MSAI营销科学∞艺术
钱钱品牌局MSAI(Marketing Science∞ Arts Innovation)营销科学∞艺术创新平台的播客，由M360 MSAI &创+平台创始人钱峻及营销科学家谭北平联合主播。MSAI,推进企业营销科学一艺术战略体系化建设，从中国到全球，助力企业增强营销科学体系，夯实营销艺术体系，创建营销科学∞艺术融合创新开放平台，推动营销创新、品牌焕新及多元可持续商业增长。MSAl将营销科学∞艺术创新融合，突破了传统营销的桎梏，为企业带来了一种全新的营销模式和增长路径及战略体系化的建设。MSAI营销科学∞艺术播客将围绕体系内的108议题及36个项目.欢迎您关注和收听MSAI(Marketing Science∞Arts Innovation)营销科学∞艺术创新，用科技与艺术的力量，推动商业持续增长!
| Publishes | Weekly | Episodes | 85 | Founded | a year ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | BusinessMarketing |
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当下商业环境中，营销已突破 “营” 与 “销” 的传统边界，与产品创新深度绑定，成为企业增长的核心引擎，而人工智能正以不可逆转的趋势，重塑营销创新的全流程。
本期播客为《生成：AI生产力重构营销新范式》新书解读第十八章，深入剖析 AI 如何打破产品创新的固有壁垒，构建从需求洞察到落地转化的全新范式。
共谈嘉宾：谭北平 — 营销科学家 MSAI联合主播 / 秒针营销科学院院长钱峻 — 营销科学家 MSAI 联合主播 / MSAI M360 创+平台创始人
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在国家大力推动 “新质生产力” 发展的背景下，AI 不仅是技术工具，更在重塑营销的底层逻辑，让 “以用户为中心” 从理念落地为可执行的精准策略。
本期播客为《生成：AI生产力重构营销新范式》新书解读第十七章，深入探讨 AI 时代下用户增长管理的全新逻辑 —— 如何通过生成式营销再造极致体验，实现企业可持续增长。
共谈嘉宾：谭北平 — 营销科学家 MSAI联合主播 / 秒针营销科学院院长钱峻 — 营销科学家 MSAI 联合主播 / MSAI M360 创+平台创始人
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随着数字技术的飞速发展，电商已成为全球经济的核心组成部分，而人工智能的崛起正为这个竞争激烈的领域带来颠覆性变革。
本期播客为《生成：AI生产力重构营销新范式》新书解读第十六章。从传统的人找货到智能的货找人，从计划性购买到体验式消费，AI 正在重构电商的商业模式、消费逻辑和应用场景，成为企业打造核心竞争力的关键。
共谈嘉宾：谭北平 — 营销科学家 MSAI联合主播 / 秒针营销科学院院长钱峻 — 营销科学家 MSAI 联合主播 / MSAI M360 创+平台创始人
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在生成式 AI 技术爆发的当下，内容营销正经历从 “批量生产” 到 “精准共鸣”、从 “传统美学” 到 “超现实表达” 的根本性变革。
本期播客为《生成：AI生产力重构营销新范式》新书解读第十五章，围绕生成 AI 如何重塑内容营销逻辑、构建人机协同新生态、催生全新美学体系三大核心议题，拆解企业在 2025 年及未来的破局路径。
共谈嘉宾：谭北平 — 营销科学家 MSAI联合主播 / 秒针营销科学院院长钱峻 — 营销科学家 MSAI 联合主播 / MSAI M360 创+平台创始人
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Apple Podcasts | #114 |  France/Business/Marketing |
Apple Podcasts | #195 |  Italy/Business/Marketing |
Apple Podcasts | #16 | China/Business/Marketing |
Apple Podcasts | #28 |  Hong Kong/Business/Marketing |
Apple Podcasts | #83 |  Singapore/Business/Marketing |
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MSAI营销科学∞艺术 launched a year ago and published 85 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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