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My .4 Cents

My Point 4 Cents
Spotify
Music Marketing
Tiktok
Music Industry
Indie Music
Social Media
Social Media Marketing
Billboard Charts
Music Income Streams
AI Music
Live Music
Music Promotion
Youtube
Hip-Hop
Distrokid
AI Marketing
Taylor Swift
Tankcrimes Records
Julien-K
DIY Tour Booking

This is what musicians need to know about the music business today. Every Tuesday, music marketers Matt Bacon, Dustin Boyer, Jesse Cannon, and Andrew Southworth break down what's changed in music marketing and the music business, as well as what's currently changing in the industry. You’ll be surprised what they disagree about!

To support the My Point 4 Cents and get a whole extra hour from every... more

PublishesWeeklyEpisodes55Foundeda year ago
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Music CommentaryMusicMusic Interviews

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Artwork for My  .4 Cents

Latest Episodes

On this week's episode of My .4 Cents Dustin Boyer, Ryan Schutte, Andrew Southworth and Matt Bacon talk about Spotify & UMG's new AI remix / cover feature and the death of repost pages on Instagram. The episode also features an interview with Jadd Sh... more

This week on My Point 4 Cents Matt Bacon and Andrew Southworth talk all about running Meta ads for music marketing. Including effective cheap ads, what content works best and the different types of campaigns that work for music. The episode also feat... more

This week on My .4 Cents Matt Bacon, Izzy Guti, Dustin Boyer and Andrew Southworth talk about millennial vs gen z marketing and CharliXCX's new song rollout, Megan Trainor's branding switch and blue dot fever. The episode also features an interview w... more

In this week's episode Andrew Southworth, Dustin Boyer and Grayson Flatness talk about Spotify's new artist verification system (and it's problems), as well as Grayson's 360 artist creative agency NBHD. The episode also features an interview with Sim... more

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Recent Guests

Jadd Shickler
Founder of Blues Funeral Records and Magnetic Eye Records
Blues Funeral Records; Magnetic Eye Records
Episode: Spotify NEW AI Remix Feature and the END of Instagram Repost Pages
Adam Masseri
CEO of Instagram
Instagram
Episode: Spotify NEW AI Remix Feature and the END of Instagram Repost Pages
Rom Flowstage Founder
Founder of Flowstage, a platform to create social media content and ad content for music
Flowstage
Episode: What Meta Ad Campaigns ACTUALLY Work For Music Marketing?
Mark Jourdian
Management and digital strategy executive, Good Harbor
Good Harbor
Episode: Millennial vs Gen Z Music Marketing
Kyle Weber
Founder/Owner, Indie on the Move (DIY booking platform)
Indie on the Move
Episode: Great Music vs Great Marketing (what's more important?)
Rob McDermott
Linkin Park's former manager, current manager of Bloodywood from Ashes to New, and veteran metal/rock manager
Various (Rock/Metal acts including Linkin Park, Bloodywood, Ashes to New)
Episode: How Linkin Park Leveraged Community Building feat. Rob McDermott
John McEntee
Member of Incantation; touring veteran
Incantation
Episode: Apple Music Launches AI Disclosure Tags
Sam Duboff
Global head of marketing and policy on Spotify for artists
Spotify
Episode: Why Labels Care More About Super Fans Than Virality
Morgoth Beatz
Legendary producer, songwriter, and multi-genre collaborator
Episode: Spotify Is The Highest Paying DSP Now?

Hosts

Andrew Southworth
Host with a focus on music marketing discussions and industry analysis; often shares candid takes on artist development and business models.
Matt Bacon
Co-host/host with a marketing focus; often drives discussions on campaigns, growth tactics, and industry trends.
Jesse Cannon
Co-host with emphasis on artist marketing strategies and community-building in music.
Dustin Boyer
Co-host contributing insights on musician marketing and industry dynamics; often discusses touring economics and revenue models.

Reviews

4.8 out of 5 stars from 19 ratings
  • Infantile

    Love these guys for their wealth of useful knowledge. So disappointed that they don’t even try to hide their vitriolic hatred of people who have a different political persuasion to them. I’d threaten a boycott only I’m quite capable of gleaning useful information from someone who isn’t conservative like me. Grow up guys. Or at least leave your infantile political commentary for your other podcasts.

    Apple Podcasts
    1
    AnimalFarmNotaBot
    Australia8 months ago
  • Useful Knowledge Bombs

    Really appreciate the insights and strategies share. I can feel my brain growing.

    Apple Podcasts
    5
    Lolpoiyrssgh
    United States10 months ago
  • Nice one!

    Great stuff guys, it was like sitting with your buddies and having one of those conversations that stay with you & I’m excited for the next episodes.

    Sorry to say, but it is amazing not to see comments and other internet takes alongside this.

    Really enjoyed nodding along to the story of the band member who decided to quit during momentum to start a family—because haven’t we all been through a band or a few that break up like this?

    Ugh! I too don’t like to think about how many things I’ve k... more

    Apple Podcasts
    5
    Barcode001
    United Kingdoma year ago
  • I’m in!

    Love these dudes.

    Apple Podcasts
    5
    Dallas1209
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Useful Knowledge Bombs: insightful marketing strategies and practical takeaways.
Nice one!: warm, conversational, engaging; shows room for next episodes.
Infantile: voters with opposing views can be offputting, but useful info is present.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Millennial vs Gen Z Music Marketing
Q: What does digital strategy look like when dealing with arena-level artists?
Mark explains that top-tier acts still rely on a mix of existing fan bases and broad reach, using ads primarily for reach and reminder while leveraging press and playlisting for discovery, given that small incremental gains can be costly but cumulatively meaningful.
Apple Music Launches AI Disclosure Tags
Q: What is the biggest thing people need to learn about touring that they're not expecting?
For a young band, it's crucial to stay level-headed, communicate boundaries clearly, and navigate the dynamic on the road with veteran teams to prevent friction and ensure a smoother experience for opening acts and crew alike.
The Death of Spotify and Music Streaming?
Q: What is URM Academy and how did it start?
URM Academy is a leading online school for rock and metal producers founded by Eyal Levi and two partners to fill the gap in formal education for metal production. It began because traditional programs didn't adequately teach metal production, and the founders wanted to democratize high-quality instruction for a new generation of producers who were recording at home.
LIVE FROM NAMM: Answering Musicians Marketing Questions!!!
Q: When should I pull the plug on a poorly performing ad campaign?
After two weeks is typically a good timeframe for assessing performance; if there's little improvement after that, it may be time to abandon the campaign.
LIVE FROM NAMM: Answering Musicians Marketing Questions!!!
Q: How do you start approaching brands for sponsorship?
Begin by genuinely using their products and building a relationship based on authentic usage before seeking partnerships.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Household Income
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Frequently Asked Questions About My .4 Cents

What is My .4 Cents about and what kind of topics does it cover?

The program centers on music marketing, artist development, and industry dynamics, featuring practical strategies for building sustainable fan bases, monetization beyond streaming, and platform changes. Across episodes, hosts compare traditional marketing with modern creator economics, discuss royalty flows, and explore the evolving roles of DSPs, labels, and live opportunities. A notable angle is their willingness to challenge mainstream narratives, spotlightting DIY approaches, label services, and data-driven marketing while keeping conversations engaging and opinionated. The show often blends market analysis with personal anecdotes from touring, artist collabs, and production, making it useful for marketers, managers, artists, and label ... more

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Which podcasts are similar to My .4 Cents?

These podcasts share a similar audience with My .4 Cents:

1. Tape Notes
2. Creative Juice
3. Hard Fork
4. Panic World
5. Waveform: The MKBHD Podcast

How many episodes of My .4 Cents are there?

My .4 Cents launched a year ago and published 55 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on My .4 Cents?

Recent guests on My .4 Cents include:

1. Jadd Shickler
2. Adam Masseri
3. Rom Flowstage Founder
4. Mark Jourdian
5. Kyle Weber
6. Rob McDermott
7. John McEntee
8. Sam Duboff

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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