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My .4 Cents

My Point 4 Cents
Spotify
Music Marketing
Tiktok
Music Industry
Indie Music
Social Media
Social Media Marketing
Billboard Charts
Music Income Streams
AI Music
Live Music
Music Promotion
Youtube
Hip-Hop
Distrokid
Taylor Swift
AI Marketing
Tankcrimes Records
Julien-K
DIY Tour Booking

This is what musicians need to know about the music business today. Every Tuesday, music marketers Matt Bacon, Dustin Boyer, Jesse Cannon, and Andrew Southworth break down what's changed in music marketing and the music business, as well as what's currently changing in the industry. You’ll be surprised what they disagree about!

To support the My Point 4 Cents and get a whole extra hour from every... more

PublishesWeeklyEpisodes59Foundeda year ago
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Artwork for My  .4 Cents

Latest Episodes

This week on My Point 4 Cents Dustin Boyer and Andrew Southworth talk about what it takes to scale a song to be a 'hit song', and Tidal now automatically flagging and demonetizing 100% AI generated music. The episode also features an interview with l... more

In this weeks episode of My Point 4 Cents, Andrew Southworth, Ryan Schutte and Matt Bacon talk about the different roles in live music, general concert promo and the drama around Stick Figure.

Become A Member To Get All Of Our Videos: www.yo... more

In this episode of My Point 4 Cents Matt Bacon, Jesse Cannon and Andrew Southworth talk about Spotify's new video feature, and the new tool that you can use to see if AI platforms stole your music for training data.

Become A Member To Get All Of Ou... more

This week on My Point 4 Cents Matt Bacon, Andrew Southworth and Dustin Boyer give as much music marketing advice as they can in under 1 minute, talk about why you shouldn't ask people to listen to your music, how to build lore around your music and i... more

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Recent Guests

Jadd Shickler
Founder of Blues Funeral Records and Magnetic Eye Records
Blues Funeral Records; Magnetic Eye Records
Episode: Spotify NEW AI Remix Feature and the END of Instagram Repost Pages
Adam Masseri
CEO of Instagram
Instagram
Episode: Spotify NEW AI Remix Feature and the END of Instagram Repost Pages
Rom Flowstage Founder
Founder of Flowstage, a platform to create social media content and ad content for music
Flowstage
Episode: What Meta Ad Campaigns ACTUALLY Work For Music Marketing?
Mark Jourdian
Management and digital strategy executive, Good Harbor
Good Harbor
Episode: Millennial vs Gen Z Music Marketing
Kyle Weber
Founder/Owner, Indie on the Move (DIY booking platform)
Indie on the Move
Episode: Great Music vs Great Marketing (what's more important?)
Rob McDermott
Linkin Park's former manager, current manager of Bloodywood from Ashes to New, and veteran metal/rock manager
Various (Rock/Metal acts including Linkin Park, Bloodywood, Ashes to New)
Episode: How Linkin Park Leveraged Community Building feat. Rob McDermott
John McEntee
Member of Incantation; touring veteran
Incantation
Episode: Apple Music Launches AI Disclosure Tags
Sam Duboff
Global head of marketing and policy on Spotify for artists
Spotify
Episode: Why Labels Care More About Super Fans Than Virality
Morgoth Beatz
Legendary producer, songwriter, and multi-genre collaborator
Episode: Spotify Is The Highest Paying DSP Now?

Hosts

Dustin Boyer
Co-host; music marketer and producer
Andrew Southworth
Co-host; music marketer
Matt Bacon
Host; marketing-focused co-host
Jesse Cannon
Host; marketing professional and producer

Reviews

4.8 out of 5 stars from 20 ratings
  • Super Insightful

    These guys have a lot of awesome tips for artists and bands at seemingly any level.

    Apple Podcasts
    5
    Tm5151
    United States2 months ago
  • Infantile

    Love these guys for their wealth of useful knowledge. So disappointed that they don’t even try to hide their vitriolic hatred of people who have a different political persuasion to them. I’d threaten a boycott only I’m quite capable of gleaning useful information from someone who isn’t conservative like me. Grow up guys. Or at least leave your infantile political commentary for your other podcasts.

    Apple Podcasts
    1
    AnimalFarmNotaBot
    Australia9 months ago
  • Useful Knowledge Bombs

    Really appreciate the insights and strategies share. I can feel my brain growing.

    Apple Podcasts
    5
    Lolpoiyrssgh
    United Statesa year ago
  • Nice one!

    Great stuff guys, it was like sitting with your buddies and having one of those conversations that stay with you & I’m excited for the next episodes.

    Sorry to say, but it is amazing not to see comments and other internet takes alongside this.

    Really enjoyed nodding along to the story of the band member who decided to quit during momentum to start a family—because haven’t we all been through a band or a few that break up like this?

    Ugh! I too don’t like to think about how many things I’ve k... more

    Apple Podcasts
    5
    Barcode001
    United Kingdoma year ago
  • I’m in!

    Love these dudes.

    Apple Podcasts
    5
    Dallas1209
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is often praised for candid storytelling and real-world examples.
Audience notes strong opinions and engaging debates from hosts and guests.
Listeners appreciate the wealth of knowledge and hands-on strategies.
Insightful and practical tips for artists and bands at any level.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Millennial vs Gen Z Music Marketing
Q: What does digital strategy look like when dealing with arena-level artists?
Mark explains that top-tier acts still rely on a mix of existing fan bases and broad reach, using ads primarily for reach and reminder while leveraging press and playlisting for discovery, given that small incremental gains can be costly but cumulatively meaningful.
Apple Music Launches AI Disclosure Tags
Q: What is the biggest thing people need to learn about touring that they're not expecting?
For a young band, it's crucial to stay level-headed, communicate boundaries clearly, and navigate the dynamic on the road with veteran teams to prevent friction and ensure a smoother experience for opening acts and crew alike.
The Death of Spotify and Music Streaming?
Q: What is URM Academy and how did it start?
URM Academy is a leading online school for rock and metal producers founded by Eyal Levi and two partners to fill the gap in formal education for metal production. It began because traditional programs didn't adequately teach metal production, and the founders wanted to democratize high-quality instruction for a new generation of producers who were recording at home.
LIVE FROM NAMM: Answering Musicians Marketing Questions!!!
Q: When should I pull the plug on a poorly performing ad campaign?
After two weeks is typically a good timeframe for assessing performance; if there's little improvement after that, it may be time to abandon the campaign.
LIVE FROM NAMM: Answering Musicians Marketing Questions!!!
Q: How do you start approaching brands for sponsorship?
Begin by genuinely using their products and building a relationship based on authentic usage before seeking partnerships.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About My .4 Cents

What is My .4 Cents about and what kind of topics does it cover?

A candid group of music marketers and industry thinkers dissect what's changing in modern music marketing, label services, and artist development. Across episodes, the crew covers topics like streaming payouts, DIY touring, platform policy shifts, AI in music, and the tension between artistry and marketing. Interviews with independent-label operators, producers, and managers provide practical takeaways on building fans, monetizing beyond streams, and navigating an ever-evolving digital ecosystem. The show stands out for its hands-on, case-study approach and its willingness to debate controversial tactics, ethics, and the best paths to sustainable artist growth.

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How many listeners does My .4 Cents get?

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To see how many followers or subscribers My .4 Cents has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to My .4 Cents?

These podcasts share a similar audience with My .4 Cents:

1. The New Music Business with Ari Herstand
2. Las Culturistas with Matt Rogers and Bowen Yang
3. Diabolical Lies
4. Switched on Pop
5. Data Over Dogma

How many episodes of My .4 Cents are there?

My .4 Cents launched a year ago and published 59 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact My .4 Cents?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on My .4 Cents?

Recent guests on My .4 Cents include:

1. Jadd Shickler
2. Adam Masseri
3. Rom Flowstage Founder
4. Mark Jourdian
5. Kyle Weber
6. Rob McDermott
7. John McEntee
8. Sam Duboff

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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