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Artwork for Next in Media

Next in Media

Mike Shields
Youtube
Retail Media
Creator Economy
Advertising
Tiktok
Digital Advertising
Google
Influencer Marketing
Ad Tech
Amazon
Digital Marketing
Artificial Intelligence
Social Media
Streaming Services
Programmatic Advertising
Gen Z
Trade Desk
Advertising Technology
Social Commerce
E-Commerce

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

PublishesWeeklyEpisodes293Founded6 years ago
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Artwork for Next in Media

Latest Episodes

As television viewership shifts, NBCUniversal is proving that premium IP like live sports and reality television can compete with digital channels by integrating advanced programmatic ad tech.

Through initiatives like real-time AI context-scanning ... more

After briefly de-emphasizing targeted TV ads during the Discovery merger, Warner Bros. Discovery has rapidly rebuilt its infrastructure to offer clients unprecedented transparency and accountability.

In this live recording from the GoAddressable up... more

Discover how the future of TV advertising is shifting toward outcome-based measurement and AI-driven optimization coming out of the 2026 upfronts .

iSpot CEO Sean Muller joins the show to break down their fundamental "Creative + Audience = Outcome"... more

Jubilee Media founder and CEO Jason Y Lee joins Next in Media to break down how the digital-first studio builds scalable, format-driven IP that captures Gen Z's massive attention span without relying on a single face.

Discover the monetization stra... more

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Recent Guests

Bridget Jayaram
VP of Advanced Advertising at Warner Bros Discovery
Warner Bros Discovery
Episode: Why Warner Bros Discovery Ditched and Rebuilt TV Targeting
Sean Muller
Founder and CEO of iSpot
iSpot
Episode: iSpot CEO on the Future of TV Ad Outcomes & AI
Jason Y. Lee
CEO and founder of Jubilee Media
Jubilee Media
Episode: How to Monetize Arguments - Without Getting Cancelled
Emma Witkowski
Vice President of Media Solutions at WildBrain
WildBrain
Episode: The Power of Nostalgia: Reaching Gen Alpha Through Their Parents’ Childhood
Alan Moss
Amazon's global lead of ad sales (guest)
Amazon
Episode: Amazon Ads Chief Alan Moss on Connecting Live Sports, Streaming, and Retail
Kristina Canada
CMO of Net Conversion
Net Conversion
Episode: Why Independent Agencies Are Having a Renaissance – with CMO Kristina Canada
Andrew Yaffe
CEO of Dude Perfect
Dude Perfect
Episode: From Trick Shots to Tour Buses – Inside Dude Perfect’s Media Playbook
Emily Ketchen
CMO of Intelligent Devices Group and International Markets at Lenovo
Lenovo
Episode: How Lenovo Is Putting AI to Work in Marketing — with CMO Emily Ketchen
Michael Wolf
CEO and founder of Activate Consulting
Activate Consulting
Episode: How Michael Wolf Is Rethinking Attention in the Age of Multitasking

Host

Mike Shields
Host of Next in Media

Reviews

4.9 out of 5 stars from 69 ratings
  • Too Good Not To Share

    Next In Media is the perfect name for this podcast. Each interview brings new ideas and their potential impact. Although forward looking, the topics are practical and have immediate relevance. Every time I listen, I find myself sharing episode links with peers and friends.

    Apple Podcasts
    5
    Reviewing Version 4.1.0
    United States3 years ago
  • Best Media Pod

    Work in ad sales (previously a buyer), I have always looked for a pod that wasn’t speaking just broadly about marketing or so top-line about the media sector, but actually wasn’t afraid to get in the weeds…well this is it. Mike is great and he has guests on that actually know their stuff and don’t speak down to the audience at all. It’s a great listen and will keep you more knowledgeable than your peers.

    Apple Podcasts
    5
    2PacalypseNow
    United States3 years ago
  • The best interviews!

    Next in Marketing has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

    Apple Podcasts
    5
    Arlie K
    United States4 years ago
  • Love this podcast

    I get smarter with with listen. Entertaining, informative, fantastic and curious interviewer/journalist. Thank you!!

    Apple Podcasts
    5
    stephmokas
    United States4 years ago
  • Great podcast!

    Well produced with a wide variety of topics and guests across all things digital marketing

    Apple Podcasts
    5
    Karenakong
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The conversations are engaging, with a strong host who guides discussions thoughtfully.
Guests are high-caliber and well-prepared, offering actionable takeaways.
Listeners praise the show for practical, in-the-weeds insights from industry leaders.
Audience feedback highlights the show's balance of strategy and hands-on examples.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why Warner Bros Discovery Ditched and Rebuilt TV Targeting
Q: What does Addressable look like on the rise for Warner Bros Discovery today?
Today, Addressable is driven by direct and independent client relationships, embracing first-party data, reducing friction in the buying process, and positioning Addressable as a gateway to convergence where linear and digital work together to maximize reach, reduce frequency, and drive performance.
The Power of Nostalgia: Reaching Gen Alpha Through Their Parents’ Childhood
Q: What role does nostalgia play in influencing parents' and kids' content choices?
Nostalgia acts as an emotional connector, with parents trusting familiar characters to teach important lessons, which can boost brand recall and purchase intent when brands align with nostalgic, trusted content.
The Power of Nostalgia: Reaching Gen Alpha Through Their Parents’ Childhood
Q: Why is co-viewing important and how do measurement gaps affect advertisers?
Co-viewing is the heart of family moments; however, current measurement often cannot confirm whether the impression reached the parent or the child, making it hard to quantify impact and optimize campaigns across platforms.
The Power of Nostalgia: Reaching Gen Alpha Through Their Parents’ Childhood
Q: How has the kid-focused advertising landscape evolved from the era of upfronts to today?
The shift has been toward meeting audiences where they are across multiple platforms, with a focus on co-viewing and trusted environments rather than linear TV dominance; brands must adapt by aligning ad strategies with family-safe contexts and long-term ROI rather than just short-term reach.
Why Independent Agencies Are Having a Renaissance – with CMO Kristina Canada
Q: Where do you stand on AI and platform-based automation versus building proprietary tools?
Net Conversion has long invested in automation and human-led AI, using tools like their own Conversionomics to empower analysts while preserving strategic oversight. They favor a human-in-the-loop approach, using AI as a co-pilot to boost productivity and creativity rather than replace critical thinking or client relationship building.

Audience Metrics

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Frequently Asked Questions About Next in Media

What is Next in Media about and what kind of topics does it cover?

Across recent episodes, conversations center on how media, advertising, and marketing are evolving through technology, data, and new business models. Key threads include the monetization of kids' content in a streaming era, live sports and retail media integrations, independent agency growth and AI-enabled workstreams, creator economy dynamics, AI governance in marketing, and advances in identity, measurement, and cross-platform advertising. The show often features senior marketers, agency leaders, and ad-tech executives who share pragmatic strategies, real-world partnerships, and forward-looking perspectives on how brands should navigate fragmentation, privacy changes, and the shift toward creator-led and data-driven approaches. A notable ... more

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Which podcasts are similar to Next in Media?

These podcasts share a similar audience with Next in Media:

1. Marketecture: Get Smart. Fast.
2. Channels with Peter Kafka
3. Morning Brew Daily
4. The Town with Matthew Belloni
5. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of Next in Media are there?

Next in Media launched 6 years ago and published 293 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Next in Media?

Recent guests on Next in Media include:

1. Bridget Jayaram
2. Sean Muller
3. Jason Y. Lee
4. Emma Witkowski
5. Alan Moss
6. Kristina Canada
7. Andrew Yaffe
8. Emily Ketchen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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