Happy Market Research Podcast

Dan Fleetwood

Market Research

Consumer Insights

Data Quality

Artificial Intelligence

Social Listening

Consumer Behavior

AI In Research

Focus Groups

Trends

Behavioral Data

Survey Fraud

Bad Bunny

AI In Market Research

Technology

UX Research

Edtech

Gen Z

Augmented Reality

Discover Puerto Rico

Academic Trust

Your favorite podcast for insights, trends, and expert perspectives, all delivered in a simple and engaging format.

61 ratings

Publishes	Twice monthly	Episodes	315	Founded	8 years ago
Number of Listeners		Categories	EntrepreneurshipBusinessTechnology

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Latest Episodes

Ep. 26 – Why Human Facilitation Still Matters in the Age of AI

In this episode, Dan Fleetwood talks with Andy Garlikov about the changing role of qualitative researchers as AI becomes more common in research workflows.

Andy explains how he fell into market research after years in customer and executive engageme... more

28 May 2026 • 30 min

Ep. 25 – Live from IIEX: What’s Next for Research After AI Hype

In this special live episode of the Happy Market Research Podcast, Dan Fleetwood records from IIEX and speaks with three guests about the biggest conversations happening across the insights industry.

Stan Sthanunathan shares a candid perspective on ... more

6 May 2026 • 26 min • Popular

Ep. 24 – What It Takes to Measure Impact in Modern Advertising with David Iudica, Head of Global Measurement and Insights Analytics at Uber Ads

In this episode, Dan Fleetwood speaks with David Iudica, an experienced insights and analytics leader who has worked across major organizations including Meta, Citi, and now Uber Ads.

David shares his career journey from agency-side research to lead... more

15 Apr 2026 • 28 min • Most popular

Ep. 23 – When Great Ideas Meet Market Reality with Eric Rasmussen

In this episode, Dan Fleetwood speaks with Eric Rasmussen, an experienced researcher who has worked across major companies including 23andMe, ebay and Groupon.

Eric shares stories from his career working at the intersection of consumer behavior, tec... more

31 Mar 2026 • 39 min

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Recent Guests

David Iudica

Head of Global Measurement and Insights Analytics at Uber Ads

Uber Ads

Episode: Ep. 24 – What It Takes to Measure Impact in Modern Advertising with David Iudica, Head of Global Measurement and Insights Analytics at Uber Ads

Eric Rasmussen

Accomplished researcher with experience at 23andMe, Groupon, and other companies

Episode: Ep. 23 – When Great Ideas Meet Market Reality with Eric Rasmussen

Janani Venkataraman

Director of Market Research at Bill

Bill

Episode: Ep. 22 – Why Great Researchers Spend More Time Listening with Janani Venkataraman, Director of Research & Insights at BILL

Kajoli Tankha

Head of Consumer Insights at Microsoft

Microsoft

Episode: Ep. 21 – Leading with Purpose with Kajoli Tankha, Head of Consumer Insights at Microsoft

Brianna Sylver

Founder and president of Sylver Consulting; author of Leading Through Free Fall.

Sylver Consulting

Episode: Ep. 20 – Turning Insight Into Strategic Influence with Brianna Sylver, Founder of Sylver Consulting

Nick King

Insight Director at AutoTrader, experienced consumer psychologist

AutoTrader

Episode: Ep. 19 – Making Insights Matter in a Digital Marketplace with Nick King, Insight Director at AutoTrader

Marilisa Beatty

VP of Qualitative Research at KJT

KJT

Episode: Ep. 18 – Raising the Bar for Qualitative Research with Marilisa Beatty, VP of Qualitative Research at KJT

Dr. Laurie Michaels

Associate Director of Market Research at Innovation Partners with a background in sociology.

Innovation Partners

Episode: Ep. 17 – The Reality of In-house Research with Laurie Michaels, Associate Director of Market Research at Innovation Partners

Gary Rudman

Gen Z Whisperer and President of GTR Consulting

GTR Consulting

Episode: Ep. 16 – What Brands Get Wrong About the Next Generation with Gary Rudman, President of GTR Consulting

Host

Dan Fleetwood

Host of the show, focused on market research and insights, guiding conversations with experts across industries.

Reviews

4.8 out of 5 stars from 61 ratings

Brilliant research podcast
Practical research advice, new perspectives - love it!
Apple Podcasts
5
adhdbythebeach
United Kingdom3 years ago
Informative and Interesting
I really enjoy listening to this podcast, the format is very engaging and I find myself hooked to every word. Very informative content and experienced speakers, also a knowledgeable and skilled interviewer. I am not in the marketing research field, but want to use it in my own work, so this information is very valuable and in a great format.
Apple Podcasts
5
momo beach✨
United States3 years ago
I highly recommend this podcast
Jamin brings a wealth of experience that’s always valuable and actionable
Apple Podcasts
5
ninja steth jelly 7655
United States3 years ago
Great Episode
I love this episode -- so many insights. I will be looking up Susan Fader and cognitive demographics more.
Audible
5
Annah Hill
United States4 years ago
Great Podcast
This is a great podcast to stay up-to-date on new trends in research, strategy, and insights. A must listen for those that don’t want to get left behind.
Apple Podcasts
5
Sean from Engine
United States4 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host draws out guests well, making complex topics accessible.

Strong emphasis on turning insights into strategy and collaboration within organizations.

Listeners praise the practical, actionable guidance for MR practitioners.

Guests bring diverse industry perspectives that help frame real-world challenges.

Content is engaging and consistently relevant to current trends in market research.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#222	Italy/Business/Entrepreneurship
Apple Podcasts	#233	Netherlands/Business/Entrepreneurship

Talking Points

Recent interactions between the hosts and their guests.

Ep. 24 – What It Takes to Measure Impact in Modern Advertising with David Iudica, Head of Global Measurement and Insights Analytics at Uber Ads

Q: What trends besides AI are you excited about right now?

He highlights synthetic data as a growing area, with emphasis on representativeness and testing to understand what new data modalities can reveal while ensuring ethical and practical limitations are acknowledged.

Ep. 24 – What It Takes to Measure Impact in Modern Advertising with David Iudica, Head of Global Measurement and Insights Analytics at Uber Ads

Q: What piece of advice would you give someone looking to improve their research or their work in the research space?

He advocates being a generalist and continuously developing multiple disciplines, exercising curiosity, and building transferable skills like competitive intelligence and BI mentality to stay adaptable and deliver value to clients.

Ep. 24 – What It Takes to Measure Impact in Modern Advertising with David Iudica, Head of Global Measurement and Insights Analytics at Uber Ads

Q: What are some areas or recent projects that you can highlight or that you'd like to highlight? Any innovations or studies come to mind?

David describes projects around consumer journey analysis, real-time decision-making in food delivery, and how tools change consumer behavior and loyalty dynamics, with emphasis on ensuring the customer remains at the center and that innovations translate into measurable client value.

Ep. 22 – Why Great Researchers Spend More Time Listening with Janani Venkataraman, Director of Research & Insights at BILL

Q: What's your favorite AI work hack right now?

An AI agent that daily summarizes and curates articles on synthetic research, plus calendar-assistant features that block time for heads-down work, boosting productivity and learning.

Ep. 22 – Why Great Researchers Spend More Time Listening with Janani Venkataraman, Director of Research & Insights at BILL

Q: What's the biggest shift you've seen in market research over the past few years? Is it AI or something else?

A shift from project-based execution to an ongoing, always-on insight system that feeds real-time decision-making, with AI accelerating but not replacing the need for human judgment.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Happy Market Research Podcast

What is Happy Market Research Podcast about and what kind of topics does it cover?

A show focused on practical insights, trends, and best practices in market research and insights. Recent episodes center on measurement and analytics, AI and synthetic data in research workflows, storytelling with data, stakeholder management, and applying qualitative and quantitative methods across industries like tech, healthcare, tourism, and automotive. Notable angles include AI as a tool rather than an author, balancing human judgment with automation, and turning insights into strategic influence within organizations. A strong emphasis on real-world applications, governance, and the human dynamics that shape research outcomes makes it valuable for practitioners aiming to elevate their craft and influence.

Unique strengths include a co... more

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How many listeners does Happy Market Research Podcast get?

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Which podcasts are similar to Happy Market Research Podcast?

These podcasts share a similar audience with Happy Market Research Podcast:

1. Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
2. Hard Fork
3. The Daily
4. Plain English with Derek Thompson
5. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of Happy Market Research Podcast are there?

Happy Market Research Podcast launched 8 years ago and published 315 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Happy Market Research Podcast?

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What guests have appeared on Happy Market Research Podcast?

Recent guests on Happy Market Research Podcast include:

1. David Iudica
2. Eric Rasmussen
3. Janani Venkataraman
4. Kajoli Tankha
5. Brianna Sylver
6. Nick King
7. Marilisa Beatty
8. Dr. Laurie Michaels

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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