One Shot B2C
Xavier BoillotOne Shot B2C est la déclinaison audio du livre de Xavier Boillot, consacré à la vente qui se joue en un seul rendez-vous. Neuf épisodes, un par chapitre, pour les vendeurs terrain : qualification, préparation, structure de l'entretien, traitement des objections, closing et confortation. Pas de motivation générique, uniquement du concret issu du terrain.
| Publishes | Daily | Episodes | 9 | Founded | 13 days ago |
|---|---|---|---|---|---|
| Language |  French | Categories | MarketingBusiness | ||
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Latest Episodes
La signature n'est pas la fin de la vente, c'est le début de sa protection. La confortation, ou comment traverser le doute post-achat et sécuriser une décision qui vient d'être prise.
Compter les rendez-vous ne dit rien de la performance. Les quatre indicateurs qui comptent vraiment, le débrief en cinq questions, et la règle du seul ajustement testé à la fois.
Closer, ce n'est pas convaincre, c'est demander la permission de décider maintenant. Signaux d'achat, techniques de closing, et ce silence après la question qu'il ne faut surtout pas rompre.
Ce léger soulagement quand le client propose de réfléchir en dit long. Peur du rejet, rapport à l'argent, gestion du stress : les trois freins mentaux du vendeur, et pourquoi la discipline bat la motivation.
Le prix, la réflexion, le fameux « je vais voir ». Cet épisode démonte les quatre natures d'objection et déroule les sept étapes de traitement, dont celle que presque tous les vendeurs sautent : induire.
Un bon script ne récite pas, il libère. Les trois phases de l'entretien, la démonstration ciblée en cinq points, et la règle qui change tout : la mensualité avant le prix global, jamais l'inverse.
La partie décisive se joue avant d'entrer chez le client. Qualification en quatre critères, découverte structurée par la FEC, et la bascule de la posture de demandeur à celle d'expert.
En one shot, il n'y a pas de deuxième rendez-vous. Cet épisode pose les quatre règles qui séparent cette vente de toutes les autres, du refroidissement émotionnel du prospect au piège de la désespération commerciale.
Key Facts
Chart Rankings
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Apple Podcasts | #100 | France/Business/Marketing |
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Listeners, social reach, demographics and more for this podcast.
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One Shot B2C launched 13 days ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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