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The PIMS Influence

PIMS Inc.
Influencer Marketing
Beauty Industry
PIMS
Entrepreneurship
Sustainability
Social Media
Wellness
Branding
Public Relations
Mental Health
Butter Be Kind
Marketing Strategies
Marketing
Women's Health
Cannabis
Artificial Intelligence
E-Commerce
Tiktok
AI In Marketing
Mentorship

The PIMS Influence is a beauty and consumer goods podcast about the people behind the brands, agencies, and services that move products from concept to consumer. Every episode is a candid, expert-to-expert conversation. Founders, operators, packaging and fulfillment leaders, investors, and the marketers who build demand walk us through how they actually do the work: the frameworks they trust, the ... more

PublishesWeeklyEpisodes71Founded8 months ago
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ManagementBusinessMarketing

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Artwork for The PIMS Influence

Latest Episodes

Carmine Montalto named Facial Fuel with a big black notebook in Madison Square Park. The concept came first. The name came last.

He joins Mike for a candid conversation about how beauty products actually get named, the words Kiehl's refused to use, ... more

Octavia Morgan's own body rejected the fragrances she loved, so she learned to build cleaner ones. She joins Mike and co-host Alfonsina Messina for a candid conversation about going from farmers' markets to Ulta Beauty, the scent she almost scrapped ... more

Our generation of parents is way too involved, and Michelle Freedberg says it from the therapist's chair. Twenty-plus years after her first job at PIMS, she joins Mike for a candid conversation about parenting kids who need you less, what happens whe... more

Sherry Fang never signed up to be an influencer. She says anyone with a message to get across is one now, and trust keeps getting more expensive.

Sherry hosts Soft Power Project and spent years training executives to communicate. She and Mike get in... more

Minutes with Mike is now The PIMS Influence. Mike Ryan sits down with Sherry Fang to explain the new name, and what four years and more than 60 episodes taught him about the people who really move beauty and CPG. A candid conversation about reinventi... more

More creators. More content. More, more, more. Brit Starr says that is not how creator marketing scales.

Depth comes first, or the scale does not hold. Brit and Mike get into why brands don't own their own stories anymore, the move from campaigns to... more

YouTube

Chaz Giles says the best AI results don't start with the technology. They start with your people.

So why do most companies get it backwards? Chaz and Mike dig into what it takes to make AI augment a team instead of sitting unused, and how to tell re... more

YouTube

Is ESG dead in beauty? Maggie Spicer says the opposite. Strip away the politics, and sustainability is just good business, and the brands that treat it that way are the ones that hold up when tariffs and regulations hit.

She joins Mike for a candid ... more

YouTube

Key Facts

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Recent Guests

Aja Dang
Founder, Content Strategist; former television host; financial educator
Episode: Why "Just Hire More Creators" Is the Wrong Brand Move with Aja Dang
Maria Karr
Marketing PR communications extraordinaire, founder
Maesa (former)
Episode: Why an Unboxing Experience Is a Story, Not a Box with Maria Karr
Devin Graciano
Founding partner of Goldie Locks
Goldie Locks
Episode: What Goldie Locks Took Out to Stand Out with Devin Graciano
Jenny Wolf
Founder of Jenny Wolf Interiors
Jenny Wolf Interiors
Episode: Why Home Is a Feeling, Not Just a Look with Jenny Wolf
Ian Michael Crumm
Licensed esthetician; co-host of a beauty podcast; founder of Boys in Beauty
Boys in Beauty; Melanoma Research Foundation; Skin Cancer Foundation
Episode: What Brands Misunderstand About the Men's Market with Ian Michael Crumm
Mike Rovner
Partner at TiNY Ad Agency; Adjunct Professor; advertising veteran
TiNY Ad Agency
Episode: Move Fast and Make Things with Mike Rovner
Joe Cloyes
Co-founder of Fathers Beer, previously involved with Youth to the People
Fathers Beer; Youth to the People
Episode: The Clean Beer Playbook: Taste Good, Brew Clean, Grow Local with Conor Begley & Joe Cloyes
Bryan Daniels
Owner of All Good Craft Granola Bars
All Good Craft Granola Bars
Episode: How to Stack Small Wins When Building Your Brand with Bryan Daniels
Nick Howard
Global Marketing and Strategy Director at Amblin Co.
Amblin Co.
Episode: What Beauty & CPG Companies Get Wrong About AI with Nick Howard

Host

Mike Ryan
Host of Minutes With Mike; Chief Networking Officer at PIMS; leads conversations on networking, branding, and the show's evolution.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

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Talking Points

Recent interactions between the hosts and their guests.

Trusting Your Gut In Career And Personal Development with David Silbergleit
Q: How did you handle the early days of your leadership and major challenges like COVID?
He describes rallying the team, staying open to new strategies, and using a mission-driven approach to pivot to essential wellness kits during the pandemic, prioritizing employees and clients alike.
Trusting Your Gut In Career And Personal Development with David Silbergleit
Q: What attracted you to PIMS and what kept you there?
David discusses the people, the culture, and the sense that everyone at the company is encouraged to work toward a common goal, which created an environment where he could grow and contribute beyond a traditional sales role.
Hustle, Housewives, & High Heels: The Margaret Josephs Story
Q: How did reality TV influence your business trajectory?
The decision to join Housewives came during a financial low point, and the show offered unprecedented visibility. It helped reframe the brand for a national audience, opened doors for new opportunities, and supported ongoing growth and media presence even as the business faced licensing challenges.
Hustle, Housewives, & High Heels: The Margaret Josephs Story
Q: What was it like transitioning from a pure design/production focus to licensing and partnerships?
She describes the shift as transformative, moving from producing everything in-house to leveraging partners who could scale the brand. While licensing brought big opportunities, it also introduced challenges when partners did not align on branding or invested in PR, which could erode the brand's essence and profitability.
Hustle, Housewives, & High Heels: The Margaret Josephs Story
Q: Tell me how the licensing deal came about and why it mattered for the business.
Margaret explains that a licensing agent approached them in 2009, noting big box retailers were interested but the product was too expensive to scale under their existing model. The brand deck and a license allowed for broader distribution, including home goods and tech accessories, with royalties providing steady revenue and growth beyond their original market.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The PIMS Influence

What is The PIMS Influence about and what kind of topics does it cover?

This show brings together seasoned marketers, founders, and agency leaders to unpack practical lessons in branding, content strategy, and growth. Across episodes, guests discuss building in-house content ecosystems, authentic creator partnerships, the evolving role of AI in marketing and product development, and the realities of scaling consumer brands—from packaging and unboxing experiences to community-driven growth. The conversations blend personal origin stories with hands-on advice on product development, PR, influencer strategy, and cross-functional collaboration, often highlighting the importance of staying human-centered in an increasingly data-driven landscape. A notable strength is the emphasis on culture, sustainability, and the ... more

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How many episodes of The PIMS Influence are there?

The PIMS Influence launched 8 months ago and published 71 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The PIMS Influence?

Recent guests on The PIMS Influence include:

1. Aja Dang
2. Maria Karr
3. Devin Graciano
4. Jenny Wolf
5. Ian Michael Crumm
6. Mike Rovner
7. Joe Cloyes
8. Bryan Daniels

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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