美妆内行人
BeyondPod全网首档美妆行业播客，用内行视角观察美妆业生态 —— 专业美妆人，都在这！ 希望能为每位喜欢美妆行业的你带来价值 从品牌、研发、营销、渠道 到彩妆、护肤、体护、美发 与Beauty产业相关的每个环节，都有深谙其道的“内行人” 我们希望通过与这些内行人的对谈，从专业视角聊聊「美妆」这个品牌化程度高且充满创新和挑战的行业 有幸与每位听众一起，见证中国美妆品牌的成长 ————————— 👉🏻欢迎加入美妆内行人社区，与主播、嘉宾以及10000名美妆从业者深入交流【进群方式：添加微信mznhr2022即可】 【主播】 艾勇 - 映天下创始人，DTC营销专家 寒笑 - 美内文化创始人，媒体人、美妆买手 何慕 - 美内文化美妆编辑「美周资讯」主播
| Publishes | Twice weekly | Episodes | 153 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | Health & FitnessLeisure |
Listen to this Podcast
Latest Episodes
2026年7月6日 星期一 Vol.102
本期主播：何慕 Simon
今天的节目中，我们主要关注的热点事件有：
01:04【完美日记】正式进驻【丝芙兰】300家门店，国货彩妆开始重写身价
03:02 韩妆还是离不开中国市场，热门韩妆【lilybyred】线下首店落地南京，网友问：“为什么不是北上广”？
05:20 继欧莱雅中国、珀莱雅之后，又一头部国货美妆【百雀羚】，也设立了首席增长官（CGO）岗位，是为了给公司添加一个新鲜 title，还是面临经营压力的必然选择？
07:48... more
2026年6月29日 星期一 Vol.101
本期主播：何慕 Simon
今天的节目中，我们主要关注的热点事件有：
01:20 观夏开香铺、闻献做线香品牌，Le Labo、伊索、祖玛珑陆续推出线香产品。中外各大香氛品牌，为什么开始集体盯上线香这个品类？
03:58 丝芙兰在全球门店推广 Quiet Hours“静音时段”，包容且克制的服务背后，其实是在重新学习如何让消费者愿意进店停留
06:15 顶流韩妆 3CE 的创始人时隔五年回归，创立新的彩妆品牌 SITUEA。新旧品牌对照... more
2026年6月22日 星期一 Vol.100
本期主播：何慕 Simon
今天的节目中，我们主要关注的热点事件有：
00:56 年销 18 个亿，卖爆面膜之后，【范冰冰的美妆品牌】为什么开始做底妆了？
03:07【欧莱雅】开启史上最大规模的替换装活动，环保这件事终于不只是口号
04:43 卖瑜伽裤爆火的【Alo】正式进入中国市场，这个被代购买火的品牌，其实还有美妆线
07:12 国货美妆现在卷到什么程度？【东边野兽】把美妆发布会做成了艺术展，直接给我看愣了
图片来自美浪
-... more
2026年6月15日 星期一 Vol.99
本期主播：何慕 Simon
今天的节目中，我们主要关注的热点事件有：
00:53 当逛线下店的人越来越少，香氛品牌【闻献】如何用“城市限定”激活全国门店
03:48 全球最会卖韩妆的店【Olive Young】，到了美国也水土不服？线下爆了，线上却翻车了
06:49 Hailey Bieber 的【Rhode】正式进军拉美市场，明星美妆终于不只靠流量了
09:35 上市不满一年就停牌，“中国香水第一股”【颖通控股】到底发生了什么？ more
Reviews
- 主持人要克制
嘉宾访谈经常抢话，乱总结，要注意听人说话
Apple Podcasts1太明白人China7 months ago - 主持人说话太喜欢吞字了，卷舌也很严重！说话很不清晰
主持人说话太喜欢吞字了，卷舌也很严重！说话很不清晰
Apple Podcasts311愚China2 years ago - 普及了很多误区
老师得说了一千次“是的”，听着有点难受；还有个嘉宾一说话就用怪声；但内容还是不错的，普及了很多护肤误区。
Apple Podcasts3我是米多多啊China2 years ago - 非常喜欢护肤误区这期
分享的知识点非常有用，希望还能再展开讲讲，还有祛斑这方面希望能科普一下，非常感谢！
Apple Podcasts5紫罗兰啊啊China2 years ago - 喜欢“茶话会”主题🥰
特别喜欢茶话会主题，请多多的推荐主播和嘉宾们的爱用品，上班路上听真的很有趣！！！聊天向的博客真的很放松~🥰🥰🥰
Apple Podcasts5网抑云常住人口China2 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #29 | China/Health & Fitness |
Apple Podcasts | #45 |  Hong Kong/Health & Fitness |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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美妆内行人 launched 4 years ago and published 153 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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