HOW THEY DID IT! Unique stories partnerships-led sales and success.
Alex GlennThis is a derivative of our popular "Make Them Famous" podcast about partner enablement. Only this time, I wanted to take a journalistic approach to uncover unique stories between partners. You will hear parts of the story being told in an interview I had with the guest. Then, you will hear my co-host Chris and I break down the key learnings of the story and provide more context or anecdotes from ... more
| Publishes | Monthly | Episodes | 88 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Category | Technology | ||||
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Latest Episodes
Agency: Speargrowth.com, B2B marketing, 20 employees
CEO: Ishaan Shakunt
Situation: In need of new leads. They were doing all inbound marketing. They decided, after learning about PartnerhubÂź ironically, to start turning on partnerships. Subseque... more
Situation: Itâs early days at Eloqua and David Lewis sees a huge opportunity to build an agency focused on helping companies adopt marketing automation - specifically on Eloqua to start. He allies with Jill Rowley who is a top salesperson at Eloqua a... more
Agencies: duostrategyla.com and pblcmedia.com
CEOs: Taylor Kratz, Grant McNaughton, Jon Farah
Situation: Jon needed to grow his client base, and he knew partnerships was the way to get there quickly.
Result: A successful partnership between tw... more
Situation: A high-profile customer was having a difficult digital transformation off a legacy tech stack. Carabiner and Formstack worked closely to get them through it.
Result: A successful digital transformation off of a failing tech stack onto a ... more
This episode is very special. I interviewed David Lewis in 2018 on my last podcast about his success in his agency DemandGen.
My guest, Jill Rowley, is a social selling evangelist who was one of the first employees at Salesforce. She met my David ... more
When partner managers attempt to create with their strategic growth teams, it can often be an uphill battle for both sides. Misalignment, lack of understanding of the other departments objectives, processes and tribulations⊠And many times, it ends i... more
In todayâs sales climate, account executives and partnerships teams need to collaborate more than ever before to win deals.
Enter Mac Reddin, CEO of Commsor which is pivoting into sales enablement with their product Bronto.
Mac has been an outs... more
Marco De Paulis began his career work at top digital agencies before joining Privy as their agency-partnerships lead. Heâs now been spearheading Ryder Commerceâs partner program using little more than Google docs, sheets, and Salesforce.
In this e... more
Key Facts
Reviews
- What a gem
Working in the partner channel it is always difficult to find content that speaks to us. So to stumble across such a find took me back to college when I needed just the right book for a research paper due at the end of the week and happened to fall into the right row in the stacks. I am only beginning my dive into this content but from my first two listens - I am gonna need a bigger notepad đ€.
Apple Podcasts5MainoMaine
United States6 years ago - Awesome!
âInformative, very clear and educational. Great info on growing your partner programs, building content and getting the sales results needed to magnify your brand.â
Apple Podcasts5JEJ03United States7 years ago - Great insight
Great insight into the future of channel programs!
Apple Podcasts5Lis805United States7 years ago - Great podcast
Hands down the most valuable and actionable partnerships podcast on iTunes!
Apple Podcasts5Duck12345567890United States7 years ago - Easy to digest info & apply what I learned
Lots of great episodes on understating channel partnerships, realizing whatâs working and not working, and how to go about building successful channel partners.
Apple Podcasts5Tech AficianadoUnited States7 years ago - Very much recommend
Glad I came upon this Podcast. Alex is an expert in this field
Apple Podcasts5Rtomsa1United States7 years ago
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