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Artwork for My Business Playbook

My Business Playbook

Laura Higgins
Personal Branding
Business Growth
Business Growth Strategies
Mindset
Marketing
Entrepreneurship
Sales Process
Scope Creep
Trust and Authenticity
CEO Mindset
Revenue Rollercoaster
Lifestyle Business
Creative Service Providers
Lead Generation System
Pricing Strategies
Legal Literacy
Contracts
Legal Protection
Client Engagement
Customer Journey

Looking for business inspo, game-changing strategies, and REAL insights to build your dream business? Welcome to My Business Playbook, the podcast where we take you behind the scenes so you can scale your business without losing your freedom or fun.

Join your host, Laura Higgins, every week to unlock actionable advice, inspiring stories, and expert tips that will help you scale and succeed—on your... more

PublishesWeeklyEpisodes270Founded5 years ago
Number of ListenersCategories
BusinessEntrepreneurship

Listen to this Podcast

Artwork for My Business Playbook

Latest Episodes

If your weeks feel chaotic, reactive, or all over the place - this is the reset you’ve been missing. I’m breaking down my exact 30-minute CEO Sunday ritual that gives you clarity, focus, and momentum before Monday even starts. This is how you stop sp... more

If you’re worried about the cost of going for it, you should consider the cost of staying where you are.

In this episode, I’m breaking down the five mindset shifts that helped me stop overthinking every investment and start building a business that... more

YouTube

Last year I hit burnout - the kind that knocks the wind out of you and forces you to rethink everything. My energy disappeared, my motivation tanked, and I had to figure out how to lead a growing business while barely functioning.

In this episode I’... more

If clients keep saying “too expensive,” this is going to sting - in the best way. The problem isn’t your price. It’s how you’re presenting it, framing it, and engineering it.

In this episode, I’m breaking down the five pricing mistakes quietly cost... more

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Number of Listeners
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Recent Guests

Luke Horson
Founder of Uplift Advisory
Uplift Advisory
Episode: 607: Your First Sales Hire: Exactly When, Who and How to Do It
Sam Gaudet
Creative Director at Martell Media
Martell Media
Episode: 605: The Creative Director Behind Dan Martell: Sam Gaudet on Content, Leadership & Scale
Dr. JJ Peterson
Storytelling expert and educator
Vanderbilt University
Episode: 549: The Storytelling Shift That Makes Your Content Impossible to Ignore
Georgia Norton Lodge
Artist and entrepreneur known for her business Georgia Draws a House
Georgia Draws a House
Episode: 542: How This Artist Turned Her Side Hustle into a Million Dollar Biz
Laura Coleman
Photographer and educator, originally from Blue Mountains, Australia; now based in Barcelona.
Episode: 533: Behind the Scenes: Coaching a Creative to $1M
Luka McCabe
Founder of Boob to Food, providing education and support for parents transitioning their children to solid foods.
Boob to Food
Episode: 525: The Untold Story Behind Boob to Food with Luka McCabe
Adrian Smith
CEO of RunGotha and AI expert
RunGotha
Episode: 522: The AI Wake-Up Call Every Creative Needs Right Now with Adrian Smith
Stu McLaren
Membership expert known for launching and scaling membership programs
Episode: 508: Why Every Creative Should Launch a Membership (and How to Start)
Renée Warren
An entrepreneur and business coach who transitioned from public relations to help creatives achieve their goals.
Episode: 502: Create Space for Creativity with Renée Warren

Host

Laura Higgins
Host of My Business Playbook, focused on practical business growth for creatives and small businesses.

Reviews

4.9 out of 5 stars from 176 ratings
  • Always worth tuning in

    These episodes are always a delight to tune into! Laura always keeps it real and I love how she breaks things down so they’re simple and practical.

    Apple Podcasts
    5
    mgrixti
    Australia6 months ago
  • So many great episodes

    A fave podcast of mine to listen to. So many great episodes, each with useful nuggets of information for me and my business.

    Apple Podcasts
    5
    leebecker
    Australiaa year ago
  • Refreshing take on entrepreneurship!

    I recently discovered this podcast and am loving each episode!! I relate so much to Laura’s journey as an entrepreneur. This pod is relatable and I value her vulnerability as a CEO/entrepreneur. It’s refreshing!

    Apple Podcasts
    5
    beccabooker
    United States2 years ago
  • Really helpful

    Loved the tips about silence and transfer of confidence.

    Apple Podcasts
    5
    Thuze
    Australia2 years ago
  • Quality content

    Laura is really to easy to listen to and I’ve been taking so many learnings from each episode to help me navigate my business. Thank you!

    Apple Podcasts
    5
    laura1672
    New Zealand2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners repeatedly note practical, down-to-earth guidance they can apply quickly.
Content is consistently actionable and motivational for scaling businesses without losing freedom.
The host brings high energy and great guests, making insights easy to act on.
Audiences describe it as inspiring for small business owners with lots of nuggets.
Guests are often high quality and topics stay relevant to creative business growth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

607: Your First Sales Hire: Exactly When, Who and How to Do It
Q: What do the roles kind of look like?
Start with hiring an appointment setter or DM support before looking to fill the closer role.
607: Your First Sales Hire: Exactly When, Who and How to Do It
Q: How does someone know if it's time for them to let go as the founder, it's time for them to let go of selling and to start to build a team?
Look for signs of capacity constraints and whether your sales process is consistent enough to sustain an additional salesperson.
605: The Creative Director Behind Dan Martell: Sam Gaudet on Content, Leadership & Scale
Q: What would you say to someone who has that sense that, you know what, I actually think I'd enjoy it better if I worked and collaborated with someone?
Work backwards from your 10-year goals. What do I need to do to hang out with billionaires and figure out what they do?
551: Why Doing Everything Yourself Is Killing Your Creative Business
Q: What would be like some good tips and tricks to hire well?
Have a clear job description, add friction to the application process to find serious candidates, and onboard them like a client.
551: Why Doing Everything Yourself Is Killing Your Creative Business
Q: How do you know when to let someone go?
Evaluate their performance against the standards you've set and recognize the emotional and business costs if they are not meeting expectations.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About My Business Playbook

What is My Business Playbook about and what kind of topics does it cover?

A practical show for creative and small-business leaders who want to scale without losing freedom. Across episodes, the host dives into actionable strategies on pricing, building leverageable products, hiring and managing teams, storytelling, and marketing funnels. Renowned for high-energy interviews with guests who share real-world tactics, the program emphasizes clear frameworks, disciplined execution, and mindset shifts that help creators run sustainable businesses while staying true to their vision. The format tends toward short, sharp lessons that listeners can implement immediately, with a strong focus on tangible outcomes like revenue growth, improved operations, and effective content strategy.

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How many listeners does My Business Playbook get?

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What are the audience demographics for My Business Playbook?

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How many subscribers and views does My Business Playbook have?

To see how many followers or subscribers My Business Playbook has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to My Business Playbook?

These podcasts share a similar audience with My Business Playbook:

1. Beyond the Bump
2. She's On The Money
3. The Jamie Sea Show
4. Ready or Not
5. Chill & Prosper with Denise Duffield-Thomas

How many episodes of My Business Playbook are there?

My Business Playbook launched 5 years ago and published 270 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact My Business Playbook?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for My Business Playbook?

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Rephonic provides full transcripts for episodes of My Business Playbook. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on My Business Playbook?

Recent guests on My Business Playbook include:

1. Luke Horson
2. Sam Gaudet
3. Dr. JJ Peterson
4. Georgia Norton Lodge
5. Laura Coleman
6. Luka McCabe
7. Adrian Smith
8. Stu McLaren

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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