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Artwork for Mission Matters Marketing

Mission Matters Marketing with Adam Torres

Adam Torres
Artificial Intelligence
Podcasting
Reddit
Marketing
Branded
Digital Asset Management
Ridge Media
AI In Marketing
Leverage For Growth
PR Lab
Organization For Social Media Safety
Wellness
Outcomes Rocket
Healthcare
Push Marketing
Pull Marketing
Youtube
SEO
Customer Behavior
CRM

Get insider knowledge from top pros in branding, paid ads, email, customer acquisition, social media, scaling and much more. You'll understand what marketing strategies work and get valuable insights to improve any marketing, so you can grow and scale your business. About Mission Matters: At Mission Matters we amplify stories for Entrepreneurs, Executives and Experts. Our host and Co Founder, Adam... more

PublishesWeeklyEpisodes290Founded7 years ago
Number of ListenersCategories
MarketingBusinessManagement

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Artwork for Mission Matters Marketing

Latest Episodes

In this episode, Adam Torres welcomes back Jenny Woldt, CEO of Splash Box Marketing, to discuss digital accessibility, Section 508 compliance, and the impact of AI on document remediation. Jenny shares the importance of human oversight in creating in... more

In this episode, ⁠Adam Torres⁠ interviews ⁠Jonny Waite⁠, CEO of RECHO. Jonny discusses Reddit's growing influence on consumer decisions, the importance of authentic community engagement, and how brands can leverage meaningful conversations to strengt... more

YouTube

In this episode, Adam Torres interviews Gary Frazier, Retired Marketing Professor at the University of Southern California (USC). Frazier discusses the evolution of marketing, the growing influence of digital technology on consumer decision-making, a... more

YouTube

In this episode of Mission Matters, ⁠Adam Torres ⁠interviews ⁠Mark Inglis,⁠ Founder & CEO at One Planet Media, about his mission to build a global media company focused on sustainability, innovation, and the future economy. Mark shares his journey fr... more

YouTube

In this episode of Mission Matters, ⁠Adam Torres⁠ interviews ⁠Jared Gutstadt⁠, CEO & Founder of Rebel Audio, about the evolution of podcasting and how AI is creating new opportunities for creators. Jared shares his journey from working as a televisio... more

YouTube

In this episode, ⁠Adam Torres⁠ interviews ⁠Tim Guercio⁠ and ⁠Jon Rivera⁠, founders of YouTube Accelerator and Fan Bridge Media, about using YouTube to build audience growth, visibility, and social proof. They also share their approach to entrepreneur... more

YouTube

In this episode, Adam Torres interview Leo Poitevin, Founder & CEO of Astrak, about the changing landscape of SEO and AI visibility. Leo shares strategies for building online authority, creating more personalized content, and helping businesses incre... more

YouTube

In this episode, ⁠Adam Torres⁠ interviews ⁠Gary Frazier⁠, retired Marketing Professor at the University of Southern California, for the launch of the Marketing Management segment. Gary shares insights on push and pull marketing strategies and lessons... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Jonny Waite
CEO of RECHO with 17 years of digital marketing experience.
RECHO
Episode: Why Brands Need to Build Community on Reddit in the Age of AI
Gary Frazier
Marketing professor and author with decades of industry influence
University of Illinois; Marketing Management (author)
Episode: The Future of Marketing: Gary Frazier on Customer Behavior and Business Growth
Mark Inglis
Founder and CEO of One Planet Media
One Planet Media
Episode: Building the Future of Sustainable Media
Jared Gutstadt
CEO and founder of Rebel Audio
Rebel Audio
Episode: Building the Next Generation of Podcasting With AI
Tim Gershio
Co-founder at YouTube Accelerator
YouTube Accelerator
Episode: How YouTube Can Accelerate Brand Growth
John Rivera
Co-founder at Fan Bridge Media
Fan Bridge Media / YouTube Accelerator
Episode: How YouTube Can Accelerate Brand Growth
Leo Poitevin
Founder and CEO of Astrak
Astrak
Episode: AI Is Changing SEO and Online Visibility for Businesses
Gary L. Frazier
Author and professor emeritus with extensive marketing background
Independent scholar/author
Episode: Push vs. Pull: Building a Smarter Marketing Strategy
Saul Marquez
Founder and CEO of Outcomes Rocket
Outcomes Rocket
Episode: From Podcast to Healthcare Marketing Firm: Saul Marquez’s Entrepreneurial Journey

Host

Adam Torres
Host of Mission Matters Marketing

Reviews

4.7 out of 5 stars from 3 ratings
  • Casual conversation that’s full of business and marketing gems

    I enjoy the Mission Matters podcasts because they are choke full of value. The conversations glow easily without long stretches of grandstanding. Recommended.

    Apple Podcasts
    5
    Dog House Ranch
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring practical, not flashy, takeaways that listeners can apply right away.
High-quality guest lineups across tech, healthcare, and consumer brands are a hallmark.
Broad range of topics keeps episodes relevant for both marketers and founders.
Casual yet value-packed conversations with actionable business and marketing insights.
Strong depth on growth tactics across channels with real-world case studies.

Talking Points

Recent interactions between the hosts and their guests.

Why Brands Need to Build Community on Reddit in the Age of AI
Q: How should brands be approaching and or thinking about Reddit?
Brands can use Reddit to learn how customers discuss their products and competitors, answer questions, and build trust. Waite advises participating transparently and consistently, following community rules, and contributing helpful information instead of using the platform for direct promotion.
Why Brands Need to Build Community on Reddit in the Age of AI
Q: What is Reddit?
Waite describes Reddit as a platform of volunteer-moderated communities, called subreddits, where users can participate anonymously in discussions spanning many interests.
Building the Next Generation of Podcasting With AI
Q: Talk to me, how did you get started in this space and what shaped your path?
Jared describes starting as a TV editor and indie rock musician, then building Jingle Punks after a pivotal moment with a music royalty check, realizing a scalable career using technology, and eventually transitioning to Rebel Audio as he foresaw AI and cloud-based workflows transforming podcast production.
Push vs. Pull: Building a Smarter Marketing Strategy
Q: What is the core difference between push and pull marketing, and why should a company consider prioritizing pull?
Push targets channel partners and intermediaries to promote the product, while pull targets end consumers to create demand and credibility. Pull is often more controllable by the brand, builds long-term awareness, and relies on independent consumer research and word-of-mouth; as a result, many firms find it beneficial to emphasize pull while maintaining some push for channel momentum.
Scaling Wellness Brands Without Outgrowing Your Business
Q: What low-cost or no-cost strategies should emerging wellness brands consider to gain traction?
Invest in affiliate marketing and partnerships to test offers with 80,000 publishers, pursue podcast publicity, and leverage micro-influencers to build organic word-of-mouth, with an eye toward converting customers into subscriptions for higher lifetime value.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Mission Matters Marketing

What is Mission Matters Marketing about and what kind of topics does it cover?

This show centers on practical marketing strategies across branding, paid media, PR, and growth, with episodes frequently featuring experienced founders, agency leaders, and academics who unpack real-world tactics. Common threads include channel-specific tactics (YouTube growth, retail media, AI-enhanced SEO), building trust and authority for startups, scalable growth for wellness and tech brands, and the evolving landscape of media production and measurement. A standout trait is the mix of founder-led origin stories, data-backed insights, and accessible, actionable takeaways that listeners can apply to their own campaigns or client work. The show's breadth—from AI in marketing to healthcare marketing and B2B outreach—offers diverse angles ... more

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How many episodes of Mission Matters Marketing are there?

Mission Matters Marketing launched 7 years ago and published 290 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Mission Matters Marketing?

Recent guests on Mission Matters Marketing include:

1. Jonny Waite
2. Gary Frazier
3. Mark Inglis
4. Jared Gutstadt
5. Tim Gershio
6. John Rivera
7. Leo Poitevin
8. Gary L. Frazier

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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