探秘世界巨头背后的故事,他们究竟何以站稳巅峰?忘掉开始的挫败,因为失败导向了新的历程;挖掘创新之路,记着每一个小心翼翼的蜕变。在这个缤纷世界里,坚韧和智慧,是成就他们辉煌传奇背后,不可或缺的密码。化妆品帝国、医药巨头、软件魁首,他们一手打造的不只是产品,更是塑造时代的革新。好奇它们的成功秘诀?跟进我的播客,一同探寻这背后的非凡篇章!02:13 欧莱雅:从染发剂到化妆品帝国的辉煌历程04:15 阿司匹林:解热镇痛的传奇药品与抗血小板凝聚作用06:16 阿司匹林:一个伟大药丸的故事,从孝顺到成为畅销... more
提到手机,大家现在可能第一时想到的是华为、苹果和三星。但是你知道吗,作为斯托克指数重要成分股的诺基亚,曾经可是全球手机行业的老大哥。或许00后的朋友不知道诺基亚,但是00后之前的朋友们,应该都知道吧。毕竟这是大家的青春!要知道,在当年,诺基亚以超过40%的市场份额,创造了全球手机行业的神话。从以前的人手一部,到现在的销声匿迹,诺基亚到底经历了什么?如今的诺基亚是死是活呢?
或许你不爱运动,但是作为斯托克50指数成分股的阿迪达斯,想必你肯定知道吧!毕竟作为世界知名运动品牌,阿迪达斯可谓是家喻户晓。根据2023年品牌价值评估机构GYbrand发布的“2023全球最具有价值的运动服饰品牌10强”榜单中,耐克排名第一,阿迪达斯以其品牌价值213.20亿美元排行第二,彪马第三。但是你知道吗,阿迪达斯把彪马看成是自己最大的竞争对手,而非耐克!这其中究竟是怎么一回事呢?故事还要从一个家族跨世纪的恩怨情仇开始说起。
曾经九死一生的阿麦斯是如何“封神“’的?本期播客探秘阿斯麦—一个曾濒临破产的小企业如何一跃成为占据全球80%光刻机市场份额的霸主? more
大众和保时捷曾经有一场大战。在这场大战中,欧洲第五大富豪自杀,而引起这场大战的源头竟然是一场豪门外遇。下面我们娓娓道来: more
LV集团和爱马仕都是斯托克50指数成分股,也是奢侈品行业中的龙头。LV覆盖的奢侈品品牌矩阵庞大,Celine、迪奥、Tiffany这些著名品牌都是收购回来的,而爱马仕则深耕一个品牌。你没听过买LV需要配货的,同时也没听过爱马仕今年又收购了哪个著名品牌。两种截然不同风格的奢侈品巨头终于在2010年碰上了。
美国有大名鼎鼎的道琼斯指数和标普500指数,这两大指数都是反映美国经济市场的重要指标。那么,在欧洲,同样也存在欧洲版的“道琼斯指数”和“标普500指数”。欧版的“道琼斯指数”我们前一期已经有详细的讲过。今天我们就一起来揭秘欧洲版的“标普500指数”。
我们在看经济新闻的时候,经常会听到道琼斯工业指数这个词,想必大家对此已经不陌生了吧。道指的确是全球应用广泛,且是为人熟悉的股票指数之一。不过,很多人都可能忽略了在欧洲也有类似的指数。这就是欧洲斯托克50指数(英文名称:EURO STOXX 50)。名字很陌生?如果我讲一些成分股,你应该不会感到陌生。斯托克50指数的前10大权重股里面就有我们耳熟能详的:ASML(阿斯莫)、LVMH(LV集团)、SAP、西门子、欧莱雅、斯奈德电器、安联集团。接下来,我们就一起来看看吧!
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欧洲50强企业案例 launched 14 days ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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