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Must Be The Money

American Public Media
Entrepreneurship
The Shade Room
Revolt
Economic Empowerment
Investing
Offscript
Dottavio Samuels
Blackrock
Basketball
NIL (name, Image, Likeness)
Social Media
Branding
Gaming Industry
Marketplace
Cornell University
Credit
Finance
Philanthropy
Mentorship
NIL

Must Be the Money is a bold new video and audio series hosted by journalist and author Lee Hawkins, exploring economic empowerment, entrepreneurship and wealth building. Commissioned by Marketplace APM and produced by For The Culture, the series offers candid, unfiltered conversations about money, opportunity, and power, told by people who have navigated the financial system from the inside out. ... more

PublishesTwice weeklyEpisodes8Foundeda month ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for Must Be The Money

Latest Episodes

Before the Breakfast Club, billboards and her Brooklyn brownstone, Angela Yee was a broke college grad doing data entry. Landing a job at Wu-Tang Management was the first step to becoming one of the most recognizable voices in radio. She explains how... more

Austin Clements, a co-founder and Managing Partner at a Los Angeles-based venture capital firm, shares secrets about how the industry works and why his company is rooted in economic inclusion. Slauson & Co. is backed by some of the world’s most influ... more

Revolt CEO Detavio Samuels reveals how staying focused on the mission rather than the man helped him navigate multiple crises. He breaks down the ladder-jumping career strategy that took him from Johnson & Johnson to the C-suite, why your employees a... more

Crystal McCrary has never let anyone else define her. She’s a New York Times bestselling author, sports tech entrepreneur, and former entertainment lawyer. In this episode, she unpacks how she bet on herself at every turn, why all debt isn't bad debt... more

From South LA to the world's largest asset management firm, Jabari Magnus breaks down the financial moves that truly matter, saving from your first paycheck, building credit the smart way, and letting compound interest do the heavy lifting. The first... more

Former NBA champion turned media entrepreneur Matt Barnes engages his twin sons in an honest discussion about money management and the financial system. There’s a vulnerability to this conversation which is rare for professional athletes who have rea... more

The founder of culture-shaping media business The Shade Room, breaks down how she turned a simple Instagram account into an influential social-first company. Angie Nwandu reflects on the personal experiences that shaped her entrepreneurial mindset an... more

Join host Lee Hawkins for season one of Must Be The Money, a new financial podcast offering economic intelligence for a new generation. Produced in partnership with Marketplace APM, Matt Barnes, and P. Frank Williams' For The Culture.

Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Detavio Samuels
CEO of Revolt, founder of Offscript
Revolt / Offscript
Episode: Redefining the Brand with Detavio Samuels
Crystal McCrary
Author, producer, sports tech entertainment lawyer
Self/Various productions
Episode: Betting on Yourself with Crystal McCrary
Matthew Barnes
Former NBA champion, cofounder of All The Smoke Productions
All The Smoke / Barnes family enterprises
Episode: Financial Knowledge Gaps with Matt Barnes and Sons
Isaiah Barnes
Twin son of Matt Barnes, young athlete
Barnes family
Episode: Financial Knowledge Gaps with Matt Barnes and Sons
Carter Barnes
Twin son of Matt Barnes, young athlete
Barnes family
Episode: Financial Knowledge Gaps with Matt Barnes and Sons
Jabari Magnus
First Black managing director at BlackRock, strategic advisor to BlackRock's technology and investment platforms
BlackRock
Episode: Access and Opportunity with Jabari Magnus
Angie Nwandu
Founder and CEO of The Shade Room
The Shade Room
Episode: Building a Social Business with Angie Nwandu
Dottavio Samuels
Revolt CEO
Revolt
Episode: Where Culture Meets Capital

Host

Lee Hawkins
Host of Must Be The Money

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

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Creating Confidence with Heather MonahanHeather Monahan | YAP Media

Talking Points

Recent interactions between the hosts and their guests.

Betting on Yourself with Crystal McCrary
Q: Tell me about GameUp, and then tell me about the different projects that you're proud of that you've been able to work on.
GameUp is a youth sports tech startup I co-founded with my son to aggregate and navigate the youth sports ecosystem, monetizing through partnerships and eventually scaling nationwide; I'm also proud of projects like the Alison Felix documentary and films that highlight women's experiences in sports and pay equity.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About Must Be The Money

What is Must Be The Money about and what kind of topics does it cover?

This show centers on economic empowerment, entrepreneurship, and wealth-building through candid conversations with founders, investors, athletes, and media executives. Recent episodes explore creator-led ecosystems, brand resilience during crises, and strategies for building multi-generational wealth in diverse communities. Guests often bring hands-on experience in media, sports business, philanthropy, and high-growth ventures, sharing practical lessons on ownership, mentorship, and sustainable revenue models. The host curates bold, unfiltered discussions that translate complex financial and business concepts into actionable guidance for aspiring entrepreneurs, investors, and professionals seeking lasting impact rather than quick hype. A no... more

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How many episodes of Must Be The Money are there?

Must Be The Money launched a month ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Must Be The Money?

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What guests have appeared on Must Be The Money?

Recent guests on Must Be The Money include:

1. Detavio Samuels
2. Crystal McCrary
3. Matthew Barnes
4. Isaiah Barnes
5. Carter Barnes
6. Jabari Magnus
7. Angie Nwandu
8. Dottavio Samuels

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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