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Artwork for Online market research

Online market research - for iPod/iPhone

The Open University

How has the arrival of the internet changed the nature of marketing research? Can doing market research with online participants be as effective as with real people? Every company knows good market research is a key factor in getting an advantage over their competitors, knowing specific information about target demographics can be essential for a company’s success. In recent years the internet has... more

PublishesDailyEpisodes10Founded13 years ago
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Artwork for Online market research

Latest Episodes

Peter Jackson (Head of Adsearch) discusses the products he’s researched.

Transcript -- Peter Jackson (Head of Adsearch) discusses the products he’s researched.

The pros and cons of internet market research.

Transcript -- The pros and cons of internet market research.

Traditional research companies are now moving online.

Transcript -- Traditional research companies are now moving online.

What are the implications of losing the physical interaction with participants?

Transcript -- What are the implications of losing the physical interaction with participants?

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Which podcasts are similar to Online market research?

These podcasts share a similar audience with Online market research:

1. Happy Market Research Podcast
2. Marketing School - Digital Marketing and Online Marketing Tips
3. Social Media Marketing Podcast
4. The McKinsey Podcast
5. HBR IdeaCast

How many episodes of Online market research are there?

Online market research launched 13 years ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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