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Artwork for The Business of Talent

The Business of Talent

Sam Hysell, Jordan Williams
Creator Economy
Influencer Marketing
Social Media
Economic Trends
Advertising
Brand Collaborations
Podcast Network
Youtube
Short Form Video
Gen Z
Patreon
Publicis
Red Seat Ventures
Fox Corporation
Chamberlain Coffee
Content Creation
Adobe
Carlyle
Entertainment 360
Publicis Groupe

The Business of Talent podcast dives into the creator economy and the rapidly evolving media, entertainment, and digital landscape. Each episode examines how talent—from musicians and athletes to content creators and executives—transforms businesses and influences traditional sectors. With insights on strategies and innovations, it highlights the future of talent-driven enterprises. Hosted by indu... more

PublishesTwice monthlyEpisodes140Founded7 years ago
Number of ListenersCategory
Business

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Artwork for The Business of Talent

Latest Episodes

In this episode, the hosts discuss the impact of AI on the creator economy, separating hype from genuine change. They delve into popular AI tools currently used by creators, how these technologies are integrated into workflows, and the importance of ... more

YouTube

Jordan and Sam reconnect to discuss recent updates in their lives and their return to the show. Highlights include Jordan buying an apartment in New York City and Sam working on big projects for Usher. They discuss the evolving role of AI in the crea... more

YouTube

Jordan and Sam delve into Publicis's recent $150 million acquisition of Captivate, an influencer marketing company known for its extensive creator network and advancements in affiliate marketing technology. Their discussion highlights the shifting la... more

YouTube

In this episode, we dive into the evolving landscape of media with a focus on short form content and the economics behind it. Hosts discuss the rise in revenue from YouTube Shorts, new platforms like TTIKR, and the impact of podcasting giant PodX acq... more

YouTube

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Recent Guests

Rich Paul
LeBron James' longtime collaborator and sports agent, founder of Clutch Sports
Clutch Sports
Episode: Spotify Paid Podcasters $100M Last Quarter — Here’s Why
Isabel Li
Expert in influencer marketing and social strategy, previously led campaigns for major brands.
Episode: The Influencer Marketing Playbook Behind the World's Biggest Brands
Mike Boyd
Head of music at VaynerX
VaynerX
Episode: Why Big Brands Are Investing in Emerging Artists
Tiffany Kelly
Founder and CEO of Curastory
Curastory
Episode: This Platform is Redefining Creator x Brand Partnerships
Caleb Simpson
Influencer and content creator known as the 'apartment guy'.
Episode: Caleb Simpson’s Journey to 13M+ Followers

Hosts

Sam Hysell
Founding partner of the creative marketing agency Knox Media, bringing insights into the creator economy and talent management.
Jordan Shawd-Williams
Co-host and commentator on creator-led businesses, providing expertise on marketing strategies and trends in the creator economy.

Reviews

4.9 out of 5 stars from 103 ratings
  • Love Music? Listen, learn, love even deeper

    Love this podcast and this latest episode with Shannon Herber was killer for behind the scenes at the Music Academy and then connecting to social justice. What a great conversation. Thank you!!

    Apple Podcasts
    5
    Big Lils
    United States5 years ago
  • Highly recommend

    Love this podcast. Super informative. The interviews with label, management, and tech people are the best imo.

    Apple Podcasts
    5
    TheBirdCall
    United States5 years ago
  • My personal Review

    Learn something new on every episode, this is like the music business cheat code literally lol

    Apple Podcasts
    5
    thatboyberi
    United States5 years ago
  • 5 star podcast / education

    There’s always been a empty niche for the Behind the scene education of the music industry.. Sam & Jordan have filled this slot beautifully with in-depth conversations with a wide range of guests. Guests who hardly interview elsewhere at that!

    Glad I’ve subscribed, and will continue to soak up these gems

    Apple Podcasts
    5
    Jason.Alexander
    United States5 years ago
  • Brilliant

    I’m a talent manager and this podcast is pretty much a crash course on all the things I need to be doing to break my talent. Love Sam and Jordan. This is a must listen for anyone in the entertainment industry.

    Apple Podcasts
    5
    Basted123
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many reviews highlight the unique access to industry leaders that the podcast provides, making it a must-listen for professionals in the creative fields.
The conversational style of the hosts is commended for being engaging and authentically curious about their guests' experiences.
Listeners appreciate the informative nature of the episodes, often finding them insightful and packed with valuable industry knowledge.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

How AI Will Make (or Break) the Creator Economy
Q: What do you think are some of the most important things for people to focus on in order to win amidst this tidal wave?
People need to be aware of what they're good at and what AI can do; they shouldn't let AI replace everything that only they can do, like storytelling or community interaction.
Spotify Paid Podcasters $100M Last Quarter — Here’s Why
Q: Do you think if you are a content creator, now it's necessary to have a podcast at this point?
Podcasting has become vital for creators, akin to having a YouTube channel, due to its ability to build stronger connections with audiences. However, it's essential to tailor content strategies to individual skills and audience needs, as there isn't a one-size-fits-all approach.
Ryan Coogler’s Game-Changing Sinners Studio Deal Explained
Q: How do you think this deal might change the power dynamics for future black filmmakers and other creators in the industry?
This deal might inspire future generations to seek similar ownership opportunities, thereby shifting power dynamics in favor of more equitable treatment of marginalized filmmakers in Hollywood.
How Emma Chamberlain Built a Coffee Empire from YouTube
Q: Do you think this is something creators should look out for?
Absolutely, as they scale, creators need to prepare for operational challenges that their brand may encounter.
How Emma Chamberlain Built a Coffee Empire from YouTube
Q: Do you think this is just a natural part of growing a business?
Yes, rapid growth often comes with challenges, and there are numerous operational components to manage.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About The Business of Talent

What is The Business of Talent about and what kind of topics does it cover?

Content creators, musicians, and business executives come together through in-depth conversations that reveal the interconnectedness of talent and the creator economy. Various episodes explore the evolving landscape of media, technology, and entertainment, with a focus on the transformative power of talent in driving business innovation and reshaping traditional sectors. Notable discussions around strategies for managing creator partnerships, the impact of AI on content, and innovative media financing shed light on how businesses can leverage talent for substantial growth and sustainable practices. This podcast is distinctive in its approach, as it not only features industry veterans but also addresses contemporary challenges faced by talen... more

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Which podcasts are similar to The Business of Talent?

These podcasts share a similar audience with The Business of Talent:

1. The Manager's Playbook
2. One More Time Podcast
3. The Joe Budden Podcast
4. The Brilliant Idiots

How many episodes of The Business of Talent are there?

The Business of Talent launched 7 years ago and published 140 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Business of Talent?

Recent guests on The Business of Talent include:

1. Rich Paul
2. Isabel Li
3. Mike Boyd
4. Tiffany Kelly
5. Caleb Simpson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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