Happy Market Research Podcast

Dan Fleetwood

Market Research

Consumer Insights

Data Quality

Social Listening

Consumer Behavior

AI In Research

Focus Groups

Trends

Artificial Intelligence

Behavioral Data

Survey Fraud

Bad Bunny

AI In Market Research

Technology

UX Research

Edtech

Gen Z

Augmented Reality

Academic Trust

Discover Puerto Rico

Your favorite podcast for insights, trends, and expert perspectives, all delivered in a simple and engaging format.

60 ratings

Publishes	Twice monthly	Episodes	310	Founded	8 years ago
Number of Listeners		Categories	TechnologyEntrepreneurshipBusiness

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Guests Host Reviews Charts Talking Points

Latest Episodes

Ep. 21 – Leading with Purpose with Kajoli Tankha, Head of Consumer Insights at Microsoft

In this episode of the Happy Market Research Podcast, Dan Fleetwood chats with Kajoli Tankha, who leads Microsoft’s consumer insights function. Kajoli shares her personal journey from agency life to leading a global team at Microsoft, discussing the ... more

25 Feb 2026 • 31 min

Ep. 20 – Turning Insight Into Strategic Influence with Brianna Sylver, Founder of Sylver Consulting

In this episode of the Happy Market Research Podcast, Dan Fleetwood talks with Brianna Sylver, author and founder of Sylver Consulting, about the power of qualitative research in shaping brand and business strategy. Brianna shares her journey from re... more

18 Feb 2026 • 36 min

Ep. 19 – Making Insights Matter in a Digital Marketplace with Nick King, Insight Director at AutoTrader

In this episode of the Happy Market Research Podcast, Dan Fleetwood talks with Nick King, Insight Director at AutoTrader, about what it takes to deliver impactful insights inside a large digital marketplace. Nick shares how his team partners with pro... more

29 Jan 2026 • 37 min

Ep. 18 – Raising the Bar for Qualitative Research with Marilisa Beatty, VP of Qualitative Research at KJT

In this episode of the Happy Market Research Podcast, Dan Fleetwood talks with Marilisa Beatty, VP of Qualitative Research at KJT, about what it truly takes to deliver strong qualitative research. Marilisa shares her perspective on rigor, thoughtful ... more

14 Jan 2026 • 29 min

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Up First from NPRNPR

Recent Guests

Kajoli Tankha

Head of Consumer Insights at Microsoft

Microsoft

Episode: Ep. 21 – Leading with Purpose with Kajoli Tankha, Head of Consumer Insights at Microsoft

Brianna Sylver

Founder and president of Sylver Consulting; author of Leading Through Free Fall.

Sylver Consulting

Episode: Ep. 20 – Turning Insight Into Strategic Influence with Brianna Sylver, Founder of Sylver Consulting

Nick King

Insight Director at AutoTrader, experienced consumer psychologist

AutoTrader

Episode: Ep. 19 – Making Insights Matter in a Digital Marketplace with Nick King, Insight Director at AutoTrader

Marilisa Beatty

VP of Qualitative Research at KJT

KJT

Episode: Ep. 18 – Raising the Bar for Qualitative Research with Marilisa Beatty, VP of Qualitative Research at KJT

Dr. Laurie Michaels

Associate Director of Market Research at Innovation Partners with a background in sociology.

Innovation Partners

Episode: Ep. 17 – The Reality of In-house Research with Laurie Michaels, Associate Director of Market Research at Innovation Partners

Gary Rudman

Gen Z Whisperer and President of GTR Consulting

GTR Consulting

Episode: Ep. 16 – What Brands Get Wrong About the Next Generation with Gary Rudman, President of GTR Consulting

Susan Rose

Vice President of Strategic Marketing and Advisory Services at GovExec

GovExec

Episode: Ep. 15 – The Power of Research in Shaping Public Sector Strategies with Susan Rose, VP of Strategic Marketing & Advisory Services at GovExec

Giovanni Riggioni

Customer & Market Insights Manager at HP

Episode: Ep. 14 – Driving Product Strategy with Customer Insights with Giovanni Riggioni, Customer & Market Insights Manager at HP

Cecilia Rodriguez

Market Research Manager at Discover Puerto Rico

Discover Puerto Rico

Episode: Ep. 12 – How Research Shapes Tourism and Traveler Experience with Cecilia Rodriguez, Market Research Manager at Discover Puerto Rico

Host

Dan Fleetwood

Host of the podcast, sharing insights and fostering discussions on market research, trends, and expert perspectives.

Reviews

4.8 out of 5 stars from 60 ratings

Brilliant research podcast
Practical research advice, new perspectives - love it!
Apple Podcasts
5
adhdbythebeach
United Kingdom3 years ago
Informative and Interesting
I really enjoy listening to this podcast, the format is very engaging and I find myself hooked to every word. Very informative content and experienced speakers, also a knowledgeable and skilled interviewer. I am not in the marketing research field, but want to use it in my own work, so this information is very valuable and in a great format.
Apple Podcasts
5
momo beach✨
United States3 years ago
I highly recommend this podcast
Jamin brings a wealth of experience that’s always valuable and actionable
Apple Podcasts
5
ninja steth jelly 7655
United States3 years ago
Great Episode
I love this episode -- so many insights. I will be looking up Susan Fader and cognitive demographics more.
Audible
5
Annah Hill
United States3 years ago
Great Podcast
This is a great podcast to stay up-to-date on new trends in research, strategy, and insights. A must listen for those that don’t want to get left behind.
Apple Podcasts
5
Sean from Engine
United States4 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback consistently highlights the podcast as a must-listen for those in the insights space, offering fresh ideas and actionable content.

Listeners appreciate the podcast for its practical research advice and engaging format.

The content is noted for being informative and valuable, even for those outside the marketing research field.

The host is praised for drawing out key lessons from guests and providing relatable content for the audience.

Guests are recognized for their expertise, contributing to high-quality discussions and insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#72	Austria/Business/Entrepreneurship
Apple Podcasts	#111	Hong Kong/Business/Entrepreneurship

Talking Points

Recent interactions between the hosts and their guests.

Ep. 21 – Leading with Purpose with Kajoli Tankha, Head of Consumer Insights at Microsoft

Q: What's one piece of advice for improving research methodology?

Stay close to the customer context to understand their perspective.

Ep. 20 – Turning Insight Into Strategic Influence with Brianna Sylver, Founder of Sylver Consulting

Q: What's one idea from Leading Through Free Fall, you hope people apply?

That their role is not just to manage process, but to also manage the emotional dynamics of stakeholders.

Ep. 17 – The Reality of In-house Research with Laurie Michaels, Associate Director of Market Research at Innovation Partners

Q: What do you think is not being talked about enough in market research?

We need to stay grounded in the basic principles of the scientific method and ensure research integrity is prioritized.

Ep. 17 – The Reality of In-house Research with Laurie Michaels, Associate Director of Market Research at Innovation Partners

Q: What are some of the methods that you use to diagnose rare conditions?

I conduct qualitative, in-depth interviews with healthcare providers to understand how they distinguish conditions like AIP from others such as appendicitis.

Ep. 17 – The Reality of In-house Research with Laurie Michaels, Associate Director of Market Research at Innovation Partners

Q: What area of research or industry insights are you most passionate about right now?

In healthcare market research, I am passionate about addressing key unmet needs in clinical outcomes for patients, especially in oncology and rare diseases.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Happy Market Research Podcast

What is Happy Market Research Podcast about and what kind of topics does it cover?

This podcast focuses on delivering valuable insights, trends, and expert perspectives within the realms of market research, technology, and business strategy. Topics covered frequently include consumer behavior, the evolution of digital strategies, and the importance of qualitative research methodologies. Listeners can expect discussions featuring industry leaders who share their expertise in navigating challenges and opportunities across various sectors, such as healthcare, technology, and public strategy. What sets this show apart is its commitment to actionable insights that help listeners apply knowledge in practical settings, making it particularly beneficial for professionals in the field of marketing research and beyond.

Where can I find podcast stats for Happy Market Research Podcast?

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How many listeners does Happy Market Research Podcast get?

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To see how many followers or subscribers Happy Market Research Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Happy Market Research Podcast?

These podcasts share a similar audience with Happy Market Research Podcast:

1. Up First from NPR

How many episodes of Happy Market Research Podcast are there?

Happy Market Research Podcast launched 8 years ago and published 310 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Happy Market Research Podcast?

Recent guests on Happy Market Research Podcast include:

1. Kajoli Tankha
2. Brianna Sylver
3. Nick King
4. Marilisa Beatty
5. Dr. Laurie Michaels
6. Gary Rudman
7. Susan Rose
8. Giovanni Riggioni

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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