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Next in Media

Mike Shields
Advertising
Retail Media
Digital Advertising
Tiktok
Third-Party Cookies
Epsilon
Roblox
Programmatic Advertising
Artificial Intelligence
Target
Facebook
Social Shopping
Gaming
Independent Publishers
Mediavine
Tubi
Chipotle
Marketing
Immersive Media
Esports

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

PublishesTwice weeklyEpisodes265Founded6 years ago
Number of ListenersCategories
Tech NewsBusinessMarketingNews

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Artwork for Next in Media

Latest Episodes

Summary:

This week on Next in Media, Mike Shields talks with Erick Opeka, President & Chief Strategy Officer at Cineverse and board member at the startup Micro Co. Opeka breaks down how short-form ā€œmicro-dramasā€ā€”already attracting hundreds of million... more

Why Brands Should Stop Avoiding News with Jack Marshall

Brands have long shied away from advertising in news, fearing controversy or association with ā€œnegativeā€ stories; but that hesitation is costing them results. This week, Mike Shields talks with... more

In this special episode recorded live at Amazon UnBox in Nashville, I sit down with Charlotte Maines, Head of Device Advertising for Fire TV at Amazon. We dive into the massive reach of Fire TV—over 300 million devices sold globally—and what that mea... more

This week on Next in Media, I sat down with Nielsen CEO Karthik Rao to get an inside look at the company’s transformation in a fast-evolving media landscape. From the explosive rise of YouTube on connected TVs to tackling fragmentation across platfor... more

Key Facts

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Recent Guests

Erick Opeka
Chief Strategy Officer at Cineverse and one of the executives behind MicroCo.
Cineverse
Episode: šŸŽ¬ Inside the Micro-Drama Boom with Erick Opeka
Jack Marshall
Head of News at DoubleVerify, with a background in journalism and digital publishing.
DoubleVerify
Episode: Why Brands Should Stop Avoiding News with Jack Marshall
Charlotte Maines
Head of device advertising at Fire TV
Amazon
Episode: Fire TV, Alexa Plus & the Future of Shoppable CTV with Amazon's Charlotte Maines
Karthik Rao
CEO of Nielsen
Nielsen
Episode: AI, Audience Measurement & Media’s Future with Nielsen CEO Karthik Rao
Dan Taylor
VP of Global Ads at Google
Google
Episode: How Google Reinvented Search with AI
Salish Matter
Jordan's daughter and a social media star
YouTube influencer
Episode: From Viral Photographer to Skincare Empire with His Daughter Salish
Jannine Lundy
Head of Marketing at Heartbeat
Heartbeat
Episode: Inside Kevin Hart’s Hartbeat with Janina Lundy
Michael Komasinski
CEO of Criteo
Criteo
Episode: Reinventing Ad Tech, Criteo’s CEO on Retail Media, AI, and the Future of Addressability
Selina Sykes
Leads Global Transformation for Beauty and Well-Being at Unilever
Unilever
Episode: How is a Giant Marketer Like Unilever Going to Spend Half of Its Media Budget on Creators?

Host

Mike Shields
Host of Next in Media, leading discussions with industry experts on the transformation of media and marketing.

Reviews

4.9 out of 5 stars from 68 ratings
  • Too Good Not To Share

    Next In Media is the perfect name for this podcast. Each interview brings new ideas and their potential impact. Although forward looking, the topics are practical and have immediate relevance. Every time I listen, I find myself sharing episode links with peers and friends.

    Apple Podcasts
    5
    Reviewing Version 4.1.0
    United States2 years ago
  • Best Media Pod

    Work in ad sales (previously a buyer), I have always looked for a pod that wasn’t speaking just broadly about marketing or so top-line about the media sector, but actually wasn’t afraid to get in the weeds…well this is it. Mike is great and he has guests on that actually know their stuff and don’t speak down to the audience at all. It’s a great listen and will keep you more knowledgeable than your peers.

    Apple Podcasts
    5
    2PacalypseNow
    United States3 years ago
  • The best interviews!

    Next in Marketing has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

    Apple Podcasts
    5
    Arlie K
    United States4 years ago
  • Love this podcast

    I get smarter with with listen. Entertaining, informative, fantastic and curious interviewer/journalist. Thank you!!

    Apple Podcasts
    5
    stephmokas
    United States4 years ago
  • Great podcast!

    Well produced with a wide variety of topics and guests across all things digital marketing

    Apple Podcasts
    5
    Karenakong
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Reviewers highlight the informative nature of conversations and the actionable takeaways provided in each episode.
Listeners find the show valuable for its ability to keep them informed and engaged with emerging topics in digital marketing.
There is a consensus that the podcast does an excellent job of addressing current trends in advertising technology and media, making it a great resource for professionals.
Listeners appreciate the high-caliber guests and insightful discussions that offer practical advice relevant to current marketing challenges.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#106
Canada/Business/Marketing
Apple Podcasts
#198
Austria/Business/Marketing
Apple Podcasts
#201
Japan/Business/Marketing
Apple Podcasts
#217
Philippines/Business/Marketing
Apple Podcasts
#230
Argentina/Business/Marketing
Apple Podcasts
#232
Israel/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

šŸŽ¬ Inside the Micro-Drama Boom with Erick Opeka
Q: Will this have any place on television or is this purely going to be a mobile thing?
Yes, our platforms support over 30 different CTV platforms, and we're thinking about how to have the interplay between mobile and TV.
šŸŽ¬ Inside the Micro-Drama Boom with Erick Opeka
Q: Is the target for this, I'm going to assume it's young women to start.
Micro dramas actually skew a little bit older than young women, targeting the 35 to 50 age range.
AI, Audience Measurement & Media’s Future with Nielsen CEO Karthik Rao
Q: What future role does Nielsen envision in podcast measurement?
Nielsen aims to build a system that distinguishes between audio and video podcasts, ensuring that it accommodates different business models and audience behaviors.
AI, Audience Measurement & Media’s Future with Nielsen CEO Karthik Rao
Q: How does Nielsen maintain trust amid industry pressures?
Nielsen maintains trust by providing historical context with new data and ensuring explainability and traceability of metrics, particularly as they transition from panel to large data sets.
AI, Audience Measurement & Media’s Future with Nielsen CEO Karthik Rao
Q: How has adopting big data changed Nielsen's capabilities?
Adopting big data has allowed Nielsen to expand its abilities to integrate massive amounts of data from various sources, moving beyond traditional panel-based measurements.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Age Range
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Frequently Asked Questions About Next in Media

What is Next in Media about and what kind of topics does it cover?

Focusing on the rapidly evolving landscapes of media, marketing, and advertising, this podcast features in-depth conversations with industry leaders navigating technological and data-driven changes. Notable topics often explored include creator economies, advancements in advertising technology, the integration of AI in marketing strategies, and the impact of social media on brand engagement. Each episode offers listeners insights into the latest trends and challenges faced by major players in the industry, providing practical takeaways for marketing professionals and those interested in the future of media.

Its focus on expert discussions combined with timely insights makes it an excellent resource for professionals looking to stay updated... more

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Which podcasts are similar to Next in Media?

These podcasts share a similar audience with Next in Media:

1. Channels with Peter Kafka
2. The Grill Room
3. Pivot
4. The Prof G Pod with Scott Galloway
5. Odd Lots

How many episodes of Next in Media are there?

Next in Media launched 6 years ago and published 265 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Next in Media?

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What guests have appeared on Next in Media?

Recent guests on Next in Media include:

1. Erick Opeka
2. Jack Marshall
3. Charlotte Maines
4. Karthik Rao
5. Dan Taylor
6. Salish Matter
7. Jannine Lundy
8. Michael Komasinski

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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