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Artwork for Mission Matters Marketing

Mission Matters Marketing with Adam Torres

Adam Torres
Organization For Social Media Safety
Leverage For Growth
Digital Asset Management
Ridge Media
AI In Marketing
Branded
Experiential Marketing
CRM
Polaris Brand Promotions
Niche In Control
Agency Growth
Time Management
Thought Leaders America
Tree Ring Digital
Dan Henry
Digital Products
Alter Agents
Research
Site Impact
Email Marketing

Get insider knowledge from top pros in branding, paid ads, email, customer acquisition, social media, scaling and much more. You'll understand what marketing strategies work and get valuable insights to improve any marketing, so you can grow and scale your business. About Mission Matters: At Mission Matters we amplify stories for Entrepreneurs, Executives and Experts. Our host and Co Founder, Adam... more

PublishesInfrequentlyEpisodes278Founded6 years ago
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MarketingManagementBusiness

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Artwork for Mission Matters Marketing

Latest Episodes

In this episode, ⁠Adam Torres⁠ interviews ⁠Gary Frazier⁠, Retired Marketing Professor at the University of Southern California. Gary shares insights from decades of teaching, consulting, and research, discussing why many businesses fail despite havin... more

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In this episode, Adam Torres interviews Frederic Zhang, Director of Paid Media at C.A. Fortune. Frederic discusses retail media strategy, e-commerce growth, and the importance of balancing data, experimentation, and operational excellence to help con... more

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In this episode, ⁠Adam Torres⁠ interviews ⁠Jennifer Gressman⁠, CEO of Site Impact. Jennifer discusses the gap between targeting and conversion data, explains how fragmented platforms impact campaign performance, and shares strategies for improving ma... more

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In this episode, Adam Torres and George Essex, Senior Vice President at BRANDED, talk about building strong company culture while scaling U.S. operations. George shares lessons on leadership under pressure, hiring with values, and why consistent, hum... more

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On this episode of Mission Matters, Adam Torres interviews AJ Cassata, Co-Founder & CEO of Revenue Boost, about using cold outreach and AI to generate consistent, high-quality B2B leads. AJ explains how he shifted from struggling agency owner to buil... more

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In this Mission Matters episode, ⁠Adam Torres⁠ interviews ⁠Devora Rogers⁠, Chief Strategy Officer at Alter Agents, about how brands can use consumer research to unlock growth and stay connected to their audiences. From her early career in media to le... more

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In this episode of Mission Matters, Adam Torres interviews Dan Henry, Founder of GetClients.com. Dan shares how he built an eight-figure business and generated over $35 million selling digital products. From his bestselling books Digital Millionaire ... more

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In this episode of Mission Matters, host ⁠Adam Torres⁠ interviews ⁠Kenny Ridgell⁠, Founder & CEO of Ridge Media, to unpack how his team turns data into dollars for small and mid-sized businesses. We trace Kenny’s journey from a college app to buildin... more

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Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Gary Frazier
Retired marketing professor, USC
University of Southern California
Episode: The Hidden Cost of Trying to Reach Everyone
Fred Zhang
Director of Paid Media at CA Fortune
CA Fortune
Episode: The Difference Between Buying Attention and Creating Growth
Jennifer Gressman
CEO of Site Impact
Site Impact
Episode: Why Most Marketing Campaigns Target the Wrong Customers
George Essex
Senior Vice President at Branded
Branded
Episode: Building Company Culture That Scales in 2026
AJ Cassata
Co-founder and CEO of Revenue Boost
Revenue Boost
Episode: How AJ Cassata Uses Cold Outreach and AI to Build Predictable B2B Lead Systems
Devora Rogers
Chief Strategy Officer at Alter Agents
Alter Agents
Episode: From The Apprentice to Insights Leader: How Devora Rogers Helps Brands Turn Data into Growth
Dan Henry
Founder of getclients.com
getclients.com
Episode: From Pizza Delivery to $35M: Dan Henry on Building Digital Empires
Kenny Ridgell
Founder and CEO of Ridge Media
Ridge Media LLC
Episode: Turning Data To Dollars
Gregg Clunis
Founder of Kojo
Kojo
Episode: Beat the Algorithm: Gregg Clunis on Creator-First Content and Smart AI

Host

Adam Torres
Host of marketing-focused show with extensive experience interviewing guests on branding, paid ads, email, and growth strategies.

Reviews

4.7 out of 5 stars from 3 ratings
  • Casual conversation that’s full of business and marketing gems

    I enjoy the Mission Matters podcasts because they are choke full of value. The conversations glow easily without long stretches of grandstanding. Recommended.

    Apple Podcasts
    5
    Dog House Ranch
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Casual conversations that're full of business and marketing gems.
Great for listeners who want practical takeaways and real-world examples.
Conversations glow easily without long grandstanding; highly valuable.

Talking Points

Recent interactions between the hosts and their guests.

Break the Bottleneck: Jesse P. Gilmore’s Playbook to Scale Creative Agencies
Q: How can listeners follow up and learn more about your framework and book?
Visit nicheincontrol.com for videos, case studies, and the free guide to the Agency Owner's Guide to Freedom; the book is available in digital, audio, and paperback formats, and there is a dedicated podcast page at nicheincontrol.com/podcast.
Break the Bottleneck: Jesse P. Gilmore’s Playbook to Scale Creative Agencies
Q: Is there one niche of agency versus another, or are you agnostic about the types of agencies you work with?
Marketing, creative, and SEO-focused agencies tend to yield the best results because they align well with the Leverage for Growth framework, though the method can be adapted to various agency types. The key is focusing on growth through systematic processes rather than relying solely on marketing and hustle.
Turning Moments Into Memories: Al Schuster on Experiential Marketing Success
Q: What type of brands and industries do you typically work with?
We started with alcoholic beverages but have broadened to consumer packaged goods and a wide range of products and services, offering staff for in-store demos, trade shows, and promotional events to drive awareness and sales.
Why Most Marketing Campaigns Target the Wrong Customers
Q: What types of businesses are best suited for Site Impact, and how can they connect?
Companies seeking to acquire and retain their next customer—especially with a B2B focus and local targeting—are ideal clients; they can connect via the Site Impact website and social channels.
Why Most Marketing Campaigns Target the Wrong Customers
Q: Can you give me an example of how misalignment between aspirational targets and actual converters shows up in campaigns?
She explains that teams often want to target a demographic they perceive as ideal, but the actual converters look different, leading to misdirected strategies and wasted spend.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Mission Matters Marketing

What is Mission Matters Marketing about and what kind of topics does it cover?

Across recent episodes, the show leans into practical, how-to marketing conversations with a mix of academics, agency leaders, and founders. Topics frequently cover branding strategy, paid media and retail advertising, data-driven decision making, outreach and lead generation, content and AI-enabled workflows, and how to scale marketing programs in real businesses. A standout rhythm is translating complex concepts into actionable frameworks, with real-world examples from consumer brands, tech startups, and mid-market agencies. The format tends to blend storytelling with step-by-step guidance, making it valuable for listeners who want tactical tactics and measurable outcomes without abstract theory. A notable edge is the breadth of expertise... more

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How many episodes of Mission Matters Marketing are there?

Mission Matters Marketing launched 6 years ago and published 278 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Mission Matters Marketing?

Recent guests on Mission Matters Marketing include:

1. Gary Frazier
2. Fred Zhang
3. Jennifer Gressman
4. George Essex
5. AJ Cassata
6. Devora Rogers
7. Dan Henry
8. Kenny Ridgell

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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