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Artwork for My  .4 Cents

My .4 Cents

My Point 4 Cents
Music Marketing
Spotify
Tiktok
Tankcrimes Records
AI Music
Audiomack
Music Business
Rancid
Imoliver
Hallowood Media
Suno
Social Media
Album Rollouts
Viral Artists
Facebook Ads
Music Promotion
Oracle
Municipal Waste
San Francisco
DIY Music Scene

This is what musicians need to know about the music business today. Every Tuesday, music marketers Matt Bacon, Dustin Boyer, Jesse Cannon, and Andrew Southworth break down what's changed in music marketing and the music business, as well as what's currently changing in the industry. You’ll be surprised what they disagree about!

To support the My Point 4 Cents and get a whole extra hour from every... more

PublishesTwice weeklyEpisodes23Founded4 months ago
Number of ListenersCategories
Music InterviewsMusic CommentaryMusic

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Artwork for My  .4 Cents

Latest Episodes

In this episode, Dustin Boyer, Jesse Cannon, and Matt Bacon explore Taylor Swift's latest album rollout and the mixed reactions it has garnered, noting both fan loyalty and criticism, while discussing its significant cultural footprint. Highlighting ... more

In this episode, Andrew Southworth and his colleagues Matt Bacon, Dustin Boyer, and Jesse Catted explore a study revealing TikTok's limited impact on music discovery compared to YouTube and streaming platforms. They delve into the intricacies of how ... more

Jesse Cannon, Dustin Boyer, and Matt Bacon dive into what makes TikTok content successful for musicians, breaking down examples of viral videos and detail how spectacle, identity, and strong hooks drive engagement. They also discuss how adapting idea... more

Musician Ryan Shuck explores the remarkable arc of his music career, from founding roles in Orgy and Julien-K to collaborations with the likes of Chester Bennington and Korn. The conversation focuses heavily on Julien-K’s latest innovative crowdfundi... more

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Recent Guests

John Strohm
A lawyer and musician, previously with The Lemonheads, with expertise in artist development
Midas Strom
Episode: YouTube Beats TikTok For Music Discovery? w/ John Strohm
Fabrice Sergent
Managing partner and co-founder of Bandsintown
Bandsintown
Episode: What Makes A TikTok Go Viral?
Bryan Andrews
An up-and-coming country artist and political influencer.
Independent Artist
Episode: The Country Star the Internet Can’t Ignore w/ Bryan Andrews
Brian Andrews
Upcoming country music artist and political influencer
Episode: How Often Should Musicians Post Each Week?
Ryan Shuck
Member of the band Orgy, Dead by Sunrise, and Julian-K.
Julian-K
Episode: Is The Music Business Cooked? w/ Ryan Shuck
Matt Molnar
Producer, manager, and booker at Market Hotel and Trans Pecos in Brooklyn.
Market Hotel, Trans Pecos
Episode: Your Release Plan Might Be Broken (Waterfalls, Trigger Cities & Spotify Countdowns)
Brian Zisook
Founder of Audiomack
Audiomack
Episode: Indie Artists’ Best-Kept Secret w/ Brian Zisook of Audiomack
Brian Zisuk
Co-founder and EVP of Global Operations at AudioMack
AudioMack
Episode: Is TikTok, Reels or Shorts Better For Music Promotion?
Chris Greenwood
Manafest, a musician with a history of success in both touring and digital streaming.
Smart Music Business
Episode: How Many Streams It Takes For Spotify To Promote Your Music

Hosts

Matt Bacon
Host of My.4 Cents, discussing marketing strategies in the music industry.
Dustin Boyer
Host of My.4 Cents, focused on music marketing and engagement.
Jesse Cannon
Host of My.4 Cents, sharing insights on the music business and viral marketing.
Andrew Southworth
Host of My.4 Cents, offering perspectives on music marketing strategies.

Reviews

5.0 out of 5 stars from 13 ratings
  • Useful Knowledge Bombs

    Really appreciate the insights and strategies share. I can feel my brain growing.

    Apple Podcasts
    5
    Lolpoiyrssgh
    United States2 months ago
  • Nice one!

    Great stuff guys, it was like sitting with your buddies and having one of those conversations that stay with you & I’m excited for the next episodes.

    Sorry to say, but it is amazing not to see comments and other internet takes alongside this.

    Really enjoyed nodding along to the story of the band member who decided to quit during momentum to start a family—because haven’t we all been through a band or a few that break up like this?

    Ugh! I too don’t like to think about how many things I’ve k... more

    Apple Podcasts
    5
    Barcode001
    United Kingdom3 months ago
  • I’m in!

    Love these dudes.

    Apple Podcasts
    5
    Dallas1209
    United States3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The conversational style is seen as friendly and informal, creating a warm atmosphere.
Listeners appreciate the engaging format and variety of perspectives shared among the hosts.
Many find the discussions relatable, often resonating with personal experiences in the music industry.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Country Star the Internet Can’t Ignore w/ Bryan Andrews
Q: Does any of your music in that regard lean political as well?
Absolutely, this song we're about to put out, there is no if, ands, or buts, it is 100% political.
The Country Star the Internet Can’t Ignore w/ Bryan Andrews
Q: Do you feel like you really started in that world, that is where you first started getting attention?
I have been in music for five years now, and when I first started it, really, the music definitely took off.
Will "Personality Content" Kill Your Music's Growth?
Q: What makes this guy decide to sign to me?
Artists need to be active on socials and demonstrate effort in developing a direct relationship with their fans.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About My .4 Cents

What is My .4 Cents about and what kind of topics does it cover?

This show provides in-depth discussions on the evolving landscape of the music industry, focusing on marketing strategies that artists use to increase visibility and connect with fans. With insights from experienced music marketers, the hosts tackle various topics, including the impact of social media platforms like TikTok, innovative fan engagement methods, and the effectiveness of traditional and digital marketing approaches in today's market. Notably, the conversational style and differing opinions among the hosts encourage engagement and exploration of diverse viewpoints, making the content relatable for both budding and experienced musicians looking to navigate the industry.

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How many listeners does My .4 Cents get?

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What are the audience demographics for My .4 Cents?

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How many subscribers and views does My .4 Cents have?

To see how many followers or subscribers My .4 Cents has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to My .4 Cents?

These podcasts share a similar audience with My .4 Cents:

1. Pivot
2. The Prof G Pod with Scott Galloway
3. Prof G Markets
4. The Bob Lefsetz Podcast
5. Pod Save America

How many episodes of My .4 Cents are there?

My .4 Cents launched 4 months ago and published 23 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact My .4 Cents?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for My .4 Cents?

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What guests have appeared on My .4 Cents?

Recent guests on My .4 Cents include:

1. John Strohm
2. Fabrice Sergent
3. Bryan Andrews
4. Brian Andrews
5. Ryan Shuck
6. Matt Molnar
7. Brian Zisook
8. Brian Zisuk

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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