Naming in an AI Age
The NameStormersJoin members of the NameStormers team as they explore the nuances of the creative nature of name generation, the mechanics behind trademark screening, and the importance of consumer research, with various guests featured along the way!
| Publishes | Weekly | Episodes | 43 | Founded | 8 months ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
Naming can become a "house of cards" when there is no clear structure or strategy in place. Just like a house with multiple remodels and different styles, a company's naming can become disorganized and confusing through organic growth, mergers, and a... more
Mike Carr discusses the pitfalls of naming in business, citing examples like Chevrolet Nova and Coca-Cola's translation mishap in China. He highlights legal constraints on certain words and praises "Big Ass Fans" for cleverly navigating edginess with... more
In this transcript, Mike Carr discusses the single biggest problem with personal brand names. He emphasizes that personal brand names should be focused on the audience and the value they receive, rather than being solely about the individual. Carr gi... more
Mike Carr discusses the challenges of naming businesses in the digital age, emphasizing the importance of creating memorable names over generic, forgettable ones. He illustrates this with examples like Google and Amazon, contrasting them with less en... more
Mike Carr discusses how AI, exemplified by ChatGPT and others, has surpassed human naming consultants in generating names by understanding nuances and storytelling templates. He introduces Rag (Retrieval Augmented Generation), an AI technology that s... more
At the South by Southwest event, AI was a prominent topic of discussion. The question of whether AI is more like oxygen or fire was raised. Some believe that AI is like oxygen, a natural life-giving force that powers everything. Others compare it to ... more
In this transcript, Mike Carr discusses the importance of protecting your name from being stolen. He identifies five types of names and how they often evolve: creator names, influencer names, brand names, trade names, and trademarks. He explains that... more
Mike Carr addresses the contemporary significance of personal brand names and styles, advocating for a purposeful and authentic approach. Emphasizing the impact of personal branding on diverse situations, Carr introduces five brand personalities—sinc... more
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