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Artwork for Next in Media

Next in Media

Mike Shields
Advertising
Retail Media
Digital Advertising
Tiktok
Third-Party Cookies
Epsilon
Roblox
Artificial Intelligence
Programmatic Advertising
Target
Social Shopping
Facebook
Gaming
Mediavine
Independent Publishers
Tubi
Marketing
Chipotle
Immersive Media
Esports

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

PublishesWeeklyEpisodes284Founded6 years ago
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Artwork for Next in Media

Latest Episodes

In this episode of Next in Media, I sit down with Michael Wolf, CEO and Founder of Activate Consulting, to break down the findings from the firm’s 11th annual Technology and Media Outlook. Michael walks us through Activate's "Attention Clock" and how... more

Explore how the "cookie apocalypse" evolved into a hyper-fragmented identity landscape where iPhone users, cookieless browsers, and diverse CTV signals have created massive monetization gaps for the unprepared.

I sit down with Intent IQ’s Fabrice Be... more

In this episode of Next in Media, I sit down with Mike Law, CEO of Carat North America, to talk about one of the biggest tensions in modern media: the push for more targeted TV advertising versus the risk of going too narrow and losing brand growth. ... more

In this episode of Next in Media, I sit down with Ryan Detert, CEO of Influential, the creator marketing company that was acquired by Publicis in 2024. Since the acquisition, Influential has seen massive growth, also acquiring Captiv8 to build out a ... more

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Recent Guests

Mike Law
CEO of Carat North America
Carat
Episode: How Mike Law Is Navigating the CTV Targeting Puzzle at Carat
Ryan Detert
CEO of Influential
Influential
Episode: Ryan Detert on Why Publicis Made Its Biggest Bet on Creator Marketing
Adam Ruman
General Manager of Yahoo DSP
Yahoo
Episode: How Yahoo DSP Is Winning the Identity and CTV Wars with Adam Roodman
Sam Garfield
Head of Digital Strategy for CMT Data and AI Platforms at Adobe
Adobe
Episode: How Sam Garfield Is Building Adobe's AI Operating System for Advertising
Josh Mellick
SVP of Product and Data at AppScience, a division of Sabio
AppScience (Sabio)
Episode: How Sam Garfield Is Building Adobe's AI Operating System for Advertising
Philip Inghelbrecht
Tatari co-founder and CEO
Tatari
Episode: Why Philip Inghelbrecht Is Betting Against Programmatic CTV
Leanne Perice
Founder and CEO of Made by All
Made by All
Episode: How Leanne Perice Is Building the Future of Creator Management at Made by All
Charles Manning
Founder and CEO of Kochava
Kochava
Episode: Charles Manning on Why Measurement Is the Secret Weapon in the Age of Agentic AI
Matt Spiegel
EVP of Marketing Solutions Growth Strategies at TransUnion
TransUnion
Episode: Navigating Data Identity and AI in Marketing with Matt Spiegel

Host

Mike Shields
Host of Next in Media

Reviews

4.9 out of 5 stars from 69 ratings
  • Too Good Not To Share

    Next In Media is the perfect name for this podcast. Each interview brings new ideas and their potential impact. Although forward looking, the topics are practical and have immediate relevance. Every time I listen, I find myself sharing episode links with peers and friends.

    Apple Podcasts
    5
    Reviewing Version 4.1.0
    United States3 years ago
  • Best Media Pod

    Work in ad sales (previously a buyer), I have always looked for a pod that wasn’t speaking just broadly about marketing or so top-line about the media sector, but actually wasn’t afraid to get in the weeds…well this is it. Mike is great and he has guests on that actually know their stuff and don’t speak down to the audience at all. It’s a great listen and will keep you more knowledgeable than your peers.

    Apple Podcasts
    5
    2PacalypseNow
    United States3 years ago
  • The best interviews!

    Next in Marketing has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

    Apple Podcasts
    5
    Arlie K
    United States4 years ago
  • Love this podcast

    I get smarter with with listen. Entertaining, informative, fantastic and curious interviewer/journalist. Thank you!!

    Apple Podcasts
    5
    stephmokas
    United States4 years ago
  • Great podcast!

    Well produced with a wide variety of topics and guests across all things digital marketing

    Apple Podcasts
    5
    Karenakong
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Strong cross-section of media and marketing topics.
Pace and quality consistently praised.
Hosts ask thoughtful, incisive questions.
Shows deep-dives with industry leaders.
Guest lineup is high-caliber and not salesy.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ryan Detert on Why Publicis Made Its Biggest Bet on Creator Marketing
Q: How do you see creator content fitting into traditional media like TV and CTV?
Creator content is increasingly interwoven with traditional media, with strategies expanding beyond native posts to include amplification across digital out of home, CTV, and other channels to maximize reach and effectiveness.
Ryan Detert on Why Publicis Made Its Biggest Bet on Creator Marketing
Q: What is the role of AI in creator marketing, and how should brands approach it?
AI should augment human creativity, not replace it; brands should require transparency about AI usage, ensure proper compensation for creators, and use AI to enhance scale and efficiency while maintaining authentic human storytelling.
Ryan Detert on Why Publicis Made Its Biggest Bet on Creator Marketing
Q: How has Publicis' investment changed the way Influential operates within the agency ecosystem?
The investment accelerated scaling, broadened the tech-enabled framework, and helped unify content, PR, sponsorship, and measurement under a single source of truth, enabling coordinated campaigns across media and creator networks.
How Yahoo DSP Is Winning the Identity and CTV Wars with Adam Roodman
Q: What is agentic advertising and why is Yahoo embracing a 'yours, mine, and ours' model?
Agentic advertising is about making the tools and workflows more flexible, allowing customers to build or port agents into the DSP, or work with third-party agents and MCPs, so they can tailor how they operate the platform while maintaining control and interoperability.
How Yahoo DSP Is Winning the Identity and CTV Wars with Adam Roodman
Q: How does identity-based targeting in CTV work given there's no universal identifier, and why is it advantageous?
Using an individual-based graph with logged-in identity enables much higher accuracy and enables more precise, performance-driven messaging across CTV, with options for household targeting when appropriate but not relying on one-size-fits-all approaches.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Next in Media

What is Next in Media about and what kind of topics does it cover?

A fast-paced show about how media, marketing, and advertising intersect with technology and data, featuring top executives and creators who shape modern strategies. Episodes frequently tackle data identity and privacy, the creator economy, retail media, AI's role in marketing, and the evolving landscape of TV, streaming, and digital advertising. Listeners can expect practical, in-the-weeds discussions with leaders from brands, agencies, media companies, and platforms about monetization, measurement, and growth in a rapidly changing ecosystem. The show often highlights how creators and brands collaborate, the shift toward AI-enabled experiences, and how big players experiment with new formats like shoppable TV and micro-dramas, making it val... more

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Which podcasts are similar to Next in Media?

These podcasts share a similar audience with Next in Media:

1. Channels with Peter Kafka
2. The Varsity
3. Marketecture: Get Smart. Fast.
4. The Best One Yet
5. The Powers That Be: Daily

How many episodes of Next in Media are there?

Next in Media launched 6 years ago and published 284 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Next in Media?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Next in Media?

Recent guests on Next in Media include:

1. Mike Law
2. Ryan Detert
3. Adam Ruman
4. Sam Garfield
5. Josh Mellick
6. Philip Inghelbrecht
7. Leanne Perice
8. Charles Manning

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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