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Artwork for Happy Market Research Podcast

Happy Market Research Podcast

Dan Fleetwood
Market Research
Consumer Insights
Data Quality
Social Listening
Consumer Behavior
Trends
Focus Groups
Artificial Intelligence
Behavioral Data
Survey Fraud
Bad Bunny
AI In Market Research
Technology
UX Research
AI In Research
Edtech
Gen Z
Augmented Reality
Academic Trust
Discover Puerto Rico

Your favorite podcast for insights, trends, and expert perspectives, all delivered in a simple and engaging format.

PublishesTwice monthlyEpisodes306Founded7 years ago
Number of ListenersCategories
EntrepreneurshipBusinessTechnology

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Artwork for Happy Market Research Podcast

Latest Episodes

In this episode of the Happy Market Research Podcast, Dan Fleetwood talks with Laurie Michaels, Associate Director of Market Research at Innovation Partners, about what it really takes to make research useful inside organizations. Laurie shares her e... more

Dan Fleetwood talks with Gary Rudman, President of GTR Consulting and widely known as the Gen Z Whisperer, about what brands and researchers often misunderstand about Gen Z. Gary shares insights from years of youth culture research, exploring what tr... more

Dan Fleetwood speaks with Susan Rose, Vice President of Strategic Marketing & Advisory Services at GovExec, about the intersection of data, research, and thought leadership in the public sector. Susan shares her journey from journalism to marketing, ... more

Dan Fleetwood speaks with Giovanni Riggioni, Customer & Market Insights Manager at HP, about the evolving role of customer insights in driving product strategy. Gio shares how his team uses data to inform product decisions, enhance customer experienc... more

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Recent Guests

Dr. Laurie Michaels
Associate Director of Market Research at Innovation Partners with a background in sociology.
Innovation Partners
Episode: Ep. 17 – The Reality of In-house Research with Laurie Michaels, Associate Director of Market Research at Innovation Partners
Gary Rudman
Gen Z Whisperer and President of GTR Consulting
GTR Consulting
Episode: Ep. 16 – What Brands Get Wrong About the Next Generation with Gary Rudman, President of GTR Consulting
Susan Rose
Vice President of Strategic Marketing and Advisory Services at GovExec
GovExec
Episode: Ep. 15 – The Power of Research in Shaping Public Sector Strategies with Susan Rose, VP of Strategic Marketing & Advisory Services at GovExec
Giovanni Riggioni
Customer & Market Insights Manager at HP
HP
Episode: Ep. 14 – Driving Product Strategy with Customer Insights with Giovanni Riggioni, Customer & Market Insights Manager at HP
Cecilia Rodriguez
Market Research Manager at Discover Puerto Rico
Discover Puerto Rico
Episode: Ep. 12 – How Research Shapes Tourism and Traveler Experience with Cecilia Rodriguez, Market Research Manager at Discover Puerto Rico
Brooke Reavey
A marketing professor at Dominican University with a background in market research.
Dominican University
Episode: Ep. 11 – Survey Fraud, Academic Trust, and Shaping the Next Generation of Researchers with Brooke Reavey
Josh LaMar
CEO of Amplinate, with over 20 years in the UX industry and a background in music composition and English poetry
Amplinate
Episode: Ep. 8 – How Listening to Customers Drives Business Growth with Josh LaMar, CEO of Amplinate
Andrew Moffatt
CEO and co-founder of Qrious Insight
Qrious Insight
Episode: Ep. 7 – Behavioral Data is Changing the Future of Research with Andrew Moffatt, CEO of Qrious Insight
Tim Sanders
Vice President Research Insights at G2, known for his work in AI and author of several books on knowledge sharing and collaboration
G2
Episode: Ep. 5 – Rethinking Buyer Behavior in the Age of AI with Tim Sanders, VP of Research Insights at G2

Host

Dan Fleetwood
Host of the Happy Market Research Podcast.

Reviews

4.8 out of 5 stars from 60 ratings
  • Brilliant research podcast

    Practical research advice, new perspectives - love it!

    Apple Podcasts
    5
    adhdbythebeach
    United Kingdom3 years ago
  • Informative and Interesting

    I really enjoy listening to this podcast, the format is very engaging and I find myself hooked to every word. Very informative content and experienced speakers, also a knowledgeable and skilled interviewer. I am not in the marketing research field, but want to use it in my own work, so this information is very valuable and in a great format.

    Apple Podcasts
    5
    momo beach✨
    United States3 years ago
  • I highly recommend this podcast

    Jamin brings a wealth of experience that’s always valuable and actionable

    Apple Podcasts
    5
    ninja steth jelly 7655
    United States3 years ago
  • Great Episode

    I love this episode -- so many insights. I will be looking up Susan Fader and cognitive demographics more.

    Audible
    5
    Annah Hill
    United States3 years ago
  • Great Podcast

    This is a great podcast to stay up-to-date on new trends in research, strategy, and insights. A must listen for those that don’t want to get left behind.

    Apple Podcasts
    5
    Sean from Engine
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the valuable and actionable insights provided by experienced speakers, making it suitable for both industry professionals and those new to market research.
The show features a variety of guests, which enriches the discussion and keeps the content relevant and engaging.
This podcast excels in generating informative conversations about key topics in the research/insights/data industry and letting the listener get to know the guests.
The format is engaging and the content is highly informative, offering fresh ideas on market research.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ep. 17 – The Reality of In-house Research with Laurie Michaels, Associate Director of Market Research at Innovation Partners
Q: What do you think is not being talked about enough in market research?
We need to stay grounded in the basic principles of the scientific method and ensure research integrity is prioritized.
Ep. 17 – The Reality of In-house Research with Laurie Michaels, Associate Director of Market Research at Innovation Partners
Q: What are some of the methods that you use to diagnose rare conditions?
I conduct qualitative, in-depth interviews with healthcare providers to understand how they distinguish conditions like AIP from others such as appendicitis.
Ep. 17 – The Reality of In-house Research with Laurie Michaels, Associate Director of Market Research at Innovation Partners
Q: What area of research or industry insights are you most passionate about right now?
In healthcare market research, I am passionate about addressing key unmet needs in clinical outcomes for patients, especially in oncology and rare diseases.
Ep. 15 – The Power of Research in Shaping Public Sector Strategies with Susan Rose, VP of Strategic Marketing & Advisory Services at GovExec
Q: How do you approach transforming research findings into narratives that really resonate?
Spend a lot of upfront time nailing down what survey is going to be about and understanding what the clients want to get out of it.
Ep. 15 – The Power of Research in Shaping Public Sector Strategies with Susan Rose, VP of Strategic Marketing & Advisory Services at GovExec
Q: What areas of research are you most passionate about right now?
Doing brand perception and messaging research.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Happy Market Research Podcast

What is Happy Market Research Podcast about and what kind of topics does it cover?

The episodes feature discussions with industry experts who provide valuable insights on market research, consumer behavior, and the integration of technology in research methodologies. Listeners can expect to explore a variety of topics, from the impact of artificial intelligence and data quality to social listening and customer insights. The conversations frequently highlight the dynamic nature of market research and its relevance across multiple sectors, making it an engaging resource for professional development and strategic decision-making. Unique to the series is the blend of practical advice and inspiring stories from guests who have significantly shaped their fields, appealing to both seasoned professionals and those new to the disc... more

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How many listeners does Happy Market Research Podcast get?

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How many subscribers and views does Happy Market Research Podcast have?

To see how many followers or subscribers Happy Market Research Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Happy Market Research Podcast?

These podcasts share a similar audience with Happy Market Research Podcast:

1. Radiolab
2. HBR IdeaCast

How many episodes of Happy Market Research Podcast are there?

Happy Market Research Podcast launched 7 years ago and published 306 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Happy Market Research Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Happy Market Research Podcast?

Recent guests on Happy Market Research Podcast include:

1. Dr. Laurie Michaels
2. Gary Rudman
3. Susan Rose
4. Giovanni Riggioni
5. Cecilia Rodriguez
6. Brooke Reavey
7. Josh LaMar
8. Andrew Moffatt

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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