PodBiz | Where's The Money In Podcasting?
Norma Jean Belenky & John KiernanWhere's the money in podcasting? Hosted by Norma Jean Belenky and John Kiernan, PodBiz dives into the strategies, trends, and tools driving podcast monetization and industry growth. From ad revenue and branded content to audience development and production workflows, we spotlight the real business behind the mic.
Each week, we speak with creators, executives, and innovators answering the one quest... more
| Publishes | Weekly | Episodes | 43 | Founded | 10 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingCareersBusiness | |||
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Latest Episodes
If you don’t own your audience, are you actually building a business?
This week on PodBiz, Michelle Jackson, founder of Creators Getting Paid, breaks down why most creators struggle to monetize and what’s actually required to turn a podcast into som... more
If podcasting is growing, why is monetization still uneven and who actually captures the value?
This week on PodBiz, Brendan Monaghan, CEO of Libsyn and former co-founder of Megaphone, breaks down podcasting from the platform layer: hosting, monetiz... more
How do you make money from podcasting when listeners are skipping ads?
Sam Sethi has spent his career at the intersection of tech and media, from Microsoft and Netscape to co-founding TechCrunch. Now, as CEO of True Fans and co-host of Podcast Weekl... more
How do you turn a podcast into a system that actually drives revenue?
Chris Stone has spent his career building audiences across legacy media and modern podcast ecosystems. From The Telegraph to the New Statesman, and now through Podcast Strategy We... more
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Reviews
- An important conversation
This is a well done show that asks an important question for the people who want to sustainably create audio
podcasts.
Apple Podcasts5😄😎👠
United States4 months ago - Lily
This is a must listen for anyone who works or is interested in content! Podcasting is such an exciting explosion in the media world and this pod will certainly get you up to date.
Apple Podcasts5LilyLilyLily_L
United Kingdom6 months ago - Great content…audio got better!
First couple episodes had some rough audio but they fixed it…much better now!
this could be a new podcast industry “go to” podcast. 😊
Great info and guests for the podcasters looking to monetize.
Apple Podcasts5spbennieUnited States8 months ago - Loved the death of the download
10/10, great editing, to the point. Doesn’t waste your time. Love love this! Keep bringing industry PROs
Apple Podcasts5america.turner
Canada8 months ago - Great content…audio needs improvement
I wanted to email the show but couldn’t find a contact location on their website.
1. Content is interesting to me (as a podcaster trying to grow my video/podcast business)…if that is you too…this podcast is for you.
But…I couldn’t finish any episodes ⬇️⬇️
2. If their audience is podcasters…podcasters know what over processed audio sounds like. Unfortunately this podcast is lacking in audio quality.
If they can somehow remaster their first batch of episodes…this could be a new podcast indu... more
Apple Podcasts2spbennieUnited States8 months ago
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Frequently Asked Questions About PodBiz
What is PodBiz about and what kind of topics does it cover?
PodBiz centers on the economics of podcasting, exploring how shows, networks, and ecosystems monetize beyond traditional ads. Recent episodes emphasize content strategy, brand partnerships, audience development, and multi-channel tactics that pair audio with video, newsletters, and live events. Guests range from media executives to indie creators, all sharing practical frameworks for turning podcasting into a sustainable business, including packaging concepts, equity deals, and direct-to-consumer strategies. The show often highlights the shift from download-centric metrics toward engagement, community-building, and cross-platform growth as core drivers of revenue and influence in the space. A notable strength is its access to industry pract... more
Where can I find podcast stats for PodBiz?
Rephonic provides a wide range of podcast stats for PodBiz. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to PodBiz and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does PodBiz get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for PodBiz, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for PodBiz?
Rephonic provides comprehensive predictive audience data for PodBiz, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does PodBiz have?
To see how many followers or subscribers PodBiz has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to PodBiz?
These podcasts share a similar audience with PodBiz:
1. Podnews Weekly Review
2. New Media Show (Audio)
3. Podcast Network Insights: Understanding the Business of Podcast "Networks"
4. Podcast Perspectives
5. Podnews Daily - podcast industry news
How many episodes of PodBiz are there?
PodBiz launched 10 months ago and published 43 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact PodBiz?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for PodBiz?
Rephonic pulls ratings and reviews for PodBiz from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for PodBiz?
Rephonic provides full transcripts for episodes of PodBiz. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on PodBiz?
Recent guests on PodBiz include:
1. Chris Stone
2. Courtney O'Connor
3. Jeremy Enns
4. Carly Baker
5. Rox Codes
6. Victoria King-Meyer
7. Alberto Betella
8. Catrin Skaperdas
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.