Rephonic
Artwork for NC F&B Podcast
North Carolina
Food and Beverage Industry
Raleigh
Barbecue
Feast Of Wilmington
Euphoria
Food and Beverage
Cocktails
Oyster Farming
Culinary Arts
James Beard Awards
Wolfe & Porter
Raleigh Oysterfest
Bubbles and Brisket
Community Engagement
Hospitality Industry
Ideal's Sandwiches
Charleston
Native Prime Provisions
Hot Sauce

Hospitality industry veteran Max Trujillo goes behind the scenes of North Carolina's thriving food and beverage culture. On the NC F&B Podcast, you'll hear from local chefs, sommeliers, distillers, farmers, brewers, and the whole colorful cast that makes up the state's culinary scene.

PublishesMonthlyEpisodes534Founded10 years ago
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Artwork for NC F&B Podcast

Latest Episodes

Host Max Trujillo records off-site at Jalwa, a 15-month-old luxe Indian fine-dining restaurant in North Raleigh, and interviews proprietor Ajit Khanna. We get into the restaurant's presentation, flavors, ambiance, service, and innovative touches like... more

Host Max welcomes Charlotte hospitality duo Jeff Tonidandel + Jamie Brown, recapping their busy slate: operating five restaurants including Supperland, Haberdish, Ever Andalo, and Leluia Hall; opening "Olivelli Deli" (a tiny 82-square-foot former don... more

Host Max Trujillo welcomes back Jessica Maurer, Director of the third annual Feast of Wilmington, happening March 28–29, as a spring kickoff showcasing Wilmington's food and beverage scene. They outline the weekend: a Friday tailgate kickoff at the S... more

In this episode of the North Carolina Food and Beverage Podcast, host Max Trujillo interviews Beau Blair, an old friend and brand ambassador running for the North Carolina Sixth Congressional District. They delve into Blair's journey from the food an... more

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Recent Guests

Ajit Khanna
Proprietor of Jalwa restaurant in North Raleigh
Jalwa
Episode: A Taste of Jalwa: Culinary Innovation in North Raleigh
Jeff Tonidandel
Hospitality entrepreneur and co-owner of Haberdish, Supperland, Ever Andalo, Leluia Hall, and Wyatt's Super Fine
Haberdish / Supperland / Ever Andalo / Leluia Hall / Wyatt's Super Fine
Episode: Momentum, Michelin & Microbiomes: Charlotte's Power Couple: Jeff Tonidandel + Jamie Brown
Jamie Brown
Hospitality entrepreneur and co-owner of Haberdish, Supperland, Ever Andalo, Leluia Hall, and Wyatt's Super Fine
Haberdish / Supperland / Ever Andalo / Leluia Hall / Wyatt's Super Fine
Episode: Momentum, Michelin & Microbiomes: Charlotte's Power Couple: Jeff Tonidandel + Jamie Brown
Jessica Maurer
Director of the Feast of Wilmington
Feast of Wilmington
Episode: Feast Your Way Through Wilmington: Inside the 2026 Feast of Wilmington
Beau Blair
Running for the North Carolina Sixth Congressional District.
Episode: Politics, Podcasts, and the Pursuit of Public Office: A Conversation with Beau Blair
Ariana Nestor
Bitters maker and co-host of the Drinking with Robots podcast
Remedy Bitters
Episode: We Power Food: Supporting Female Entrepreneurs
Sue Ellsworth
Founder of We Power Food, a nonprofit supporting women in the food/beverage industry
We Power Food
Episode: We Power Food: Supporting Female Entrepreneurs
Jonathan Arlaskis
Co-owner of Prime Brothers Butcher Shoppe
Episode: Crafting the Perfect Cut:Inside Prime Brothers Butcher Shoppe
Billy Schrader
Co-owner of Prime Brothers Butcher Shoppe
Episode: Crafting the Perfect Cut:Inside Prime Brothers Butcher Shoppe

Host

Max Trujillo
Host of NC F&B Podcast

Reviews

4.6 out of 5 stars from 117 ratings
  • Great Real new Direction

    I love where Max is taking this podcast. Connecting, sharing his life, getting to know people in and around the food and bev world.

    Apple Podcasts
    5
    Jburt13
    United States9 months ago
  • Every episode makes me want to go eat there

    Max and Matt do a wonderful job of showcasing all the food and restaurant talent in NC. The podcast is very well done, too, great production

    Apple Podcasts
    5
    WolfpackRx
    United States3 years ago
  • Just What I Have Been Missing

    I moved to the triangle from LA a couple years ago where I was really connected to the food industry and have really struggled to find that here in NC. This show gives me a sense of what I’ve been missing in how they talk inside baseball about the industry, weave connections between current and former guests, and dig deep into the stories of why people do what they do. It’s like having a local version of my favorite NPR show Good Food.

    Apple Podcasts
    5
    Thom Forke
    United States3 years ago
  • Supporting F&B Employees

    Thankful. As this pod continued to grow, I saw an even greater emphasis on the people of F&B in NC. Showcasing small businesses, entrepreneurs, producers, creators, servers, bars and restaurants means not just throwing love at venues but throwing respect and care for the people in the industry- from servers, bussers, barkeeps, BOH, farmers, product entrepreneurs, etc. Let’s keep the conversations going and building greater equity, living wage pay, small business and community support ! Well done... more

    Apple Podcasts
    5
    BenjaCol
    United States4 years ago
  • Informative & engaging

    I learn something new every week — and I laugh! Matt’s candor and thoughtful questions offer insights into the best dining of North Carolina.

    Apple Podcasts
    5
    RufusFan
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Fans appreciate candid guest conversations that connect entrepreneurship with community impact.
Listeners praise the show for highlighting NC's food and beverage talent and useful industry insights.
Episodes are well-produced and showcase a strong local scene with clear guest value.
Some listeners note audio quality or pacing could be improved for a smoother interview flow.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#95
India/Arts/Food
Apple Podcasts
#148
Poland/Arts/Food
Apple Podcasts
#188
United Arab Emirates/Arts/Food
Apple Podcasts
#226
Hong Kong/Arts/Food

Talking Points

Recent interactions between the hosts and their guests.

A Taste of Jalwa: Culinary Innovation in North Raleigh
Q: How long has Jalwa been open?
About 15 months, and the restaurant has experienced a mix of early momentum, a holiday surge, and a slower period this year.
Better Choices, Better Life: Tyler Helikson's Roadmap to Success
Q: If your life was a book, what would this chapter be titled?
The Reclamation.
Better Choices, Better Life: Tyler Helikson's Roadmap to Success
Q: What is your definition of a life well-lived?
Happiness, love, family.
Better Choices, Better Life: Tyler Helikson's Roadmap to Success
Q: What would your 48-year-old self tell your 38-year-old self?
Stop wasting time.
Sri Lanka Meets Carolina: Spice, Flavor, and a Dash of Pizza
Q: How does Sri Lankan food differ from South Indian food?
Sri Lankan food tends to be much spicier, with different ingredient bases and more emphasis on coconut milk.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About NC F&B Podcast

What is NC F&B Podcast about and what kind of topics does it cover?

This show spotlights North Carolina's food and beverage scene through candid conversations with chefs, restaurateurs, sommeliers, farmers, and other industry players. Episodes often explore menu philosophy, sourcing, brand building, and the intersection of hospitality with local culture, economy, and community events. A recurring strength is the mix of hands-on operational insights and personal journeys, from kitchen creativity to scaling businesses, with occasional forays into broader food trends and regional industry dynamics. Noteworthy are on-site interviews, focus on local entrepreneurship, and episodes that thread together fast-growing concepts with traditional craft, making it a go-to for operators, investors, and food lovers seeking... more

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How many listeners does NC F&B Podcast get?

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Which podcasts are similar to NC F&B Podcast?

These podcasts share a similar audience with NC F&B Podcast:

1. The Pack Insiders | An NC State Sports Podcast by PackPride.com
2. Gravy
3. OVIES & GIGLIO
4. Special Sauce with Ed Levine
5. The Splendid Table: Conversations & Recipes For Curious Cooks & Eaters

How many episodes of NC F&B Podcast are there?

NC F&B Podcast launched 10 years ago and published 534 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on NC F&B Podcast?

Recent guests on NC F&B Podcast include:

1. Ajit Khanna
2. Jeff Tonidandel
3. Jamie Brown
4. Jessica Maurer
5. Beau Blair
6. Ariana Nestor
7. Sue Ellsworth
8. Jonathan Arlaskis

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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