美妆老友记
美妆老友记一档把护肤、彩妆、香水、护发、身体护理统统“打包”的知识型美妆播客。在这里，美，不止步于产品，也是一门涵盖科学、心理、商业与文化的全科课题。 ✨ 王牌栏目 📖精神股东 揭开商业财报与渠道数据，解锁品牌“暴富”密码——让你成为朋友圈里的美妆商业分析师。 ❓十万个为什么 “酸类怎么叠？防晒用多少？”美丽锦囊、硬核科普都在这，基础疑难一网打尽。 👩⚕️医美颜究所 光子、热玛吉、肉毒还是水光？用白话拆解医美黑话，拒绝踩坑，放心变美。 ☕️老友茶水间 行业八卦、美学理念……最in美妆News，边喝咖啡边吃瓜。 🎙️ 为什么订阅我们？ 1. 干货多：化妆师、医生、内行人轮番上麦，拒绝空洞“种草”。 2. 节奏快：每期 40分钟上下班/通勤刚刚好。 3. 气氛松：像和老朋友畅聊，不设防的轻松。 4. 实用强：从购物清单到医美风险，听完就学会。 ➡️准备好了吗？ 点开《美妆老友记》，和我们一起把“... more
| Publishes | Twice monthly | Episodes | 142 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  Chinese (Simplified) | Number of Listeners | Categories | LeisureHealth & Fitness |
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Latest Episodes
如果在上海街头随机询问一个路人关于“上海家化”的印象，大概率会得到一个答案：六神。
接着可能是佰草集，可能是玉泽、甚至记忆中外婆用的美加净。
但一个诡异的现象是，人们记得每一个品牌，却很难用一句话概括“上海家化”这个集团到底在做什么。它像一个巨大的“剧院”，里面常驻性格迥异，才华横溢的剧目，但谢幕时，没有观众会关心，这些剧目从何而来，导演是谁？
与之对比，欧莱雅、资生堂这些著名的美妆集团，都拥有“梦工厂”的能力，每位消费者都知道，我们手中的美妆绮梦由它一手导演，而最令老友困惑的是，上海家化... more
从红米肠、青稚到江小白：围观一份高度统一、又莫名合理的上海打卡清单。
最近，尼可掉进了“韩女来上海”vlog 的兔子洞，一刷就是二三十条。结果越看越上头：第一顿点都德红米肠，逛街先冲正大广场，护手霜认准青稚，压轴项目居然是平型关路大润发。每个人的行程都像拿到了同一份群文件——上海本地人看完只想问：到底是谁在背后统一发攻略？
但笑着笑着，我们也心虚了。毕竟中国人去东京会拎tokyo banana，去首尔会冲便利店冰杯，到了曼谷也可能为一杯甜到发齁的 711 泰奶排队。旅行时买的从来不只是味道和... more
如果说2026年上半年美妆圈有什么共同气质，那大概就是：“天下大事，分久必合”。
这次的精神股东，老友们就抛开枯燥的财报，以公司茶水间的八卦现场视角，为大家分享2026年上半年美妆圈大事件，听完之后你会发现，抛开口红、精华、香水这些产品的宣发名字，美妆行业本质上卖的是三样东西：审美、渠道和控制权。
🔍 同名公众号“美妆老友记”，获得更全面的文字、图片、产品信息。
☎️ 添加微信“ningque8”，加入“美妆老友咖啡馆”微信群，在线交流。
🎯 时间轴
PART 1 雅诗兰黛和PU... more
这世上最会换马甲的护肤品，大概就是有色面霜。
你多半也在货架前犯过难：同一支带颜色的霜，这个牌子摆在防晒区，那个牌子放进护肤线，还有的塞在彩妆柜的妆前格子里。它一会儿叫 BB，一会儿叫 CC，一会儿又是 TM、ST、隔离、妆前、素颜霜、润色防晒。名字一年比一年多，你越看越懵：我买它到底是护肤还是化妆？该用在哪一步？
这期我们就想干一件事，把这十几个马甲全撕掉。撕完你会发现，有色面霜说到底只回答两个问题：一个是颜色，一个是均匀度。 一条线负责把脸上的黄气、泛红校正掉，另一条线负责把肤色一步做匀... more
Reviews
- 很爱听
尤其是精神股东系列，从消费者切换到行业视角会有不同的感受
Apple Podcasts5shakalaka_China2 years ago - 每周必听！！！！
每周必听！！！调整后的音质地铁、公交车完全没有问题了。
Apple Podcasts5jris llChina2 years ago - 很喜欢的一档美妆话题类播客
选题贴近大家比较关注的点，内容轻松愉悦，通过不同嘉宾及主持人之间的沟通探讨，可以从不同维度做更加全面的了解～非常推荐～
Apple Podcasts5飘姐麥乐帝China2 years ago - 宝藏博客！
内容太精彩了，打开新知识世界大门！涵盖护肤、美妆、时尚……每期必听
Apple Podcasts5vilola落落China2 years ago - 美妆好友记
每期必听，期期干货
Apple Podcasts5bonnie_韩China2 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #244 |  Hong Kong/Leisure |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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美妆老友记 launched 3 years ago and published 142 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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