美妆内行人
BeyondPod全网首档美妆行业播客，用内行视角观察美妆业生态 —— 专业美妆人，都在这！ 希望能为每位喜欢美妆行业的你带来价值 从品牌、研发、营销、渠道 到彩妆、护肤、体护、美发 与Beauty产业相关的每个环节，都有深谙其道的“内行人” 我们希望通过与这些内行人的对谈，从专业视角聊聊「美妆」这个品牌化程度高且充满创新和挑战的行业 有幸与每位听众一起，见证中国美妆品牌的成长 ————————— 👉🏻欢迎加入美妆内行人社区，与主播、嘉宾以及10000名美妆从业者深入交流【进群方式：添加微信mznhr2022即可】 【主播】 艾勇 - 映天下创始人，DTC营销专家 寒笑 - 美内文化创始人，媒体人、美妆买手 何慕 - 美内文化美妆编辑「美内速报」主播
| Publishes | Twice weekly | Episodes | 121 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | LeisureHealth & Fitness |
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Latest Episodes
2025年10月20日 星期一 Vol.69
本期主播：何慕Simon • 最近，国货美妆领域动作频频：有的品牌凭借独特理念全新亮相，有的则通过与气质相契的代言人，悄然传递着品牌叙事的升级，它们正以不同方式，试图与今天的消费者建立更深层的连接。接下来都将为你一一解析。
（图片来源：海得宝）
• 在本期节目的最后，我们将把目光转向全球奢侈品巨头 LVMH 集团。最新财报显示，这家行业风向标企业正迎来关键转折，其中美妆业务成为亮点，而在其全球布局中，一个重要市场也显现出回暖信号。这家巨头在... more
美妆内行人希望通过一期节目，【带大家聊透敏感肌的核心问题 —— 敏感肌到底是什么、为何会出现、该如何判断，以及最终该怎么解决。】因为身边有大量受敏感肌困扰的朋友，敏感肌不仅会带来日常的不适感，更关键的是，脸部持续的炎症状态短期会导致面部又红又黑，长远来看还会加速皮肤衰老，这一点需要大家重点关注。而 “如何解决敏感肌问题”“确认皮肤敏感后该如何修复改善”，也是众多朋友迫切想了解的话题。
本期节目，我们很荣幸邀请到在敏感肌领域深耕 20 年的【蒋磊博士】，他将用通俗易懂的方式，为大家讲明白敏感肌的... more
2025年10月13日 星期一 Vol.68
本期主播：何慕Simon • 美妆内行人又要在上海举办线下活动啦！不少品牌创始人都会来到现场与大家近距离交流，届时还会启动一份关乎行业新十年的白皮书共创。想知道怎么拿到听友专属参与资格？稍后我们来对接暗号！
• 一家老牌国货美妆企业，刚刚正式向港交所递交了招股书。但在它亮眼的营收数字背后，却隐藏着一些不容忽视的风险与挑战。它能否成功穿越聚光灯下的阴影？在本期节目最后的「热点拆解」中，我们就来深度拆解自然堂冲刺IPO，背后的风险与挑战。
（图... more
本期节目我们非常荣幸邀请到AI营销领域资深专家「Chad」，与我们深入探讨如何用AI武装自己，重塑市场营销的工作思维与流程。
在AI技术迅猛发展的2025年，市场营销行业正面临前所未有的变革浪潮。从通用大模型到垂直行业工具，从内容生成到深度洞察，AI正在重新定义“专业”与“效率”的边界。然而，许多从业者仍困于“提示词魔法”的误区，或陷入“AI生成即全部”的片面认知。
在本期对谈中，我们围绕以下核心议题展开：
1、AI不是替代人类，但会用AI的人将如何替代不会用AI的人？
2、在美妆与快消... more
Reviews
- 主持人说话太喜欢吞字了，卷舌也很严重！说话很不清晰
主持人说话太喜欢吞字了，卷舌也很严重！说话很不清晰
Apple Podcasts311愚Chinaa year ago - 普及了很多误区
老师得说了一千次“是的”，听着有点难受；还有个嘉宾一说话就用怪声；但内容还是不错的，普及了很多护肤误区。
Apple Podcasts3我是米多多啊Chinaa year ago - 非常喜欢护肤误区这期
分享的知识点非常有用，希望还能再展开讲讲，还有祛斑这方面希望能科普一下，非常感谢！
Apple Podcasts5紫罗兰啊啊Chinaa year ago - 喜欢“茶话会”主题🥰
特别喜欢茶话会主题，请多多的推荐主播和嘉宾们的爱用品，上班路上听真的很有趣！！！聊天向的博客真的很放松~🥰🥰🥰
Apple Podcasts5网抑云常住人口Chinaa year ago - 主持人废话太多
主持人废话太多，如果要做访谈节目，要注意倾听，不要瞎总结，不要给自己上太多戏。
Apple Podcasts2亚历克Chinaa year ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #29 | China/Health & Fitness |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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美妆内行人 launched 3 years ago and published 121 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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