美妆内行人
BeyondPod全网首档美妆行业播客，用内行视角观察美妆业生态 —— 专业美妆人，都在这！ 希望能为每位喜欢美妆行业的你带来价值 从品牌、研发、营销、渠道 到彩妆、护肤、体护、美发 与Beauty产业相关的每个环节，都有深谙其道的“内行人” 我们希望通过与这些内行人的对谈，从专业视角聊聊「美妆」这个品牌化程度高且充满创新和挑战的行业 有幸与每位听众一起，见证中国美妆品牌的成长 ————————— 👉🏻欢迎加入美妆内行人社区，与主播、嘉宾以及10000名美妆从业者深入交流【进群方式：添加微信mznhr2022即可】 【主播】 艾勇 - 映天下创始人，DTC营销专家 寒笑 - 美内文化创始人，媒体人、美妆买手 何慕 - 美内文化美妆编辑「美周资讯」主播
| Publishes | Twice weekly | Episodes | 153 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | Health & FitnessLeisure |
Listen to this Podcast
Latest Episodes
2026年7月27日 星期一 Vol.105
本期主播：何慕 Simon
今天的节目中，我们主要关注的热点事件有：
01:28 珀莱雅的前 CMO，在短短一年内创立了三个品牌。从香氛、洗护到刚刚上线的功效护肤。大家会很好奇，离开大公司之后，光环还能否变成销量？
03:56 欧莱雅集团收购的 20亿级护发品牌 COLOR WOW 正式落地中国，和集团旗下的卡诗，巴黎欧莱雅沙龙专属，在同一个体系。这个新品牌到底有何厉害之处？
06:07 花知晓的品牌创始人正式卸任董事长，初创团队于近... more
2026年7月20日 星期一 Vol.104
本期主播：何慕 Simon
今天的节目中，我们主要关注的热点事件有：
01:40【明星品牌】赵露思创立自己的美妆品牌 ROSE AMIGO，这个新品牌主打的是什么？它能不能成为第二个 Fan Beauty 呢？
04:02【海外美妆】快时尚巨头 SHEIN 再度冲刺 IPO 谋求上市，殊不知它旗下的彩妆品牌 SHEGLAM 已经做到了年营收 30 亿的规模。这个品牌有何特别之处，快时尚巨头又是如何养出全球美妆百强的？
06:44【男士国货】... more
品牌建设，是当下许多生意人、创业者挂在嘴边的词，但“做品牌”究竟意味着什么？是设计一套VI、一句定位slogan，还是解决增长焦虑的救命稻草？
本期节目我们邀请到拥有十余年品牌实战经验的张师傅，展开了一场关于品牌本质的深度对谈。一个在快消行业摸爬滚打十几年的品牌老炮，如今做起了“品牌教练”。张师傅的那些关于品牌的理论和段子，几乎是很多人对于品牌认知的启蒙教材。她以其独有的直率和深刻，从“白牌与品牌”的关系谈起，犀利地指出“做品牌不解决任何短期问题”，并深入探讨了创始人初心、品牌叙事的重写、以及... more
2026年7月13日 星期一 Vol.103
本期主播：何慕 Simon
今天的节目中，我们主要关注的热点事件有：
01:20【韩妆】“韩版优衣库”也来中国卖美妆了？从基础款服装到香水精华，MUSINSA 想抢谁的生意？
03:37【欧美】欧莱雅提前拿到 Gucci 香水和美妆产品的 50 年全球独家授权，它能否创造第二个 YSL 美妆神话？
06:34【投融资】联合利华被爆 40 亿美元，竞购高端膳食补充剂品牌 Thorne 悦恩。快消巨头，为什么开始抢口服健康生意了？
09:02... more
Reviews
- 主持人要克制
嘉宾访谈经常抢话，乱总结，要注意听人说话
Apple Podcasts1太明白人China8 months ago - 主持人说话太喜欢吞字了，卷舌也很严重！说话很不清晰
主持人说话太喜欢吞字了，卷舌也很严重！说话很不清晰
Apple Podcasts311愚China2 years ago - 普及了很多误区
老师得说了一千次“是的”，听着有点难受；还有个嘉宾一说话就用怪声；但内容还是不错的，普及了很多护肤误区。
Apple Podcasts3我是米多多啊China2 years ago - 非常喜欢护肤误区这期
分享的知识点非常有用，希望还能再展开讲讲，还有祛斑这方面希望能科普一下，非常感谢！
Apple Podcasts5紫罗兰啊啊China2 years ago - 喜欢“茶话会”主题🥰
特别喜欢茶话会主题，请多多的推荐主播和嘉宾们的爱用品，上班路上听真的很有趣！！！聊天向的博客真的很放松~🥰🥰🥰
Apple Podcasts5网抑云常住人口China2 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #13 | China/Health & Fitness |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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美妆内行人 launched 4 years ago and published 153 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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