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Artwork for Happy Market Research Podcast

Happy Market Research Podcast

Dan Fleetwood
Market Research
Data Quality
Artificial Intelligence
Behavioral Data
Survey Fraud
UX Research
Edtech
Gen Z
Augmented Reality
Academic Trust
Behavioral Science
Technology
Education
SNAP
Word Of Mouth Marketing
Fraud
AI In Academia
Transparency
Sampling
Gaming Industry

Your favorite podcast for insights, trends, and expert perspectives, all delivered in a simple and engaging format.

PublishesTwice monthlyEpisodes300Founded7 years ago
Number of ListenersCategories
BusinessEntrepreneurshipTechnology

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Artwork for Happy Market Research Podcast

Latest Episodes

In this episode of the Happy Market Research Podcast, host Dan Fleetwood sits down with Brooke Reavey, marketing professor at Dominican University, to talk about the challenges and opportunities in market research education. They explore the rise of ... more

The opinions expressed in this episode are those of the host and guest only, and do not reflect the views of any company.

In this episode of the Happy Market Research Podcast, host Dan Fleetwood sits down with Mary Hayes, Product Insights Manager at... more

In this episode of the Happy Market Research Podcast, Dan Fleetwood chats with Doug Keith, Founder of Future Research Consulting, about the evolving landscape of market research. Doug shares his insights on how the industry has changed over the years... more

Dan Fleetwood sits down with Josh LaMar, CEO and Co-Founder of Amplinate, to discuss how understanding your customers can exponentially grow your business. From his early days at Microsoft to starting Amplinate, Josh shares how applying customer insi... more

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Recent Guests

Brooke Reavey
A marketing professor at Dominican University with a background in market research.
Dominican University
Episode: Ep. 11 – Survey Fraud, Academic Trust, and Shaping the Next Generation of Researchers with Brooke Reavey
Josh LaMar
CEO of Amplinate, with over 20 years in the UX industry and a background in music composition and English poetry
Amplinate
Episode: Ep. 8 – How Listening to Customers Drives Business Growth with Josh LaMar, CEO of Amplinate
Andrew Moffatt
CEO and co-founder of Qrious Insight
Qrious Insight
Episode: Ep. 7 – Behavioral Data is Changing the Future of Research with Andrew Moffatt, CEO of Qrious Insight
Tim Sanders
Vice President Research Insights at G2, known for his work in AI and author of several books on knowledge sharing and collaboration
G2
Episode: Ep. 5 – Rethinking Buyer Behavior in the Age of AI with Tim Sanders, VP of Research Insights at G2
Nik Blach
Former data research team lead at Epic Games, overseeing titles like Fortnite
Epic Games
Episode: Ep. 4 – How UX Researchers Shape the Future of Play with Nik Blach, Rob Aseron & Vivek Bhaskaran
Rob Aseron
Research consultant and former director of UX research at Zynga.
Zynga
Episode: Ep. 4 – How UX Researchers Shape the Future of Play with Nik Blach, Rob Aseron & Vivek Bhaskaran
Vivek Bhaskaran
CEO and founder of QuestionPro, providing survey tools and research consulting.
QuestionPro
Episode: Ep. 4 – How UX Researchers Shape the Future of Play with Nik Blach, Rob Aseron & Vivek Bhaskaran
Aarti Bhaskaran
Global Head of Research and Insights at Snap
Snap
Episode: Ep. 3 – Decoding Gen Z and Augmented Reality with Aarti Bhaskaran, Global Head of Research and Insights at Snap
Bob Fawson
Founder of the Data Quality Co-op
Data Quality Co-op
Episode: Ep. 2 – Unlocking Data Quality with Bob Fawson, Founder of Data Quality Co-op

Host

Dan Fleetwood
Host of the podcast, bringing extensive experience in market research and insights.

Reviews

4.8 out of 5 stars from 59 ratings
  • Brilliant research podcast

    Practical research advice, new perspectives - love it!

    Apple Podcasts
    5
    adhdbythebeach
    United Kingdom2 years ago
  • Informative and Interesting

    I really enjoy listening to this podcast, the format is very engaging and I find myself hooked to every word. Very informative content and experienced speakers, also a knowledgeable and skilled interviewer. I am not in the marketing research field, but want to use it in my own work, so this information is very valuable and in a great format.

    Apple Podcasts
    5
    momo beach✨
    United States3 years ago
  • I highly recommend this podcast

    Jamin brings a wealth of experience that’s always valuable and actionable

    Apple Podcasts
    5
    ninja steth jelly 7655
    United States3 years ago
  • Great Episode

    I love this episode -- so many insights. I will be looking up Susan Fader and cognitive demographics more.

    Audible
    5
    Annah Hill
    United States3 years ago
  • Great Podcast

    This is a great podcast to stay up-to-date on new trends in research, strategy, and insights. A must listen for those that don’t want to get left behind.

    Apple Podcasts
    5
    Sean from Engine
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the practical insights and engaging format that demystify complex topics in market research.
There is strong feedback about the host's ability to foster authentic dialogues that uncover vital industry insights.
Many appreciate the expert guests and the actionable content that resonates with both seasoned professionals and newcomers.

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Talking Points

Recent interactions between the hosts and their guests.

Ep. 10 – Balancing AI & Humanity in Market Research with Mary Hayes, Product Insights Manager at L&E Research
Q: What's the biggest challenge you faced in research and how did you overcome it?
Mary identifies the disconnect between clients' scientific expectations and the reality of human responses as a key challenge, emphasizing the importance of bridging this gap in her role.
Ep. 10 – Balancing AI & Humanity in Market Research with Mary Hayes, Product Insights Manager at L&E Research
Q: How does data quality start at recruitment in your mind?
Mary asserts that the right people must be in the recruitment room to ensure that the data collected is valuable, emphasizing the need for a broader perspective in recruitment.
Ep. 10 – Balancing AI & Humanity in Market Research with Mary Hayes, Product Insights Manager at L&E Research
Q: What do you think the balance between AI and human oversight is in data quality?
Mary believes that while AI can assist with tedious tasks, it's the human element that ensures true data quality through nuance and communication.
Ep. 8 – How Listening to Customers Drives Business Growth with Josh LaMar, CEO of Amplinate
Q: What advice would you give for building a customer-led research-driven business?
Start by identifying top customers and having conversations to understand their needs and value propositions.
Ep. 8 – How Listening to Customers Drives Business Growth with Josh LaMar, CEO of Amplinate
Q: How do you see explainable AI impacting researchers working with user data and insights?
Explainable AI can speed up analysis, but researchers must still apply judgment in choosing the best ideas.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Happy Market Research Podcast

What is Happy Market Research Podcast about and what kind of topics does it cover?

This podcast offers engaging discussions centered around insights and trends within the business and technology landscape. It features a range of topics, including market research, customer experience, and the integration of artificial intelligence in strategic decision-making. Guest experts frequently join to share their unique perspectives and experiences, making the content both informative and relatable. The focus appears to be on practical advice and actionable insights that appeal to professionals seeking to stay ahead in their respective fields. Moreover, the conversations often bridge traditional methodologies with modern innovations, emphasizing the value of human understanding alongside technological advancements.

Listeners can e... more

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How many listeners does Happy Market Research Podcast get?

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What are the audience demographics for Happy Market Research Podcast?

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How many subscribers and views does Happy Market Research Podcast have?

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Which podcasts are similar to Happy Market Research Podcast?

These podcasts share a similar audience with Happy Market Research Podcast:

1. Nudge
2. Deep Questions with Cal Newport
3. Uncensored CMO
4. Prof G Markets
5. The Indicator from Planet Money

How many episodes of Happy Market Research Podcast are there?

Happy Market Research Podcast launched 7 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Happy Market Research Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Happy Market Research Podcast?

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What guests have appeared on Happy Market Research Podcast?

Recent guests on Happy Market Research Podcast include:

1. Brooke Reavey
2. Josh LaMar
3. Andrew Moffatt
4. Tim Sanders
5. Nik Blach
6. Rob Aseron
7. Vivek Bhaskaran
8. Aarti Bhaskaran

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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