美妆内行人
BeyondPod全网首档美妆行业播客，用内行视角观察美妆业生态 —— 专业美妆人，都在这！ 希望能为每位喜欢美妆行业的你带来价值 从品牌、研发、营销、渠道 到彩妆、护肤、体护、美发 与Beauty产业相关的每个环节，都有深谙其道的“内行人” 我们希望通过与这些内行人的对谈，从专业视角聊聊「美妆」这个品牌化程度高且充满创新和挑战的行业 有幸与每位听众一起，见证中国美妆品牌的成长 ————————— 👉🏻欢迎加入美妆内行人社区，与主播、嘉宾以及10000名美妆从业者深入交流【进群方式：添加微信mznhr2022即可】 【主播】 艾勇 - 映天下创始人，DTC营销专家 寒笑 - 美内文化创始人，媒体人、美妆买手 何慕 - 美内文化美妆编辑「美周资讯」主播
| Publishes | Twice weekly | Episodes | 150 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | LeisureHealth & Fitness |
Listen to this Podcast
Latest Episodes
2026年5月25日 星期一 Vol.96
本期主播：何慕 Simon
01:37 国货美妆品牌林清轩，终于开始对男人下手了！它正在筹备推出首个男士护肤品牌「墨旗」，这个品牌有何独特之处？男士护肤赛道，目前又呈现出怎样的局势呢？
（图片来源：美浪）
06:10 350亿欧元的美妆圈重磅合作，宣布告吹。雅诗兰黛和西班牙美妆巨头Puig的重大交易，到最后为什么没谈拢？这背后究竟发生了什么？
（图片来源：第一财经）
09:30 在节目的后半部分，也就是本期的「热点拆解」中，我们来关注... more
2026年5月18日 星期一 Vol.95
本期主播：何慕 Simon
01:30 近日，美妆圈有一项重磅的人事变动：丸美生物的联席CEO吴梦跳槽去了珀莱雅，这也是珀莱雅自成立以来，首次设立“首席增长官”的职位。这个职位，到底是干什么的？吴梦又是何方大佬？
（图片来源：珀莱雅官网）
08:59 因为隐瞒中国代购渠道的风险，雅诗兰黛向股东赔付14亿，最终达成和解。国际美妆巨头为何会默许这样的灰色收入，直到陷入被起诉的地步？在本期节目的上半部分，我们会首先关注这些动向。
（图片来源：雅... more
当国内市场卷无可卷，出海似乎成了品牌唯一的答案。但这片蓝海之下，究竟是坦途还是陷阱？本期嘉宾 Lora，用一年半烧光 2000 万的亲身经历告诉我们，当所有人涌向东南亚，越南的「十二层楼」和日本的「零竞争」背后，藏着怎样真实的商业逻辑？
这背后引出一系列值得深思的问题：为什么越南市场仍在为「电视广告式营销」买单？当品牌拿下品类第一后，后来者为何需要十倍预算才能突围？而日本市场主播稀缺、电商逻辑空白，为何依然被视为开荒红利期？这究竟是市场的短期红利，还是截然不同的商业规则？
我们还将深入探讨：... more
2026年5月11日 星期一 Vol.94
本期主播：何慕 Simon
节目开始之前，给大家安利一个值得你去逛一逛的线下空间。继上海的淮海中路旗舰店之后，「MUJI 無印良品」在上海的新六百有了新的旗舰店。还在上海张园开设了一家线下体验空间。在上周，我们就已经为大家提前踩点。张园的这家体验店，整体空间分为两层。一层设有咖啡休息区，并特别推出血糯米冰淇淋、雪顶拿铁等限定饮品；二层则汇集了衣食住行等多个品类，从护肤到香薰，又从服装到生活家居。一应俱全。尤其是当我在生活家居体验区，摸到 MUJI ... more
Reviews
- 主持人要克制
嘉宾访谈经常抢话，乱总结，要注意听人说话
Apple Podcasts1太明白人China6 months ago - 主持人说话太喜欢吞字了，卷舌也很严重！说话很不清晰
主持人说话太喜欢吞字了，卷舌也很严重！说话很不清晰
Apple Podcasts311愚China2 years ago - 普及了很多误区
老师得说了一千次“是的”，听着有点难受；还有个嘉宾一说话就用怪声；但内容还是不错的，普及了很多护肤误区。
Apple Podcasts3我是米多多啊China2 years ago - 非常喜欢护肤误区这期
分享的知识点非常有用，希望还能再展开讲讲，还有祛斑这方面希望能科普一下，非常感谢！
Apple Podcasts5紫罗兰啊啊China2 years ago - 喜欢“茶话会”主题🥰
特别喜欢茶话会主题，请多多的推荐主播和嘉宾们的爱用品，上班路上听真的很有趣！！！聊天向的博客真的很放松~🥰🥰🥰
Apple Podcasts5网抑云常住人口China2 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #48 | China/Health & Fitness |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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美妆内行人 launched 4 years ago and published 150 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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