
The PIMS Influence is a beauty and consumer goods podcast about the people behind the brands, agencies, and services that move products from concept to consumer. Every episode is a candid, expert-to-expert conversation. Founders, operators, packaging and fulfillment leaders, investors, and the marketers who build demand walk us through how they actually do the work: the frameworks they trust, the ... more
| Publishes | Weekly | Episodes | 71 | Founded | 8 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementBusinessMarketing | |||

Carmine Montalto named Facial Fuel with a big black notebook in Madison Square Park. The concept came first. The name came last.
He joins Mike for a candid conversation about how beauty products actually get named, the words Kiehl's refused to use, ... more
Octavia Morgan's own body rejected the fragrances she loved, so she learned to build cleaner ones. She joins Mike and co-host Alfonsina Messina for a candid conversation about going from farmers' markets to Ulta Beauty, the scent she almost scrapped ... more
Our generation of parents is way too involved, and Michelle Freedberg says it from the therapist's chair. Twenty-plus years after her first job at PIMS, she joins Mike for a candid conversation about parenting kids who need you less, what happens whe... more
Sherry Fang never signed up to be an influencer. She says anyone with a message to get across is one now, and trust keeps getting more expensive.
Sherry hosts Soft Power Project and spent years training executives to communicate. She and Mike get in... more
Minutes with Mike is now The PIMS Influence. Mike Ryan sits down with Sherry Fang to explain the new name, and what four years and more than 60 episodes taught him about the people who really move beauty and CPG. A candid conversation about reinventi... more
More creators. More content. More, more, more. Brit Starr says that is not how creator marketing scales.
Depth comes first, or the scale does not hold. Brit and Mike get into why brands don't own their own stories anymore, the move from campaigns to... more
Chaz Giles says the best AI results don't start with the technology. They start with your people.
So why do most companies get it backwards? Chaz and Mike dig into what it takes to make AI augment a team instead of sitting unused, and how to tell re... more
Is ESG dead in beauty? Maggie Spicer says the opposite. Strip away the politics, and sustainability is just good business, and the brands that treat it that way are the ones that hold up when tariffs and regulations hit.
She joins Mike for a candid ... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #145 |









Recent interactions between the hosts and their guests.
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This show brings together seasoned marketers, founders, and agency leaders to unpack practical lessons in branding, content strategy, and growth. Across episodes, guests discuss building in-house content ecosystems, authentic creator partnerships, the evolving role of AI in marketing and product development, and the realities of scaling consumer brands—from packaging and unboxing experiences to community-driven growth. The conversations blend personal origin stories with hands-on advice on product development, PR, influencer strategy, and cross-functional collaboration, often highlighting the importance of staying human-centered in an increasingly data-driven landscape. A notable strength is the emphasis on culture, sustainability, and the ... more
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The PIMS Influence launched 8 months ago and published 71 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The PIMS Influence include:
1. Aja Dang
2. Maria Karr
3. Devin Graciano
4. Jenny Wolf
5. Ian Michael Crumm
6. Mike Rovner
7. Joe Cloyes
8. Bryan Daniels
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