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Artwork for My Business Playbook

My Business Playbook

Laura Higgins
Entrepreneurship
Business Growth
Creative Business
Marketing
Personal Branding
Creativity
Content Creation
Business Growth Strategies
Leadership
Lead Generation
Instagram
Business Strategy
Time Management
Social Media Marketing
Mindset
Delegation
Sales Process
Marketing Strategies
Goal Setting
Photography

Looking for business inspo, game-changing strategies, and REAL insights to build your dream creative business? Welcome to My Business Playbook, the podcast where we take you behind the scenes so you can scale your business without losing your freedom or fun.

Join your host, Laura Higgins, every week to unlock actionable advice, inspiring stories, and expert tips that will help you scale and succee... more

PublishesWeeklyEpisodes283Founded5 years ago
Number of ListenersCategory
Business

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Artwork for My Business Playbook

Latest Episodes

Kai Raisbeck took his event content production agency from 30k to 150k months in a year — and in this episode you're getting a behind-the-scenes look at exactly how. What starts as an interview about his journey turns into a live coaching session on ... more

YouTube

Your buyers haven't changed their mind about buying - they've changed how much they trust you. In a market where people have been burned before, leads are coming in but conversion is off, and the creatives winning right now aren't the ones lowering t... more

You've probably heard the burnout advice before: slow down, do less, take a break.

But what if that's only half the story? I hit a level of burnout that genuinely scared me. In this episode, I'm sharing the biggest lesson I learned during that seaso... more

Most creatives think niching down means limiting opportunities. The truth? A broad niche is often the reason you're attracting clients who haggle, question your expertise, and drain your energy. In this episode, I break down my three-level niching fr... more

Key Facts

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Recent Guests

Matt Lakajev
Co-founder of 7 Figure Creatives; LinkedIn lead generation expert
7 Figure Creatives
Episode: 620: How To Use LinkedIn To Land Premium Clients Faster with Matt Lakajev
Julia Meyer
Founder of Fall Line Creative, branding and web design expert
Fall Line Creative
Episode: 619: How Julia Went From Burnt Out Designer to Premium Brand Studio Owner
Jay Argaet
Founder of Avenir Creative House, creative director
Avenir Creative House
Episode: 617: I Scaled My Agency and Lost My Creativity with Jay Argaet
Joe Stolte
AI business coach and founder with extensive startup experience
Episode: 614: AI Won't Take Your Job (But This Will) with Joe Stolte
Luke Horson
Founder of Uplift Advisory
Uplift Advisory
Episode: 607: Your First Sales Hire: Exactly When, Who and How to Do It
Sam Gaudet
Creative Director at Martell Media
Martell Media
Episode: 605: The Creative Director Behind Dan Martell: Sam Gaudet on Content, Leadership & Scale
Dr. JJ Peterson
Storytelling expert and educator
Vanderbilt University
Episode: 549: The Storytelling Shift That Makes Your Content Impossible to Ignore
Georgia Norton Lodge
Artist and entrepreneur known for her business Georgia Draws a House
Georgia Draws a House
Episode: 542: How This Artist Turned Her Side Hustle into a Million Dollar Biz
Laura Coleman
Photographer and educator, originally from Blue Mountains, Australia; now based in Barcelona.
Episode: 533: Behind the Scenes: Coaching a Creative to $1M

Host

Laura Higgins
Host of My Business Playbook, guiding interviews and coaching sessions

Reviews

4.9 out of 5 stars from 181 ratings
  • Always worth tuning in

    These episodes are always a delight to tune into! Laura always keeps it real and I love how she breaks things down so they’re simple and practical.

    Apple Podcasts
    5
    mgrixti
    Australia9 months ago
  • So many great episodes

    A fave podcast of mine to listen to. So many great episodes, each with useful nuggets of information for me and my business.

    Apple Podcasts
    5
    leebecker
    Australiaa year ago
  • Refreshing take on entrepreneurship!

    I recently discovered this podcast and am loving each episode!! I relate so much to Laura’s journey as an entrepreneur. This pod is relatable and I value her vulnerability as a CEO/entrepreneur. It’s refreshing!

    Apple Podcasts
    5
    beccabooker
    United States2 years ago
  • Really helpful

    Loved the tips about silence and transfer of confidence.

    Apple Podcasts
    5
    Thuze
    Australia2 years ago
  • Quality content

    Laura is really to easy to listen to and I’ve been taking so many learnings from each episode to help me navigate my business. Thank you!

    Apple Podcasts
    5
    laura1672
    New Zealand2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

People note the high-quality guests and the host's energetic, engaging interview style.
Listeners describe the host as down-to-earth, practical, and consistently delivering actionable insights.
Audiences appreciate the mix of guest expertise and clear frameworks that can be applied immediately.
Many find the show inspiring and value the transparent, step-by-step approaches to growth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#215
Australia/Business
Apple Podcasts
#126
New Zealand/Business

Talking Points

Recent interactions between the hosts and their guests.

620: How To Use LinkedIn To Land Premium Clients Faster with Matt Lakajev
Q: Sell me on why a creative should join the dark side of LinkedIn.
Because LinkedIn is a laser-focused, education-minded environment where decision-makers are accessible, there is less spam, and a well-crafted, personalized DM can yield high response rates even with minimal content, especially when you position yourself clearly and use targeted tribes.
614: AI Won't Take Your Job (But This Will) with Joe Stolte
Q: Is AI coming for creative people's jobs?
AI is a tool that accelerates outcomes and democratizes access, but it doesn't replace the unique human skills and lived experience creatives bring; with ongoing sharpening of craft, humans will stay ahead by augmenting their capabilities rather than being superseded.
607: Your First Sales Hire: Exactly When, Who and How to Do It
Q: What do the roles kind of look like?
Start with hiring an appointment setter or DM support before looking to fill the closer role.
607: Your First Sales Hire: Exactly When, Who and How to Do It
Q: How does someone know if it's time for them to let go as the founder, it's time for them to let go of selling and to start to build a team?
Look for signs of capacity constraints and whether your sales process is consistent enough to sustain an additional salesperson.
605: The Creative Director Behind Dan Martell: Sam Gaudet on Content, Leadership & Scale
Q: What would you say to someone who has that sense that, you know what, I actually think I'd enjoy it better if I worked and collaborated with someone?
Work backwards from your 10-year goals. What do I need to do to hang out with billionaires and figure out what they do?

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About My Business Playbook

What is My Business Playbook about and what kind of topics does it cover?

This show delivers practical, real-world strategies for growing creative businesses without sacrificing freedom or fun. Episodes blend actionable frameworks with guest experiences—from pricing and positioning to scaling teams and leveraging AI—all aimed at helping listeners land premium clients, build scalable offers, and streamline operations. Notable strengths include a strong host-led, coaching-style format, a steady stream of high-caliber guests from design, branding, and tech-enabled agencies, and a clear focus on results-driven tactics that listeners can implement quickly. The show often features frameworks (e.g., three-part systems, niche narrowing, tiered pricing) and invites audience participation through programs like a next-level... more

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Which podcasts are similar to My Business Playbook?

These podcasts share a similar audience with My Business Playbook:

1. the bossbabe podcast
2. The Amy Porterfield Show
3. The Jasmine Star Show
4. Big Business with Brittney Saunders
5. Earn Your Happy

How many episodes of My Business Playbook are there?

My Business Playbook launched 5 years ago and published 283 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact My Business Playbook?

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What guests have appeared on My Business Playbook?

Recent guests on My Business Playbook include:

1. Matt Lakajev
2. Julia Meyer
3. Jay Argaet
4. Joe Stolte
5. Luke Horson
6. Sam Gaudet
7. Dr. JJ Peterson
8. Georgia Norton Lodge

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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