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Artwork for Next in Media

Next in Media

Mike Shields
Advertising
Tiktok
Retail Media
Digital Advertising
Third-Party Cookies
Epsilon
Roblox
Programmatic Advertising
Artificial Intelligence
Target
Facebook
Social Shopping
Gaming
Mediavine
Independent Publishers
Tubi
Marketing
Chipotle
Immersive Media
Esports

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

PublishesWeeklyEpisodes281Founded6 years ago
Number of ListenersCategories
Tech NewsBusinessNewsMarketing

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Artwork for Next in Media

Latest Episodes

In this episode of Next in Media, I sit down with Ryan Detert, CEO of Influential, the creator marketing company that was acquired by Publicis in 2024. Since the acquisition, Influential has seen massive growth, also acquiring Captiv8 to build out a ... more

In this episode of Next in Media, I sit down with Adam Roodman, General Manager of Yahoo DSP, to talk about how Yahoo has quietly built one of the most compelling demand side platforms in the market. Adam walks through Yahoo's positioning in the ongo... more

In this episode of Next in Media, I sit down with Sam Garfield, Head of Digital Strategy for CMT Data and AI Platforms at Adobe, to explore how Adobe is quietly becoming the backbone of modern marketing. Sam breaks down how Adobe operates across thre... more

In this episode of Next in Media, I sit down with Philip Inghelbrecht, Co-Founder and CEO of Tatari, to unpack why one of the most innovative companies in TV advertising has built its entire thesis on a contrarian idea: that programmatic CTV is the w... more

Key Facts

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Recent Guests

Matt Spiegel
EVP of Marketing Solutions Growth Strategies at TransUnion
TransUnion
Episode: Navigating Data Identity and AI in Marketing with Matt Spiegel
David Freeman
Founder of Kinetic Media Ventures and former executive at CAA.
Kinetic Media Ventures
Episode: David Freeman on the Case for a Capital Infusion in Creator Media
Kiri Masters
Leading expert on retail media and host of the podcast, Retail Media Breakfast Club
Retail Media Breakfast Club
Episode: The Future of Retail Media with Kiri Masters
Ian Trombetta
SVP of social influencer and content marketing for the NFL
NFL
Episode: Why the NFL is Leaning So Hard on Creators - with Ian Trombetta
Alessandra Catanese
CEO of Smosh
Smosh
Episode: How Smosh Endured Numerous Pitfalls Before Becoming a 70-Person Media Powerhouse
Evan Shapiro
Media cartographer and author of the sub-stack Media War and Peace.
Media War and Peace
Episode: Media Predictions for 2026 with Evan Shapiro
Shane Atchison
CEO of Zaaz Collective, entrepreneur with a background in digital content creation
Zaaz Collective
Episode: Shane Atchison and Seth Gordon on Building Zaaz Collective for the Creator Economy
Seth Gordon
Film director and producer known for 'Horrible Bosses'
Episode: Shane Atchison and Seth Gordon on Building Zaaz Collective for the Creator Economy
Nick Fairbairn
VP of Growth Marketing at Chime
Chime
Episode: The Digital Banking Company Chime Wants CTV to Work Just Like Meta

Host

Mike Shields
Host of Next in Media

Reviews

4.9 out of 5 stars from 68 ratings
  • Too Good Not To Share

    Next In Media is the perfect name for this podcast. Each interview brings new ideas and their potential impact. Although forward looking, the topics are practical and have immediate relevance. Every time I listen, I find myself sharing episode links with peers and friends.

    Apple Podcasts
    5
    Reviewing Version 4.1.0
    United States3 years ago
  • Best Media Pod

    Work in ad sales (previously a buyer), I have always looked for a pod that wasn’t speaking just broadly about marketing or so top-line about the media sector, but actually wasn’t afraid to get in the weeds…well this is it. Mike is great and he has guests on that actually know their stuff and don’t speak down to the audience at all. It’s a great listen and will keep you more knowledgeable than your peers.

    Apple Podcasts
    5
    2PacalypseNow
    United States3 years ago
  • The best interviews!

    Next in Marketing has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

    Apple Podcasts
    5
    Arlie K
    United States4 years ago
  • Love this podcast

    I get smarter with with listen. Entertaining, informative, fantastic and curious interviewer/journalist. Thank you!!

    Apple Podcasts
    5
    stephmokas
    United States4 years ago
  • Great podcast!

    Well produced with a wide variety of topics and guests across all things digital marketing

    Apple Podcasts
    5
    Karenakong
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Strong cross-section of media and marketing topics.
Pace and quality consistently praised.
Hosts ask thoughtful, incisive questions.
Shows deep-dives with industry leaders.
Guest lineup is high-caliber and not salesy.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

🎬 Inside the Micro-Drama Boom with Erick Opeka
Q: Will this have any place on television or is this purely going to be a mobile thing?
Yes, our platforms support over 30 different CTV platforms, and we're thinking about how to have the interplay between mobile and TV.
🎬 Inside the Micro-Drama Boom with Erick Opeka
Q: Is the target for this, I'm going to assume it's young women to start.
Micro dramas actually skew a little bit older than young women, targeting the 35 to 50 age range.
AI, Audience Measurement & Media’s Future with Nielsen CEO Karthik Rao
Q: What future role does Nielsen envision in podcast measurement?
Nielsen aims to build a system that distinguishes between audio and video podcasts, ensuring that it accommodates different business models and audience behaviors.
AI, Audience Measurement & Media’s Future with Nielsen CEO Karthik Rao
Q: How does Nielsen maintain trust amid industry pressures?
Nielsen maintains trust by providing historical context with new data and ensuring explainability and traceability of metrics, particularly as they transition from panel to large data sets.
AI, Audience Measurement & Media’s Future with Nielsen CEO Karthik Rao
Q: How has adopting big data changed Nielsen's capabilities?
Adopting big data has allowed Nielsen to expand its abilities to integrate massive amounts of data from various sources, moving beyond traditional panel-based measurements.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Next in Media

What is Next in Media about and what kind of topics does it cover?

A fast-paced show about how media, marketing, and advertising intersect with technology and data, featuring top executives and creators who shape modern strategies. Episodes frequently tackle data identity and privacy, the creator economy, retail media, AI's role in marketing, and the evolving landscape of TV, streaming, and digital advertising. Listeners can expect practical, in-the-weeds discussions with leaders from brands, agencies, media companies, and platforms about monetization, measurement, and growth in a rapidly changing ecosystem. The show often highlights how creators and brands collaborate, the shift toward AI-enabled experiences, and how big players experiment with new formats like shoppable TV and micro-dramas, making it val... more

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How many listeners does Next in Media get?

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How many subscribers and views does Next in Media have?

To see how many followers or subscribers Next in Media has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Next in Media?

These podcasts share a similar audience with Next in Media:

1. Channels with Peter Kafka
2. The Town with Matthew Belloni
3. Pivot
4. The Powers That Be: Daily
5. Ankler Agenda

How many episodes of Next in Media are there?

Next in Media launched 6 years ago and published 281 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Next in Media?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Next in Media?

Recent guests on Next in Media include:

1. Matt Spiegel
2. David Freeman
3. Kiri Masters
4. Ian Trombetta
5. Alessandra Catanese
6. Evan Shapiro
7. Shane Atchison
8. Seth Gordon

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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