coscai
7. Veronika Taylor
8. Gordon Firemark

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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