美妆内行人
BeyondPod全网首档美妆行业播客，用内行视角观察美妆业生态 —— 专业美妆人，都在这！ 希望能为每位喜欢美妆行业的你带来价值 从品牌、研发、营销、渠道 到彩妆、护肤、体护、美发 与Beauty产业相关的每个环节，都有深谙其道的“内行人” 我们希望通过与这些内行人的对谈，从专业视角聊聊「美妆」这个品牌化程度高且充满创新和挑战的行业 有幸与每位听众一起，见证中国美妆品牌的成长 ————————— 👉🏻欢迎加入美妆内行人社区，与主播、嘉宾以及10000名美妆从业者深入交流【进群方式：添加微信mznhr2022即可】 【主播】 艾勇 - 映天下创始人，DTC营销专家 寒笑 - 美内文化创始人，媒体人、美妆买手 何慕 - 美内文化美妆编辑「美内速报」主播
| Publishes | Twice weekly | Episodes | 124 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | Health & FitnessLeisure |
Listen to this Podcast
Latest Episodes
2025年11月24日 星期一 Vol.74
本期主播：何慕Simon点击以下时间线可以直接跳转对应资讯
01:31 日妆股遭重挫：「资生堂」市值蒸发55亿，中国游客转移引连锁反应？
02:49 美妆大佬跨界：「珀莱雅」前掌舵人方玉友携“二次方”进军饮料赛道
04:03 华熙生物「德玛润」闭店：三大品牌离场，战略何在？
05:11 逸仙电商财报：护肤业务占半壁江山，为何仍难破五年亏损困局？
07:16 珀莱雅重启「男士护肤线」：百亿赛道外资霸榜，国货能否逆袭？
09:46 【热点拆解... more
关注美妆行业的朋友不难发现一个趋势：当所有品牌都开始卷 “科学传播”，真正能打动消费者的内容却越来越少。
这背后的核心原因的是，不少品牌一味堆砌数据、报告、图表试图说服消费者，却忽略了大家真正需要的是 “讲故事” 的能力 —— 科学数据可以复制、难有差异，但品牌的故事永远独一无二。
那么科学传播到底该怎么做？怎样让成分、实验室、科研成果，变成消费者愿意看、相信、分享的内容？品牌又如何从 “自我标榜” 的自嗨，走向 “消费者认可” 的强信任？这正是本期节目要聚焦的核心问题。
本期节目特别邀请... more
2025年11月17日 星期一 Vol.73
本期主播：何慕Simon点击以下时间线可以直接跳转对应资讯
01:35 从Aesop伊索全新季节限定礼盒，看美妆品牌的“礼盒经济学”
03:27 爱茉莉太平洋集团旗下「高端韩妆AP嫒彬」撤离中国市场，背后原因值得深思
05:00 丸美生物冲刺港股：国货美妆「赴港上市」的三大价值
06:51 资生堂发布第三季度财报：营业利润大幅下滑，战略转型期的挑战何在
08:28 中国时尚品牌「山下有松」跨界香氛：品牌建设角度分析香氛产品的独特优势
10... more
本期节目，美妆内行人将聚焦 “美妆出海” 这一关键议题。
近期，我们在巴黎深入探访，发现不少中国品牌的产品，无论在功效还是使用体验上，都已具备在欧洲市场“卷赢”的实力。可为什么它们仍难以真正走向全球？与此同时，美国传统百货陷入“卖楼求生”的困境，而越来越多的中国留学生，正自发成为国货的“跨境推荐官”——几欧元的唇膏、气垫、腮红，让外国同学惊叹不已，俨然成为了国货好产品的关键传播节点。
我们距离成为“全球品牌”，到底还差几步？
为此，我们特邀两位具有国际视野的观察者共同对谈：一位是在法国10... more
Reviews
- 主持人说话太喜欢吞字了，卷舌也很严重！说话很不清晰
主持人说话太喜欢吞字了，卷舌也很严重！说话很不清晰
Apple Podcasts311愚Chinaa year ago - 普及了很多误区
老师得说了一千次“是的”，听着有点难受；还有个嘉宾一说话就用怪声；但内容还是不错的，普及了很多护肤误区。
Apple Podcasts3我是米多多啊Chinaa year ago - 非常喜欢护肤误区这期
分享的知识点非常有用，希望还能再展开讲讲，还有祛斑这方面希望能科普一下，非常感谢！
Apple Podcasts5紫罗兰啊啊Chinaa year ago - 喜欢“茶话会”主题🥰
特别喜欢茶话会主题，请多多的推荐主播和嘉宾们的爱用品，上班路上听真的很有趣！！！聊天向的博客真的很放松~🥰🥰🥰
Apple Podcasts5网抑云常住人口Chinaa year ago - 主持人废话太多
主持人废话太多，如果要做访谈节目，要注意倾听，不要瞎总结，不要给自己上太多戏。
Apple Podcasts2亚历克China2 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #25 | China/Health & Fitness |
Apple Podcasts | #45 |  Hong Kong/Health & Fitness |
Apple Podcasts | #246 |  South Korea/Health & Fitness |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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美妆内行人 launched 3 years ago and published 124 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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