美妆内行人
BeyondPod全网首档美妆行业播客，用内行视角观察美妆业生态 —— 专业美妆人，都在这！ 希望能为每位喜欢美妆行业的你带来价值 从品牌、研发、营销、渠道 到彩妆、护肤、体护、美发 与Beauty产业相关的每个环节，都有深谙其道的“内行人” 我们希望通过与这些内行人的对谈，从专业视角聊聊「美妆」这个品牌化程度高且充满创新和挑战的行业 有幸与每位听众一起，见证中国美妆品牌的成长 ————————— 👉🏻欢迎加入美妆内行人社区，与主播、嘉宾以及10000名美妆从业者深入交流【进群方式：添加微信mznhr2022即可】 【主播】 艾勇 - 映天下创始人，DTC营销专家 寒笑 - 美内文化创始人，媒体人、美妆买手 何慕 - 美内文化美妆编辑「美内速报」主播
| Publishes | Twice weekly | Episodes | 117 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | LeisureHealth & Fitness |
Listen to this Podcast
Latest Episodes
2025年9月22日 星期一 Vol.66
本期主播：何慕Simon • 近期，珀莱雅前 CMO 叶伟官宣自创美妆品牌 Black Aura，又一位大厂高管投身独立品牌创业潮。但高管创业绝非易事，他们究竟自带哪些 “buff”？又暗藏哪些风险？想做独立美妆品牌，得具备哪些硬实力？那么在今天节目最后的「热点拆解」中，咱们就来拆解这背后的门道。
（图片来源：Black Aura白夜气物）
• 最近国货美妆圈里，各品牌的新动作接连不断：有的瞄准新赛道发力，有的迈出海外关键一步，还有的在高端线... more
本期节目我们非常荣幸邀请到「方里品牌创始人菊子」，与我们分享她与品牌共同成长的历程与思考。
每年9月底，方里会举办名为「铁粉活动」的特别企划。这一活动并非传统大促或品牌日，而是专为老用户设计的深度互动仪式，强调品牌与用户之间的双向回应与情感陪伴。
方里作为一个颇具特色的品牌，近年来持续推进多项具有社会与情感意义的企划。从“铁皮粉饼”到“皮肤博物馆”，从“伤疤展”到今年的“粉红噪音”，方里不断尝试将品牌行动与女性群体的真实情绪、自我认同、内在勇气及内心对话紧密相连。
在本期对谈中，我们探讨了... more
2025年9月15日 星期一 Vol.65
本期主播：何慕Simon • 最近的美妆圈可谓风波不断。从平台内容治理、企业内部反腐，到知名品牌陷入经营困境，一系列事件接连爆出。这背后反映了哪些行业隐忧？又有哪些信号值得警惕？本期节目将带你深入观察。
（图片来源：由莱集团）
• 9月8日，花西子品牌宣布正式推出护肤线主打“次抛精华+早晚霜+水乳面膜”组合。有不少业内人士表示：“次抛都快被做烂了，怎么还有品牌往前冲？”那么在今天节目最后的「热点拆解」中，我们就从三个维度，拆解品牌们纷纷入局「... more
2025年9月8日 星期一 Vol.64
本期主播：何慕Simon • 近期，多家国际巨头不约而同传出重大动态，涉及高层人事震荡、战略收缩与合规争议。奢侈品行业、消费品巨头和快时尚电商，似乎都走到了新一轮调整的关键节点。它们因何改变？背后又反映出哪些市场信号？本期节目带你深入关注。
（图片来源：Morketing）
• 近日，国内美妆行业发生了一起备受瞩目的战略投资事件——某国货巨头首次出手，独家投资了一个极具个性的新锐彩妆品牌。这不仅是简单的资本动作，更可能重塑中国品牌全球化的出海路... more
Reviews
- 主持人说话太喜欢吞字了，卷舌也很严重！说话很不清晰
主持人说话太喜欢吞字了，卷舌也很严重！说话很不清晰
Apple Podcasts311愚China10 months ago - 普及了很多误区
老师得说了一千次“是的”，听着有点难受；还有个嘉宾一说话就用怪声；但内容还是不错的，普及了很多护肤误区。
Apple Podcasts3我是米多多啊Chinaa year ago - 非常喜欢护肤误区这期
分享的知识点非常有用，希望还能再展开讲讲，还有祛斑这方面希望能科普一下，非常感谢！
Apple Podcasts5紫罗兰啊啊Chinaa year ago - 喜欢“茶话会”主题🥰
特别喜欢茶话会主题，请多多的推荐主播和嘉宾们的爱用品，上班路上听真的很有趣！！！聊天向的博客真的很放松~🥰🥰🥰
Apple Podcasts5网抑云常住人口Chinaa year ago - 主持人废话太多
主持人废话太多，如果要做访谈节目，要注意倾听，不要瞎总结，不要给自己上太多戏。
Apple Podcasts2亚历克Chinaa year ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #25 | China/Health & Fitness |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About 美妆内行人
Where can I find podcast stats for 美妆内行人?
Rephonic provides a wide range of podcast stats for 美妆内行人. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to 美妆内行人 and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does 美妆内行人 get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for 美妆内行人, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for 美妆内行人?
Rephonic provides comprehensive predictive audience data for 美妆内行人, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does 美妆内行人 have?
To see how many followers or subscribers 美妆内行人 has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to 美妆内行人?
These podcasts share a similar audience with 美妆内行人:
How many episodes of 美妆内行人 are there?
美妆内行人 launched 3 years ago and published 117 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact 美妆内行人?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for 美妆内行人?
Rephonic pulls ratings and reviews for 美妆内行人 from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for 美妆内行人?
Rephonic provides full transcripts for episodes of 美妆内行人. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.