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Artwork for My Business Playbook

My Business Playbook

Laura Higgins
Personal Branding
Business Growth
Business Growth Strategies
Mindset
Marketing
Entrepreneurship
Sales Process
Scope Creep
Trust and Authenticity
Lifestyle Business
CEO Mindset
Pricing Strategies
Lead Generation System
Creative Service Providers
Revenue Rollercoaster
Contracts
Legal Protection
Legal Literacy
Client Engagement
Customer Journey

Looking for business inspo, game-changing strategies, and REAL insights to build your dream business? Welcome to My Business Playbook, the podcast where we take you behind the scenes so you can scale your business without losing your freedom or fun.

Join your host, Laura Higgins, every week to unlock actionable advice, inspiring stories, and expert tips that will help you scale and succeed—on your... more

PublishesWeeklyEpisodes267Founded5 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for My Business Playbook

Latest Episodes

If clients keep saying “too expensive,” this is going to sting - in the best way. The problem isn’t your price. It’s how you’re presenting it, framing it, and engineering it.

In this episode, I’m breaking down the five pricing mistakes quietly cost... more

Most creatives think scaling to $1M means more clients, more output, more hustle. It doesn’t. In this episode, I’m breaking down the exact five-level pathway I walk all my creative clients through to scale to seven figures - without losing their free... more

YouTube

If you’re drowning in sales calls but dreaming of scaling, this is your roadmap. In this episode, I sit down with sales team expert Luke to break down exactly how to hire, onboard and manage a sales team that actually converts - without losing the ma... more

If you want to scale past $30K months, posting more on Instagram won’t cut it. You need to shift into a whole new identity - one that blends creativity and leadership. In this episode, I’m showing you how to step into your Creative CEO era (with a li... more

YouTube

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Recent Guests

Luke Horson
Founder of Uplift Advisory
Uplift Advisory
Episode: 607: Your First Sales Hire: Exactly When, Who and How to Do It
Sam Gaudet
Creative Director at Martell Media
Martell Media
Episode: 605: The Creative Director Behind Dan Martell: Sam Gaudet on Content, Leadership & Scale
Dr. JJ Peterson
Storytelling expert and educator
Vanderbilt University
Episode: 549: The Storytelling Shift That Makes Your Content Impossible to Ignore
Georgia Norton Lodge
Artist and entrepreneur known for her business Georgia Draws a House
Georgia Draws a House
Episode: 542: How This Artist Turned Her Side Hustle into a Million Dollar Biz
Laura Coleman
Photographer and educator, originally from Blue Mountains, Australia; now based in Barcelona.
Episode: 533: Behind the Scenes: Coaching a Creative to $1M
Luka McCabe
Founder of Boob to Food, providing education and support for parents transitioning their children to solid foods.
Boob to Food
Episode: 525: The Untold Story Behind Boob to Food with Luka McCabe
Adrian Smith
CEO of RunGotha and AI expert
RunGotha
Episode: 522: The AI Wake-Up Call Every Creative Needs Right Now with Adrian Smith
Stu McLaren
Membership expert known for launching and scaling membership programs
Episode: 508: Why Every Creative Should Launch a Membership (and How to Start)
Renée Warren
An entrepreneur and business coach who transitioned from public relations to help creatives achieve their goals.
Episode: 502: Create Space for Creativity with Renée Warren

Host

Laura Higgins
Host of My Business Playbook, offering actionable insights and inspiring stories for entrepreneurs looking to scale their businesses effectively while maintaining balance in their lives.

Reviews

4.9 out of 5 stars from 175 ratings
  • Always worth tuning in

    These episodes are always a delight to tune into! Laura always keeps it real and I love how she breaks things down so they’re simple and practical.

    Apple Podcasts
    5
    mgrixti
    Australia5 months ago
  • So many great episodes

    A fave podcast of mine to listen to. So many great episodes, each with useful nuggets of information for me and my business.

    Apple Podcasts
    5
    leebecker
    Australiaa year ago
  • Refreshing take on entrepreneurship!

    I recently discovered this podcast and am loving each episode!! I relate so much to Laura’s journey as an entrepreneur. This pod is relatable and I value her vulnerability as a CEO/entrepreneur. It’s refreshing!

    Apple Podcasts
    5
    beccabooker
    United Statesa year ago
  • Really helpful

    Loved the tips about silence and transfer of confidence.

    Apple Podcasts
    5
    Thuze
    Australia2 years ago
  • Quality content

    Laura is really to easy to listen to and I’ve been taking so many learnings from each episode to help me navigate my business. Thank you!

    Apple Podcasts
    5
    laura1672
    New Zealand2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the discussions to be empowering, especially for women navigating the challenges of entrepreneurship, with a focus on authenticity and personal growth.
The engaging style of the host makes complex business concepts easy to understand and implement, resonating well with entrepreneurs from various backgrounds.
Listeners appreciate the practical, actionable advice shared in each episode, often highlighting the relatable and inspiring journeys of the guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

607: Your First Sales Hire: Exactly When, Who and How to Do It
Q: What do the roles kind of look like?
Start with hiring an appointment setter or DM support before looking to fill the closer role.
607: Your First Sales Hire: Exactly When, Who and How to Do It
Q: How does someone know if it's time for them to let go as the founder, it's time for them to let go of selling and to start to build a team?
Look for signs of capacity constraints and whether your sales process is consistent enough to sustain an additional salesperson.
605: The Creative Director Behind Dan Martell: Sam Gaudet on Content, Leadership & Scale
Q: What would you say to someone who has that sense that, you know what, I actually think I'd enjoy it better if I worked and collaborated with someone?
Work backwards from your 10-year goals. What do I need to do to hang out with billionaires and figure out what they do?
551: Why Doing Everything Yourself Is Killing Your Creative Business
Q: What would be like some good tips and tricks to hire well?
Have a clear job description, add friction to the application process to find serious candidates, and onboard them like a client.
551: Why Doing Everything Yourself Is Killing Your Creative Business
Q: How do you know when to let someone go?
Evaluate their performance against the standards you've set and recognize the emotional and business costs if they are not meeting expectations.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About My Business Playbook

What is My Business Playbook about and what kind of topics does it cover?

Exploring themes around entrepreneurship and business growth, this show resonates with listeners seeking practical strategies and creative insights for scaling their businesses. The host brings on a diverse lineup of guests who share their journeys and expertise, covering vital topics such as storytelling in marketing, client acquisition strategies, and the mental shifts necessary for business success. Episodes often highlight the importance of authenticity, effective communication, and personal development strategies that help entrepreneurs thrive without sacrificing their personal freedoms. The engaging and relatable approach of the host is particularly noteworthy, allowing listeners to feel inspired and empowered as they navigate their o... more

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Which podcasts are similar to My Business Playbook?

These podcasts share a similar audience with My Business Playbook:

1. The Amy Porterfield Show
2. Beyond the Bump
3. No Filter
4. The Game with Alex Hormozi
5. Aspire with Emma Grede

How many episodes of My Business Playbook are there?

My Business Playbook launched 5 years ago and published 267 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on My Business Playbook?

Recent guests on My Business Playbook include:

1. Luke Horson
2. Sam Gaudet
3. Dr. JJ Peterson
4. Georgia Norton Lodge
5. Laura Coleman
6. Luka McCabe
7. Adrian Smith
8. Stu McLaren

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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