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Artwork for Mission Matters Marketing

Mission Matters Marketing with Adam Torres

Adam Torres
Marketing
Organization For Social Media Safety
Leverage For Growth
Digital Asset Management
Ridge Media
AI In Marketing
Branded
PR Lab
Wellness
Push Marketing
Pull Marketing
Outcomes Rocket
Healthcare
Experiential Marketing
CRM
Startups
Polaris Brand Promotions
Niche In Control
Agency Growth
Time Management

Get insider knowledge from top pros in branding, paid ads, email, customer acquisition, social media, scaling and much more. You'll understand what marketing strategies work and get valuable insights to improve any marketing, so you can grow and scale your business. About Mission Matters: At Mission Matters we amplify stories for Entrepreneurs, Executives and Experts. Our host and Co Founder, Adam... more

PublishesTwice monthlyEpisodes283Founded7 years ago
Number of ListenersCategories
MarketingBusinessManagement

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Artwork for Mission Matters Marketing

Latest Episodes

In this episode, ⁠Adam Torres⁠ interviews ⁠Gary Frazier⁠, retired Marketing Professor at the University of Southern California, for the launch of the Marketing Management segment. Gary shares insights on push and pull marketing strategies and lessons... more

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In this Mission Matters episode, ⁠Adam Torres⁠ interviews ⁠Saul Marquez⁠, Founder & CEO of Outcomes Rocket, to discuss his entrepreneurial journey and the evolution of his healthcare-focused business. Saul shares how early experiences helping local b... more

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In this Mission Matters episode, ⁠Adam Torres⁠ interviews ⁠Jethro Rothe-Kushel⁠, Founder & CEO of Ritual Ads®, to explore the evolution of entertainment, media, and marketing. Jethro shares how AI-driven creative production can reduce time and costs ... more

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In this episode, ⁠Adam Torres⁠ interviews ⁠Kieve Huffman⁠, Managing Director of Engager Global. Kieve discusses the biggest growth challenges facing wellness brands, strategies for scaling revenue through organic customer acquisition and affiliate ma... more

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In this episode, Adam Torres interviews Matias Rodsevich, Founder of PR Lab. Matias discusses how startups can leverage public relations, thought leadership, and AI-driven media strategies to build trust, strengthen their brand, and gain visibility w... more

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In this episode, ⁠Adam Torres⁠ interviews ⁠Gary Frazier⁠, Retired Marketing Professor at the University of Southern California. Gary shares insights from decades of teaching, consulting, and research, discussing why many businesses fail despite havin... more

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In this episode, Adam Torres interviews Frederic Zhang, Director of Paid Media at C.A. Fortune. Frederic discusses retail media strategy, e-commerce growth, and the importance of balancing data, experimentation, and operational excellence to help con... more

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In this episode, ⁠Adam Torres⁠ interviews ⁠Jennifer Gressman⁠, CEO of Site Impact. Jennifer discusses the gap between targeting and conversion data, explains how fragmented platforms impact campaign performance, and shares strategies for improving ma... more

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Key Facts

Accepts Guests
Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Gary L. Frazier
Author and professor emeritus with extensive marketing background
Independent scholar/author
Episode: Push vs. Pull: Building a Smarter Marketing Strategy
Saul Marquez
Founder and CEO of Outcomes Rocket
Outcomes Rocket
Episode: From Podcast to Healthcare Marketing Firm: Saul Marquez’s Entrepreneurial Journey
Jethro Rothe-Kushel
Founder and CEO of Ritual Ads
Ritual Ads
Episode: The Past, Present, and Future of Entertainment, Media, and Marketing with Jethro Rothe-Kushel
Kieve Huffman
Managing Director at Engager Global
Engager Global
Episode: Scaling Wellness Brands Without Outgrowing Your Business
Matias Rodsevich
Founder of PR Lab
PR Lab
Episode: How Startups Can Build Trust Before They Build Big Budgets
Gary Frazier
Retired marketing professor, USC
University of Southern California
Episode: The Hidden Cost of Trying to Reach Everyone
Fred Zhang
Director of Paid Media at CA Fortune
CA Fortune
Episode: The Difference Between Buying Attention and Creating Growth
Jennifer Gressman
CEO of Site Impact
Site Impact
Episode: Why Most Marketing Campaigns Target the Wrong Customers
George Essex
Senior Vice President at Branded
Branded
Episode: Building Company Culture That Scales in 2026

Host

Adam Torres
Host of marketing-focused show with extensive experience interviewing guests on branding, paid ads, email, and growth strategies.

Reviews

4.7 out of 5 stars from 3 ratings
  • Casual conversation that’s full of business and marketing gems

    I enjoy the Mission Matters podcasts because they are choke full of value. The conversations glow easily without long stretches of grandstanding. Recommended.

    Apple Podcasts
    5
    Dog House Ranch
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Casual conversations that're full of business and marketing gems.
Great for listeners who want practical takeaways and real-world examples.
Conversations glow easily without long grandstanding; highly valuable.

Talking Points

Recent interactions between the hosts and their guests.

Push vs. Pull: Building a Smarter Marketing Strategy
Q: What is the core difference between push and pull marketing, and why should a company consider prioritizing pull?
Push targets channel partners and intermediaries to promote the product, while pull targets end consumers to create demand and credibility. Pull is often more controllable by the brand, builds long-term awareness, and relies on independent consumer research and word-of-mouth; as a result, many firms find it beneficial to emphasize pull while maintaining some push for channel momentum.
Scaling Wellness Brands Without Outgrowing Your Business
Q: What low-cost or no-cost strategies should emerging wellness brands consider to gain traction?
Invest in affiliate marketing and partnerships to test offers with 80,000 publishers, pursue podcast publicity, and leverage micro-influencers to build organic word-of-mouth, with an eye toward converting customers into subscriptions for higher lifetime value.
Scaling Wellness Brands Without Outgrowing Your Business
Q: What are some of the most common mistakes wellness brands make when trying to scale revenues?
Many brands push too quickly into crowded sales channels without first optimizing for organic growth and sustainable acquisition, and they underestimate the capital and operational requirements of big retailers, which can lead to cash flow problems and even bankruptcy if orders can't be fulfilled.
Break the Bottleneck: Jesse P. Gilmore’s Playbook to Scale Creative Agencies
Q: How can listeners follow up and learn more about your framework and book?
Visit nicheincontrol.com for videos, case studies, and the free guide to the Agency Owner's Guide to Freedom; the book is available in digital, audio, and paperback formats, and there is a dedicated podcast page at nicheincontrol.com/podcast.
Break the Bottleneck: Jesse P. Gilmore’s Playbook to Scale Creative Agencies
Q: Is there one niche of agency versus another, or are you agnostic about the types of agencies you work with?
Marketing, creative, and SEO-focused agencies tend to yield the best results because they align well with the Leverage for Growth framework, though the method can be adapted to various agency types. The key is focusing on growth through systematic processes rather than relying solely on marketing and hustle.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Location
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Frequently Asked Questions About Mission Matters Marketing

What is Mission Matters Marketing about and what kind of topics does it cover?

Across recent episodes, the show leans into practical, how-to marketing conversations with a mix of academics, agency leaders, and founders. Topics frequently cover branding strategy, paid media and retail advertising, data-driven decision making, outreach and lead generation, content and AI-enabled workflows, and how to scale marketing programs in real businesses. A standout rhythm is translating complex concepts into actionable frameworks, with real-world examples from consumer brands, tech startups, and mid-market agencies. The format tends to blend storytelling with step-by-step guidance, making it valuable for listeners who want tactical tactics and measurable outcomes without abstract theory. A notable edge is the breadth of expertise... more

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How many episodes of Mission Matters Marketing are there?

Mission Matters Marketing launched 7 years ago and published 283 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Mission Matters Marketing?

Recent guests on Mission Matters Marketing include:

1. Gary L. Frazier
2. Saul Marquez
3. Jethro Rothe-Kushel
4. Kieve Huffman
5. Matias Rodsevich
6. Gary Frazier
7. Fred Zhang
8. Jennifer Gressman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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