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New Product Innovation NPI - ابتكار المنتجات الجديدة

Seif Abdelghany

Have you every wondered what happened behind the scenes of major success products like Iphone, The Playstation, Toyota Corolla, Ipad, Lipitor, #Facebook & #Instagram. If you would like to take a peak into how to create & lead great product developmet #journey or If you would like to learn, practice & enhance your skills in creating and #launching #great products or if you are working or have the a... more

PublishesDailyEpisodes44Founded5 years ago
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Latest Episodes

منتجك عبقري بس مش بيتباع؟ المنتج العبقري ممكن يتدفن من أول يوم لو مفيش خطة إطلاق عسكرية! في الحلقة الرابعة من "المنتج مش بيبيع نفسه في السوق"، هنكشف الـ GTM Strategy الكاملة وإزاي تخلي التسويق والمبيعات يشتغلوا مع بعض في تناغم تام عشان تكسب المعركة. ... more

محدش بيسمع أحسن أغنية اتكتبت في التاريخ لو المغني فضل يغنيها في أوضته لوحده!

في الحلقة دي، بنفتح صندوق أسرار توزيع المنتجات وبنحول "قنوات البيع" لحاجة ملموسة وواقعية: المسارح اللي الفنان بتاعك (المنتج) هيغني عليها. اختيار المسرح ده هو اللي بيحدد هتب... more

تخيل إن عقل عميلك عامل زي دولاب منظم. فيه رف للمنتجات الفخمة والغالية ، ورف للحاجات العملية اللي جودتها ممتازة ، ورف تالت للحاجات الرخيصة اللي بتقضي الغرض. السؤال هو: منتجك مكانه فين في الدولاب ده؟

لو مجاوبتش على السؤال ده بوضوح، العميل يا إما هيحط... more

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تفتكر إيه السر اللي يخلي الناس تقف طوابير عشان تشتري موبايل جديد من آبل أو سامسونج ، في حين إن منتج تاني بنفس الإمكانيات ممكن ينزل السوق ومحدش يسمع عنه؟

السر مش بس في جودة المنتج... السر في "خطة الإطلاق" (Launch Plan). شركات كتير بتبني منتجات عبقرية... more

YouTube

"تخيل نفسك في اجتماع… مدير التسويق بيحلم، والمدير المالي بيراقب الأرقام. والاتنين بيبصوا عليك." 🤷‍♂️

في الجزء الأخير من سلسلة "الفلوس بتتكلم"، بنختم رحلتنا المالية بالتركيز على أهم دور ليك كـProduct Manager: أنت قائد الأوركسترا اللي بيخلي كل الأقسا... more

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في الحلقة دي بناخدك في جولة جوه قمرة قيادة مدير المنتج – The Captain’s Dashboard.

مدير المنتج شبة بالكابتن اللي ماشي بسفينة في نص المحيط. الكابتن ده مش لازم يعرف تفاصيل المواتير جوه إزاي شغّالة، لكن لازم يكون قدامه عدادات واضحة تقولله:

*

هل إحنا... more

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🎙️ في الحلقة 7 – الفلوس بتتكلم في إدارة المنتجات – الجزء 2، كملت معاكم الجزء اللي بدأناه المرة اللي فاتت.

وأكتر سؤال بيجيلي من أي حد بيشتغل Product Management هو:

"هنسعّر المنتج بكام؟" 🤔

في الحلقة دي شاركت معاكم:

💰 الفرق بين التسعير بالتكلفة، ال... more

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"عندك فكرة منتج عظيمة... بس هل الفكرة دي مربحة؟" 🤔

الحقيقة اللي لازم كلنا نعرفها إن المنتج الناجح مش بس لازم يعجب العميل، لكن لازم يكون مربح للشركة عشان تقدر تستمر وتطور. في الحلقة دي، بنفك شفرة الأرقام والمفاهيم المالية اللي لازم تكون في جيبك كـPr... more

YouTube

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Reviews

5.0 out of 5 stars from 4 ratings
  • Very good and exciting podcast

    Seif is a great host, he interviews people in a professional manner. It’s the first product management podcast in the MENA region.

    Apple Podcasts
    5
    Magdoub
    United States5 years ago
  • Great Podcast for Product Innovation in Arabic

    A great podcast that touches many sale of product innovation, development and management and delivered in Arabic which is rarely done in the Middle East region

    Apple Podcasts
    5
    Speedworrior
    United States5 years ago

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New Product Innovation NPI launched 5 years ago and published 44 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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