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PodBiz | Where's The Money In Podcasting?

Norma Jean Belenky & John Kiernan
Podcasting
Podcasts
Monetization Strategies
Podcast Advertising
Air
Community Engagement
Pay Transparency
Podcast Monetization
Independent Audio Professionals
Rate Guide
Podcast Economy
Mentorship
Freelancing
Audience Development
Content Creation
Audience Engagement
Independent Creators
Podcasting Events
Podcast Production
Marketing Tactics

Where's the money in podcasting? Hosted by Norma Jean Belenky and John Kiernan, PodBiz dives into the strategies, trends, and tools driving podcast monetization and industry growth. From ad revenue and branded content to audience development and production workflows, we spotlight the real business behind the mic.

Each week, we speak with creators, executives, and innovators answering the one quest... more

PublishesWeeklyEpisodes15Founded3 months ago
Number of ListenersCategories
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Artwork for PodBiz

Latest Episodes

Can storytelling really be the most valuable skill in podcasting- and in business?

In this episode of PodBiz, Norma Jean Belenky speaks with Laura Joyce Davis, CEO of Narrative Podcasts and Managing Editor of the Stanford Storytelling Project, about... more

How do you pitch your podcast so it actually gets noticed?

In this episode of PodBiz, Norma Jean Belenky speaks with Alice Florence Orr, Staff Writer and Managing Editor at Podcast Review and BBC Radio contributor, about the realities of podcast PR,... more

What does it take to build podcasting from the ground up, and keep it independent?

In this episode of PodBiz, recorded before his unexpected passing last week, Todd Cochran, Founder & CEO of Blubrry Podcasting, joined Norma Jean Belenky to share his... more

Are downloads still the right way to measure podcast success?

In this episode of PodBiz, Norma Jean Belenky speaks with Dan Misener, co-founder of Bumper, about why the download has lost its value as the industry’s currency and what new measures sho... more

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Recent Guests

Dan Misener
Co-founder of Bumper
Bumper
Episode: From Downloads to Listeners: Dan Misener on New Ways to Measure Podcast Growth
Heather Osgood
CEO of True Native Media
True Native Media
Episode: When Do Podcasts Become Businesses? Heather Osgood on the Realities of Ad Sales
Erin McGregor
Former program manager for AIR, the Association of Independents in Radio
Association of Independents in Radio (AIR)
Episode: Fair Pay in Podcasting: Erin McGregor on AIR’s 2025 Rate Guide and Building Sustainable Careers
Giancarlo Bizzarro
Vice President of Sales at Crooked Media
Crooked Media
Episode: Monetizing Political Podcasts at Scale with Giancarlo Bizzarro of Crooked Media
Bryan Barletta
Partner at Sounds Profitable
Sounds Profitable
Episode: From Podcast Ads to Media Empires: Bryan Barletta on Building Value in Audio
Molly DeMellier
Chief Operating Officer of Sundaze PR
Sundaze PR
Episode: Molly DeMellier of Sundaze on PR, Community, and Diversified Podcast Revenue
James Cridland
Editor of Podnews and radio futurologist
Podnews
Episode: James Cridland on Podcast Revenue, Community & the Future of Audio
Milly Botes
VP of Product at Acast
Acast
Episode: Acast’s Milly Botes on Driving Podcast Revenue with Ads & Partnerships
Adam McNeil
Senior Vice President of Client Services at Adopter Media
Adopter Media
Episode: Adam McNeil of ADOPTER Media on Host-Read Ads & Podcast Monetization

Hosts

Norma Jean Belenky
Podcast and media strategist, co-host of the podcast, and expert in podcasting strategies.
John Kiernan
Podcast producer and co-host, specializing in podcast production and audience development.

Reviews

4.6 out of 5 stars from 8 ratings
  • Great content…audio needs improvement

    I wanted to email the show but couldn’t find a contact location on their website.

    1. Content is interesting to me (as a podcaster trying to grow my video/podcast business)…if that is you too…this podcast is for you.

    But…I couldn’t finish any episodes ⬇️⬇️

    2. If their audience is podcasters…podcasters know what over processed audio sounds like. Unfortunately this podcast is lacking in audio quality.

    If they can somehow remaster their first batch of episodes…this could be a new podcast indu... more

    Apple Podcasts
    2
    spbennie
    United Statesa month ago
  • Fantastic show with great interviews about the podcast business

    Such a great show about the podcast business and great interviews with industry experts.

    Apple Podcasts
    5
    Entrepreneurs Enigma
    United States2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Emphasis on current trends in the podcasting industry resonates well with the audience, offering practical knowledge that can be directly applied.
Listeners appreciate the insightful interviews that provide actionable strategies for monetizing their podcasts.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#207
Australia/Business/Marketing
Apple Podcasts
#105
Sweden/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

From Downloads to Listeners: Dan Misener on New Ways to Measure Podcast Growth
Q: What kind of growth are you looking for?
It can mean different things such as growth in revenue, download numbers, or a return of the same audience.
From Downloads to Listeners: Dan Misener on New Ways to Measure Podcast Growth
Q: Tell us a little bit about how you got into the podcasting industry?
I got into podcasting in the mid-2000s, during the early days of audio enclosures in RSS feeds, coming from a background in radio and community broadcasting.
Monetizing Political Podcasts at Scale with Giancarlo Bizzarro of Crooked Media
Q: What are you most excited about coming up within the podcasting industry?
Expanding video content and how it integrates into the global podcasting landscape.
Monetizing Political Podcasts at Scale with Giancarlo Bizzarro of Crooked Media
Q: What would you say is a key move or metric or even mindset that's made the biggest impact on your podcasting career and the success of your clients?
A key move is being transparent and sharing knowledge with others, not hoarding information.
Fair Pay in Podcasting: Erin McGregor on AIR’s 2025 Rate Guide and Building Sustainable Careers
Q: What would you say is a key move or metric or even a mindset that's made the biggest impact on the success of the independent radio and audio professionals that are within AIR?
Independents need to stop thinking that they don't cost very much and need to figure out what they want to make each year and work backwards to achieve that. Understanding worth is also crucial.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About PodBiz

What is PodBiz about and what kind of topics does it cover?

This podcast focuses on the education and strategies surrounding monetization within the podcasting industry. By featuring conversations with creators, industry experts, and innovators, it addresses the various ways podcasters can generate revenue beyond traditional means such as advertising, emphasizing the significance of community engagement, sponsorships, and diversified income streams. The hosts aim to provide actionable insights, helping listeners navigate the complexities of podcasting and uncover the larger business implications that come with it. Noteworthy is its commitment to revealing the human aspects of the podcasting landscape, making it relatable for both seasoned and aspiring podcasters.

Where can I find podcast stats for PodBiz?

Rephonic provides a wide range of podcast stats for PodBiz. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to PodBiz and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does PodBiz get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for PodBiz, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for PodBiz?

Rephonic provides comprehensive predictive audience data for PodBiz, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does PodBiz have?

To see how many followers or subscribers PodBiz has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to PodBiz?

These podcasts share a similar audience with PodBiz:

1. Podnews Weekly Review
2. Sounds Profitable
3. Podnews Daily - podcast industry news
4. Podcast Perspectives
5. The Diary Of A CEO with Steven Bartlett

How many episodes of PodBiz are there?

PodBiz launched 3 months ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact PodBiz?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for PodBiz?

Rephonic pulls ratings and reviews for PodBiz from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for PodBiz?

Rephonic provides full transcripts for episodes of PodBiz. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on PodBiz?

Recent guests on PodBiz include:

1. Dan Misener
2. Heather Osgood
3. Erin McGregor
4. Giancarlo Bizzarro
5. Bryan Barletta
6. Molly DeMellier
7. James Cridland
8. Milly Botes

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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